📌 Core Information
🔹 Job Title: Senior Product Marketing Manager (B2B)
🔹 Company: Liberty Global
🔹 Location: London, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and executing go-to-market strategies for service offerings
- Developing clear positioning and messaging for customer segments
- Collaborating with cross-functional teams to create sales enablement tools
- Supporting post-sale adoption and expansion
- Building key stakeholder relationships across Liberty Blume and the Liberty Global Group
ASSUMPTION: This role requires a strategic and customer-centric marketer with a curious mindset, strong communication skills, and the ability to thrive in a fast-paced environment.
📋 Key Responsibilities
✅ Define and execute go-to-market strategies for several new and existing service offerings
✅ Develop clear, differentiated positioning and messaging for relevant customer segments and buyer personas
✅ Work closely with the Product & Solutions team to conduct market research, customer interviews, and competitive analysis
✅ Collaborate with Demand Generation to build omnichannel campaigns that drive qualified leads and new business sales
✅ Own development and maintenance of buyer personas and customer decision journeys
✅ Partner with Sales to create and deliver high-impact sales enablement tools
✅ Support post-sale adoption and expansion by partnering with Customer Success and Product teams
✅ Collaborate with Product and Commercial teams on packaging, pricing narratives, and solution structuring
✅ Support the creation and management of marketing collateral such as case studies, white papers, blog content, and website copy
✅ Lead or contribute to product/solution launches, ensuring alignment across teams and readiness across all channels
✅ Define and track success metrics, using data to refine positioning, content, and GTM execution
✅ Ensure messaging consistency and narrative cohesion across solution lines
✅ Build key stakeholder relationships across Liberty Blume and the Liberty Global Group
ASSUMPTION: This role requires strong collaboration and communication skills, as well as the ability to influence and drive outcomes across cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven ability to position and market services in a way that resonates with business decision-makers (e.g., CFOs, COOs, CHROs)
Required Skills:
- Excellent communication and storytelling skills
- Experience with sales enablement and working cross-functionally with sales, service, and marketing teams
- Strong understanding of the B2B buyer journey, particularly for service-based solutions
- Familiarity with CRM and marketing automation platforms (e.g. Salesforce, HubSpot, Marketo)
Preferred Skills:
- Experience managing external agencies or consultants to deliver impactful results
- Strong interpersonal and communication skills, with the ability to collaborate at all levels
- Comfortable thriving in a fast-paced, dynamic environment
ASSUMPTION: Candidates with a proven track record in B2B product marketing and a strong understanding of the B2B buyer journey will be most successful in this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per year (Based on industry standards for a Senior Product Marketing Manager role in London)
Benefits:
- Competitive salary and bonus
- 25 days annual leave with the option to purchase 5 more
- Access to wellbeing and mental health benefits such as the Calm app, personal medical, critical illness cover and dental insurance
- Matched pension contribution up to 10%
- Access to our online learning platform to continue to develop and grow your career with us
- The chance to join an innovative, fast-paced and passionate team
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Product Marketing Manager role in London, with 5-10 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Liberty Global is a leading global cable company with operations in Europe, Latin America, and the Caribbean. They provide video, broadband internet, and voice services to consumers and businesses.
Company Size: Liberty Global has approximately 25,000 employees worldwide. As a large company, employees can expect structured processes, clear career paths, and opportunities for growth and development.
Founded: Liberty Global was founded in 2005 and is headquartered in London, United Kingdom.
Company Description:
- Liberty Global is committed to delivering the best entertainment and communications experiences through innovative technology and exceptional customer service.
- The company is focused on providing high-speed internet, video, and voice services to residential and business customers.
- Liberty Global is also dedicated to sustainability and has set ambitious targets to reduce its environmental impact.
Company Specialties:
- Video, broadband internet, and voice services
- Consumer and business markets
- Sustainability and environmental responsibility
Company Website: libertyglobal.com
ASSUMPTION: Liberty Global's large size and established presence in the market provide a stable and secure work environment, with opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior level, with a focus on strategic decision-making, team leadership, and cross-functional collaboration.
Reporting Structure: The Senior Product Marketing Manager will report directly to the Head of Product Marketing and work closely with cross-functional teams, including Product, Sales, and Marketing.
Work Arrangement: This role is on-site, with a 40-hour workweek. Flexible working arrangements may be available, depending on the needs of the business.
Growth Opportunities:
- Progression to a Head of Product Marketing or similar leadership role
- Expansion into new markets or product lines
- Development of skills and expertise in areas such as strategic planning, team leadership, and cross-functional collaboration
ASSUMPTION: This role offers opportunities for career growth and development within Liberty Global's large and established organization.
🌍 Location & Work Environment
Office Type: Liberty Global's London office is a modern, collaborative workspace with state-of-the-art technology and amenities.
Office Location(s): Liberty Blume London (40 hours per week)
Geographic Context:
- London is a major global city with a diverse population and a thriving business ecosystem.
- The city offers a wide range of cultural, entertainment, and recreational opportunities.
- London has a temperate maritime climate, with mild winters and warm summers.
Work Schedule: The work schedule for this role is Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break.
ASSUMPTION: The on-site work arrangement and central London location provide opportunities for networking, collaboration, and access to a wide range of amenities and services.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the HR team
- First-round interview with the hiring manager
- Second-round interview with cross-functional stakeholders
- Final interview with the Head of Product Marketing
- Offer and onboarding
Key Assessment Areas:
- Communication and presentation skills
- Strategic thinking and problem-solving
- Cross-functional collaboration and teamwork
- Understanding of the B2B buyer journey and market research
- Cultural fit and alignment with Liberty Global's values
Application Tips:
- Tailor your resume to highlight your relevant experience and skills for this role
- Prepare a cover letter that demonstrates your understanding of the role and your fit with Liberty Global's mission and values
- Research Liberty Global and the role in depth to show your enthusiasm and preparation
ATS Keywords: B2B, Product Marketing, Go-To-Market Strategy, Sales Enablement, Cross-Functional Collaboration, Market Research, Customer Segmentation, Competitive Analysis, Stakeholder Management
ASSUMPTION: The interview process for this role is likely to be comprehensive and thorough, with a focus on assessing the candidate's skills, experience, and cultural fit.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation: HubSpot
- Project Management: Asana or Trello
- Design: Adobe Creative Suite or Sketch
- Analytics: Google Analytics
ASSUMPTION: The tools and technologies listed are subject to change and may vary depending on the specific needs of the role and the organization.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Integrity
- Respect
- Accountability
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with cross-functional teams and stakeholders?
- Do you have a strong understanding of the B2B buyer journey and market research?
- Are you passionate about delivering exceptional customer experiences?
ASSUMPTION: Candidates who demonstrate a strong fit with Liberty Global's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with cross-functional teams and stakeholders with varying priorities and perspectives
- Keeping up with the fast-paced and dynamic nature of the business
- Adapting to changes in the market and competitive landscape
ASSUMPTION: The challenges listed are common to roles of this nature and can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is similar to a Senior B2B Product Marketing Manager role in other organizations, with a focus on go-to-market strategy, customer segmentation, and sales enablement.
- However, Liberty Global's large size and established presence in the market provide opportunities for career growth and development that may not be available in smaller organizations.
- Career paths for this role may include progression to a Head of Product Marketing or similar leadership role, expansion into new markets or product lines, or development of skills and expertise in areas such as strategic planning, team leadership, and cross-functional collaboration.
ASSUMPTION: The comparison provided is a general overview and may not capture all aspects of the role or the organization.
📝 Sample Projects
- Developing a go-to-market strategy for a new service offering, including customer segmentation, positioning, messaging, and launch planning
- Conducting market research and competitive analysis to inform product positioning and differentiation
- Creating sales enablement tools, such as pitch decks, talk tracks, and battle cards, to support the sales team's efforts to close deals
ASSUMPTION: The sample projects listed are intended to illustrate the types of projects that may be undertaken in this role, but may not be exhaustive or representative of all projects that may be required.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the broader product marketing organization and Liberty Global's overall strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Liberty Global support the professional development and growth of its employees?
- What are the biggest challenges facing the business and how can this role contribute to addressing them?
ASSUMPTION: The key questions listed are intended to help candidates better understand the role, the team, and the organization, and to demonstrate their interest and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Liberty Global Careers website
- Tailor your resume to highlight your relevant experience and skills for this role
- Prepare a cover letter that demonstrates your understanding of the role and your fit with Liberty Global's mission and values
- Research Liberty Global and the role in depth to show your enthusiasm and preparation
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
