📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Thunkable
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time
🔹 Category: Technology, Software
🔹 Date Posted: May 15, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for new products and features
- Deeply understanding and engaging with the developer audience
- Crafting compelling messaging and driving product adoption
- Collaborating cross-functionally to ensure successful product launches
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of developer communities.
📋 Key Responsibilities
✅ Own the product launch strategy: Build and execute go-to-market plans for new products and features
✅ Know our users inside and out: Dive deep into our developer community to understand their needs, behaviors, and motivations
✅ Craft compelling messaging: Create positioning and messaging that speaks to no-code builders, indie devs, and early adopters
✅ Make it go viral: Plan and execute creative, high-impact campaigns that drive buzz across various channels
✅ Build narratives that convert: Write launch blogs, landing pages, emails, social copy, and in-product messaging that drives adoption
✅ Collaborate cross-functionally: Partner with engineering, sales, data, and customer success to ensure aligned and seamless go-to-market execution
✅ Measure what matters: Use analytics to track the performance of launches and continuously iterate
ASSUMPTION: This role requires a data-driven approach to decision-making and a willingness to adapt based on performance metrics.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6+ years of experience in product marketing, ideally at a SaaS, education technology, or developer-focused company
Required Skills:
- Proven experience launching products and driving adoption
- Excellent communication skills, both written and verbal
- Strong analytical skills and data-driven mindset
- Deep understanding of developer audiences and/or no-code/low-code ecosystems
Preferred Skills:
- Experience with no-code platforms
- Start-up experience
- Familiarity with tools like Hubspot, Webflow, and Brevo
ASSUMPTION: Candidates with experience in no-code platforms and start-up environments may have a competitive edge for this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $150,000 per year (San Francisco-based, may vary based on location and experience)
Benefits:
- Competitive pay and equity
- Benefits package
- Unlimited PTO
- Wellness and training budget
Working Hours: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the San Francisco area. Actual compensation may vary based on the candidate's location and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software, Technology
Company Size: Mid-sized (101-500 employees)
Founded: 2016, incubated at Google Research and MIT
Company Description:
- Thunkable is a leading no-code platform empowering users to design, develop, and deploy native mobile applications without writing code
- The company's mission is to make app development accessible to everyone, transforming passive consumers into active creators of technology
- Thunkable supports millions of users across 184 countries, including a quarter of Fortune 500 companies
Company Specialties:
- No-code platform development
- Mobile app development
- Education technology
Company Website: https://www.thunkable.com/
ASSUMPTION: Thunkable's focus on no-code platforms and education technology sets it apart in the software industry.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the VP of Marketing
Work Arrangement: Remote OK, with a flexible work schedule
Growth Opportunities:
- Potential career progression into a leadership role within the marketing department
- Opportunities to work on high-impact projects and drive company growth
- Chance to learn and develop skills in a fast-paced, dynamic environment
ASSUMPTION: This role offers significant growth opportunities for the right candidate, given Thunkable's rapid growth and expansion.
🌍 Location & Work Environment
Office Type: Hybrid (San Francisco office with remote work options)
Office Location(s): San Francisco, California
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene
- The city offers a diverse range of cultural attractions, neighborhoods, and outdoor activities
- San Francisco has a Mediterranean climate, with mild winters and cool summers
Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options
ASSUMPTION: The hybrid work environment at Thunkable offers a balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- Behavioral and skills-based interviews with cross-functional team members
- Final interview with the VP of Marketing
- Background check and offer extension
Key Assessment Areas:
- Product marketing experience and achievements
- Communication and presentation skills
- Understanding of developer audiences and no-code platforms
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of successful product launches and campaigns you've led
- Demonstrate your understanding of Thunkable's mission and target audience
ATS Keywords: Product Marketing, Go-To-Market Strategy, Developer Audience, No-Code Platforms, Cross-Functional Collaboration, Product Launch, Marketing Campaigns
ASSUMPTION: Thunkable's interview process is designed to assess candidates' skills and cultural fit, with a focus on behavioral and situational questions.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Hubspot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with relevant marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity: Encouraging innovation and experimentation
- Openness: Fostering a transparent and inclusive work environment
- Transparency: Promoting open communication and collaboration
- Persistence: Encouraging resilience and determination in the face of challenges
- Entrepreneurialism: Empowering employees to take ownership and initiative
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Data-driven decision-making and continuous learning
- Flexible and remote-friendly work arrangements
Self-Assessment Questions:
- How do you align with Thunkable's mission to democratize app development?
- How comfortable are you working in a dynamic, fast-paced environment?
- How do you approach continuous learning and professional development?
ASSUMPTION: Thunkable values candidates who are passionate about their mission, comfortable with a fast-paced work environment, and committed to continuous learning and growth.
⚠️ Potential Challenges
- Managing multiple product launches simultaneously
- Balancing cross-functional collaboration with independent decision-making
- Adapting to a dynamic, rapidly-growing startup environment
- Competing for market share in a crowded no-code platform landscape
ASSUMPTION: These challenges require strong project management skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position requires a deep understanding of developer audiences and no-code platforms
- Thunkable's focus on education technology sets it apart from other no-code platform providers
- Career progression opportunities may vary depending on the company's growth and expansion
ASSUMPTION: This role offers unique challenges and growth opportunities compared to similar positions in the industry.
📝 Sample Projects
- Launching a new no-code feature targeting indie developers
- Developing a marketing campaign to drive user engagement and retention
- Conducting market research to identify trends and opportunities in the no-code platform landscape
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives in this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to Thunkable's overall mission and growth strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Thunkable support the professional development and growth of its employees?
- What are the most significant challenges facing the product marketing team, and how can this role help address them?
- How does Thunkable foster a culture of innovation and experimentation?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and its mission, while also providing valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful product launches and campaigns you've led
- Demonstrate your understanding of Thunkable's mission and target audience
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
