Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Harvey

🔹 Location: San Francisco, California, United States (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: 2025-07-03

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Operating as a general manager for product areas or customer segments
• Driving go-to-market strategy, launch execution, internal enablement, and ongoing adoption
• Collaborating closely with Marketing, GTM, Product, and executive leadership
• Working in an ambiguous, fast-paced environment

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving meaningful customer and business outcomes.

📋 Key Responsibilities

✅ Drive positioning and messaging for whole product lines and customer segments

✅ Define and refine ICPs using insights to shape roadmap input, messaging, and go-to-market strategy

✅ Lead the execution of product and feature launches, collaborating closely with Product, Sales, and Enablement teams

✅ Create compelling content to drive product/revenue traction, such as pitch decks, one-pagers, battle cards, and onboarding materials

✅ Collaborate with customers to create compelling case studies and testimonials, and promote these stories across various channels to drive leads and brand trust

✅ Conduct and synthesize market and competitive research to inform positioning, support sales, and position Harvey to win in a competitive legal AI landscape

✅ Partner closely with the GTM team to deliver product training, competitive insights, and enablement content

✅ Collaborate with the Brand team to ensure message consistency across channels while elevating Harvey’s position as the leading legal AI platform

✅ Work effectively with founders and exec team, and help steer the growth of PMM and Marketing organizations

ASSUMPTION: This role involves a mix of strategic planning and tactical execution, with a strong emphasis on cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 6-10 years of experience in Product Marketing, Product Management, Management Consulting, or Product Strategy

Required Skills:

• Proven experience in B2B environments, particularly marketing to large Fortune 100 and professional services customers
• Strong communication skills and the ability to build meaningful stakeholder relationships
• Ability to differentiate valuable signal from noise
• Ability to thrive in ambiguous cross-functional projects across Product, GTM, and Founders
• Big picture thinking while still delivering on the details

Preferred Skills:

• Experience with legal AI or professional services industry
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of the legal or professional services industry are likely to be more successful in this role.

💰 Compensation & Benefits

Salary Range: $165,000 - $195,000 (Based on industry standards for a Senior Product Marketing Manager role with 6-10 years of experience in the software development industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO
• Flexible work arrangements

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on generative AI for professional services

Company Size: 51-200 employees (Mid-size company, offering opportunities for growth and impact)

Founded: 2022 (Relatively new company with a strong focus on innovation and growth)

Company Description:

• Harvey is a generative AI company backed by Sequoia and OpenAI's startup fund
• Building the future of professional services by augmenting productivity and automating complex workflows
• Partners with large law firms and professional service providers, such as Paul Weiss, A&O Shearman, Ashurst, O'Melveny & Myers, and PwC

Company Specialties:

• Legal AI
• Professional services automation
• Generative AI

Company Website: https://www.harvey.ai/

ASSUMPTION: Harvey is a fast-growing, innovative company with a strong focus on AI technology and professional services.

📊 Role Analysis

Career Level: Senior-level role with opportunities for growth and impact within the PMM and Marketing organizations

Reporting Structure: This role reports directly to the VP of Marketing and works closely with cross-functional teams, including Product, Sales, and Enablement

Work Arrangement: Remote OK, with flexible hours and unlimited PTO

Growth Opportunities:

• Potential to grow within the PMM and Marketing organizations as the company scales
• Opportunities to work on high-impact projects and drive meaningful business outcomes
• Chance to collaborate with and learn from experienced leaders in the AI and professional services industries

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a focus on driving impact and learning from experienced leaders.

🌍 Location & Work Environment

Office Type: Hybrid (San Francisco and New York offices, with remote work options)

Office Location(s): San Francisco, California, United States and New York, New York, United States

Geographic Context:

• San Francisco: Tech hub with a vibrant startup ecosystem and a high cost of living
• New York: Major financial and business center with a diverse range of industries and a high cost of living

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The work environment is fast-paced and dynamic, with a strong emphasis on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• In-depth interview with the VP of Marketing and other team members
• Case study or project presentation
• Final interview with the Founders

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Cross-functional collaboration and teamwork
• Understanding of the legal or professional services industry

Application Tips:

• Highlight relevant experience in B2B marketing, particularly in the legal or professional services industries
• Demonstrate a strong understanding of Harvey's products and market position
• Prepare a case study or project presentation that showcases your ability to drive meaningful business outcomes
• Be ready to discuss your thoughts on the legal AI landscape and Harvey's role within it

ATS Keywords: Product Marketing, B2B Marketing, Legal AI, Professional Services, Go-to-Market Strategy, Cross-Functional Collaboration, Stakeholder Relationships

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, communication skills, and industry knowledge, with a focus on driving meaningful business outcomes.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Workspace
• Asana

ASSUMPTION: Harvey uses a mix of marketing automation, CRM, and project management tools to streamline workflows and improve collaboration.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity

Work Style:

• Fast-paced and dynamic
• Cross-functional and collaborative
• Focused on driving meaningful business outcomes

Self-Assessment Questions:

• Do you thrive in fast-paced, ambiguous environments?
• Are you comfortable working with cross-functional teams and stakeholders?
• Do you have a strong understanding of the legal or professional services industry?

ASSUMPTION: Harvey values innovation, collaboration, and customer-centricity, with a focus on driving meaningful business outcomes in a fast-paced, dynamic work environment.

⚠️ Potential Challenges

• Working in a fast-paced, ambiguous environment may be challenging for candidates who prefer structured, predictable work environments
• Collaborating with cross-functional teams and stakeholders may require strong communication and project management skills
• Working in the legal or professional services industries may require a strong understanding of complex, industry-specific concepts

ASSUMPTION: While Harvey offers a dynamic, innovative work environment, candidates should be prepared to work in a fast-paced, ambiguous environment and collaborate effectively with cross-functional teams.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this role requires a strong understanding of the legal or professional services industries and a focus on driving meaningful business outcomes
• Harvey's focus on generative AI and professional services automation sets it apart from other companies in the legal tech industry
• This role offers significant growth opportunities for the right candidate, with a focus on driving impact and learning from experienced leaders

ASSUMPTION: While this role shares similarities with traditional product marketing roles, Harvey's focus on generative AI and professional services automation sets it apart from other companies in the legal tech industry.

📝 Sample Projects

• Developing a go-to-market strategy for a new product or feature, including positioning, messaging, and launch execution
• Conducting market research and competitive analysis to inform product positioning and roadmap prioritization
• Creating compelling content, such as pitch decks, one-pagers, and battle cards, to drive product/revenue traction

ASSUMPTION: Sample projects for this role may include developing go-to-market strategies, conducting market research, and creating compelling content to drive product/revenue traction.

❓ Key Questions to Ask During Interview

• Can you describe the company's roadmap for growth and expansion in the legal AI market?
• How does Harvey differentiate itself from other legal AI providers, and what are the key challenges in this market?
• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does Harvey support the professional development and growth of its employees, particularly within the PMM and Marketing organizations?
• What is the company's approach to work-life balance and remote work?

ASSUMPTION: Key questions to ask during the interview should focus on the company's growth and expansion plans, market differentiation, role priorities, professional development opportunities, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, particularly in the legal or professional services industries
• Prepare a case study or project presentation that showcases your ability to drive meaningful business outcomes
• Be ready to discuss your thoughts on the legal AI landscape and Harvey's role within it during your interviews
• Follow up with the Hiring Manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.