📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: TextUs
🔹 Location: Remote, US
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving go-to-market (GTM) and release plans for new products and features
- Defining and articulating product value propositions and messaging
- Conducting market research and competitive analysis to inform strategic decision-making
- Managing stakeholders and complex projects to deliver measurable outcomes
- Collaborating cross-functionally with sales, client services, product management, and developers
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving measurable results through effective cross-functional collaboration.
📋 Key Responsibilities
✅ GTM & Release Plans: Coordinate with PMs to obtain key information about upcoming feature releases, align with the GTM team to anticipate customer and channel friction points, and own and drive GTM and release plans ensuring cross-functional execution across Product, Marketing, Sales, and CX.
✅ Positioning & Messaging: Define and articulate our products’ unique value proposition, shape positioning that effectively communicates product/feature value, differentiates us in the market, and reflects customer needs, and ensure consistency in messaging across all channels and marketing collateral.
✅ Market & Competitive Research: Lead market research and competitive analysis to identify trends, differentiators, opportunities, and threats, distribute and socialize market and competitive intelligence to inform strategic decision-making across the organization, and evaluate and aid the team in decisions about pricing and packaging.
✅ Managed Stakeholders & Complexity: Balance the needs of multiple stakeholders with foresight and diplomacy, break down complex projects or campaigns into manageable, actionable components, navigate decision-making by evaluating multiple variables, potential outcomes, and stakeholder perspectives, and foster positive relationships while delivering outcomes that align with organizational priorities.
✅ Results & Impact: Drive initiatives toward measurable outcomes that reflect strategic objectives, incorporate research and analysis to continuously refine and improve execution, apply both quantitative and qualitative data to enhance customer and business outcomes, and develop and maintain metrics and reporting that inform current performance and progress toward goals.
ASSUMPTION: This role requires a strong focus on data-driven decision-making and continuous improvement to maximize impact and drive measurable results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5 to 9 years of experience in B2B product marketing, marketing communications, or technical writing, with a focus on MarTech experience being a bonus
Required Skills:
- Proven experience in product marketing, with a strong understanding of go-to-market strategies and tactics
- Excellent analytical and project management skills, with the ability to handle multiple time-sensitive, cross-functional projects simultaneously
- Strong communication skills, both written and verbal, with the ability to understand and articulate product value and effectively convey information to a wide variety of internal and external audiences, live or offline
- Proven ability to distill complex data and customer feedback into clear insights that inform messaging, positioning, and go-to-market strategies
- Experience working with sales, client services, product management, and developers
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Familiarity with Agile development methodologies
- Background in software or technology industries
ASSUMPTION: While not explicitly stated, a strong understanding of software or technology industries and familiarity with Agile development methodologies would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Product Marketing Manager with 5-10 years of experience in a remote role)
Benefits:
- Competitive pay
- Health, dental, and vision insurance
- HSA contributions
- 401K with company match
- Unlimited PTO
- Cell phone and internet reimbursement ($100/month)
- One-time $1,000 home office stipend (after 6 months)
- Equity within the organization (for manager-level roles and above)
- Up to 12 weeks of paid leave
- 2025 holiday schedule
- U.S. remote-first with optional WeWork office space in downtown Denver, CO
Working Hours: Full-time (40 hours per week) with flexible hours and unlimited PTO
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Product Marketing Manager with 5-10 years of experience in a remote role. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: TextUs operates in the business communication and customer engagement software industry, focusing on enabling seamless and impactful engagement between workers and consumers through innovative, easy-to-use, and measurable solutions.
Company Size: TextUs is a mid-sized company, which means applicants can expect a more collaborative and agile work environment with opportunities for growth and impact. However, this also means that the company may have less established processes and structures compared to larger enterprises.
Founded: TextUs was founded in 2014, and has since grown to become a leading provider of mobile-first, conversational engagement solutions for businesses and their stakeholders.
Company Description:
- TextUs is on a mission to revolutionize business communication by enabling seamless and impactful engagement between workers and consumers
- The company focuses on innovation, ease of use, and delivering measurable results to create tools that outperform other messaging solutions while fostering trust and value for its customers and stakeholders
- TextUs empowers every team member to make a difference, fostering a collaborative and data-driven culture guided by a proven leadership team
Company Specialties:
- Mobile-first, conversational engagement solutions
- Business communication and customer engagement software
- Data-driven decision-making and continuous improvement
- Collaborative and agile work environment
Company Website: https://www.textus.com/
ASSUMPTION: TextUs is a mid-sized, remote-first company with a strong focus on innovation, data-driven decision-making, and fostering a collaborative work environment.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a proven track record of success in product marketing, with a strong understanding of go-to-market strategies and tactics, and the ability to drive measurable results through effective cross-functional collaboration.
Reporting Structure: The Senior Product Marketing Manager reports directly to the SVP of Product and works cross-functionally with various teams, including sales, client services, product management, and developers.
Work Arrangement: This role is remote OK, with a flexible work arrangement that allows for a healthy work-life balance. The company is U.S. remote-first with optional WeWork office space in downtown Denver, CO.
Growth Opportunities:
- As a senior-level role, this position offers opportunities for career progression into leadership or management positions within the product marketing function or related areas of the business
- The company's focus on innovation and continuous improvement creates an environment where high-performing individuals can make a significant impact and drive their career growth
- The remote-first work arrangement and flexible hours allow for a better work-life balance, enabling employees to prioritize their personal and professional development
ASSUMPTION: This role offers strong growth opportunities for the right candidate, with a clear path for career progression and the potential to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote-first with optional WeWork office space in downtown Denver, CO
Office Location(s): The company's headquarters are in Denver, CO, but employees can work remotely from anywhere in the United States.
Geographic Context:
- The United States has a diverse range of time zones, which may require some flexibility in working hours to accommodate team members across different regions
- The remote-first work arrangement allows employees to work from the comfort of their own homes or co-working spaces, providing greater flexibility and convenience
- TextUs' headquarters in Denver, CO, offer employees the opportunity to work from a vibrant and collaborative office space in downtown Denver, CO, if desired
Work Schedule: Full-time (40 hours per week) with flexible hours and unlimited PTO, allowing employees to maintain a healthy work-life balance
ASSUMPTION: The remote-first work arrangement and flexible hours allow for a better work-life balance, enabling employees to prioritize their personal and professional development.
💼 Interview & Application Insights
Typical Process:
- Initial call with the recruiter (phone) to discuss culture, logistics, and answer any questions
- Interview with the hiring manager (Zoom Video) to discuss culture, skills, and role overview
- Rembrandt Assessment to evaluate how the candidate's personality fits within the role and TextUs culture
- Interview with the product team (Zoom Video) to discuss culture, leadership, skills, and role overview
- Interview with a cross-functional team (Zoom Video) to discuss culture, leadership, skills, and role overview
- Assignment (Zoom Video) to present a go-to-market example from the candidate's portfolio
- Q&A with the CEO (Zoom Video) to ensure the role is the best fit for the candidate
Key Assessment Areas:
- Cultural fit and alignment with TextUs' values and work style
- Strategic thinking and analytical skills, with a proven track record of success in product marketing
- Excellent communication skills, both written and verbal, with the ability to understand and articulate product value and effectively convey information to a wide variety of internal and external audiences, live or offline
- Ability to work independently and manage multiple time-sensitive, cross-functional projects simultaneously
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your go-to-market strategies and examples from your portfolio during the interview process
- Research TextUs' company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role
- Follow up with the recruiter after your initial call to express your interest in the role and ask any questions you may have
ATS Keywords: Product Marketing, Go-To-Market Strategy, Market Research, Competitive Analysis, Stakeholder Management, Messaging, Positioning, Data Analysis, Customer Engagement, Training, Cross-Functional Collaboration, Agile Development, Software Industry, MarTech
ASSUMPTION: The interview process for this role is designed to assess the candidate's cultural fit, strategic thinking, analytical skills, and communication abilities, with a strong focus on ensuring a strong fit with TextUs' values and work style.
🛠️ Tools & Technologies
- Marketing automation tools and CRM systems (e.g., HubSpot, Salesforce, Marketo)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Excel, Google Analytics, Tableau)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: While not explicitly stated, the tools and technologies listed are commonly used in product marketing roles and would be beneficial for this position.
👔 Cultural Fit Considerations
Company Values:
- Innovation: TextUs fosters a culture of continuous improvement and encourages employees to think outside the box to drive meaningful results
- Ease of use: The company prioritizes creating intuitive and user-friendly solutions that meet the needs of its customers and stakeholders
- Measurable results: TextUs focuses on delivering tangible outcomes and using data-driven decision-making to optimize performance and drive growth
Work Style:
- Collaborative: TextUs encourages open communication and cross-functional collaboration to drive success
- Data-driven: The company emphasizes the use of data and analytics to inform decision-making and optimize performance
- Agile: TextUs operates with a flexible and adaptable approach, enabling the company to pivot and respond to market changes quickly
Self-Assessment Questions:
- Do you thrive in a collaborative and data-driven work environment?
- Are you comfortable working with multiple stakeholders and managing complex projects simultaneously?
- Do you have a proven track record of success in product marketing, with a strong understanding of go-to-market strategies and tactics?
- Are you comfortable working remotely and managing your time effectively?
ASSUMPTION: TextUs values candidates who are collaborative, data-driven, and comfortable working in an agile and remote-first environment.
⚠️ Potential Challenges
- Managing multiple time-sensitive, cross-functional projects simultaneously may require strong project management skills and the ability to prioritize effectively
- Working remotely may present challenges in maintaining a healthy work-life balance and staying connected with team members
- The fast-paced and dynamic nature of the product marketing function may require candidates to be adaptable and comfortable with change
- The competitive nature of the business communication and customer engagement software industry may present challenges in differentiating TextUs' products and maintaining a competitive edge
ASSUMPTION: While TextUs offers a collaborative and flexible work environment, candidates should be prepared to manage multiple projects simultaneously, work effectively in a remote setting, and adapt to the fast-paced nature of the product marketing function.
📈 Similar Roles Comparison
- Compared to other senior-level product marketing roles, this position offers a unique opportunity to work in a remote-first, mid-sized company with a strong focus on innovation and data-driven decision-making
- The business communication and customer engagement software industry is highly competitive, with a wide range of established and emerging players. TextUs differentiates itself through its focus on mobile-first, conversational engagement solutions and a commitment to delivering measurable results
- Career progression in this role may lead to leadership or management positions within the product marketing function or related areas of the business, with opportunities for growth and impact at a mid-sized company
ASSUMPTION: This role offers a unique opportunity to work in a mid-sized, remote-first company with a strong focus on innovation and data-driven decision-making, with potential for career progression and growth.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product or feature launch, including market research, competitive analysis, and cross-functional collaboration with sales, client services, product management, and developers
- Conducting a comprehensive review of TextUs' product positioning and messaging, and developing a strategic plan to differentiate the company's offerings in the competitive business communication and customer engagement software industry
- Leading a cross-functional team to develop and implement a customer training program to improve user engagement and drive measurable results
ASSUMPTION: These sample projects reflect the strategic, collaborative, and data-driven nature of the Senior Product Marketing Manager role at TextUs.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the product marketing team in the next 12 months, and how can this role help address them?
- How does TextUs differentiate itself from competitors in the business communication and customer engagement software industry, and what role does this position play in maintaining that competitive edge?
- What opportunities exist for career growth and development within the product marketing function or related areas of the business?
- How does TextUs support work-life balance for its employees, particularly those working remotely?
- What are the key priorities for this role in the first 90 days, and how can the new hire make the most significant impact in that timeframe?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role, the company, and its long-term prospects, while also providing valuable insights into the position's responsibilities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, analytical skills, and communication abilities
- Prepare for the Rembrandt Assessment by familiarizing yourself with TextUs' company culture and values, and be ready to demonstrate your personality fit
- Research TextUs' company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role
- Follow up with the recruiter after your initial call to express your interest in the role and ask any questions you may have
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
