📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: BVNK
🔹 Location: New York, USA
🔹 Job Type: Full-time, Hybrid
🔹 Category: Financial Services
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (London, UK or New York, USA)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for product launches
- Collaborating cross-functionally to define launch goals and timelines
- Enabling sales teams with high-impact sales enablement materials
- Positioning and messaging products based on customer insights
- Conducting customer interviews and win/loss analyses to inform strategy
ASSUMPTION: This role requires a strategic thinker with strong execution skills, comfortable working cross-functionally and balancing technical and commercial considerations.
📋 Key Responsibilities
✅ Lead end-to-end GTM strategies for product launches, from strategic planning through to execution
✅ Collaborate with product, marketing, sales, and account management to define launch goals, timelines, and key activities
✅ Build and maintain a forward-looking launch calendar to ensure cross-functional alignment
✅ Track launch performance, customer engagement, and internal enablement metrics; feed insights into future launches
✅ Develop high-impact sales enablement materials, including pitch decks, one-pagers, videos, objection-handling guides, battle cards, and case studies
✅ Own product positioning, value propositions, and messaging pillars, rooted in customer insights and market dynamics
✅ Conduct regular customer interviews and win/loss analyses to uncover insights that inform messaging and GTM strategy
✅ Stay up to date on competitor activity, industry shifts, and emerging trends across fintech, payments, and stablecoins
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong project management skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in product marketing, with a focus on payments and stablecoin/blockchain space
Required Skills:
- Proven track record of driving GTM strategy for complex products
- Excellent written and verbal communication skills
- Demonstrated success collaborating cross-functionally with product, sales, marketing, and customer success teams
- Customer-centric mindset, with experience conducting interviews, analyzing insights, and turning them into actionable strategies
- Solid understanding of the fintech and crypto competitive landscape
- Structured, strategic approach to problem-solving, strong attention to detail, and a bias for execution
Preferred Skills:
- Experience working in a fast-paced, startup environment
- Fluency in additional languages
ASSUMPTION: Applicants must be based in London (UK) or New York (USA) for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and location)
Benefits:
- Fair and competitive salary at every stage of your growth
- Meaningful ownership in the business through our employee option scheme
- Flexible working hours, with hybrid working at its heart
- Flexible approach to holiday
- Opportunities to travel to our offices around the world
- Open and creative environment where you can help us define the future of BVNK, its culture, and its opportunity sets
Working Hours: Full-time, 40 hours per week, with flexible working hours
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels in the New York and London areas.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on stablecoin and payments infrastructure for businesses
Company Size: 201-500 employees, with a diverse team spread across EMEA, North America, and APAC
Founded: 2021, with a mission to accelerate the global movement of money using stablecoins
Company Description:
- Provides modern payment infrastructure for businesses, unifying banks and blockchains in a single platform
- Enables businesses to send and receive stablecoin payments, convert between currencies, and add stablecoin payments to their checkout
- Offers flexible platform and robust global licensing and compliance expertise, allowing innovators to launch new payment products quickly and compliantly
Company Specialties:
- Stablecoin payments
- Cross-border payments
- Crypto-fiat currency exchange
Company Website: https://www.bvnk.com
ASSUMPTION: BVNK is a well-funded, rapidly growing startup with a strong focus on innovation and customer success.
📊 Role Analysis
Career Level: Senior, with the opportunity to make a significant impact on the company's growth and success
Reporting Structure: Reports directly to the Chief Marketing Officer
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Potential to take on additional responsibilities as the company grows
- Opportunities to work on cross-functional projects and collaborate with various teams
- Chance to help shape the future of BVNK's product marketing strategy
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid, with offices in London, UK, and New York, USA
Office Location(s): London, UK, and New York, USA
Geographic Context:
- New York, USA: A major financial hub with a vibrant tech scene
- London, UK: A global financial center with a thriving startup ecosystem
Work Schedule: Full-time, with flexible working hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a good balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Interview with the hiring manager (Chief Marketing Officer)
- Final interview with the CEO or another senior stakeholder
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Understanding of the payments and stablecoin/blockchain space
- Cultural fit and alignment with BVNK's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Be prepared to discuss your understanding of the payments and stablecoin/blockchain space, as well as your strategic approach to product marketing
- Showcase your ability to work cross-functionally and collaborate with various teams
ATS Keywords: Product Marketing, GTM Strategy, Sales Enablement, Positioning, Messaging, Customer Advocacy, Market Intelligence, Cross-Functional Collaboration, Customer Insights, Communication Skills, Problem-Solving, Attention to Detail, Execution, Payments, Stablecoin, Blockchain
ASSUMPTION: The interview process at BVNK is designed to assess both your technical skills and cultural fit, with a focus on strategic thinking and execution.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation and analytics tools (e.g., HubSpot, Marketo, Google Analytics)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry, with a focus on project management, marketing automation, and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Ambitious
- Inclusive
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working cross-functionally and collaborating with various teams?
- Do you have a customer-centric mindset and a strong focus on data-driven decision-making?
ASSUMPTION: BVNK values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and customer success.
⚠️ Potential Challenges
- Working in a fast-paced, rapidly growing startup environment may require adaptability and flexibility
- Balancing technical and commercial considerations may present unique challenges in this role
- Collaborating cross-functionally with various teams may require strong communication and project management skills
- Working in a hybrid environment may present unique challenges in terms of communication and collaboration
ASSUMPTION: The potential challenges in this role are outweighed by the opportunities for growth and impact, with the right candidate able to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position requires a strong focus on stablecoin and blockchain technologies
- BVNK's focus on innovation and customer success sets it apart from more traditional financial services companies
- This role offers significant growth potential and the opportunity to make a real impact on the company's success
ASSUMPTION: This role is unique in its focus on stablecoin and blockchain technologies, with a strong emphasis on innovation and customer success.
📝 Sample Projects
- Developing a go-to-market strategy for a new stablecoin payment product
- Conducting customer interviews and win/loss analyses to inform product positioning and messaging
- Creating high-impact sales enablement materials, including pitch decks, one-pagers, and case studies
ASSUMPTION: These sample projects are representative of the types of initiatives the Senior Product Marketing Manager may work on at BVNK.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role fits into it?
- How does BVNK support the professional development and growth of its employees?
- What is the company's approach to work-life balance, especially in a hybrid work environment?
- How does BVNK measure the success of its product marketing efforts, and what are the key performance indicators (KPIs) for this role?
- What is the company's culture like, and how does it support collaboration and innovation?
ASSUMPTION: These key questions are designed to help you better understand the role, the company, and the work environment, allowing you to make an informed decision about your application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on your understanding of the payments and stablecoin/blockchain space, as well as your strategic approach to product marketing
- Prepare for your interviews by researching BVNK's products, company culture, and industry trends
- Follow up with the hiring manager (Chief Marketing Officer) within one week of your final interview to express your enthusiasm and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
