📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: XM Cyber
🔹 Location: Israel (Remote)
🔹 Job Type: Full-Time
🔹 Category: Cybersecurity
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Israel)
🚀 Job Overview
Key aspects of this role include:
- Articulating the value of XM Cyber to the market
- Building successful GTM strategies
- Working cross-functionally with product, marketing, and sales teams
- Driving marketing campaigns, new product releases, and sales enablement
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the cybersecurity industry.
📋 Key Responsibilities
✅ Develop and maintain messaging and positioning that differentiates XM Cyber
✅ Lead product launch processes and deliverables to drive marketing success factors and sales growth
✅ Stay up-to-date with industry developments and competitive analysis to create original content
✅ Research and understand target buyer personas and market segments to ensure our offering creates value for them
✅ Communicate the value proposition of XM Cyber’s products to the sales team and develop sales tools
✅ Actively engage in customer-facing activities such as customer conferences, virtual events, and analyst briefings
✅ Drive integrated marketing campaigns for new business acquisition and product adoption
ASSUMPTION: This role requires a strong understanding of B2B enterprise product marketing, particularly in the cybersecurity industry.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-7 years of B2B enterprise product marketing experience in Cybersecurity
Required Skills:
- Proven ability to translate technical capabilities into real-world value for target audiences
- Customer-centric mindset with a deep understanding of customer pains
- Excellent writing, storytelling, and presentation skills in English
- Organized, energized, and works well cross-functionally
Preferred Skills:
- Experience with breach and attack simulation or related cybersecurity technologies
- Familiarity with marketing automation tools and CRM systems
ASSUMPTION: Candidates with experience in B2B enterprise product marketing in cybersecurity are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $120,000 - $160,000 USD per year, based on industry standards for a senior product marketing manager in cybersecurity with 5-7 years of experience. This estimate may vary based on the candidate's skills, experience, and the company's internal compensation structure.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely from Israel.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary based on the candidate's skills, experience, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: XM Cyber operates in the cybersecurity industry, focusing on breach and attack simulation, purple teaming, and automated red teaming.
Company Size: XM Cyber has 201-500 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: XM Cyber was founded in 2016, making it a relatively young company with a strong focus on innovation and growth.
Company Description:
- XM Cyber is a leading hybrid cloud security company that helps organizations understand and manage their cyber risks.
- The company's platform demonstrates how attackers might leverage and combine misconfigurations, vulnerabilities, identity exposures, and more, across AWS, Azure, GCP, and on-prem environments to compromise critical assets.
- XM Cyber has offices in North America, Europe, and Israel, with a strong presence in the cybersecurity industry.
Company Specialties:
- Breach and Attack Simulation
- APT Simulation & Remediation
- Purple Team
- Automated Red Team
- Risk-Based Vulnerability Management
- Attack-Centric Exposure Prioritization
- Hybrid cloud security
- Attack Path Management
- Exposure Management
Company Website: www.xmcyber.com
ASSUMPTION: XM Cyber's focus on innovation and growth creates an exciting work environment for employees.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of expertise and experience in product marketing.
Reporting Structure: The Senior Product Marketing Manager reports directly to the Head of Product Marketing.
Work Arrangement: This role is remote, with a requirement to be based in Israel.
Growth Opportunities:
- As XM Cyber continues to grow, there may be opportunities for the successful candidate to take on additional responsibilities or move into a management role.
- The company's focus on innovation and new product development may present opportunities for the candidate to work on cutting-edge technologies.
- The senior product marketing manager may have the opportunity to work closely with the company's founders and other senior leaders, providing valuable mentorship and networking opportunities.
ASSUMPTION: XM Cyber's growth and focus on innovation create numerous opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from one of XM Cyber's offices in Israel)
Office Location(s): Tel Aviv-Yafo, Israel
Geographic Context:
- Israel has a thriving tech industry, with a strong focus on cybersecurity and innovation.
- The country's Mediterranean climate and rich cultural heritage make it an attractive place to live and work.
- Tel Aviv-Yafo, in particular, is known for its vibrant nightlife, diverse food scene, and beautiful beaches.
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely.
ASSUMPTION: Working remotely from Israel provides a unique blend of professional opportunities and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- Technical interview with the Head of Product Marketing
- Final interview with the founders or other senior leaders
Key Assessment Areas:
- Product marketing expertise and experience
- Communication and presentation skills
- Understanding of the cybersecurity industry
- Cultural fit with XM Cyber's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills.
- Prepare for behavioral interview questions that focus on your experience with product launches, messaging, and sales enablement.
- Research XM Cyber's products and market position to demonstrate your understanding of the company and its offerings.
ATS Keywords: Product marketing, GTM strategies, market intelligence, sales enablement, messaging, positioning, competitive analysis, buyer personas, customer engagement, integrated marketing campaigns, storytelling, presentation skills, cross-functional collaboration, B2B marketing, value proposition, content creation
ASSUMPTION: XM Cyber's interview process is designed to assess the candidate's technical skills, communication abilities, and cultural fit with the company's values and work environment.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Analytics
- Asana
- Slack
ASSUMPTION: The tools and technologies listed are subject to change and may vary based on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively and cross-functionally with various teams?
- Do you have a strong customer-centric mindset and a focus on results?
ASSUMPTION: XM Cyber's company values and work style create a challenging and rewarding work environment for employees.
⚠️ Potential Challenges
- The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or slower-paced work environment.
- The remote work arrangement may present challenges for candidates who prefer an on-site work environment or struggle with remote work.
- The competitive nature of the cybersecurity industry may require the candidate to work long hours or be available outside of standard business hours.
- The need to stay up-to-date with industry developments and competitive analysis may require the candidate to dedicate significant time to research and learning.
ASSUMPTION: The potential challenges listed are common to many senior-level product marketing roles in the cybersecurity industry.
📈 Similar Roles Comparison
- This role is similar to other senior product marketing roles in the cybersecurity industry, but may differ in terms of the specific products or services marketed, the target audience, and the company's size and culture.
- The cybersecurity industry is highly competitive, with many companies offering similar products and services. This role requires a strong understanding of the industry and the ability to differentiate XM Cyber's offerings from those of its competitors.
- This role may provide opportunities for career growth and advancement, depending on the candidate's skills, experience, and the company's internal structure and growth prospects.
ASSUMPTION: The comparison points listed are intended to provide context and help candidates understand the similarities and differences between this role and other similar roles in the cybersecurity industry.
📝 Sample Projects
- Developing and maintaining messaging and positioning for a new product launch
- Conducting market research and competitive analysis to inform product development and marketing strategies
- Creating sales enablement tools, such as battle cards, case studies, and sales presentations
- Planning and executing integrated marketing campaigns to drive new business acquisition and product adoption
ASSUMPTION: The sample projects listed are intended to provide examples of the types of projects the senior product marketing manager may be responsible for, but may vary based on the candidate's role and responsibilities.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role fits into it?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, particularly for remote employees?
- How does the company differentiate its products and services from those of its competitors?
- What are the key challenges facing the company and how does this role contribute to addressing them?
ASSUMPTION: The key questions listed are intended to help candidates better understand the role, the company, and the work environment, and to demonstrate the candidate's interest in and understanding of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through XM Cyber's careers page
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare for behavioral interview questions that focus on your experience with product launches, messaging, and sales enablement
- Research XM Cyber's products and market position to demonstrate your understanding of the company and its offerings
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
