📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Cyera
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Computer and Network Security
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: 100% Remote (Eastern Time Zone preferred)
🚀 Job Overview
Key aspects of this role include:
- Developing and coordinating go-to-market plans
- Supporting multi-channel product marketing strategy
- Aligning with cross-functional teams to influence product roadmap
- Serving as a market-facing subject matter expert
ASSUMPTION: This role requires a high level of collaboration and strategic thinking to align marketing efforts with product development and sales strategies.
📋 Key Responsibilities
✅ Developing and coordinating go-to-market plans, including positioning, pricing, messaging, sales enablement materials, and training
✅ Supporting a multi-channel product marketing strategy that includes the development and implementation of sales and support materials, case studies, and whitepapers
✅ Aligning closely with Product, Sales, Engineering, and Data Science teams to influence product roadmap prioritization by identifying customer and market needs
✅ Exploring the feasibility of new ideas or researching how to enhance existing offerings
✅ Serving as a market-facing subject matter expert (SME) and thought leader for Cyera
ASSUMPTION: This role requires strong communication skills and the ability to work effectively with various teams to drive successful product marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of product marketing experience, preferably in cybersecurity, cloud security, or as-a-Service technologies
Required Skills:
- Exceptional communication and collaboration skills
- Ability to thrive in a fast-paced, dynamic environment
- Proven track record in developing and executing go-to-market strategies
- Strong analytical and problem-solving skills
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with Salesforce or similar CRM platforms
- Knowledge of market research methods and tools
ASSUMPTION: Candidates with experience in cybersecurity or related fields will have a strong understanding of the market and be better equipped to succeed in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Product Marketing Manager with 5-10 years of experience in the cybersecurity industry)
Benefits:
- Unlimited PTO
- Paid holidays and sick time
- Health, vision, and dental insurance
- Life, short and long-term disability insurance
- Office setup reimbursement for remote employees
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Cyera is a leading data security platform purpose-built for the cloud era, focusing on data security posture management, discovery and classification, data detection and response, data access governance, and data privacy.
Company Size: Cyera has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Cyera was founded in 2018, making it a relatively young company with a strong focus on innovation and rapid growth.
Company Description:
- Cyera is the AI-native data security platform that protects and controls businesses' most valuable asset: data.
- The company provides context and control over sensitive data, enabling operational resilience and ensuring compliance.
- Cyera's DataGraph automatically learns from the environment, assessing threat surfaces, data access, and security controls across multiple dimensions of risk.
Company Specialties:
- Data Security Platform
- Data Security Posture Management
- Discovery and Classification
- Data Detection and Response
- Data Access Governance
- Data Privacy
- and SaaS Security
Company Website: https://www.cyera.com
ASSUMPTION: Cyera's focus on data security and AI-native technology makes it an attractive option for candidates interested in cutting-edge cybersecurity solutions.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and strategic thinking in product marketing.
Reporting Structure: The Senior Product Marketing Manager will report directly to the VP of Marketing and work closely with cross-functional teams, including Product, Sales, Engineering, and Data Science.
Work Arrangement: This is a 100% remote position, with a strong preference for candidates in the Eastern Time Zone.
Growth Opportunities:
- As Cyera continues to grow, there will be opportunities for the Senior Product Marketing Manager to take on more responsibilities and advance their career within the marketing department or the company as a whole.
- The company's focus on innovation and rapid growth provides ample opportunities for learning and professional development.
ASSUMPTION: Candidates should be prepared for a fast-paced environment with a high degree of responsibility and the potential for significant growth.
🌍 Location & Work Environment
Office Type: Cyera has multiple office locations, but this role is 100% remote.
Office Location(s): New York, NY; Tel Aviv, IL; St. Louis, Missouri
Geographic Context:
- Cyera's headquarters are in New York, NY, with additional offices in Tel Aviv, IL, and St. Louis, Missouri.
- The company operates in the Eastern Time Zone, with a strong preference for candidates in this time zone for the Senior Product Marketing Manager role.
- Cyera's remote work policy allows employees to work from anywhere in the United States.
Work Schedule: Full-time (40 hours/week) with flexible hours and unlimited PTO.
ASSUMPTION: Candidates should be comfortable working remotely and be able to manage their time effectively to meet the demands of this role.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Technical interview with the VP of Marketing
- Case study presentation and Q&A with the marketing team
- Final interview with the CEO
Key Assessment Areas:
- Product marketing strategy and execution
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Cyera's values
Application Tips:
- Tailor your resume and cover letter to highlight your product marketing experience, particularly in the cybersecurity industry.
- Be prepared to discuss your go-to-market strategy for a hypothetical product during the case study presentation.
- Research Cyera's products and market position to demonstrate your understanding of the company and its offerings.
ATS Keywords: Product Marketing, Go-to-Market Strategy, Cybersecurity, Cloud Security, As-a-Service Technologies, Sales Enablement, Thought Leadership
ASSUMPTION: Cyera's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a strong focus on product marketing expertise.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Salesforce or similar CRM platforms
- Market research tools (e.g., SurveyMonkey, Google Forms)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be comfortable learning and using new tools as needed to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Results-driven and data-informed
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a proven track record of developing and executing successful go-to-market strategies?
- Are you comfortable working remotely and managing your time effectively?
ASSUMPTION: Candidates should carefully consider their work style and cultural fit with Cyera's values and work environment before applying.
⚠️ Potential Challenges
- The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment.
- The remote work arrangement may present challenges for candidates who prefer an in-office work environment or struggle with self-motivation and time management.
- The focus on innovation and rapid growth may require candidates to adapt quickly to changes and be open to learning new tools and processes.
- The competitive nature of the cybersecurity industry may present challenges in terms of market differentiation and customer acquisition.
ASSUMPTION: Candidates should carefully consider the potential challenges of this role and weigh them against the opportunities for growth and learning.
📈 Similar Roles Comparison
- Compared to other Senior Product Marketing Manager roles, this position offers a strong focus on innovation and rapid growth, as well as the opportunity to work with cutting-edge data security technology.
- Cyera's mid-sized company environment provides a more collaborative and agile work environment than larger enterprise companies, but may also offer fewer resources and established processes.
- Candidates should consider their career goals and preferences for company size and work environment when comparing this role to similar positions at other companies.
ASSUMPTION: Candidates should research other Senior Product Marketing Manager roles and consider their preferences for company size, work environment, and industry focus when evaluating this opportunity.
📝 Sample Projects
- Developing a go-to-market strategy for a new data security product, including positioning, pricing, messaging, and sales enablement materials
- Conducting market research to identify customer needs and preferences, and using that information to inform product development and marketing strategies
- Creating thought leadership content, such as blog posts, whitepapers, and case studies, to establish Cyera's expertise in the data security market
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they have approached them in the past.
❓ Key Questions to Ask During Interview
- How does Cyera differentiate itself from other data security providers in the market?
- What are the biggest challenges facing the data security industry today, and how is Cyera addressing them?
- How does the marketing team collaborate with other departments, such as Product, Sales, and Engineering, to drive successful go-to-market strategies?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does Cyera support its remote employees and foster a collaborative work environment?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of Cyera's products and market position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Cyera's careers page
- Tailor your resume and cover letter to highlight your product marketing experience, particularly in the cybersecurity industry.
- Prepare a case study presentation demonstrating your go-to-market strategy for a hypothetical product.
- Research Cyera's products and market position to demonstrate your understanding of the company and its offerings.
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
