📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Kajabi
🔹 Location: Remote (US)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for new features
- Collaborating cross-functionally to deliver high-quality campaigns and communications
- Synthesizing research and insights into compelling narratives
- Driving product adoption and enhancing the creator experience
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Lead product positioning and messaging for major launches and ongoing updates, ensuring clarity, resonance, and alignment with customer needs
✅ Drive go-to-market strategy and execution for new features, including internal enablement, launch materials, and post-launch analysis
✅ Partner cross-functionally with Product, Research, Support, CX, Legal, and Creative to deliver high-quality campaigns and communications
✅ Synthesize research and insights into compelling narratives that inform messaging, positioning, and strategy
✅ Develop and scale repeatable launch processes that help Kajabi ship with excellence and consistency
✅ Support training and enablement materials in collaboration with Product and Support, empowering internal teams and customers to adopt new features confidently
ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of product marketing experience, ideally in a high-growth SaaS environment
Required Skills:
- Proven ability to turn complex, technical features into compelling customer value and differentiated market narratives
- Experience using qualitative and quantitative data to guide strategic decisions
- Strong cross-functional leadership and communication skills
- Self-starter mindset, comfortable with ambiguity, and thrives in fast-paced environments
- Hands-on approach, enjoys writing, planning, collaborating, and seeing launches through from strategy to execution
- Passion for Kajabi’s mission to help ambitious creators become successful entrepreneurs
Preferred Skills:
- MBA
- Experience in an SaaS environment
ASSUMPTION: This role requires a unique blend of strategic thinking, data-driven decision making, and strong communication skills.
💰 Compensation & Benefits
Salary Range: $123,000 - $164,000 + equity + bonus (US-based applicants only)
Benefits:
- Company paid premiums for medical, dental, and vision insurance for self and family
- Company sponsored HSA account
- Company 401K, 100% match up to 6% of employee contributions
- Flexible vacation policy
- Telecommuting
- Fitness incentives package
- Company funded mental health resources
- Wellness perks
- Casual dress
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on market research for similar roles in the US. Final salary is based on various factors, including location, travel, relevant prior experience, or particular skills and expertise.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 201-500 employees
Founded: 2010
Company Description:
- Empowering ambitious creators to turn their knowledge, passions, and experiences into sustainable businesses
- Providing a robust, ever-expanding set of tools and features for knowledge commerce
- Helping customers generate over $7 billion in sales and reach nearly 60 million people globally
Company Specialties:
- Membership sites
- CRM
- Marketing software
- Lead generation
- Online courses
- Landing pages
- Marketing CRM
- Information products
Company Website: kajabi.com
ASSUMPTION: Kajabi is a well-established company in the knowledge commerce industry, with a strong focus on empowering creators and providing comprehensive tools for their businesses.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports directly to the Head of Product Marketing
Work Arrangement: Hybrid (2-3 times in the office per quarter, best situated in Western Time zones)
Growth Opportunities:
- Potential to grow into a leadership role as the team expands
- Opportunity to make a significant impact on Kajabi's product launches and marketing strategy
- Chance to work with a diverse range of teams and gain exposure to various aspects of the business
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and influence the company's marketing strategy.
🌍 Location & Work Environment
Office Type: Hybrid (remote with in-person collaboration 2-3 times per quarter)
Office Location(s): Irvine, California
Geographic Context:
- Kajabi is headquartered in Irvine, California, with a remote-friendly work culture
- The Western Time zones are preferred for this role to facilitate in-person collaboration
- The company fosters a culture rooted in excellence, diversity & inclusion, humanity, and collaboration
Work Schedule: Full-time (40 hours/week) with flexible vacation policy
ASSUMPTION: The hybrid work arrangement allows for flexibility while still encouraging in-person collaboration and connection.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth interview with the product marketing team
- Final interview with the Head of Product Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving
- Communication and presentation skills
- Cross-functional collaboration and leadership
- Technical understanding of product marketing and go-to-market strategies
Application Tips:
- Highlight relevant experience and achievements in product marketing, particularly in a SaaS environment
- Tailor your resume and cover letter to emphasize your fit for this role and Kajabi's mission
- Prepare examples of successful product launches and campaigns you've led
ATS Keywords: Product marketing, go-to-market strategy, cross-functional collaboration, launch execution, market research, data-driven decision making, creator experience, software development
ASSUMPTION: Kajabi's interview process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit within the company.
🛠️ Tools & Technologies
- Asana or similar project management tools
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Marketo or similar marketing automation platforms
- SurveyMonkey or similar research tools
- Zoom or similar video conferencing tools
ASSUMPTION: Kajabi uses a variety of tools to facilitate collaboration, communication, and project management within the team and across departments.
👔 Cultural Fit Considerations
Company Values:
- Excellence: Strive for the highest standard of quality in everything we do
- Diversity & Inclusion: Foster an environment where everyone feels valued and respected
- Humanity: Prioritize empathy, kindness, and genuine care for others
- Collaboration: Work together to achieve common goals and drive success
Work Style:
- Strategic and data-driven
- Collaborative and cross-functional
- Adaptable and proactive
- Results-oriented and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment where priorities may shift quickly?
- Are you comfortable working with a diverse range of teams and stakeholders?
- Do you have a proven track record of driving successful product launches and marketing campaigns?
ASSUMPTION: Kajabi values candidates who align with their core values and can thrive in a collaborative, fast-paced work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing strategic thinking with hands-on execution
- Working with a diverse range of teams and stakeholders
- Adapting to a fast-paced, dynamic work environment
ASSUMPTION: This role presents unique challenges that require strong project management skills, adaptability, and the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on product positioning and go-to-market strategy
- This role requires a strong technical understanding of product marketing and go-to-market strategies
- Career progression may include leadership roles as the team expands and the company grows
ASSUMPTION: This role is unique within the marketing field, requiring a strong focus on product marketing and go-to-market strategies, as well as the ability to work effectively with cross-functional teams.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new feature, including messaging, launch materials, and post-launch analysis
- Conducting market research and synthesizing insights to inform product positioning and messaging
- Collaborating with cross-functional teams to deliver high-quality campaigns and communications for a major product launch
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and hands-on nature of the role, as well as the importance of working effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the current product roadmap and how this role will contribute to its success?
- How does Kajabi support the professional development and growth of its employees?
- What are the biggest challenges facing the product marketing team currently, and how can this role help address them?
- How does Kajabi measure the success of its product launches and marketing campaigns?
- What is the company's long-term vision for the product marketing team, and how does this role fit into that plan?
ASSUMPTION: These questions are designed to provide insight into the company's product roadmap, culture, and long-term vision, as well as the specific challenges and opportunities presented by this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for this role and Kajabi's mission
- Prepare examples of successful product launches and campaigns you've led
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
