Senior Product Marketing Manager, Credit Analytics

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager, Credit Analytics

🔹 Company: Morningstar

🔹 Location: New York, United States

🔹 Job Type: Full-Time, Hybrid (3 days onsite, 2 days remote)

🔹 Category: Financial Services

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Developing and refining a global go-to-market strategy for credit analytics products
• Collaborating with cross-functional teams to create compelling product positioning and messaging
• Executing data-driven demand generation programs to drive lead acquisition and customer conversion
• Monitoring and analyzing the competitive landscape to identify differentiation opportunities
• Leading and mentoring other product marketers to shape the global product marketing function

ASSUMPTION: This role requires a strategic and customer-focused product marketer with a strong background in go-to-market strategy, demand generation, and positioning. The ideal candidate will have experience in financial services, credit ratings, or B2B SaaS.

📋 Key Responsibilities

✅ Develop and continuously refine a global go-to-market strategy for our credit analytics products and services, ensuring differentiation and customer impact

✅ Be the voice of the customer, leading market research, segmentation, and buyer persona development to deeply understand our audience

✅ Craft compelling product positioning and messaging that goes beyond features and speaks to real customer needs, ensuring consistency across all touchpoints

✅ Monitor and analyze the competitive landscape, identifying opportunities for differentiation and sharpening our value proposition

✅ Design and execute data-driven demand generation programs that drive lead acquisition, nurture engagement, and improve customer conversion

✅ Develop a global content marketing strategy, leveraging thought leadership to position Morningstar Credit Analytics as an industry authority

✅ Collaborate with Sales to create high-impact enablement materials (pitch decks, one-pagers, case studies) that improve conversion and retention

✅ Define success metrics and report on product marketing performance, using data-driven insights to optimize strategy and execution

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: 7+ years of experience in product marketing, with a focus on go-to-market strategy, demand generation, and positioning

Required Skills:

• Strategic and data-driven approach to product marketing
• Proven track record of developing and executing ongoing go-to-market strategies that adapt to market changes
• Strong storytelling and messaging skills, able to translate complex financial concepts into compelling, customer-centric narratives
• Experience conducting competitive analysis and customer research to inform strategy
• Hands-on experience in digital marketing and demand generation, particularly email marketing, marketing automation (e.g., Pardot, Marketo), and campaign optimization
• Highly data-driven approach, with the ability to translate insights into actionable marketing initiatives
• Strong ability to collaborate across Product, Sales, and Marketing to drive business impact
• Ability to lead and mentor other product marketers, shaping the global product marketing function
• Financial services, credit ratings, or B2B SaaS experience is a strong plus
• Ability to travel globally as needed

Preferred Skills:

• Experience with CRM and marketing automation tools
• Fluency in additional languages

ASSUMPTION: The ideal candidate will have a proven track record in product marketing, with a strong focus on go-to-market strategy and demand generation. Experience in financial services or related industries is highly desirable.

💰 Compensation & Benefits

Salary Range: $89,804.00 - 152,674.00 USD Annual

Benefits:

• 75% 401k match up to 7%
• Stock Ownership Potential
• Company provided life insurance - 1x salary + commission
• Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
• Additional medical wellness incentives - up to $300-$600 annual
• Company-provided long- and short-term disability insurance
• Trust-Based Time Off
• 6-week Paid Sabbatical Program
• 6-Week Paid Family Caregiving Leave
• Competitive 8-24 Week Paid Parental Bonding Leave
• Adoption Assistance
• Leadership Coaching & Formal Mentorship Opportunities
• Annual Education Stipend
• Tuition Reimbursement
• Charitable Matching Gifts program
• Dollars for Doers volunteer program
• Paid Volunteering Days

Working Hours: 40 hours per week, with a hybrid work arrangement of 3 days onsite and 2 days remote

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior product marketing role in the financial services sector. The benefits listed are a mix of standard and unique offerings, designed to support employee wellness and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Morningstar is a leading provider of independent investment insights, offering a wide range of products and services to market participants, including individual and institutional investors, financial advisors, asset managers, retirement plan providers, and issuers of fixed-income securities. The company operates in North America, Europe, Australia, and Asia.

Company Size: Morningstar has over 10,000 employees globally, providing a large and diverse work environment with opportunities for growth and development.

Founded: Morningstar was founded in 1984 and has since grown to become a global leader in its industry.

Company Description:

• Morningstar provides independent investment research, data, and insights to help investors make better-informed decisions
• The company offers a wide range of products and services, including managed investment products, publicly listed companies, private capital markets, debt securities, and real-time global market data
• Morningstar also offers investment management services through its investment advisory subsidiaries, with approximately $328 billion in assets under management as of Sept. 30, 2024

Company Specialties:

• Investment research
• Investment data
• Indexes
• Investment ratings
• Private markets
• Public markets
• Investment management
• Credit ratings
• Wealth management

Company Website: http://www.morningstar.com/company/

ASSUMPTION: Morningstar is a well-established and respected company in the financial services industry, with a strong global presence and a reputation for providing high-quality, independent investment insights.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Head of Product

Work Arrangement: This role follows a hybrid work arrangement of 3 days onsite and 2 days remote per week

Growth Opportunities:

• Potential to shape the global product marketing function and lead other product marketers
• Opportunities to collaborate with cross-functional teams and contribute to the company's overall success
• Potential to grow within the product marketing team or explore other roles within the organization

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's global product marketing strategy.

🌍 Location & Work Environment

Office Type: Morningstar's New York office follows a hybrid work arrangement, with employees working onsite for 3 days per week and remotely for 2 days

Office Location(s): 22 W. Washington St., Chicago, IL 60602, US; Calle de Maria de Molina, 39, Madrid, Community of Madrid 28006, ES; 1 Toronto St, Suite 500, Toronto, Ontario M5C 2V6, CA; 1155 Boulevard René-Lévesque O, Suite 2500, Montreal, Quebec H3B 2J6, CA; Rua Prof. Atílio Innocenti, 165, sala 3-123, Vila Nova Conceição, São Paulo, SP, BR; Mariano Sanchez Fontecilla 310, oficina 2-142, Las Condes, Santiago de Chile, R.M. 7550296, CL; Park Plaza Avenida Javier Barros Sierra, 495 Piso 02-116, Santa Fe, CDMX 01376, MX; 10 State Street, Woburn, MA 01801-6820, US; 901 Fifth Avenue, Suite 1200, Seattle, WA 98164, US; 14 Commerce Drive, Oakland, MD 21550, US; Gl.Kongevej 60, 18. sal, 1850 Frederiksberg C, Copenhagen, DK; 52, Rue de la Victoire, Paris, Île-de-France 75009, FR; Junghofstraße 24, Frankfurt, Hesse 60311, DE; Via Pergolesi 25, Milano, 20124, IT; 21, Rue Glesener, Silversquare Building, Luxembourg, L-1630, LU

Geographic Context:

• New York, United States: A major global financial hub with a diverse range of industries and a vibrant cultural scene
• Morningstar's New York office provides an opportunity to work in a dynamic and fast-paced environment, with access to a wide range of resources and networking opportunities

Work Schedule: Morningstar follows a hybrid work arrangement, with employees working onsite for 3 days per week and remotely for 2 days

ASSUMPTION: Morningstar's New York office offers a unique blend of a global financial hub and a dynamic, collaborative work environment, providing employees with the best of both worlds.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interviews with cross-functional team members
• Final interview with the Head of Product
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Customer-centric mindset and market research skills
• Storytelling and messaging abilities
• Data-driven approach and analytical skills
• Collaboration and cross-functional teamwork
• Leadership and mentoring capabilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your go-to-market strategy, demand generation, and positioning experience in detail
• Showcase your ability to translate complex financial concepts into compelling, customer-centric narratives
• Demonstrate your data-driven approach and analytical skills through specific examples and case studies
• Prepare questions to ask the interviewer about the company's product marketing strategy, team dynamics, and growth opportunities

ATS Keywords: Go-to-market strategy, demand generation, product positioning, market research, segmentation, buyer persona development, competitive analysis, content marketing, sales enablement, data-driven insights, collaboration, storytelling, digital marketing, email marketing, marketing automation

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, customer-centric mindset, and data-driven approach. Applicants should be prepared to demonstrate their relevant experience and skills in detail.

🛠️ Tools & Technologies

• CRM and marketing automation tools (e.g., Pardot, Marketo)
• Email marketing platforms
• Campaign optimization tools
• Data analysis and visualization tools (e.g., Excel, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with CRM and marketing automation tools, as well as a strong proficiency in email marketing and campaign optimization. Familiarity with data analysis and visualization tools is also desirable.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Independence
• Stewardship
• Collaboration
• Inclusion

Work Style:

• Data-driven and analytical approach
• Collaborative and team-oriented mindset
• Customer-centric focus
• Strategic and innovative thinking
• Strong communication and storytelling skills

Self-Assessment Questions:

• How do you ensure that your product positioning and messaging resonate with customers and differentiate from competitors?
• Can you provide an example of a time when you successfully executed a data-driven demand generation campaign?
• How do you approach collaborating with cross-functional teams to drive business impact?

ASSUMPTION: Morningstar values a data-driven, collaborative, and customer-centric work environment. The ideal candidate will be able to demonstrate their alignment with these values and work style preferences through their self-assessment responses.

⚠️ Potential Challenges

• Managing a global go-to-market strategy for credit analytics products, requiring a deep understanding of diverse regional markets
• Balancing strategic thinking with tactical execution, particularly in a fast-paced and dynamic work environment
• Collaborating effectively with cross-functional teams, including Product, Sales, and Marketing, to drive business impact
• Keeping up with the latest trends and best practices in digital marketing and demand generation
• Adapting to changes in the competitive landscape and market dynamics

ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively, leveraging their strategic mindset, data-driven approach, and strong collaboration skills.

📈 Similar Roles Comparison

• This role is unique in its focus on credit analytics products and global go-to-market strategy
• Compared to other product marketing roles, this position requires a deeper understanding of financial services and credit ratings
• Career path comparison: This role offers significant growth opportunities, with the potential to lead other product marketers and shape the global product marketing function

ASSUMPTION: While this role shares similarities with other product marketing positions, its unique focus on credit analytics products and global go-to-market strategy sets it apart. The career path for this role offers significant growth opportunities for the right candidate.

📝 Sample Projects

• Developing and executing a global go-to-market strategy for a new credit analytics product, resulting in a 30% increase in customer acquisition within the first year
• Conducting market research and competitive analysis to inform product positioning and messaging, leading to a 25% increase in customer engagement with marketing content
• Collaborating with Sales to create high-impact enablement materials, contributing to a 15% increase in customer conversion rates

ASSUMPTION: These sample projects demonstrate the strategic and data-driven approach required for success in this role, as well as the ability to collaborate effectively with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the current go-to-market strategy for Morningstar's credit analytics products, and how this role fits into that strategy?
• How does Morningstar approach collaboration between Product, Marketing, and Sales teams, and what are the expectations for this role in that context?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Morningstar support the professional development and growth of its product marketing team members?
• What are the key challenges facing the credit analytics products in the current market landscape, and how can this role help address them?

ASSUMPTION: These interview questions are designed to provide insight into the company's product marketing strategy, team dynamics, and growth opportunities, as well as the specific challenges and priorities for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on go-to-market strategy, demand generation, and positioning
• Prepare for your interviews by researching Morningstar's product marketing strategy, team dynamics, and growth opportunities, as well as the specific challenges and priorities for this role
• Follow up with the hiring manager within 7 days of your final interview to express your continued interest in the position
• If you receive an offer, carefully review the benefits package and negotiate any necessary adjustments

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.