📌 Core Information
🔹 Job Title: Senior Product Marketing Manager (d/f/m)
🔹 Company: Beckman Coulter Diagnostics (Danaher)
🔹 Location: Villepinte, Île-de-France, France
🔹 Job Type: On-site, Full-Time
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving multi-product offer strategy to increase sales and market share
- Launching new products and creating promotional tools
- Training the sales force and supporting customers
- Building relationships with key opinion leaders and scientific institutions
- Collaborating with European and global marketing teams
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in an international environment.
📋 Key Responsibilities
✅ Contribute to the overall business strategy and define the multi-product offer strategy
✅ Ensure the launch of new products and create promotional tools
✅ Develop and monitor the marketing action plan for the global offer
✅ Build relationships with key opinion leaders and scientific institutions
✅ Serve as the key interface with the European and global marketing teams
✅ Lead the clinical and product support team
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and customer-facing activities.
🎯 Required Qualifications
Education: Scientific background, ideally Engineer, Pharmacist, or Master's in Biology or Hematology
Experience: Previous experience in product management and/or marketing & sales
Required Skills:
- Good knowledge of the MedTech/healthcare or IVD environment
- Ability to work in an international environment
- Capacity to sell and/or support sales of clinical products to leading scientific institutions
- Fluent in English
Preferred Skills:
- Experience in the IVD industry
- Knowledge of hematology, chemistry, or immunoassay
ASSUMPTION: Candidates with a strong scientific background and relevant industry experience are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated, based on market research and experience level)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and international work environment
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on market research and the experience level required for this role.
📌 Applicant Insights
🔍 Company Context
Industry: Beckman Coulter Diagnostics is a global leader in advanced diagnostics, focusing on laboratory systems, CE, lab automation, and in-vitro diagnostics.
Company Size: Beckman Coulter Diagnostics is part of Danaher, a Fortune 500 company with over 10,000 employees worldwide.
Founded: 1935 (as Beckman Instruments, Inc.)
Company Description:
- Global leader in advanced diagnostics, challenging convention to elevate the diagnostic laboratory’s role in improving patient health
- Mission: Relentlessly Reimagine Healthcare, One Diagnosis at a Time
- Extensive clinical menu, scalable lab automation technologies, insightful clinical informatics, and optimize lab performance services
Company Specialties:
- Laboratory Systems
- CE
- Lab Automation
- Immunoassay
- Hematology
- Information Systems
- Integrated Systems
- Diagnostics
- Chemistry
- Microbiology
- Clinical Informatics
- Lab 2.0
- Urinalysis
- Automation
- Clinical Chemistry
- In-vitro Diagnostics
- Sepsis Diagnosis and Management
- Medical Devices
- Analyzers
- and Core Laboratory
Company Website: www.beckmancoulter.com
ASSUMPTION: Beckman Coulter Diagnostics is a well-established company with a strong focus on innovation and improving patient health.
📊 Role Analysis
Career Level: Mid-level to senior role, with opportunities for growth and leadership
Reporting Structure: Reports to the Clinical and Product Support Manager
Work Arrangement: On-site, full-time, with opportunities for international collaboration
Growth Opportunities:
- Potential to lead and mentor team members
- Opportunities to work on cross-functional projects and collaborate with global teams
- Possibility to advance to leadership roles within the organization
ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of professional development and career advancement.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Villepinte, Île-de-France, France
Geographic Context:
- Villepinte is a suburb of Paris, located approximately 15 km northeast of the city center
- The area is well-connected by public transportation, with easy access to the A1 motorway and the RER B train line
- Villepinte offers a mix of urban and suburban living, with a variety of housing options and amenities
Work Schedule: Standard business hours, with flexibility for international collaboration
ASSUMPTION: The Villepinte office offers a convenient and comfortable work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Industry knowledge and understanding of the MedTech/IVD environment
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for behavioral and situational interview questions
- Research the company and industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Product Marketing, Medical Devices, IVD, Hematology, Chemistry, Immunoassay, Sales, Marketing, Strategic Planning, Global Offer, Key Opinion Leader, Scientific Institutions
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their skills and experiences throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: The required tools and technologies for this role are standard in the industry and should be familiar to most candidates.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Focus
- Collaboration
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on execution
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working in an international, multicultural team?
- Do you have a proven track record of driving results and executing strategic plans?
ASSUMPTION: Beckman Coulter Diagnostics values candidates who are innovative, customer-focused, and collaborative, with a strong work ethic and a results-driven mindset.
⚠️ Potential Challenges
- Managing multiple product offers and prioritizing resources effectively
- Balancing strategic planning with tactical execution
- Working in an international environment with varying time zones and cultural norms
- Keeping up with the latest developments in the MedTech/IVD industry
ASSUMPTION: These challenges are common in a role of this nature and can be overcome with strong organizational skills, strategic thinking, and cultural sensitivity.
📈 Similar Roles Comparison
- Unlike other product marketing roles, this position focuses on multi-product offers rather than individual products
- This role requires a strong understanding of the IVD industry and its specific regulations and standards
- Career progression in this role could lead to leadership positions within the organization or other Danaher companies
ASSUMPTION: This role offers unique opportunities and challenges compared to other product marketing positions, with a focus on multi-product offers and the IVD industry.
📝 Sample Projects
- Developing and executing a global marketing plan for a new multi-product offer
- Conducting market research and analysis to inform strategic planning
- Collaborating with cross-functional teams to launch a new product and create promotional materials
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, as well as the importance of collaboration and execution.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall company strategy and roadmap for growth?
- What opportunities are there for professional development and growth within the organization?
- How does the company support work-life balance for employees in this role?
- What is the company's approach to innovation and staying ahead of industry trends?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their long-term career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, strategic thinking, and industry knowledge
- Research the company and industry to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
