B

Senior Product Marketing Manager

BVNK
Full-time
On-site
New York, United States
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Product Marketing Manager

πŸ”Ή Company: BVNK

πŸ”Ή Location: New York, USA

πŸ”Ή Job Type: Full-time, Hybrid

πŸ”Ή Category: Financial Services

πŸ”Ή Date Posted: May 28, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (London, UK or New York, USA)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing go-to-market strategies for product launches
  • Collaborating cross-functionally to define launch goals and timelines
  • Enabling sales teams with high-impact sales enablement materials
  • Positioning and messaging products based on customer insights
  • Conducting customer interviews and win/loss analyses to inform strategy

ASSUMPTION: This role requires a strategic thinker with strong execution skills, comfortable working cross-functionally and balancing technical and commercial considerations.

πŸ“‹ Key Responsibilities

βœ… Lead end-to-end GTM strategies for product launches, from strategic planning through to execution

βœ… Collaborate with product, marketing, sales, and account management to define launch goals, timelines, and key activities

βœ… Build and maintain a forward-looking launch calendar to ensure cross-functional alignment

βœ… Track launch performance, customer engagement, and internal enablement metrics; feed insights into future launches

βœ… Develop high-impact sales enablement materials, including pitch decks, one-pagers, videos, objection-handling guides, battle cards, and case studies

βœ… Own product positioning, value propositions, and messaging pillars, rooted in customer insights and market dynamics

βœ… Conduct regular customer interviews and win/loss analyses to uncover insights that inform messaging and GTM strategy

βœ… Stay up to date on competitor activity, industry shifts, and emerging trends across fintech, payments, and stablecoins

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong project management skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in product marketing, with a focus on payments and stablecoin/blockchain space

Required Skills:

  • Proven track record of driving GTM strategy for complex products
  • Excellent written and verbal communication skills
  • Demonstrated success collaborating cross-functionally with product, sales, marketing, and customer success teams
  • Customer-centric mindset, with experience conducting interviews, analyzing insights, and turning them into actionable strategies
  • Solid understanding of the fintech and crypto competitive landscape
  • Structured, strategic approach to problem-solving, strong attention to detail, and a bias for execution

Preferred Skills:

  • Experience working in a fast-paced, startup environment
  • Fluency in additional languages

ASSUMPTION: Applicants must be based in London (UK) or New York (USA) for this role.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience and location)

Benefits:

  • Fair and competitive salary at every stage of your growth
  • Meaningful ownership in the business through our employee option scheme
  • Flexible working hours, with hybrid working at its heart
  • Flexible approach to holiday
  • Opportunities to travel to our offices around the world
  • Open and creative environment where you can help us define the future of BVNK, its culture, and its opportunity sets

Working Hours: Full-time, 40 hours per week, with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels in the New York and London areas.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services, specifically focused on stablecoin and payments infrastructure for businesses

Company Size: 201-500 employees, with a diverse team spread across EMEA, North America, and APAC

Founded: 2021, with a mission to accelerate the global movement of money using stablecoins

Company Description:

  • Provides modern payment infrastructure for businesses, unifying banks and blockchains in a single platform
  • Enables businesses to send and receive stablecoin payments, convert between currencies, and add stablecoin payments to their checkout
  • Offers flexible platform and robust global licensing and compliance expertise, allowing innovators to launch new payment products quickly and compliantly

Company Specialties:

  • Stablecoin payments
  • Cross-border payments
  • Crypto-fiat currency exchange

Company Website: https://www.bvnk.com

ASSUMPTION: BVNK is a well-funded, rapidly growing startup with a strong focus on innovation and customer success.

πŸ“Š Role Analysis

Career Level: Senior, with the opportunity to make a significant impact on the company's growth and success

Reporting Structure: Reports directly to the Chief Marketing Officer

Work Arrangement: Hybrid, with a mix of on-site and remote work

Growth Opportunities:

  • Potential to take on additional responsibilities as the company grows
  • Opportunities to work on cross-functional projects and collaborate with various teams
  • Chance to help shape the future of BVNK's product marketing strategy

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid, with offices in London, UK, and New York, USA

Office Location(s): London, UK, and New York, USA

Geographic Context:

  • New York, USA: A major financial hub with a vibrant tech scene
  • London, UK: A global financial center with a thriving startup ecosystem

Work Schedule: Full-time, with flexible working hours and a hybrid work arrangement

ASSUMPTION: The hybrid work arrangement allows for a good balance between on-site collaboration and remote work flexibility.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the HR team
  • Interview with the hiring manager (Chief Marketing Officer)
  • Final interview with the CEO or another senior stakeholder

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Communication and presentation skills
  • Understanding of the payments and stablecoin/blockchain space
  • Cultural fit and alignment with BVNK's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Be prepared to discuss your understanding of the payments and stablecoin/blockchain space, as well as your strategic approach to product marketing
  • Showcase your ability to work cross-functionally and collaborate with various teams

ATS Keywords: Product Marketing, GTM Strategy, Sales Enablement, Positioning, Messaging, Customer Advocacy, Market Intelligence, Cross-Functional Collaboration, Customer Insights, Communication Skills, Problem-Solving, Attention to Detail, Execution, Payments, Stablecoin, Blockchain

ASSUMPTION: The interview process at BVNK is designed to assess both your technical skills and cultural fit, with a focus on strategic thinking and execution.

πŸ› οΈ Tools & Technologies

  • Project management tools (e.g., Asana, Trello, Jira)
  • Marketing automation and analytics tools (e.g., HubSpot, Marketo, Google Analytics)
  • Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry, with a focus on project management, marketing automation, and collaboration.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative
  • Collaborative
  • Ambitious
  • Inclusive

Work Style:

  • Fast-paced and dynamic
  • Cross-functional and collaborative
  • Data-driven and analytical
  • Adaptable and flexible

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic environment?
  • Are you comfortable working cross-functionally and collaborating with various teams?
  • Do you have a customer-centric mindset and a strong focus on data-driven decision-making?

ASSUMPTION: BVNK values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and customer success.

⚠️ Potential Challenges

  • Working in a fast-paced, rapidly growing startup environment may require adaptability and flexibility
  • Balancing technical and commercial considerations may present unique challenges in this role
  • Collaborating cross-functionally with various teams may require strong communication and project management skills
  • Working in a hybrid environment may present unique challenges in terms of communication and collaboration

ASSUMPTION: The potential challenges in this role are outweighed by the opportunities for growth and impact, with the right candidate able to thrive in a dynamic, fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional product marketing roles, this position requires a strong focus on stablecoin and blockchain technologies
  • BVNK's focus on innovation and customer success sets it apart from more traditional financial services companies
  • This role offers significant growth potential and the opportunity to make a real impact on the company's success

ASSUMPTION: This role is unique in its focus on stablecoin and blockchain technologies, with a strong emphasis on innovation and customer success.

πŸ“ Sample Projects

  • Developing a go-to-market strategy for a new stablecoin payment product
  • Conducting customer interviews and win/loss analyses to inform product positioning and messaging
  • Creating high-impact sales enablement materials, including pitch decks, one-pagers, and case studies

ASSUMPTION: These sample projects are representative of the types of initiatives the Senior Product Marketing Manager may work on at BVNK.

❓ Key Questions to Ask During Interview

  • Can you describe the company's product roadmap and how this role fits into it?
  • How does BVNK support the professional development and growth of its employees?
  • What is the company's approach to work-life balance, especially in a hybrid work environment?
  • How does BVNK measure the success of its product marketing efforts, and what are the key performance indicators (KPIs) for this role?
  • What is the company's culture like, and how does it support collaboration and innovation?

ASSUMPTION: These key questions are designed to help you better understand the role, the company, and the work environment, allowing you to make an informed decision about your application.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on your understanding of the payments and stablecoin/blockchain space, as well as your strategic approach to product marketing
  • Prepare for your interviews by researching BVNK's products, company culture, and industry trends
  • Follow up with the hiring manager (Chief Marketing Officer) within one week of your final interview to express your enthusiasm and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.