📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Panorama Education
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Education Administration Programs
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote (Continental United States)
🚀 Job Overview
Key aspects of this role include:
- Shaping, communicating, and launching Panorama’s innovative products to prospective and existing customers
- Collaborating with marketing, sales, and product teams to develop value propositions, go-to-market plans, messaging, and adoption strategies
- Gaining customer insights through qualitative and quantitative data to inform product development, messaging, and marketing
- Leading product launches and creating materials that build awareness and demand from prospects and customers
- Partnering with sales to build necessary collateral and working with integrated campaigns on product roadmap, audience, and upcoming product campaigns and launches
ASSUMPTION: This role requires a strong understanding of the K-12 market, customer needs, and product marketing strategies to drive business growth and improve student outcomes.
📋 Key Responsibilities
✅ Lead product launches by collaborating with the Product team, building capacity for internal teams, and creating materials that build awareness and demand from prospects and customers
✅ Partner with Revenue Enablement team to train sales team members on demo talk tracks and discovery questions to support demo flow
✅ Gain customer insights through qualitative and quantitative data—K-12 market trends, internal reporting, customer feedback, and more—to inform product development, product messaging, and marketing
✅ Conduct focus groups and interviews with district leaders about their challenges and needs
✅ Partner with Sales to build necessary collateral such as product one pagers, demo decks, product pages, OnDemand videos, etc.
✅ Work with Integrated Campaigns on product roadmap, audience, and upcoming product campaigns and launches
ASSUMPTION: This role involves a high degree of collaboration and project management, requiring strong communication and organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of B2B product marketing experience in the SaaS or Edtech industry
Required Skills:
- Proven experience leading and driving product launches to hit important business goals
- Experience developing product positioning, messaging, and buyer personas, and creating processes and structures for sharing product messaging across the organization
- Experience leading and driving projects and project teams while balancing competing priorities
- Experience in collecting and using customer insights and market research to drive strategic product marketing decisions
- Ability to synthesize complicated product concepts and materials into simple, everyday language
- Ability to work independently or in groups, and know when to ask for feedback or help but can confidently lead initiatives independently and in groups
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Fluency in Spanish (or other languages relevant to the K-12 market)
ASSUMPTION: While not explicitly stated, proficiency in using data analysis tools and software may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: The starting base salary for this role is $126,000. Actual offers will depend on experience, skills, and location.
Benefits:
- Annual Bonus
- Commission Awards
- Equity Awards
- Health Benefits
Working Hours: Full-time position with a standard workweek of 40 hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. Actual offers may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Panorama Education operates in the Education Administration Programs industry, focusing on helping students achieve academic success and well-being through its software platform.
Company Size: Panorama Education has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Panorama Education was founded in 2012, with a mission to improve student outcomes by helping schools and districts act on data.
Company Description:
- Panorama Education helps schools and districts understand and support students across academics, attendance, behavior, and life skills development
- The company's platform enables district leaders to track progress toward strategic goals, such as literacy, graduation, and school safety
- Panorama Education proudly supports over 15 million students in 25,000 schools, 2,000 districts across the United States
Company Specialties:
- Student support platform
- Research-backed surveys
- Professional development
Company Website: http://www.panoramaed.com
ASSUMPTION: Panorama Education's focus on data-driven decision-making and student success makes it an attractive option for candidates interested in the Edtech industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in product marketing.
Reporting Structure: The Senior Product Marketing Manager will likely report directly to the Vice President of Marketing or a similar role, collaborating closely with product, sales, and marketing teams.
Work Arrangement: This role is fully remote, with the option to work from anywhere within the Continental United States.
Growth Opportunities:
- Potential to advance to a director or VP role within the marketing department
- Opportunities to expand skills and expertise in product marketing, go-to-market strategies, and customer insights
- Chance to make a significant impact on the company's growth and student outcomes
ASSUMPTION: Given Panorama Education's focus on growth and impact, there may be opportunities for career advancement and skill development in this role.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office requirement
Office Location(s): Boston, MA and San Francisco, CA (though not required to be on-site)
Geographic Context:
- The United States has a diverse range of educational landscapes, providing ample opportunities for market research and customer insights
- Panorama Education's remote work policy allows for flexibility and work-life balance
- The company's focus on student success and well-being creates a mission-driven work environment
Work Schedule: Standard full-time workweek, with flexibility for remote work
ASSUMPTION: The fully remote work arrangement may require strong self-motivation and time management skills to maintain productivity and engagement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Behavioral and skills-based interviews with the hiring manager and team members
- Final interview with senior leadership
Key Assessment Areas:
- Product marketing expertise and experience
- Customer insights and market research skills
- Collaboration and project management abilities
- Communication and presentation skills
Application Tips:
- Highlight relevant product marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Panorama Education's mission and the role's responsibilities
- Prepare examples of your product marketing work, such as launch materials or customer insights reports
ATS Keywords: B2B product marketing, SaaS, Edtech, product launches, product positioning, messaging, buyer personas, market research, customer insights, project management, collaboration, communication
ASSUMPTION: Panorama Education's interview process may include assessments or case studies to evaluate candidates' problem-solving and strategic thinking skills.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Trello)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and team.
👔 Cultural Fit Considerations
Company Values:
- Student-centered
- Data-driven
- Collaborative
- Innovative
Work Style:
- Mission-driven and results-oriented
- Data-informed decision-making
- Collaborative and cross-functional teamwork
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you share Panorama Education's commitment to improving student outcomes through data-driven decision-making?
- Are you comfortable working collaboratively and cross-functionally with various teams?
- Can you adapt to changing priorities and market conditions, and make data-informed decisions?
ASSUMPTION: Candidates who align with Panorama Education's values and work style will likely be a strong fit for this role and the company culture.
⚠️ Potential Challenges
- Managing competing priorities and project timelines in a fast-paced, growing organization
- Balancing the need for data-driven decision-making with the urgency of product launches and market demands
- Adapting to the unique challenges and dynamics of the K-12 education market
- Ensuring consistent and effective communication across multiple teams and stakeholders
ASSUMPTION: These challenges can be mitigated through strong project management, communication, and collaboration skills, as well as a deep understanding of the K-12 market and customer needs.
📈 Similar Roles Comparison
- Compared to other senior product marketing roles, this position places a stronger emphasis on customer insights and market research to inform product development and marketing strategies
- In the Edtech industry, this role requires a deep understanding of the K-12 market and educational landscapes, as well as the ability to adapt to the unique challenges and dynamics of the sector
- Career-wise, this role offers opportunities for growth and advancement within Panorama Education's marketing department and the broader Edtech industry
ASSUMPTION: Candidates should consider their long-term career goals and the potential for growth and development in this role compared to similar positions in other industries or companies.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, including messaging, positioning, and adoption strategies
- Conducting customer interviews and focus groups to gather insights on product features, benefits, and market needs
- Creating and presenting a product roadmap and prioritization framework to senior leadership and stakeholders
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and execution to customer research and communication.
❓ Key Questions to Ask During Interview
- How does Panorama Education measure the success of its product marketing efforts, and how will this role contribute to those metrics?
- Can you describe the team structure and dynamics within the marketing department, and how this role will collaborate with other teams and stakeholders?
- How does Panorama Education support the professional development and growth of its product marketing team members?
- What are the most pressing challenges facing the K-12 education market, and how can this role help Panorama Education address them?
- How does Panorama Education foster a collaborative and inclusive work environment, particularly in a fully remote setting?
ASSUMPTION: These interview questions help candidates better understand the role's responsibilities, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare examples of your product marketing work, such as launch materials or customer insights reports
- Follow up with Panorama Education one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
