Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Sprinto

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: Remote

🔹 Category: Software Development

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Defining and executing go-to-market strategies for Sprinto’s platform and new product offerings
• Crafting clear, compelling, and differentiated messaging that resonates with multiple buyer personas
• Building high-impact sales assets to empower revenue teams and drive deal wins
• Conducting primary market analysis and competitive research to inform product and business strategy
• Elevating Sprinto’s brand as a go-to authority in compliance automation through thought leadership content
• Collaborating cross-functionally with Product, Sales, Demand Generation, and Customer Success teams

ASSUMPTION: This role requires a high agency individual who can thrive at the intersection of strategy, storytelling, and execution to drive impact at scale.

📋 Key Responsibilities

✅ Execute winning go-to-market (GTM) strategies for Sprinto’s platform and new product offerings, ensuring impactful launches that accelerate adoption and revenue

✅ Craft clear, compelling, and differentiated messaging that resonates with multiple buyer personas, from CISOs to startup founders, turning complex information into engaging narratives

✅ Build high-impact sales assets—decks, battle cards, case studies, competitive intelligence, and pitch narratives—that empower our revenue teams to win more deals

✅ Own deep competitive research, conduct primary market analysis, and drive category-defining insights that inform product and business strategy

✅ Regularly develop data-backed content and storytelling that elevates Sprinto’s brand, making us a go-to authority in compliance automation

✅ Partner with Customer Success to leverage real-world customer wins into marketing stories that reinforce our value and drive upsells, expansions, and advocacy

✅ Work closely with Product, Sales, and Demand Generation teams to ensure cohesive execution across all marketing and GTM efforts

ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of relevant PMM experience in B2B SaaS product marketing, with a track record of successfully launching products/features, sales enablement, and influencing market direction

Required Skills:

• Strategic thinker with the ability to craft compelling narratives and simplify complex topics into clear, engaging messaging
• Deep understanding of GTM motions, including launch motion, competitive differentiation, and persona-driven positioning
• Top-tier storyteller who can turn dry technical information into powerful marketing content that moves markets
• Data-driven mindset, with the ability to translate insights into actionable strategies that drive pipeline and revenue
• Proven ability to collaborate cross-functionally with Sales, Product, Demand Gen, and Customer Success teams

Preferred Skills:

• Experience in the information security or compliance industry
• Familiarity with marketing automation tools and CRM systems

ASSUMPTION: Candidates with experience in B2B SaaS product marketing and a strong understanding of go-to-market strategies will be most successful in this role.

💰 Compensation & Benefits

Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated based on industry standards for a Senior Product Marketing Manager role in Bangalore)

Benefits:

• Remote First Policy
• 5 Days Working With Flexi Hours
• Group Medical Insurance (Parents, Spouse, Children)
• Group Accident Cover
• Company Sponsored Device
• Education Reimbursement Policy

Working Hours: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Bangalore. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on automating information security compliance for fast-growing SaaS companies

Company Size: 201-500 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and impact

Founded: 2020, with a short history that reflects a dynamic and innovative work environment

Company Description:

• Sprinto automates information security compliance and privacy laws for fast-growing SaaS companies
• Helps customers obtain information security compliance, close enterprise deals faster, and pass vendor security assessments easily
• Funded by top investment partners Accel, ELEVATION, and Blume Ventures, with a total of 32 Million USD raised, including their latest Series B round

Company Specialties:

• Information security compliance automation
• Privacy law automation
• SaaS-focused solutions

Company Website: https://www.sprinto.com

ASSUMPTION: Sprinto's focus on automating complex processes and its rapid growth indicate a company culture that values innovation, efficiency, and continuous improvement.

📊 Role Analysis

Career Level: Senior, indicating a high level of responsibility and strategic decision-making

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and is part of the Marketing leadership team

Work Arrangement: Remote (Solely), allowing for a flexible work environment and the ability to work from anywhere

Growth Opportunities:

• Potential to grow into a leadership role within the Marketing organization as the company expands
• Opportunities to work on high-impact projects and initiatives that drive business growth
• Chance to learn and develop skills in a fast-paced, dynamic environment

ASSUMPTION: This role offers significant growth potential as Sprinto continues to expand its customer base and market presence.

🌍 Location & Work Environment

Office Type: Remote-first, with no physical office location required

Office Location(s): N/A (Remote work environment)

Geographic Context:

• Bangalore, Karnātaka, India, with a thriving tech industry and a large talent pool
• Time zone: Asia/Kolkata (IST)
• Cost of living: Moderate to high, with a wide range of housing, dining, and entertainment options

Work Schedule: Full-time (40 hours/week) with flexible hours, allowing for a healthy work-life balance

ASSUMPTION: The remote-first work environment offers applicants the flexibility to work from anywhere, with the added benefit of avoiding daily commute and potentially lower living costs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study presentation
• Final round interview with the hiring manager and/or other stakeholders

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Storytelling and communication abilities
• Data-driven mindset and analytical skills
• Cross-functional collaboration and teamwork

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in B2B SaaS product marketing and go-to-market strategies
• Prepare examples of your past successes in launching products, driving revenue growth, and influencing market direction
• Demonstrate your understanding of Sprinto's mission and how your skills and experience align with the role's requirements

ATS Keywords: Product Marketing, Go-to-Market Strategy, Positioning, Messaging, Sales Enablement, Market Intelligence, Competitive Research, Thought Leadership, Brand Elevation, Customer-Centric Positioning, Cross-Functional Collaboration, Data-Driven Mindset, Storytelling, Strategic Thinking, B2B SaaS, Revenue Generation

ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, storytelling, and data-driven skills throughout the interview process to showcase their fit for this role.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with marketing automation tools and CRM systems is preferred but not required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Growth mindset

Work Style:

• Remote and flexible work environment
• Data-driven decision-making
• Cross-functional collaboration and teamwork
• Fast-paced and dynamic work culture

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a strong data-driven mindset and enjoy analyzing data to inform strategic decisions?
• Are you an excellent communicator with strong storytelling abilities?

ASSUMPTION: Applicants who are comfortable working remotely, have a strong data-driven mindset, and possess excellent communication skills will likely be a good fit for Sprinto's company culture.

⚠️ Potential Challenges

• Managing multiple priorities and projects simultaneously in a fast-paced environment
• Balancing the need for strategic thinking with the requirement to execute tactical tasks
• Adapting to a remote work environment and managing time effectively
• Keeping up with the latest trends and developments in the information security and compliance industry

ASSUMPTION: Applicants should be prepared to manage multiple priorities, work independently, and adapt to a remote work environment to succeed in this role.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position requires a strong focus on go-to-market strategies and competitive differentiation
• Sprinto's focus on automating complex processes sets it apart from other SaaS companies, offering unique challenges and opportunities
• This role offers significant growth potential as Sprinto continues to expand its customer base and market presence

ASSUMPTION: Applicants should be prepared to work in a unique and dynamic environment that requires a strong focus on go-to-market strategies and competitive differentiation.

📝 Sample Projects

• Developing a go-to-market strategy for a new product offering, including positioning, messaging, and launch plan
• Conducting primary market research to identify trends and opportunities in the information security and compliance industry
• Creating a competitive battle card to differentiate Sprinto's platform from competitors and drive deal wins

ASSUMPTION: Applicants should be prepared to work on high-impact projects that drive business growth and require strategic thinking, data analysis, and strong communication skills.

❓ Key Questions to Ask During Interview

• Can you describe the current go-to-market strategy for Sprinto's platform, and how this role will contribute to its evolution?
• How does Sprinto support the professional development and growth of its employees, particularly in marketing roles?
• Can you provide an example of a successful go-to-market strategy implemented by Sprinto, and what made it effective?
• How does Sprinto measure the success of its product marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What is the typical career path for a Senior Product Marketing Manager at Sprinto, and what opportunities exist for growth and advancement?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and their understanding of Sprinto's business and marketing strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in B2B SaaS product marketing and go-to-market strategies
• Prepare examples of your past successes in launching products, driving revenue growth, and influencing market direction
• Demonstrate your understanding of Sprinto's mission and how your skills and experience align with the role's requirements
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.