Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Impact.com

🔹 Location: New York, NY, United States

🔹 Job Type: On-site

🔹 Category: Software Development

🔹 Date Posted: 2025-07-03

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading go-to-market efforts for creator-focused products
• Developing clear messaging and market insights
• Collaborating with cross-functional teams
• Driving product adoption and retention

ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on the creator economy and influencer marketing.

📋 Key Responsibilities

✅ Lead positioning, messaging, and storytelling for creator-focused products

✅ Own end-to-end go-to-market strategy for new feature launches and product initiatives

✅ Create sales enablement materials including pitch decks, battlecards, one-pagers, and case studies

✅ Conduct market research, competitor analysis, and user segmentation to inform product development and marketing strategy

✅ Collaborate closely with Product to shape roadmap priorities based on market needs and user feedback

ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively convey complex topics.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-8 years of experience in product marketing, with at least 2 years in a senior or lead role

Required Skills:

• Proven experience developing and executing go-to-market strategies for SaaS or platform-based products
• Strong understanding of the creator economy, influencer marketing, or digital content landscape
• Experience marketing to or working with creators, influencers, agencies, or talent managers

Preferred Skills:

• Fluency in Spanish or another language

ASSUMPTION: While not explicitly stated, proficiency in relevant marketing tools and software is expected.

💰 Compensation & Benefits

Salary Range: $160,000 - $180,000 per year, plus an additional 5% variable annual bonus contingent on Company performance and eligible to receive a Restricted Stock Unit (RSU) grant

Benefits:

• Medical, Dental, and Vision insurance
• Unlimited responsible PTO
• Flexible work hours
• Parental Leave
• Technology Stipend
• Continued access to Affiliate & Partnerships Industry Fundamentals Certification by PXA
• Office-only catered lunch every Thursday, a healthy snack bar, and great coffee
• Flexible spending accounts and 401(k)
• Employee-led culture team planning inclusive events

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior product marketing role in New York City.

📌 Applicant Insights

🔍 Company Context

Industry: Impact.com operates in the Software Development industry, focusing on partnership management software and marketing SaaS technology.

Company Size: Impact.com has 1,001-5,000 employees, providing ample opportunities for growth and collaboration.

Founded: 2008, with over 15 years of experience in the industry.

Company Description:

• Impact.com is the world’s leading partnership management platform, transforming the way businesses manage and optimize all types of partnerships.
• The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go.
• Impact.com’s technology platform and partnerships marketplace drive revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics, and Levi’s.

Company Specialties:

• Marketing SaaS Technology
• Partner Management Software
• Call Tracking
• Multi-Source Attribution
• Multi-Channel Media Tracking
• Media Management
• Buyer Journey Insights
• Algorithmic Attribution
• Ad Fraud Detection
• MarTech
• Partnerships
• Partnership Automation
• SaaS
• Partnership Technology
• Affiliate Marketing
• Mobile Partnerships
• Strategic Partnerships
• Influencer Marketing
• Analytics and Attribution

Company Website: impact.com

ASSUMPTION: Impact.com is a well-established company with a strong focus on innovation and customer success.

📊 Role Analysis

Career Level: Senior-level role with significant responsibilities and strategic decision-making.

Reporting Structure: This role reports directly to the VP of Product Marketing and collaborates closely with Product, Sales, Customer Success, and Marketing teams.

Work Arrangement: On-site, with flexible work hours and unlimited responsible PTO.

Growth Opportunities:

• Potential to grow into a leadership role as the company continues to expand its creator-focused products.
• Opportunities to work on high-impact projects and drive significant business growth.
• Access to professional development resources, such as the Affiliate & Partnerships Industry Fundamentals Certification by PXA.

ASSUMPTION: This role offers significant growth potential for the right candidate, with a strong focus on the creator economy and influencer marketing.

🌍 Location & Work Environment

Office Type: Impact.com’s New York office is located at 136 Madison Ave, FL 10, New York, NY 10016, US.

Office Location(s): In addition to New York, Impact.com has offices in Santa Barbara, London, Cape Town, Columbus, San Francisco, Sydney, Seattle, Singapore, Oslo, Shanghai, Berlin, Stockholm, Tel Aviv, Vancouver, Tokyo, and Paris.

Geographic Context:

• The New York office is located in Midtown Manhattan, providing easy access to public transportation and various amenities.
• New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational options.
• The city’s fast-paced environment may appeal to candidates who thrive in dynamic, energetic work settings.

Work Schedule: Full-time, with flexible work hours and unlimited responsible PTO.

ASSUMPTION: Impact.com’s New York office provides a collaborative and inclusive work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager or a member of the HR team
• In-depth behavioral and skills-based interviews with cross-functional team members
• Final interview with the VP of Product Marketing

Key Assessment Areas:

• Candidates’ understanding of the creator economy and influencer marketing landscape
• Strategic thinking and problem-solving skills
• Communication and collaboration skills
• Ability to develop and execute go-to-market strategies

Application Tips:

• Highlight relevant experience working with creators, influencers, or talent managers in your resume and cover letter.
• Demonstrate your understanding of the creator economy and influencer marketing trends in your application materials.
• Prepare for behavioral interview questions that focus on your experience with go-to-market strategies, market research, and cross-functional team collaboration.

ATS Keywords: Creator Economy, Influencer Marketing, Product Marketing, Go-to-Market Strategy, Market Research, Cross-Functional Team Collaboration, Creator-focused Products

ASSUMPTION: Impact.com uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
• Project management tools (e.g., Asana, Trello, Jira)
• Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite, Google Docs)

ASSUMPTION: Impact.com uses a variety of tools and technologies to streamline marketing processes and drive business growth.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Inclusive

Work Style:

• Fast-paced and dynamic
• Data-driven and results-oriented
• Collaborative and cross-functional
• Inclusive and diverse
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you comfortable working with cross-functional teams and collaborating with various stakeholders?
• Do you have a strong understanding of the creator economy and influencer marketing landscape?
• Are you comfortable using data to inform decision-making and drive business growth?
• Do you embrace a customer-centric mindset and prioritize customer success?

ASSUMPTION: Impact.com values candidates who are passionate about their work, thrive in collaborative environments, and are committed to driving customer success.

⚠️ Potential Challenges

• The fast-paced nature of the role may require candidates to adapt quickly to changing priorities and tight deadlines.
• The role involves working with a diverse range of stakeholders, which may require strong communication and collaboration skills.
• The creator economy is a rapidly evolving landscape, which may require candidates to stay up-to-date with the latest trends and developments.
• The on-site work arrangement may require candidates to commute to the office regularly, which may not be suitable for everyone.

ASSUMPTION: While these challenges may present obstacles for some candidates, they also offer opportunities for growth and learning in a dynamic and innovative work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on creator-focused products and the creator economy.
• Compared to other product marketing roles, this position requires a strong understanding of the influencer marketing landscape and experience working with creators or talent managers.
• Career path comparison: This role offers significant growth potential, with opportunities to advance into leadership positions as the company continues to expand its creator-focused products.

ASSUMPTION: While this role shares similarities with other product marketing positions, its unique focus on the creator economy and influencer marketing sets it apart from other opportunities in the industry.

📝 Sample Projects

• Developing a go-to-market strategy for a new creator-focused product feature, including market research, competitor analysis, and user segmentation
• Creating sales enablement materials, such as pitch decks and battlecards, to support the launch of a new product initiative

• Conducting user interviews and surveys to gather insights into the needs and preferences of creators and influencers

ASSUMPTION: These sample projects provide a glimpse into the types of initiatives a Senior Product Marketing Manager at Impact.com might work on, but the specific projects will vary depending on the company’s priorities and product roadmap.

❓ Key Questions to Ask During Interview

• Can you describe the current product roadmap for creator-focused products, and how this role will contribute to its development?
• How does Impact.com support the growth and success of its employees, particularly in roles like this one?
• Can you provide an example of a recent go-to-market strategy that was successful for Impact.com, and what factors contributed to its success?
• How does Impact.com measure the success of its product marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for professional development and growth within the product marketing team at Impact.com?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to driving business growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://job-boards.greenhouse.io/impact/jobs/8063069002
• Tailor your resume and cover letter to highlight your relevant experience working with creators, influencers, or talent managers, as well as your understanding of the creator economy and influencer marketing landscape.
• Prepare for behavioral interview questions that focus on your experience with go-to-market strategies, market research, and cross-functional team collaboration.
• Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.