Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Zopa

🔹 Location: London, London, City of, United Kingdom

🔹 Job Type: Employee - Permanent

🔹 Category: Financial Services

🔹 Date Posted: 2025-06-16

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2-3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing innovative product marketing strategies aligned with B2B objectives
• Collaborating with Product and Sales teams to create compelling propositions and go-to-market plans
• Bringing a value proposition approach to every stage of the product lifecycle
• Managing key activations and coordinating campaigns on a quarterly cycle
• Improving Zopa's profile with relevant tradeshows and event presence

ASSUMPTION: This role requires a strategic mindset with a strong operational focus. The ideal candidate will have experience working in B2B product marketing and be comfortable switching between consumer and commercial perspectives.

📋 Key Responsibilities

✅ Developing and executing innovative product marketing strategies aligned with B2B objectives

✅ Collaborating with Product and Sales teams to create compelling propositions and go-to-market plans

✅ Bringing a value proposition approach to every stage of the product lifecycle

✅ Synthesizing customer research and competitor analysis to bring Zopa’s B2B product value to the market effectively

✅ Co-creating and presenting compelling features with Product Management and Product Design with consideration to their marketability

✅ Elevating the value propositions for each headline and/or new products with the relevant proof points, well-crafted key messaging, and associated collateral for Sales/Commercial teams to utilize in pitch decks effectively

✅ Developing the go-to-market approach and integrating launch plans, including product naming, for any significant releases or key feature innovations

✅ Creating and managing content marketing outputs (e.g., white papers, case studies, webinars, blogs) to help engage decision-makers and nurture leads

✅ Managing Zopa's key owned channels and touchpoints (e.g., Zopa.com, landing pages) to improve organic traffic and leads and leveraging email marketing to develop deeper engagement with the target audience

✅ Improving Zopa's profile with the relevant tradeshows and event presence, as well as partnering with the PR team to leverage the right B2B press and social opportunities (e.g., LinkedIn)

✅ Managing key activations and coordinating campaigns on a quarterly cycle, partnering with the relevant Growth, Marketing, and PR specialists to leverage Zopa's wider capabilities and channels holistically

ASSUMPTION: This role requires a strong understanding of both consumer and commercial needs, as well as the ability to work effectively with various functional specialists and subject matter experts.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10 years of experience working in B2B product marketing or a highly related marketing specialism

Required Skills:

• Proven experience in B2B product marketing and/or a highly related marketing specialism
• Ability to speak 'B2C too' - comfortable switching codes between consumer and commercial goals
• Experience working in and/or for digital product businesses that have scaled and grown
• Strong strategic and operational marketing skills
• Excellent communication and storytelling abilities
• Entrepreneurial mindset with a bias for action

Preferred Skills:

• Fintech experience
• Experience working in a startup or mid-size company

ASSUMPTION: Candidates with a strong background in B2B product marketing and a mix of strategic and operational marketing skills are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per year (based on industry standards for a Senior Product Marketing Manager role in London)

Benefits:

• Flexible working hours and hybrid work arrangement
• 25 days of annual leave, plus bank holidays
• Private medical insurance and dental cover
• Life assurance and income protection
• Pension scheme with employer contributions
• Employee discounts on Zopa products and services

Working Hours: Full-time, 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Product Marketing Manager role in London. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Fintech

Company Size: Medium (501-1,000 employees)

Founded: 2005

Company Description:

• Zopa is a pioneering force in finance, offering simple, fair, and honest financial products
• They provide loans, savings, and credit cards, with a focus on customer needs and honest communication
• Zopa has been a trailblazer in peer-to-peer lending and launched Zopa Bank in 2020

Company Specialties:

• Fintech
• Tech
• Finance
• Loans
• Savings
• Credit cards

Company Website: http://www.zopa.com

ASSUMPTION: Zopa's focus on customer-centric products and honest communication sets it apart in the financial services industry.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Head of Product Marketing

Work Arrangement: Hybrid (2-3 days in the office, with the option to work from abroad for up to 120 days a year)

Growth Opportunities:

• As Zopa continues to grow, there may be opportunities for the right candidate to take on more responsibility or move into a management role
• The company encourages internal mobility and offers training and development opportunities

ASSUMPTION: This role offers the opportunity to work in a dynamic and growing industry, with potential for career progression as the company expands.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): Cottons Centre, Tooley Street, London, London SE1 2QG, GB

Geographic Context:

• London is a major global financial hub, with a vibrant and diverse tech scene
• The office is located in the heart of the city, with easy access to public transportation
• The area offers a wide range of amenities, including restaurants, shops, and cultural attractions

Work Schedule: Full-time, with flexible hours and the option to work from home

ASSUMPTION: The location of Zopa's office in London provides easy access to the city's vibrant financial and tech scenes, as well as a wide range of amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Head of Product Marketing or another senior leader

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation abilities
li>Understanding of both consumer and commercial needs
• Experience working in B2B product marketing

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Be prepared to discuss your approach to product marketing and how you've driven growth in previous roles
• Demonstrate your understanding of Zopa's products and target audience

ATS Keywords: B2B Product Marketing, Strategic Skillsets, Campaign Management, Proposition Development, Customer Research, Competitor Analysis, Content Marketing, Go-to-market Plans, Communication, Collaboration, Entrepreneurial Mindset, Digital Product Experience, Marketability, Lead Nurturing, Event Presence, Social Media

ASSUMPTION: Zopa's interview process is designed to assess candidates' strategic thinking, communication skills, and understanding of both consumer and commercial needs.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Workspace
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Zopa's current tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Simple and honest
• Fair and transparent
• Customer-focused

Work Style:

• Collaborative and inclusive
• Data-driven and innovative
• Focused on continuous improvement

Self-Assessment Questions:

• Do you embrace simplicity and honesty in your approach to work?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive in a customer-centric culture, and are you able to balance consumer and commercial needs?

ASSUMPTION: Zopa values candidates who embrace simplicity and honesty, are comfortable working in a dynamic environment, and can balance consumer and commercial needs.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Balancing consumer and commercial needs in product marketing strategies
• Collaborating effectively with various functional specialists and subject matter experts
• Working in a hybrid environment, with the need to balance remote and in-office work

ASSUMPTION: This role may present challenges in managing multiple priorities, balancing consumer and commercial needs, and working effectively in a hybrid environment.

📈 Similar Roles Comparison

• This role is unique in its focus on B2B product marketing for a Fintech company with a strong customer-centric culture
• Similar roles in other industries may have a different focus or require a different skillset
• Career progression in this role may differ from that in other product marketing roles, depending on Zopa's growth and expansion

ASSUMPTION: This role is unique in its focus on B2B product marketing for a Fintech company, and career progression may vary depending on Zopa's growth and expansion.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new B2B product offering
• Conducting customer research and competitor analysis to inform product marketing strategies
• Creating and managing content marketing outputs to engage decision-makers and nurture leads

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the Senior Product Marketing Manager may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for its B2B product offerings?
• How does the company support the growth and development of its employees?
• What is the team's approach to collaboration and communication, both internally and with external stakeholders?
• How does the company measure the success of its product marketing efforts, and what key performance indicators (KPIs) are most important?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?

ASSUMPTION: These questions are designed to help candidates better understand Zopa's culture, values, and approach to work-life balance, as well as the specific requirements of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for your interview by researching Zopa's products, target audience, and approach to product marketing
• Follow up with the hiring manager or HR team within one week of your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.