Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Zeroheight

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote-first, with occasional in-person meetings

🚀 Job Overview

Key aspects of this role include:

• Crafting compelling product marketing messages and unique selling points
• Conducting market and customer research to understand target personas and needs
• Competitor analysis and positioning
• Collaborating with sales and success teams to develop tools for the sales process
• Tracking and delivering on product marketing performance metrics

ASSUMPTION: This role requires a strong understanding of the SaaS market and B2B sales processes, as well as excellent communication and collaboration skills.

📋 Key Responsibilities

✅ Craft product marketing messages and unique selling points that differentiate Zeroheight's design systems product

✅ Conduct market and customer research to identify target personas and understand their needs

✅ Analyze competitors and emerging AI workflows to inform product positioning

✅ Collaborate with sales and success teams to develop tools and materials that facilitate the sales and expansion process

✅ Track and deliver on product marketing performance metrics using OKRs

ASSUMPTION: This role involves working closely with multiple teams, requiring strong communication and collaboration skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years of experience in product marketing, with a focus on SaaS and B2B

Required Skills:

• Excellent storytelling and communication skills
• Proven market research skills
• Strong copywriting and presentation skills
• Experience working with enterprise clients
• Familiarity with OKRs

Preferred Skills:

• Experience in design or developer tooling
• Familiarity with design systems and related terminology
• Fluency in AI lingo (e.g., MCP, RAG)

ASSUMPTION: Candidates with experience in design or developer tooling and familiarity with design systems will have a competitive edge in this role.

💰 Compensation & Benefits

Salary Range: £75,000 - £95,000 per year + equity

Benefits:

• Health and wellbeing budgets
• Mental health support program
• Monthly wellness budget
• Education budget

Working Hours: Full-time (40 hours per week), with flexible work arrangements

ASSUMPTION: The salary range is based on industry standards for senior product marketing roles in the UK, considering the required experience level and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically design systems and product design tools

Company Size: Small (11-50 employees), fostering a close-knit, collaborative work environment

Founded: 2015, with over a decade of experience in the design systems space

Company Description:

• Zeroheight helps teams create, manage, and maintain their design systems
• Offers features that suit teams from startup to enterprise, from governance to analytics to automation
• Focuses on treating people like actual humans with real lives, providing flexibility and work-life balance

Company Specialties:

• Design systems and product design
• SaaS and UX design

Company Website: zeroheight.com

ASSUMPTION: Zeroheight's focus on employee well-being and work-life balance sets it apart in the tech industry.

📊 Role Analysis

Career Level: Senior, with opportunities for growth and adaptation

Reporting Structure: This role reports directly to the People team and works closely with the product, sales, and success teams

Work Arrangement: Remote-first, with occasional in-person meetings (once a month for the marketing team and quarterly for the company)

Growth Opportunities:

• Broadening commercial skills and helping Zeroheight position effectively in an ever-changing market
• Personal and professional development, including a yearly education budget and 10% time to work on projects of choice

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a strong focus on personal and professional development.

🌍 Location & Work Environment

Office Type: Remote-first, with occasional in-person meetings

Office Location(s): London, United Kingdom (with occasional in-person meetings)

Geographic Context:

• United Kingdom, with a strong focus on remote work and flexibility
• London, where the marketing team tends to meet up once a month

Work Schedule: Full-time (40 hours per week), with flexible work arrangements and a focus on work-life balance

ASSUMPTION: The remote-first work environment at Zeroheight allows for greater flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Submit your application, including a case study of a growth program you've run in the past
• Initial video call with the People team (45 minutes)
• Skills interview (60 minutes) focusing on technical product marketing skills
• Team interview (60 minutes) to assess communication style and ways of working
• Values interview (60 minutes) with senior leadership to discuss values and alignment
• Decision made swiftly by Zeroheight

Key Assessment Areas:

• Technical product marketing skills, especially in enablement, competitor analysis, and positioning
• Communication style and ways of working
• Alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a case study of a growth program you've run in the past, demonstrating your skills and achievements
• Be ready to discuss your values and how they align with Zeroheight's company culture

ATS Keywords: Product marketing, SaaS, B2B, storytelling, market research, copywriting, presentation skills, enterprise client experience, AI knowledge

ASSUMPTION: The interview process at Zeroheight is designed to assess both technical skills and cultural fit, with a focus on company values.

🛠️ Tools & Technologies

• Tools and technologies specific to product marketing, such as CRM software, marketing automation platforms, and analytics tools

ASSUMPTION: The specific tools and technologies required for this role will depend on Zeroheight's current tech stack and the candidate's previous experience.

👔 Cultural Fit Considerations

Company Values:

• Treat people like actual humans with real lives
• Focus on efficiency and simplicity in everything we do
• Embrace continuous learning and improvement

Work Style:

• Remote-first, with a focus on flexibility and work-life balance
• Collaborative and team-oriented, with a strong emphasis on communication and collaboration
• Adaptable and open to change, with a focus on continuous learning and improvement

Self-Assessment Questions:

• Do you have a passion for making designers and developers' lives easier?
• Are you excited about the opportunity to grow, adapt, and evolve in this role?
• Do you want to be treated as a human, with a focus on mental health and well-being?

ASSUMPTION: Zeroheight places a strong emphasis on company values and cultural fit, with a focus on treating employees as humans with real lives.

⚠️ Potential Challenges

• Working in a fast-paced, ever-changing market, requiring adaptability and continuous learning
• Collaborating with multiple teams, requiring strong communication and collaboration skills
• Balancing the need for flexibility and work-life balance with the demands of a full-time role
• Occasional in-person meetings, which may require travel for some candidates

ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth, learning, and making a significant impact on Zeroheight's success.

📈 Similar Roles Comparison

• This role is similar to other senior product marketing roles in the SaaS industry, with a focus on B2B sales and marketing
• However, Zeroheight's focus on design systems and product design tools sets it apart from many other companies in the industry
• This role offers significant growth opportunities and a strong focus on personal and professional development

ASSUMPTION: While this role is similar to other senior product marketing roles in the industry, Zeroheight's unique focus on design systems and product design tools sets it apart.

📝 Sample Projects

• Developing a case study of a growth program you've run in the past, demonstrating your skills and achievements
• Conducting market research to identify target personas and understand their needs
• Analyzing competitors and emerging AI workflows to inform product positioning

ASSUMPTION: These sample projects are designed to assess the candidate's skills and abilities in key areas relevant to the role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall product marketing strategy for Zeroheight?
• What are the biggest challenges facing the product marketing team, and how can this role help address them?
• How does Zeroheight support the mental health and well-being of its employees?
• What opportunities are there for professional development and growth in this role?
• How does the remote-first work environment at Zeroheight support work-life balance?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the work environment, allowing them to make an informed decision about whether this is the right fit for them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link, including a case study of a growth program you've run in the past
• Prepare for an initial video call with the People team (45 minutes)
• Brush up on your technical product marketing skills for the skills interview (60 minutes)
• Reflect on your communication style and ways of working for the team interview (60 minutes)
• Consider your values and how they align with Zeroheight's company culture for the values interview (60 minutes)
• Follow up with Zeroheight after the interview process, expressing your interest in the role and reiterating your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.