📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Smartling
🔹 Location: United States (Remote, Eastern Time Zone preferred)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Eastern Time Zone preferred)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market plans for new features and products
- Creating sales enablement materials and crafting product messaging
- Conducting market analysis, competitive analysis, and customer research
- Collaborating with cross-functional teams to drive product adoption and market share growth
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Develop and execute go-to-market plans for new features and products
✅ Create sales enablement materials that clearly articulate the value of our solutions
✅ Craft messaging and product positioning to clearly articulate the value of the brand and products to increase our market share
✅ Together with the product team, educate both internal and external stakeholders on our product features and their enterprise business value through various channels
✅ Assess the market landscape, provide market analysis, identify target markets, define ideal customer profiles and buyer personas, and conduct competitive analysis for product differentiation and positioning
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution.
🎯 Required Qualifications
Education: Graduate degree in Marketing
Experience: 5+ years of Product Marketing experience, preferably Pragmatic Product Marketing certified, and past experience at a B2B enterprise software/technology company
Required Skills:
- Ability to understand complex technology and translate it into consumable marketing messaging
- Experience taking a product from concept to a successful launch
- Love for numbers and data, with comfort making decisions with incomplete information
- Skill at analyzing disparate information and formulating coherent hypotheses and priorities
- Excellent written and verbal communication skills
- Interest in language, culture, and global content
Preferred Skills:
- Fluency in multiple languages
- Experience with marketing automation tools
- Background in localization or translation industry
ASSUMPTION: While not explicitly stated, fluency in multiple languages and experience in the localization/translation industry could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $130,000 - $170,000 per year (USD)
Benefits:
- Medical, dental, and vision insurance for you and your family
- Flexible PTO + 11 holidays; generous parental leave
- 401(k) with company match
- Employee referral program and Apple equipment
Working Hours: Full-time, with flexible hours and a remote-first work arrangement
ASSUMPTION: The salary range provided is based on the company's statement in the job description and is subject to change based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Translation and Localization. Smartling is a leading AI-powered translation platform that helps companies grow globally, faster.
Company Size: 51-200 employees. This size allows for a more agile and innovative work environment, with opportunities for growth and impact.
Founded: 2009. Smartling has been providing translation and localization services for over a decade, with a strong focus on technology and innovation.
Company Description:
- Smartling's LanguageAI™ platform uses AI and machine learning to eliminate manual tasks, integrate with existing tech stacks, and deliver guaranteed translation quality at scale—all at a fraction of the cost and turnaround time of traditional translation.
- The company works with leading global brands, such as IHG Hotels & Resorts, Shopify, Pinterest, State Farm, British Airways, and Lyft.
- Smartling is recognized as the top translation management system by CSA Research and G2 users.
Company Specialties:
- Localization
- L10n
- Internationalization
- i18n
- Multilingual Content
- Global SEO
- Translation Management Software
- Globalization
- Machine Translation
- Multilingual SEO
- Language Services
- Translation
- Translation Proxy
- Professional Translation
Company Website: smartling.com
ASSUMPTION: Smartling's focus on AI and technology sets it apart in the translation and localization industry, offering unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: Senior. This role requires a high level of experience and expertise in product marketing, with a focus on strategic decision-making and cross-functional collaboration.
Reporting Structure: This role reports directly to the VP of Marketing and works closely with the product, sales, and marketing teams.
Work Arrangement: Remote solely, with a preference for candidates in the Eastern Time Zone. This role offers flexibility and the opportunity to work from home, with a strong internet connection, quiet space, and a professional background required.
Growth Opportunities:
- Expanding one's expertise in product marketing and AI-driven translation technologies
- Contributing to the growth and success of a leading translation platform
- Potential career advancement opportunities within the marketing department or the company as a whole
ASSUMPTION: This role offers significant growth opportunities, both in terms of personal development and career advancement.
🌍 Location & Work Environment
Office Type: Remote-first. Smartling is a remote-first company, with employees working from various locations across the United States and beyond.
Office Location(s): New York, NY; London, UK; Dublin, Ireland
Geographic Context:
- The United States is the primary market for this role, with a preference for candidates in the Eastern Time Zone.
- Smartling's global presence allows for collaboration with teams and clients from around the world.
- The remote work arrangement offers flexibility and the opportunity to work from various locations.
Work Schedule: Full-time, with flexible hours and the ability to work remotely. This role requires a strong internet connection, a quiet space, and a professional background.
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from various locations, with the expectation of a professional work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the VP of Marketing
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Data analysis and decision-making skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Smartling's products and services, as well as the translation and localization industry
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: Product Marketing, B2B, Data Analysis, Market Analysis, Messaging, Sales Enablement, Competitive Analysis, Communication, Strategic Thinking, Self-Starter, Problem Solving, Detail Oriented, Analytical Thinking, Team Player, Language Interest, Cultural Awareness
ASSUMPTION: The interview process will focus on assessing the candidate's product marketing expertise, strategic thinking, and cultural fit, with a strong emphasis on data-driven decision-making and collaboration.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
- AI-powered translation platform (Smartling's LanguageAI™)
ASSUMPTION: While not explicitly stated, familiarity with marketing automation tools and collaboration platforms is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Remote-first and flexible
- Data-driven and results-oriented
- Collaborative and cross-functional
- Innovative and adaptable
Self-Assessment Questions:
- Do you thrive in a remote, flexible work environment?
- Are you comfortable making data-driven decisions and prioritizing based on analysis?
- Do you enjoy working collaboratively with cross-functional teams?
- Are you passionate about driving innovation and growth in the translation and localization industry?
ASSUMPTION: Smartling values a customer-centric, innovative, and collaborative work environment, with a strong emphasis on data-driven decision-making and results-oriented outcomes.
⚠️ Potential Challenges
- Balancing strategic planning with hands-on execution
- Working remotely and managing time zones
- Keeping up with the latest trends and technologies in the AI-driven translation industry
- Collaborating effectively with cross-functional teams, including product, sales, and marketing
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a focus on data-driven decision-making.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a stronger emphasis on AI-driven translation technologies and the localization industry
- This role requires a higher level of experience and expertise in product marketing, with a focus on strategic decision-making and cross-functional collaboration
- Career paths in product marketing can lead to roles such as Director of Product Marketing, VP of Marketing, or Chief Marketing Officer
ASSUMPTION: This role offers unique opportunities for growth and innovation in the AI-driven translation industry, with a focus on strategic decision-making and cross-functional collaboration.
📝 Sample Projects
- Developing and executing a go-to-market plan for a new AI-powered translation feature
- Conducting market research and competitive analysis to inform product positioning and messaging
- Creating sales enablement materials and product briefs to drive feature adoption and market share growth
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, with a focus on data-driven decision-making and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the company's roadmap for AI integration and innovation in the translation industry?
- How does the marketing team collaborate with the product and sales teams to drive market share growth?
- What are the key challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30-60-90 days?
ASSUMPTION: These questions demonstrate the candidate's interest in the company's strategic direction, cross-functional collaboration, and professional growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Smartling's products, services, and the translation and localization industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
