Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Relay

🔹 Location: New York, NY or San Francisco, CA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and owning go-to-market strategies for new features and product launches
• Project managing product launches in collaboration with the marketing team
• Leveraging customer knowledge to craft positioning and messaging
• Influencing product direction through market and competitive analysis
• Maintaining a close pulse on the industry and competitors
• Working with Product to establish targets for adoption and engagement
• Refining product messaging across all stages of the customer journey
• Owning sales enablement for products and features
• Building strong relationships across teams to support alignment on product value and vision

ASSUMPTION: This role requires a high level of cross-functional collaboration and strategic thinking to drive product success and customer value.

📋 Key Responsibilities

✅ Develop and own go-to-market strategies for new features and product launches

✅ Project manage product launches in collaboration with the marketing team

✅ Leverage customer knowledge to craft positioning and messaging

✅ Influence product direction through market and competitive analysis

✅ Maintain a close pulse on the industry and competitors

✅ Work with Product to establish targets for adoption and engagement

✅ Refine product messaging across all stages of the customer journey

✅ Own sales enablement for products and features

✅ Build strong relationships across teams to support alignment on product value and vision

ASSUMPTION: This role involves a mix of strategic planning, project management, and cross-functional collaboration to ensure successful product launches and customer engagement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in product marketing, ideally in a startup environment supporting SMBs

Required Skills:

• Proven success in launching and driving adoption for new products or features
• Storytelling and messaging expertise
• Strong project management skills
• Analytical skills and data-driven decision making
• Excellent communication and collaboration skills
• Ability to work independently and manage multiple projects

Preferred Skills:

• Previous experience working in fintech
• Previous experience working with small business customers

ASSUMPTION: Candidates with a proven track record in product marketing and experience working with SMBs will be best suited for this role.

💰 Compensation & Benefits

Salary Range: $145,000 - $178,500 per year (based on industry standards for a Senior Product Marketing Manager with 5-10 years of experience in the San Francisco and New York areas)

Benefits:

• Competitive salary and meaningful equity
• Comprehensive health benefits
• Flexible vacation and time off
• Personal and professional growth opportunities
• Social connection events and networking opportunities

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the San Francisco and New York areas. The benefits package is comprehensive and designed to support employee well-being and growth.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech, focusing on small business banking and cash flow management

Company Size: Small to mid-size (51-200 employees)

Founded: 2020

Company Description:

• Relay is a collaborative money management platform designed to increase the success rate of small businesses
• Their mission is to help small business owners build healthy, cash-flow-positive businesses
• Relay offers an all-in-one platform that combines banking, accounting, and cash flow management tools

Company Specialties:

• Small business banking
• Cash flow management
• Collaborative money management platform

Company Website: https://relayfi.com/

ASSUMPTION: Relay is a growing fintech startup focused on empowering small business owners with innovative cash flow management tools.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and influence

Reporting Structure: Reports directly to the Senior Manager of Product Marketing

Work Arrangement: Remote OK, with the option to work from the New York or San Francisco offices

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to work on new product lines and features
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers significant growth potential as Relay continues to expand its product offerings and customer base.

🌍 Location & Work Environment

Office Type: Hybrid (remote OK with the option to work from the New York or San Francisco offices)

Office Location(s): New York, NY and San Francisco, CA

Geographic Context:

• New York, NY: A major financial hub with a diverse and vibrant business ecosystem
• San Francisco, CA: A global tech hub with a strong startup culture

Work Schedule: Full-time, typically 40 hours per week, with flexible hours and remote work options

ASSUMPTION: The remote work option provides flexibility for employees, while the office locations offer opportunities to engage with the local business and tech communities.

💼 Interview & Application Insights

Typical Process:

• Stage 1: A 30-minute Google Meets video call with a member of the Talent team
• Stage 2: A 45-minute Google Meets video call with the Senior Manager of Product Marketing
• Stage 3: A 30-minute Google Meets video call with a member of the Leadership team
• Stage 4: A take-home case study followed by a presentation to the Senior Manager of Product Marketing, VP of Marketing, and Product Management Lead in a 60-minute Google Meets video call

Key Assessment Areas:

• Product marketing skills and experience
• Strategic thinking and planning
• Project management and execution
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your product marketing experience and strategic thinking
• Research Relay's products, market, and competition to demonstrate your industry knowledge and enthusiasm for the role

ATS Keywords: Product Marketing, Go-to-Market Strategy, Product Launch, Market Research, Competitive Analysis, Customer Engagement, Sales Enablement, Relationship Building, Data Reporting, Storytelling, Customer Understanding, Messaging, Fintech, Small Business Banking, Cash Flow Management

ASSUMPTION: The interview process is designed to assess the candidate's product marketing skills, strategic thinking, and cultural fit with Relay's mission and values.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
• Marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce)
• Communication and collaboration tools (e.g., Google Workspace, Slack, Microsoft Teams)

ASSUMPTION: The tools and technologies required for this role are standard for product marketing and project management, with a focus on data-driven decision making and effective communication.

👔 Cultural Fit Considerations

Company Values:

• Push relentlessly for reinvention
• Crave autonomy
• Own your work
• Treat comfort as a red flag
• Care about impact, not noise
• Be energized by complexity and ambiguity
• Seek out feedback
• Be here for more than a job

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Agile and adaptable
• Results-oriented and accountable
• Transparent and open

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment where change is constant?
• Are you comfortable working independently and taking initiative to drive projects forward?
• Do you value open and honest communication, and seek out feedback to improve your work?
• Are you passionate about Relay's mission to help small businesses thrive, and committed to making a meaningful impact?

ASSUMPTION: Relay's company culture values autonomy, reinvention, and a strong work ethic, with a focus on making a meaningful impact on small business success.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic startup environment with frequent changes and priorities
• Managing multiple projects and deadlines simultaneously
• Balancing strategic planning with tactical execution
• Navigating a remote work environment with limited in-person interaction

ASSUMPTION: These challenges are inherent to working in a growing startup and can be managed effectively with strong project management skills, adaptability, and a results-oriented mindset.

📈 Similar Roles Comparison

• Product Marketing Manager vs. Senior Product Marketing Manager: The Senior role involves more strategic decision-making, team leadership, and cross-functional collaboration
• Fintech Product Marketing vs. General Product Marketing: Fintech PMM requires a strong understanding of financial services, banking regulations, and the unique needs of small business customers
• Startup Product Marketing vs. Enterprise Product Marketing: Startup PMM involves more agile decision-making, rapid iteration, and a focus on growth and innovation, while enterprise PMM requires more structured processes, long-term planning, and a focus on scalability and consistency

ASSUMPTION: This role is well-suited for experienced product marketing professionals looking to take on more strategic responsibilities in a fast-paced, dynamic startup environment.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new cash flow management feature, including customer research, messaging, and launch planning
• Conducting a competitive analysis of small business banking platforms and identifying opportunities for Relay to differentiate and capture market share
• Refining product messaging and positioning for Relay's core banking product, based on customer feedback and market trends

ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the Senior Product Marketing Manager role at Relay.

❓ Key Questions to Ask During Interview

• Can you describe the product roadmap for the next 6-12 months, and how this role will contribute to its success?
• How does the Product Marketing team collaborate with other departments, such as Product, Sales, and Customer Success?
• What are the most significant challenges facing small business customers today, and how does Relay address these challenges?
• What opportunities exist for growth and professional development within the Product Marketing team and Relay as a whole?
• How does Relay support work-life balance and employee well-being, particularly for remote workers?

ASSUMPTION: These questions are designed to assess the company's strategic vision, team dynamics, and commitment to employee growth and well-being.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your product marketing experience and strategic thinking
• Research Relay's products, market, and competition to demonstrate your industry knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.