📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: FlexGen
🔹 Location: Remote (United States)
🔹 Job Type: Full-Time
🔹 Category: Product Marketing
🔹 Date Posted: 2025-07-16
🔹 Experience Level: 5-10 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Leading product positioning, go-to-market execution, and content strategy for HybridOS™ and associated services
- Collaborating cross-functionally with product, sales, marketing, and customer success teams
- Developing and maintaining product messaging frameworks, sales enablement assets, and buyer personas
- Creating content across the buyer journey, including blogs, case studies, pitch decks, and webinars
- Gathering and synthesizing competitive intelligence and industry trends
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Plan and execute product launches, feature releases, and announcements for HybridOS™ and other core offerings
✅ Collaborate with product and engineering teams to translate technical capabilities into customer-centric value propositions
✅ Develop and maintain product messaging frameworks, sales enablement assets, playbooks, and buyer personas
✅ Work with the content team to create content across the buyer journey, including blogs, overview & datasheets, case studies, pitch decks, white papers, webinars, video scripts, and more
✅ Support the development and execution of targeted campaigns; set KPIs, measure impact, and report out on results and learnings
✅ Lead efforts to gather and synthesize competitive intelligence and industry trends
✅ Own competitive intel research and development of competitive battlecards and objection-handling guides
✅ Monitor emerging market needs and inform product strategy with actionable insights
✅ Work closely with product, marketing, and sales to align messaging, campaigns, and product adoption strategies
✅ Support demand generation initiatives through targeted messaging and content contributions
ASSUMPTION: This role requires a high degree of autonomy and the ability to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, engineering, or a related field
Experience: 5-7 years of product marketing experience in B2B industries such as energy, manufacturing, software, or industrial technology
Required Skills:
- Proven success launching technical products and enabling enterprise sales teams
- Exceptional storytelling and content development skills; able to simplify complex concepts
- Strong analytical skills and experience using market data and performance metrics to refine strategies
- Experience with marketing automation, CRM platforms, and content management tools
- Excellent communication and collaboration skills with a team-first mindset
Preferred Skills:
- Experience with energy storage or related industries
- Fluency in additional languages
ASSUMPTION: Candidates should have a proven track record of driving product adoption and revenue growth through effective marketing strategies.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for similar roles and experience levels)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary.
📌 Applicant Insights
🔍 Company Context
Industry: FlexGen operates in the energy storage and software development sectors, focusing on battery energy storage solutions and integration.
Company Size: FlexGen is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment.
Founded: FlexGen was founded in 2009 and is headquartered in Durham, North Carolina, with additional offices in Delray Beach, Florida.
Company Description:
- FlexGen delivers integrated energy storage systems by taking a functionality and software-first approach
- They offer advanced functionality through the HybridOS™ energy management system platform and integrate with the best energy storage hardware systems available
- FlexGen is hardware agnostic and provides flexible approaches to delivering systems that empower customers to procure hardware or FlexGen to provide hardware as part of a complete system solution
Company Specialties:
- Solar + Storage
- Flexible Generation
- Battery Energy Storage Solutions
- Integration
- Batteries
- Integration Software
- Energy Trading Platform
- Utility Scale Backup Power
- Energy Transition
- Energy Storage
- Battery Energy Storage
- Lithium Ion Batteries
- Energy Management System
- Energy Management
- Power Plant Control
- Engineering Procurement Construction
- EPC
- LTSA
- Lifecycle Services
- and Remote Monitoring
Company Website: http://www.flexgen.com
ASSUMPTION: FlexGen's focus on innovation and collaboration makes it an attractive place for professionals seeking to make an impact in the energy storage industry.
📊 Role Analysis
Career Level: This role is a senior-level position, ideal for experienced product marketing professionals looking to drive strategic initiatives and lead cross-functional teams.
Reporting Structure: The Senior Product Marketing Manager will report directly to the Vice President of Marketing and work closely with various teams, including product, sales, and customer success.
Work Arrangement: This role is remote-friendly, with flexible work arrangements available.
Growth Opportunities:
- Potential to advance to a director or vice president role as the company grows
- Opportunities to expand responsibilities based on individual skills and interests
- Chance to work on high-impact projects and drive significant business growth
ASSUMPTION: This role offers ample opportunities for professional growth and development within the dynamic energy storage industry.
🌍 Location & Work Environment
Office Type: FlexGen has offices in Durham, North Carolina, and Delray Beach, Florida, with a remote-friendly work environment.
Office Location(s): 280 S Mangum St, Durham, North Carolina 27701, US and 302 E Atlantic Ave, Delray Beach, Florida 33483, US
Geographic Context:
- Durham, North Carolina: A vibrant, mid-sized city with a thriving tech industry, offering a high quality of life with affordable housing and a rich cultural scene
- Delray Beach, Florida: A coastal city with a subtropical climate, known for its beaches, arts, and cultural attractions
Work Schedule: Flexible, with core hours between 9:00 AM and 5:00 PM EST
ASSUMPTION: FlexGen's remote-friendly work environment and office locations in desirable areas make it an attractive option for professionals seeking flexibility and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- Behavioral and skills-based interviews with the hiring manager and team members
- Final interview with the Vice President of Marketing
- Background check and offer
Key Assessment Areas:
- Product marketing experience and achievements
- Communication and collaboration skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with FlexGen's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research FlexGen's products, industry, and competitors to demonstrate your knowledge and enthusiasm
- Be ready to discuss your approach to product marketing, go-to-market strategy, and content development
ATS Keywords: Product Marketing, Go-to-Market Strategy, Content Development, Sales Enablement, Market Intelligence, Cross-functional Collaboration, Analytical Skills, Communication Skills, Storytelling, Competitive Analysis, Technical Product Launches, B2B Technology, CRM Platforms, Marketing Automation
ASSUMPTION: FlexGen's interview process is designed to assess candidates' skills, cultural fit, and potential to drive business growth in the energy storage industry.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM platforms (e.g., Salesforce, HubSpot CRM)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Excel, Google Analytics)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: FlexGen uses industry-standard tools and platforms to streamline marketing processes and drive efficiency.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing continuous learning and improvement
- Collaboration: Working together to achieve common goals
- Integrity: Upholding ethical standards and acting with honesty and transparency
- Excellence: Striving for the highest quality in all endeavors
- Sustainability: Committing to environmentally responsible practices
Work Style:
- Dynamic and fast-paced, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional cooperation
- Flexible and adaptable, with a willingness to take on new challenges and learn new skills
- Data-driven and analytical, with a focus on informed decision-making and performance metrics
Self-Assessment Questions:
- How do your personal values align with FlexGen's company values?
- Describe a time when you had to adapt to a significant change in your work environment or role. How did you approach this challenge, and what was the outcome?
- How do you prioritize and manage multiple projects and deadlines in a dynamic work environment?
ASSUMPTION: FlexGen's company culture emphasizes innovation, collaboration, and a strong work ethic, making it an attractive place for driven and adaptable professionals.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Keeping up with industry trends and competitive landscape in a rapidly evolving market
- Balancing strategic planning with tactical execution and day-to-day responsibilities
- Working effectively with cross-functional teams and stakeholders with varying priorities and objectives
- Adapting to changes in the company's product portfolio or go-to-market strategy
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of technical products and the ability to translate complex concepts into customer-centric value propositions
- Compared to other B2B technology roles, this position places a strong emphasis on market intelligence, competitive analysis, and strategic planning
- Career progression in this role may involve advancing to director or vice president positions as the company grows and expands its product offerings
ASSUMPTION: This role offers unique opportunities for professionals seeking to leverage their product marketing skills in the dynamic energy storage industry.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for a new battery energy storage product, including positioning, messaging, and launch plan
- Creating a competitive battlecard and objection-handling guide to empower the sales team to effectively differentiate FlexGen's products in the market
- Producing a series of blog posts, case studies, and webinars to educate customers on the benefits of energy storage solutions and FlexGen's unique value proposition
ASSUMPTION: These projects demonstrate the breadth of responsibilities and strategic impact of the Senior Product Marketing Manager role at FlexGen.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role fits into the overall product strategy?
- How does the marketing team collaborate with the product and sales teams to ensure consistent messaging and alignment across all customer touchpoints?
- What are the most significant challenges facing the energy storage industry, and how is FlexGen positioned to address them?
- How does FlexGen support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure the success of product marketing initiatives, and how are they tracked and reported?
ASSUMPTION: Asking these questions will help you better understand the role, the company, and the industry, enabling you to make an informed decision about your fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research FlexGen's products, industry, and competitors to demonstrate your knowledge and enthusiasm
- Be ready to discuss your approach to product marketing, go-to-market strategy, and content development
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
