📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Alarm.com
🔹 Location: Tysons, Virginia, United States
🔹 Job Type: Hybrid (4 days on-site, 1 day remote)
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving go-to-market strategies and product launches for PointCentral products
- Crafting product positioning, messaging, and sales enablement tools
- Conducting market research and competitive analysis
- Collaborating cross-functionally with sales, marketing, and training teams
- Becoming a subject matter expert in PointCentral and Alarm.com products
ASSUMPTION: This role requires a strong understanding of both B2B and B2B2C marketing strategies, as well as experience with software and hardware product launches.
📋 Key Responsibilities
✅ Drive the execution of go-to-market strategies for PointCentral products and new launches by leading cross-functional coordination, shaping messaging and positioning, defining target segments, and launching integrated campaigns that drive awareness, adoption, and revenue growth.
✅ Drive cross-functional alignment to support timely and effective product launches, ensuring all stakeholder groups are informed and delivery milestones are met.
✅ Lead internal and external education efforts on product updates and GTM initiatives, including sales bootcamps and “what’s new” training sessions for Sales, Technical Account Management, Customer Success, and Support teams.
✅ Craft compelling product positioning, messaging, and sales enablement assets aligned with customer needs and market dynamics.
✅ Lead the development and validation of category creation, product positioning, messaging, and competitive segmentation strategies.
✅ Clearly articulate the differentiated value of PointCentral’s technology to both technical and non-technical audiences. Translate product specs and amplify value/benefit messaging to customers.
✅ Own the overarching PointCentral demo experience program, which includes managing the physical demo space as well as virtual demo experiences and collaborating with the Sales team to create compelling scripts that showcase the product breadth and depth.
✅ Translate marketing insights and buyer intelligence into sales tools, thought leadership, and customer-facing assets that support the sales cycle.
✅ Create a wide range of marketing collateral including product briefs, sales playbooks, presentations, and pitch decks in partnership with the broader marketing team to enhance sales effectiveness.
✅ Act as a subject matter expert on the PointCentral solution suite, supporting internal teams including Sales, Marketing, and Training and Enablement, with confident, accurate product knowledge.
✅ Conduct ongoing market and industry research to identify trends, customer needs, and whitespace opportunities; share actionable insights with internal teams.
✅ Formalize and lead competitive intelligence efforts, ensuring timely dissemination of insights across key stakeholders.
✅ Collaborate closely with Sales, Customer Success, and Support to synthesize voice-of-customer insights and field feedback with competitive insights that inform/adapt messaging, support sales initiatives, and influence product strategy and roadmap.
✅ Monitor and communicate developments in the real estate industry, emerging technologies, and regulatory landscapes relevant to PointCentral.
✅ Develop and share data-driven insights to inform product, messaging, and go-to-market strategies.
✅ Track and evaluate the performance of sales enablement tools and product marketing campaigns, using feedback and data to continuously improve outcomes.
ASSUMPTION: This role requires strong project management skills, the ability to work cross-functionally, and a deep understanding of both the residential rental property management market and the smart home technology landscape.
🎯 Required Qualifications
Education: Bachelor’s degree in business, marketing, real estate, sciences, or a related field
Experience: 5-7 years of product marketing experience
Required Skills:
- Proven track record of driving product launches and go-to-market strategies
- Excellent written and verbal communication skills
- Strong project management skills
- Ability to work cross-functionally and collaborate effectively with various teams
- Deep understanding of both the residential rental property management market and the smart home technology landscape
- Familiarity with market research and competitive analysis techniques
- Proficient in using marketing tools and software (e.g., CRM, marketing automation, project management)
Preferred Skills:
- Background in real estate or residential property management
- Experience with IoT, SaaS, or M2M technologies
- Fluency in Spanish or another relevant language
ASSUMPTION: Candidates with experience in both B2B and B2B2C marketing, as well as a background in real estate or residential property management, will be strongly considered.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience level and industry standards for Senior Product Marketing Managers in the Tysons, VA area)
Benefits:
- Subsidized medical plan options
- HSA with generous company contribution
- 401(k) with employer match
- Paid holidays, wellness time, and vacation increasing with tenure
- Paid maternity and bonding leave
- Company-paid disability and life insurance
- FSAs
- Well-being resources and activities
- Casual dress work environment
Working Hours: Full-time (40 hours per week), with flexible scheduling options
ASSUMPTION: The salary range provided is an estimate based on industry standards for Senior Product Marketing Managers in the Tysons, VA area. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting, with a focus on smart security, energy management, video monitoring, and home automation for both residential and commercial properties
Company Size: 1,001-5,000 employees
Founded: 2000, with headquarters in Tysons, Virginia
Company Description:
- Alarm.com is the leading cloud-based platform for smart security and the Internet of Things
- More than 7.6 million home and business owners depend on Alarm.com's solutions every day to make their properties safer, smarter, and more efficient
- The company offers a wide range of products and services, including home security, energy management, video monitoring, web and mobile apps, home automation, and business security
- Alarm.com's common stock is traded on the Nasdaq under the ticker symbol ALRM
Company Specialties:
- Home Security
- Energy Management
- Video Monitoring
- Web & Mobile Apps
- Home Automation
- Software
- Smart Home
- and Business Security
Company Website: www.alarm.com
ASSUMPTION: Alarm.com's focus on smart security and home automation makes it an attractive employer for candidates interested in the IoT and smart home technology sectors.
📊 Role Analysis
Career Level: Senior-level role with potential for growth and leadership opportunities
Reporting Structure: Reports directly to the Head of Marketing, with close collaboration with various internal teams, including Sales, Marketing, Training and Enablement, and Product Management
Work Arrangement: Hybrid (4 days on-site, 1 day remote) with flexible scheduling options
Growth Opportunities:
- Potential to take on additional responsibilities and lead teams as the company grows
- Opportunities to work on cutting-edge technology and contribute to the development of new products and features
- Chance to gain experience in a variety of areas, including sales, marketing, and product management
ASSUMPTION: The Senior Product Marketing Manager role at Alarm.com offers a unique opportunity for candidates to gain experience in a variety of areas and contribute to the growth of a leading technology company in the smart home and security sectors.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): 8281 Greensboro Drive, Suite 100, Tysons, Virginia 22102, US
Geographic Context:
- Tysons, Virginia is a suburban area located approximately 15 miles west of Washington, D.C.
- The region offers a mix of urban and suburban living, with easy access to major highways and public transportation
- Tysons is home to a diverse range of industries, including technology, government, and professional services
Work Schedule: Full-time (40 hours per week), with flexible scheduling options and the opportunity for remote work one day per week
ASSUMPTION: The hybrid work arrangement at Alarm.com offers candidates the best of both worlds, with the opportunity to work on-site with colleagues and remotely from the comfort of their own home.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and relevant team members
- Final interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Product marketing experience and expertise
- Communication and presentation skills
- Project management and organizational skills
- Understanding of the residential rental property management market and smart home technology landscape
- Cultural fit and alignment with Alarm.com's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work cross-functionally
- Research Alarm.com's products, services, and company culture to demonstrate your enthusiasm and understanding of the company
- Be prepared to discuss your experience with product launches, go-to-market strategies, and market research
ATS Keywords: Product Marketing, Go-to-Market Strategy, Product Launch, Market Research, Competitive Analysis, Sales Enablement, Cross-Functional Collaboration, Smart Home Technology, Residential Rental Property Management
ASSUMPTION: Alarm.com's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on problem-solving, leadership, and collaboration.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Video conferencing tools (e.g., Zoom, Google Meet)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Alarm.com uses a variety of marketing, project management, and collaboration tools to streamline workflows and enhance productivity.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
- Continuous learning
Work Style:
- Agile and adaptable, with a focus on continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional communication and coordination
- Data-driven and analytical, with a focus on using data to inform decision-making and strategy
- Customer-focused, with a deep understanding of customer needs and a commitment to delivering exceptional customer experiences
Self-Assessment Questions:
- How do you approach continuous learning and staying up-to-date with industry trends and technologies?
- Can you provide an example of a time when you had to collaborate cross-functionally to achieve a common goal?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
- How do you approach problem-solving and decision-making in the face of uncertainty or incomplete information?
ASSUMPTION: Alarm.com's culture values innovation, collaboration, and continuous learning, with a strong emphasis on customer-centricity and data-driven decision-making.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with a focus on continuous improvement and innovation
- Managing multiple projects and priorities, often with tight deadlines
- Collaborating effectively with cross-functional teams, including sales, marketing, and product management
- Keeping up-to-date with industry trends and technologies in the rapidly evolving smart home and security sectors
- Balancing the need for strategic, long-term planning with the need for tactical, short-term execution
ASSUMPTION: The Senior Product Marketing Manager role at Alarm.com presents unique challenges and opportunities for candidates to grow both personally and professionally.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position requires a deep understanding of both the residential rental property management market and the smart home technology landscape
- This role offers the opportunity to work on cutting-edge technology and contribute to the development of new products and features
- Compared to other senior-level marketing roles, this position places a strong emphasis on cross-functional collaboration and data-driven decision-making
ASSUMPTION: The Senior Product Marketing Manager role at Alarm.com is unique in its focus on the residential rental property management market and smart home technology, offering candidates the opportunity to work at the intersection of these two dynamic industries.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new smart home security product, including market research, competitive analysis, product positioning, and launch planning
- Creating a comprehensive sales enablement toolkit, including product briefs, sales playbooks, and pitch decks, to support the launch of a new energy management solution
- Conducting a customer needs assessment and market research project to inform the development of new features and functionality for an existing smart home automation platform
ASSUMPTION: The Senior Product Marketing Manager role at Alarm.com offers a wide range of projects and initiatives, from strategic planning and market research to tactical execution and sales enablement.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to innovation and how it translates to product development and marketing strategies?
- How does the company support cross-functional collaboration and communication between marketing, sales, and product management teams?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure and track the success of product marketing campaigns and initiatives?
- What opportunities are there for professional growth and development within the company, particularly for someone in a senior-level marketing role?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work cross-functionally
- Research Alarm.com's products, services, and company culture to demonstrate your enthusiasm and understanding of the company
- Be prepared to discuss your experience with product launches, go-to-market strategies, and market research
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
