📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Tive
🔹 Location: Boston, Massachusetts, United States (Remote available)
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Remote available)
🚀 Job Overview
Key aspects of this role include:
- Leading product and vertical-level messaging across Tive’s full product portfolio
- Driving Go-To-Market (GTM) planning for major launches and updates
- Managing and mentoring an existing Product Marketing Manager
- Collaborating cross-functionally with Product, Sales, Marketing, and Enablement teams
- Shaping the growth of the Product Marketing function at Tive
ASSUMPTION: This role requires a strategic thinker with a strong customer focus and excellent communication skills to drive product messaging and GTM strategies across Tive's evolving hardware and software capabilities.
📋 Key Responsibilities
✅ Own the development and evolution of product and vertical-level messaging across Tive’s full product portfolio
✅ Lead Go-To-Market (GTM) planning for major launches and updates, ensuring readiness across every touchpoint
✅ Serve as the go-to expert on Tive’s buyers, influencers, and competitors, leading market intelligence, segmentation, win/loss analysis, and cross-functional feedback loops to inform messaging, positioning, and GTM strategy
✅ Shape product and vertical positioning strategies, creating differentiated narratives that speak directly to buyer needs and industry challenges
✅ Partner with Global Marketing to inform campaign planning with strong messaging, customer insights, and solution-based value propositions, while enabling regional teams to adapt to local market needs
✅ Support Sales Enablement to create strategic tools and content, from pitch decks to training sessions, that help translate complexity into clarity
✅ Guide the development of industry-leading content that showcases the value of Tive and its solutions with strategic customer-facing collateral
✅ Manage and mentor the existing Product Marketing Manager, providing strategic direction and alignment while enabling strong execution across launches and campaigns
✅ Champion the growth of the Product Marketing function at Tive - helping to define processes, best practices, and ways of working to scale effectively
ASSUMPTION: This role requires a high level of collaboration and strategic thinking to drive product messaging, GTM strategies, and the growth of the Product Marketing function at Tive.
🎯 Required Qualifications
Education: Bachelor's degree in business or marketing; MBA preferred
Experience: 6+ years of experience in B2B Product Marketing, ideally in SaaS, connected hardware/IoT, or supply chain/logistics technology
Required Skills:
- Proven experience developing messaging and Go-To-Market strategies across multiple product types and industries
- Strong ability to synthesize technical product inputs into clear, concise, buyer-friendly messaging
- Track record of supporting vertical-specific GTM motions
- Confident speaker, comfortable in front of large, senior groups both in person and in virtual environments
- Excellent collaboration and stakeholder management skills
- Strong writing and content creation abilities, showcasing a portfolio of work you have led or were involved in
Preferred Skills:
- Experience with supply chain, logistics, or connected hardware/IoT technologies
- Fluency in additional languages
ASSUMPTION: A strong background in B2B Product Marketing, excellent communication skills, and experience with relevant technologies are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (Based on industry standards for a Senior Product Marketing Manager with 6+ years of experience in a similar role and location)
Benefits:
- Equity
- Autonomy and resources to build what you know how to build
- Work with a committed global team that has each other's back
- Office-based or hybrid options
- Competitive equity to ensure all employees have a sense of ownership in the long-term success of Tive’s growth
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on industry standards for a Senior Product Marketing Manager with the required experience level in a similar role and location. The benefits package is designed to attract and retain top talent in the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on supply chain visibility solutions
Company Size: 201-500 employees (Medium-sized company with a significant global presence)
Founded: 2015 (Established company with a history of growth and success)
Company Description:
- Tive is the global leader in real-time supply chain visibility solutions
- More than 500 global shippers, logistics service providers, and retailers use Tive to monitor shipment location and condition in real time, gain actionable insights, and ensure end-customer satisfaction
- Tive’s cloud platform, patented sensor technology, and 24/7 Live Monitoring services reduce excursions and delays, minimize rejected loads, and decrease theft, damage, and spoilage
- Customers count on Tive to ensure that shipments are delivered on time and in full—because every shipment matters
Company Specialties:
- Supply Chain Visibility
- Supply Chain
- Logistics
- Tracking
- and Transportation
Company Website: https://www.tive.com/
ASSUMPTION: Tive is a well-established company in the supply chain visibility industry, with a strong global presence and a commitment to delivering real-time solutions for its customers.
📊 Role Analysis
Career Level: Senior (Experienced professional with significant responsibility and impact)
Reporting Structure: This role reports directly to the Head of Marketing or a similar executive, with no direct reports initially, but managing an existing Product Marketing Manager
Work Arrangement: Hybrid (A mix of on-site and remote work, with Boston preferred but Remote available)
Growth Opportunities:
- Potential to shape the growth of the Product Marketing function at Tive
- Opportunity to mentor and develop an existing Product Marketing Manager
- Potential to expand the team and take on additional responsibilities as the function grows
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to shape the function and take on additional responsibilities as Tive continues to grow.
🌍 Location & Work Environment
Office Type: Hybrid (A mix of on-site and remote work, with office-based options available)
Office Location(s): 500 Rutherford Ave, Suite 209, Boston, Massachusetts 02129, US (Remote available)
Geographic Context:
- Boston, Massachusetts, United States
- Remote (United States)
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely
ASSUMPTION: The hybrid work arrangement offers flexibility for candidates who prefer to work on-site or remotely, with the option to balance both work environments.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Head of Marketing or a similar executive
- Final round interview with key stakeholders, such as the CEO or other senior leaders
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Collaboration and stakeholder management abilities
- Domain knowledge in supply chain, logistics, or connected hardware/IoT technologies
- Portfolio of work showcasing product marketing experience and achievements
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio of work that demonstrates your product marketing expertise and accomplishments
- Be ready to discuss your strategic approach to product messaging, GTM planning, and market intelligence
- Research Tive's industry and competition to showcase your understanding of the market landscape
ATS Keywords: Product Marketing, Go-To-Market Strategy, Messaging Development, Market Intelligence, Vertical Positioning, Strategic Direction, Mentoring, Collaboration, Stakeholder Management, Supply Chain, Logistics, Connected Hardware, IoT, SaaS
ASSUMPTION: The interview process focuses on assessing the candidate's strategic thinking, communication skills, and domain knowledge in product marketing and related technologies.
🛠️ Tools & Technologies
- Product marketing software (e.g., Asana, Trello, or similar)
- Marketing automation platforms (e.g., Marketo, HubSpot, or similar)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM, or similar)
- Presentation software (e.g., PowerPoint, Google Slides, or similar)
- Project management tools (e.g., Asana, Trello, Jira, or similar)
ASSUMPTION: Familiarity with relevant product marketing, marketing automation, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Accountable
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and accountable
Self-Assessment Questions:
- How do you ensure that your messaging resonates with the target audience and addresses their pain points?
- Can you provide an example of a successful Go-To-Market strategy you've developed and executed?
- How do you approach mentoring and developing team members to help them grow in their roles?
- How do you stay up-to-date with industry trends and competitor activities in a fast-paced environment?
- Can you describe a time when you had to pivot your strategy due to changing market conditions or customer feedback?
ASSUMPTION: Tive values a customer-centric, data-driven, and collaborative work style, with an emphasis on adaptability, results focus, and accountability.
⚠️ Potential Challenges
- Managing a team and mentoring an existing Product Marketing Manager while also driving strategic direction and evolution of the function
- Balancing on-site and remote work in a hybrid environment
- Keeping up with the fast-paced evolution of Tive's hardware and software capabilities
- Adapting to the unique needs and preferences of global customers and regional teams
ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability to succeed in this role.
📈 Similar Roles Comparison
- This role is unique in its focus on shaping the growth of the Product Marketing function at Tive, in addition to driving product messaging and GTM strategies
- Unlike similar roles, this position requires managing and mentoring an existing Product Marketing Manager, with a focus on strategic direction and alignment
- While this role shares similarities with other Senior Product Marketing Manager positions, its emphasis on function growth and team development sets it apart
ASSUMPTION: This role offers a unique opportunity to shape the growth of the Product Marketing function at Tive, with a focus on strategic direction, team management, and mentoring.
📝 Sample Projects
- Developing a comprehensive messaging framework for Tive's full product portfolio, including hardware and software solutions
- Creating a vertical-specific GTM strategy for a key industry or customer segment
- Building a customer-facing content library that showcases the value of Tive's solutions and addresses common industry challenges
ASSUMPTION: These sample projects demonstrate the strategic thinking, collaboration, and content creation skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does Tive support the professional development and growth of its Product Marketing team members?
- Can you describe the team structure and dynamics within the Product Marketing function at Tive?
- How does Tive approach collaboration and information sharing between Product, Marketing, Sales, and Enablement teams?
- What are the key priorities for the Product Marketing function in the first 90 days in this role?
- How does Tive measure the success of its product messaging and GTM strategies?
ASSUMPTION: Asking these questions will help you better understand the role, team dynamics, and expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio of work that demonstrates your product marketing expertise and accomplishments
- Research Tive's industry and competition to showcase your understanding of the market landscape
- Follow up with the Hiring Manager or Recruiting team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
