Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Kraken

🔹 Location: Remote (70+ countries)

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: 2025-07-03

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and leading Kraken’s Equities and xStocks growth marketing strategy
• Driving awareness, acquisition, and retention for core trading products
• Ownership of full end-to-end campaign management process
• Optimizing the customer journey to maximize LTV and retention
• Collaborating cross-functionally with product managers, growth teams, design, analytics, and executive leadership
• Defining, tracking, and reporting on key product KPIs
• Serving as the voice of the customer to inform product roadmaps and marketing initiatives

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and data-driven decision making to drive growth and improve customer experience.

📋 Key Responsibilities

✅ Develop and lead Kraken’s Equities and xStocks growth marketing strategy

✅ Drive high-impact campaigns and strategies that enhance awareness, adoption, and retention

✅ Own the full end-to-end campaign management process, from strategic planning to execution, across various channels

✅ Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention

✅ Translate complex financial products into compelling, easy-to-understand value propositions

✅ Work closely with cross-functional teams to align marketing efforts with business objectives

✅ Define, track, and report on key product KPIs

✅ Serve as the voice of the customer, championing insights to inform product roadmaps and marketing initiatives

ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership, communication, and stakeholder management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 6+ years of experience in Product Marketing Management, preferably in fintech, trading (crypto, equities, commodities, FX) or high-growth B2C tech

Required Skills:

• Proven ability to drive growth strategies from end-to-end, for multi-matrixed products across different phases of the product lifecycle
• Strong crypto expertise and passion, with a deep understanding of stock and ETF market trends, onchain protocols, user behavior, and the evolving regulatory landscape
• Data-driven marketer, leveraging insights to optimize campaigns and improve performance
• Creative storyteller, able to craft compelling narratives that differentiate Kraken in a competitive market
• Experience leading cross-functional teams and working within complex, fast-paced environments
• Strong communication and stakeholder management skills, with the ability to secure buy-in at all levels
• Entrepreneurial mindset, comfortable operating in a high-growth, dynamic setting

Preferred Skills:

• Fluency in multiple languages
• Experience working in a remote, global team

ASSUMPTION: While not explicitly stated, proficiency in marketing tools and platforms is likely required for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for senior product marketing managers in fintech, the estimated salary range is $140,000 - $200,000 USD per year, plus equity and benefits.

Benefits:

• Competitive salary and equity compensation
• Health, dental, and vision insurance
• 401(k) with company match
• Flexible time off and company holidays
• Parental leave and family care leave
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, with flexible hours and a remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically cryptocurrency and digital assets

Company Size: 1,001-5,000 employees (globally)

Founded: 2011

Company Description:

• Kraken is one of the world’s longest-standing and most secure crypto platforms
• Mission: To accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion
• Trusted by over 10 million individuals, traders, and institutions around the world

Company Specialties:

• Bitcoin, Litecoin, Dogecoin, Ethereum, and other cryptocurrencies
• Digital assets, virtual currency, markets, security, compliance, and blockchain
• Index, parachain auctions, staking, Proof of Reserves, and NFT

Company Website: kraken.com

ASSUMPTION: Kraken's remote-first culture allows for a high degree of flexibility and work-life balance.

📊 Role Analysis

Career Level: Senior-level role with significant strategic impact and leadership responsibilities

Reporting Structure: This role reports directly to the Head of Consumer Product Marketing

Work Arrangement: Remote solely, with a global team spanning over 70 countries

Growth Opportunities:

• Potential to grow into a leadership role within the Consumer Product Marketing team
• Broad exposure to various aspects of the business, driving growth and improving customer experience
• Opportunities to work on high-impact projects and initiatives

ASSUMPTION: This role offers significant growth potential for the right candidate, with a clear path to advancement within the organization.

🌍 Location & Work Environment

Office Type: Remote-first, with no physical office locations

Office Location(s): N/A

Geographic Context:

• Kraken operates globally, with clients trading in over 200 digital assets and 6 different national currencies
• The company has a strong presence in the United States and Europe, with clients in over 100 countries
• Kraken's remote-first culture enables employees to work from anywhere with an internet connection

Work Schedule: Flexible, with a focus on results and deliverables rather than hours worked

ASSUMPTION: Kraken's remote-first culture allows for a high degree of flexibility and work-life balance, with the ability to work from anywhere in the world.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• Technical assessment or case study
• Final round interview with cross-functional stakeholders
• Background check and onboarding

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Creativity and innovation in marketing campaigns
• Data-driven decision making and analytical skills
• Communication and presentation skills
• Leadership and team management skills
• Cultural fit and alignment with Kraken's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate a deep understanding of Kraken's products, services, and mission
• Showcase your ability to think strategically and drive growth in a competitive market
• Prepare for behavioral and situational interview questions that assess your leadership, communication, and problem-solving skills

ATS Keywords: Product Marketing, Fintech, Trading, Crypto, Equities, Growth Strategies, Data-Driven Marketing, Creative Storytelling, Cross-Functional Collaboration, Performance Measurement, Thought Leadership, Customer Insights, Market Data, Competitive Analysis, Stakeholder Management, Entrepreneurial Mindset

ASSUMPTION: Kraken's interview process is designed to assess the candidate's strategic thinking, creativity, and cultural fit, with a strong emphasis on problem-solving and leadership skills.

🛠️ Tools & Technologies

• Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)
• Design and prototyping tools (e.g., Sketch, Figma)

ASSUMPTION: Proficiency in marketing tools and platforms is required for this role, with a focus on data-driven decision making and campaign optimization.

👔 Cultural Fit Considerations

Company Values:

• Focus on the customer
• Think independently
• Move quickly and decisively
• Talent wins
• Do more with less

Work Style:

• Remote-first, with a high degree of flexibility and autonomy
• Data-driven and results-oriented
• Collaborative and cross-functional
• Fast-paced and dynamic

Self-Assessment Questions:

• Do you have a deep understanding of Kraken's products, services, and mission?
• Are you comfortable working in a remote, global team with a high degree of autonomy?
• Do you have strong leadership, communication, and stakeholder management skills?
• Are you able to think strategically and drive growth in a competitive market?
• Do you align with Kraken's values and cultural norms?

ASSUMPTION: Kraken's culture values independent thinkers who can move quickly and decisively, with a strong focus on customer-centricity and data-driven decision making.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with a high degree of autonomy
• Managing cross-functional teams and stakeholders with competing priorities
• Driving growth and improving customer experience in a competitive market
• Balancing strategic thinking with day-to-day tactical execution
• Adapting to a remote-first work environment with a global team

ASSUMPTION: These challenges require strong leadership, communication, and stakeholder management skills, as well as the ability to think strategically and adapt to a dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on driving growth and improving customer experience for Kraken's consumer Equities and xStocks offerings
• Unlike other product marketing roles, this position requires a deep understanding of crypto, stock, and ETF market trends, as well as onchain protocols and user behavior
• Career path comparison: This role offers significant growth potential, with a clear path to advancement within the Consumer Product Marketing team and the broader organization

ASSUMPTION: This role is unique in its focus on driving growth and improving customer experience for Kraken's consumer Equities and xStocks offerings, requiring a deep understanding of crypto, stock, and ETF market trends, as well as onchain protocols and user behavior.

📝 Sample Projects

• Developing and executing a high-impact campaign to drive awareness, acquisition, and retention for Kraken's Equities offering
• Optimizing the customer journey to maximize LTV and retention for Kraken's xStocks product
• Conducting market research and competitive analysis to inform product roadmaps and marketing initiatives

ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and creative nature of the role, with a focus on driving growth and improving customer experience.

❓ Key Questions to Ask During Interview

• Can you describe the most significant challenges facing Kraken's consumer Equities and xStocks offerings, and how this role addresses them?
• How does this role collaborate with cross-functional teams, and what are the key priorities for the first 90 days?
• What are the most important qualities and skills for success in this role, and how do they align with Kraken's values and cultural norms?
• What opportunities exist for growth and development within the Consumer Product Marketing team and the broader organization?
• How does Kraken support work-life balance and employee well-being in a remote-first work environment?

ASSUMPTION: These key questions help assess the role's strategic impact, cultural fit, and growth potential, as well as Kraken's support for work-life balance and employee well-being.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your leadership, communication, and problem-solving skills
• Research Kraken's products, services, and mission to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after your final interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.