📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, Creator
🔹 Company: Eventbrite, Inc.
🔹 Location: Remote, United States
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing go-to-market strategies and driving product launches
- Creating messaging and content that communicates the value of Eventbrite’s products and services
- Collaborating cross-functionally with various teams, including Product, Insights, and Content
- Conducting market research and competitive analysis to inform product positioning
ASSUMPTION: This role requires a strong understanding of B2B or B2B2C product-centric content and marketing campaigns, as well as the ability to work effectively with various teams to drive product success.
📋 Key Responsibilities
✅ Develop and execute go-to-market strategies for specific product areas, driving launches and tracking adoption targets
✅ Create positioning and messaging based on market research and competitive insights, regularly engaging with customers and working with research and customer-facing teams
✅ Drive adoption of key features across the customer lifecycle, collaborating with Product and Content teams to develop educational how-to and launch assets
✅ Understand and advocate for customer needs, stay informed about the competitive landscape, and serve as the go-to-market expert in your area across the business
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously, prioritizing and organizing effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-7 years of experience, including a minimum of 3 years in product marketing, product management, or go-to-market roles
Required Skills:
- Passion for live events and entrepreneurial mindset
- Strong communication and presentation skills
- Proven ability to work cross-functionally and collaborate effectively
- Adaptability and ability to manage multiple projects simultaneously
- Ability to analyze data and create content
Preferred Skills:
- Experience with event ticketing or event planning software
- Fluency in additional languages
ASSUMPTION: Candidates should have a proven track record of driving product success through effective marketing strategies and a deep understanding of customer needs.
💰 Compensation & Benefits
Salary Range: $114,200 - $171,400 USD per year (based on industry standards for the role, experience level, and location)
Benefits:
- Wellness Allowance
- Family Planning Benefit
- Financial Planning Service
- Mental Health Support
- Time Off
Working Hours: Full-time position with standard business hours, but may require occasional flexibility to accommodate different time zones and project deadlines
ASSUMPTION: Salary range is based on industry standards for the role, experience level, and location. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Eventbrite operates in the event technology industry, focusing on event ticketing, registration, and planning. The company competes with other ticketing platforms and event management software providers.
Company Size: Eventbrite has 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: Eventbrite was founded in 2006 and has since grown to become a global leader in event technology.
Company Description:
- Eventbrite is a global event technology platform that provides a suite of products and services for event creators, enabling them to build and grow their live event businesses.
- The company offers a range of tools for event discovery, planning, booking, and sharing, catering to both event organizers and attendees.
- Eventbrite's platform supports various event types, including music festivals, conferences, sports events, and more.
Company Specialties:
- Event ticketing
- Event registration
- Social commerce
- Event technology
- Event planning and management
Company Website: eventbrite.com
ASSUMPTION: Eventbrite's focus on live events and event technology makes it an attractive option for candidates passionate about the events industry and eager to contribute to a dynamic, growing company.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in product marketing.
Reporting Structure: The Senior Product Marketing Manager, Creator will report directly to the Vice President of Product Marketing and work closely with various cross-functional teams, including Product, Insights, and Content.
Work Arrangement: This role is remote-friendly, allowing for flexible work arrangements and the opportunity to work from various locations within the United States.
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the product marketing team
- Opportunity to work on high-impact projects and drive significant business growth
- Exposure to various aspects of the business, fostering a well-rounded understanding of Eventbrite's operations
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Eventbrite's product marketing efforts and contribute to the company's overall success.
🌍 Location & Work Environment
Office Type: Eventbrite has multiple offices worldwide, but this role is remote-friendly, allowing for a flexible work environment.
Office Location(s): Eventbrite's offices are located in San Francisco, California; Nashville, Tennessee; London, UK; Melbourne, Australia; Mendoza, Argentina; Hyderabad, India; Madrid, Spain; and Cork, Ireland.
Geographic Context:
- Remote work allows for a flexible work-life balance and the opportunity to work from various locations within the United States
- Eventbrite's global presence provides opportunities for collaboration with team members from diverse backgrounds and time zones
- The company's focus on live events exposes employees to various event types and cultures
Work Schedule: Full-time position with standard business hours, but may require occasional flexibility to accommodate different time zones and project deadlines
ASSUMPTION: Eventbrite's remote-friendly work environment and global presence offer candidates the opportunity to work in a dynamic, multicultural setting with a strong focus on live events and event technology.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Interview with the hiring manager or a member of the product marketing team
- Case study or project presentation, followed by a debrief with the team
- Final interview with the Vice President of Product Marketing
Key Assessment Areas:
- Understanding of product marketing principles and best practices
- Ability to analyze data and derive insights
- Communication and presentation skills
- Collaboration and cross-functional teamwork
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or project presentation that demonstrates your ability to develop and execute go-to-market strategies
- Research Eventbrite's products, services, and competition to showcase your understanding of the industry and the company's position within it
ATS Keywords: Product marketing, go-to-market strategy, market research, competitive analysis, cross-functional collaboration, communication skills, project management, data analysis, content creation, customer insights, segmentation strategies, user journeys, adaptability, entrepreneurial mindset, B2B marketing, presentation skills
ASSUMPTION: Eventbrite's interview process is designed to assess candidates' skills and experience in product marketing, as well as their cultural fit with the company's values and work environment.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Analytics
- Asana
- Slack
ASSUMPTION: Eventbrite uses a range of tools and technologies to support its product marketing efforts, and candidates should be comfortable working with these platforms to be successful in the role.
👔 Cultural Fit Considerations
Company Values:
- Create a great customer experience
- Embrace and drive change
- Inspire team success
- Nurture a positive environment
- Pursue opportunities for growth
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and responsive to change
- Results-oriented and focused on driving business growth
Self-Assessment Questions:
- How do you approach creating a great customer experience, and can you provide an example from your past experiences?
- Describe a time when you had to drive change in a project or initiative. How did you approach this, and what was the outcome?
- How do you prioritize and manage multiple projects simultaneously, and how do you ensure you're delivering results for your team and the business?
ASSUMPTION: Eventbrite's company values and work style emphasize collaboration, adaptability, and a focus on driving business growth, making it an attractive option for candidates who thrive in dynamic, fast-paced environments.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, requiring strong organizational skills and time management
- Working with cross-functional teams and stakeholders, necessitating effective communication and collaboration skills
- Adapting to a changing market and competitive landscape, requiring flexibility and a willingness to pivot strategies as needed
- Balancing the need for data-driven decision-making with the ability to move quickly and execute on opportunities
ASSUMPTION: These challenges are inherent in a senior-level product marketing role and can be overcome by candidates with strong skills, experience, and a willingness to adapt and grow in the position.
📈 Similar Roles Comparison
- Unlike other product marketing roles, this position focuses specifically on Eventbrite's creator-focused products and services, requiring a deep understanding of the event creator ecosystem and the unique needs of this customer segment
- Eventbrite's global presence and focus on live events provide opportunities for international collaboration and exposure to diverse event types and cultures
- This role offers significant growth potential, with the opportunity to take on additional responsibilities and make a meaningful impact on Eventbrite's product marketing efforts
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests when comparing it to other product marketing positions.
📝 Sample Projects
- Developing a go-to-market strategy for a new feature or product launch, including market research, competitive analysis, and messaging framework
- Creating a customer segmentation strategy to better understand and target key customer segments within the event creator ecosystem
- Designing and executing a content marketing campaign to drive adoption of a specific product feature or service
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they might work on in this role and the skills and experience required to succeed.
❓ Key Questions to Ask During Interview
- Can you describe the current go-to-market strategy for Eventbrite's creator-focused products and services, and how this role fits into that strategy?
- How does Eventbrite support the professional development and growth of its product marketing team members?
- Can you provide an example of a time when Eventbrite pivoted its go-to-market strategy in response to market changes or competitive pressures? How was that process managed, and what was the outcome?
- How does Eventbrite measure the success of its product marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- What is the work-life balance like for someone in this role, and how does Eventbrite support its employees' well-being and work-life balance?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, allowing them to make an informed decision about whether the position is the right fit for their career goals and personal preferences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or project presentation that demonstrates your ability to develop and execute go-to-market strategies
- Research Eventbrite's products, services, and competition to showcase your understanding of the industry and the company's position within it
- Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
