Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Blenheim Chalcot India

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: On-site

🔹 Category: Technology, Information and Internet

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 7-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading go-to-market strategy for AI agent products in the mortgage ecosystem
• Driving customer acquisition and retention through innovative marketing strategies
• Collaborating cross-functionally to execute complex marketing initiatives
• Optimizing customer engagement strategies using data-driven approaches

ASSUMPTION: This role requires a high level of strategic thinking and ownership, with a strong focus on driving results in a fast-paced environment.

📋 Key Responsibilities

✅ AI Agent Product Launch & Strategy:

• Lead B2C go-to-market strategy for AI-powered mortgage products
• Develop compelling messaging and positioning for AI products
• Integrate AI product capabilities into outbound messaging and market positioning
• Experiment with cutting-edge AI-led marketing tools for customer acquisition
• Conduct market research to understand customer needs and competitive landscape

✅ Customer Engagement Strategy & Optimization:

• Lead strategic initiatives to optimize engagement and retention for a growing email database
• Own and scale mortgage rate alert systems for customers with pending offers
• Design and execute sophisticated A/B testing programs across customer touchpoints
• Develop data-driven campaigns to extend customer lifetime value and increase conversion rates

✅ Strategic Marketing Operations:

• Partner with cross-functional stakeholders to execute marketing initiatives
• Establish robust measurement frameworks and KPIs for product launch success
• Develop thought leadership content and customer-facing materials for Koodoo
• Test and scale new acquisition channels while optimizing existing marketing investments
• Work closely with product and design teams to align product and marketing strategies

ASSUMPTION: This role involves a high degree of ownership and strategic thinking, with a strong focus on driving results through data-driven marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7-10 years of product marketing experience in fintech, financial services, or high-consideration B2C technology products

Required Skills:

• Proven product launch experience, preferably with AI/ML components
• Advanced experimentation skills, with expertise in growth experimentation, A/B testing, and data-driven optimization
• Strategic thinking and high ownership mentality
• AI/ML marketing experience (highly preferred)
• Financial services knowledge, with understanding of mortgage/lending products and regulatory environment
• Analytics expertise with advanced analytics platforms and customer data platforms
• Startup experience, comfortable with ambiguity and rapid iteration

Preferred Skills:

• Experience marketing AI-powered products or using AI tools for marketing optimization
• Proficiency in PostHog, Mixpanel, or Google Analytics 4

ASSUMPTION: Candidates should have a strong background in product marketing, with a proven track record of driving results in a fast-paced environment.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for senior product marketing roles in Mumbai)

Benefits:

• Private Medical for you and your immediate family
• Life Insurance for yourself
• 24 days of annual leave and 10 public holiday days

Working Hours: Full-time, with flexible hours and a results-driven work environment

ASSUMPTION: The salary range is estimated based on industry standards for senior product marketing roles in Mumbai, with consideration for the candidate's experience level and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 1,001-5,000 employees (Large enterprise with significant resources and global presence)

Founded: 1998 (Over 26 years of experience in venture building and innovation)

Company Description:

• Blenheim Chalcot is a global venture builder with a focus on creating innovative, GenAI-enabled companies
• The company invests in ventures across various industries, including FinTech, EdTech, GovTech, Media, and Sport
• Blenheim Chalcot provides its ventures with essential infrastructure and support to grow from start-up to scale to exit

Company Specialties:

• Venture building and investment
• GenAI-enabled technology solutions
• Digital disruption across various industries

Company Website: http://www.blenheimchalcot.com/

ASSUMPTION: Blenheim Chalcot is a well-established venture builder with a strong track record in creating innovative, GenAI-enabled companies across various industries.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and strategic decision-making

Reporting Structure: The Senior Product Marketing Manager will report directly to the Head of Marketing or a similar role

Work Arrangement: On-site, with flexible hours and a results-driven work environment

Growth Opportunities:

• Potential to grow within the marketing function or take on broader responsibilities as the company's portfolio expands
• Opportunities to work on diverse projects and gain exposure to various aspects of venture building
• Possibility to collaborate with international teams and gain global experience

ASSUMPTION: This role offers significant growth opportunities, both within the marketing function and across the company's diverse portfolio of ventures.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on innovation and creativity

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the financial capital of India, with a vibrant tech industry and a large talent pool
• The city offers a mix of traditional and modern culture, with a wide range of dining, entertainment, and recreational options
• Mumbai has a tropical climate, with hot and humid summers and mild winters

Work Schedule: Full-time, with flexible hours and a results-driven work environment

ASSUMPTION: The work environment at Blenheim Chalcot India is collaborative and innovative, with a strong focus on driving results through data-driven marketing strategies.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss the role and assess cultural fit
• In-depth interviews with the hiring manager and relevant stakeholders to assess skills and experience
• Final round interviews, potentially including a case study or presentation

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Experience with AI/ML marketing and data-driven optimization
• Cross-functional collaboration and stakeholder management
• Cultural fit and alignment with Blenheim Chalcot's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in product marketing, with a focus on driving results through data-driven strategies
• Research Blenheim Chalcot and Koodoo to demonstrate your understanding of the company's mission and values

ATS Keywords: AI marketing, product marketing, go-to-market strategy, customer acquisition, customer retention, A/B testing, data-driven optimization, financial services, mortgage products, AI/ML

ASSUMPTION: The interview process at Blenheim Chalcot India is designed to assess the candidate's strategic thinking, problem-solving skills, and cultural fit, with a strong focus on their experience in product marketing and data-driven optimization.

🛠️ Tools & Technologies

• PostHog
• Mixpanel
• Google Analytics 4
• Customer data platforms
• AI-led marketing tools (e.g., AI-powered chatbots, personalized content generation)

ASSUMPTION: The tools and technologies required for this role are primarily focused on data-driven marketing, with a strong emphasis on AI/ML marketing and optimization.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and cross-functional teamwork
• Results-driven and data-informed decision-making
• Empowering entrepreneurs and fostering growth

Work Style:

• Fast-paced and dynamic environment, with a focus on driving results
• High degree of ownership and strategic decision-making
• Collaborative and inclusive culture, with a strong emphasis on diversity and inclusion
• Focus on personal and professional growth and development

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment with a high degree of ownership and strategic decision-making?
• Are you comfortable working with AI/ML marketing tools and data-driven optimization strategies?
• Do you have experience collaborating with cross-functional teams and stakeholders to execute complex marketing initiatives?
• Are you aligned with Blenheim Chalcot's values and mission to empower entrepreneurs and foster growth through innovation?

ASSUMPTION: Blenheim Chalcot India values candidates who are strategic thinkers, comfortable with ambiguity, and eager to drive results through data-driven marketing strategies in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• Rapidly evolving market and competitive landscape in the AI/ML and mortgage industries
• High degree of ownership and strategic decision-making, with minimal oversight
• Potential for ambiguity and uncertainty in a fast-paced, startup-like environment
• Potential for work-life balance challenges due to the results-driven work environment and flexible hours

ASSUMPTION: This role may present challenges related to the rapidly evolving market and competitive landscape, as well as the high degree of ownership and strategic decision-making required.

📈 Similar Roles Comparison

• This role is unique in its focus on AI/ML marketing and go-to-market strategy for mortgage products
• Similar roles in the industry may focus on more traditional marketing channels or have a broader scope of responsibilities
• Career progression in this role may involve growing within the marketing function or taking on broader responsibilities as the company's portfolio expands

ASSUMPTION: This role is unique in its focus on AI/ML marketing and go-to-market strategy for mortgage products, with significant growth opportunities as the company's portfolio expands.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI-powered mortgage product
• Conducting market research to understand customer needs and competitive landscape for AI-powered mortgage solutions
• Designing and implementing a sophisticated A/B testing program to optimize customer engagement and retention

ASSUMPTION: Sample projects for this role may involve developing and executing go-to-market strategies, conducting market research, and designing and implementing data-driven optimization programs.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for AI/ML marketing and its role in driving growth for Koodoo and other ventures?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to cross-functional collaboration and stakeholder management, particularly with regards to marketing initiatives?
• How does the company measure the success of its AI/ML marketing efforts, and what are the key performance indicators (KPIs) for this role?
• What is the company's culture like, and how does it support a results-driven, data-informed approach to marketing?

ASSUMPTION: Key questions to ask during the interview should focus on the company's long-term vision, professional development opportunities, cross-functional collaboration, KPIs, and cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in product marketing, with a focus on driving results through data-driven strategies
• Research Blenheim Chalcot and Koodoo to demonstrate your understanding of the company's mission and values
• Follow up with the hiring manager or HR team one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.