Senior Product Marketing Manager - Downstream

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager - Downstream

🔹 Company: Abbott Laboratories

🔹 Location: Santa Clara, California, United States

🔹 Job Type: Full-Time

🔹 Category: Medical Device & Healthcare

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving the success of MitraClip and TriClip product lines in the Structural Heart business unit.
• Developing and executing marketing strategies for US market, including new product launches.
• Collaborating with cross-functional teams to create and execute marketing plans, sales materials, and training.
• Providing market expertise and insights to influence product strategy and improve market position.

ASSUMPTION: This role requires a strong understanding of the US medical device market, particularly in the structural heart disease space, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Maintain worldwide market expertise for MitraClip, TriClip, and relative Structural Heart technologies.

✅ Develop and create best-in-market product messaging and collaborate with global marketing and field teams to market test messaging feasibility.

✅ Develop strategies to address product performance issues and drive product success.

✅ Create and develop US-specific strategies for new product launches and support launch readiness.

✅ Manage creative agencies to plan, develop, and execute new US materials and partner with regulatory colleagues to ensure competitiveness, accuracy, and compliance.

✅ Develop and update annual marketing plans/strategies, including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT or other situation assessments.

✅ Take a leadership role on project teams to drive accountability and team achievement of goals and milestones.

✅ Work with clinical teams to develop and drive strategic publication initiatives within the US.

ASSUMPTION: This role requires a high level of organization and project management skills to handle multiple projects simultaneously with tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree required, MBA preferred.

Experience: 6+ years of related marketing or product management experience, or 1+ year of related experience with an MBA.

Required Skills:

• Prior marketing experience within the medical device or healthcare industry.
• Strong financial skills, market analysis, and advanced communication skills.
• Knowledge/ability to develop and execute a new product launch.
• Ability to travel up to 25% of the time.

Preferred Skills:

• Ability to understand technical and scientific information.
• Willingness to understand and comply with regulatory requirements.
• Ability to influence and motivate individuals from sales, marketing, and other functional areas to drive product sales.
• Ability to complete multiple projects simultaneously with tight deadlines.

ASSUMPTION: Candidates with experience in medical device marketing and a strong understanding of the US healthcare market will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $128,000 - $256,000 per year. This range is based on industry standards for a senior product marketing manager role in the medical device industry, considering the experience level and location.

Benefits:

• Career development opportunities with an international company.
• Free medical coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• Excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit.
• Recognition as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• Recognition as one of the best big companies to work for, as well as the best place to work for diversity, working mothers, female executives, and scientists.

Working Hours: Full-time position with standard business hours, Monday through Friday, with the possibility of occasional overtime or weekend work as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Abbott Laboratories operates in the medical device and healthcare industry, focusing on nutrition, diagnostics, medical devices, and branded generic pharmaceuticals.

Company Size: With over 10,000 employees, Abbott Laboratories is a large organization that offers diverse opportunities for career growth and development.

Founded: Abbott Laboratories was founded in 1888 and has since grown into a global healthcare leader, serving people in more than 160 countries.

Company Description:

• Abbott is a global healthcare leader that helps people live more fully at all stages of life.
• The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional, and branded generic medicines.
• Abbott is committed to employee diversity and offers equal employment opportunities.

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• Branded Generic Pharmaceuticals

Company Website: www.abbott.com

ASSUMPTION: Abbott Laboratories is a well-established company with a strong reputation in the healthcare industry, offering a wide range of products and services to improve people's lives.

📊 Role Analysis

Career Level: This role is at the senior manager level, requiring a high degree of expertise and experience in product marketing within the medical device industry.

Reporting Structure: The Senior Product Marketing Manager reports to the Director of US TMTI Marketing Structural Heart and has primary marketing and budget responsibility for designated products.

Work Arrangement: This is an on-site position, requiring the candidate to work from Abbott's Santa Clara, CA location. The role involves up to 25% travel.

Growth Opportunities:

• As a large organization, Abbott Laboratories offers opportunities for career progression and development within the marketing department and across the company.
• This role provides the chance to work on high-impact projects and collaborate with cross-functional teams, driving product success and market growth.
• The company's global presence and diverse product portfolio offer opportunities to gain experience in various aspects of the healthcare industry.

ASSUMPTION: Candidates who demonstrate strong leadership skills, strategic thinking, and a proven track record in medical device marketing will be well-suited for this role and have ample opportunities for growth within Abbott Laboratories.

🌍 Location & Work Environment

Office Type: Abbott Laboratories has a corporate office environment, with a focus on collaboration and innovation.

Office Location(s): The primary office for this role is located in Santa Clara, California, with the possibility of working from other Abbott locations or remotely, as needed.

Geographic Context:

• The Santa Clara office is located in the heart of Silicon Valley, offering easy access to tech industry resources and networking opportunities.
• The area is known for its diverse population and vibrant culture, with numerous amenities and attractions nearby.
• Santa Clara enjoys a Mediterranean climate, with mild winters and warm, dry summers.

Work Schedule: This role follows a standard full-time work schedule, with the possibility of occasional overtime or weekend work as needed.

ASSUMPTION: Candidates who enjoy working in a collaborative, innovative environment and thrive in a fast-paced, dynamic setting will find Abbott Laboratories' office culture appealing.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Abbott Laboratories careers portal.
• Phone or video screening with the hiring manager or HR representative.
• In-depth behavioral and technical interviews with cross-functional team members.
• Final interview with the Director of US TMTI Marketing Structural Heart.
• Background check and offer extension.

Key Assessment Areas:

• Candidates' understanding of the US medical device market and relevant industry trends.
• Strategic thinking and problem-solving skills in developing marketing strategies and addressing product performance issues.
• Ability to work effectively with cross-functional teams and influence stakeholders.
• Strong communication and presentation skills, both written and verbal.

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, industry knowledge, and transferable skills.
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments, using the STAR method (Situation, Task, Action, Result).
• Research Abbott Laboratories and the Structural Heart business unit to demonstrate your understanding of the company and its products.

ATS Keywords: Medical device marketing, product launch, market analysis, financial skills, cross-functional teams, regulatory compliance, strategic thinking, problem-solving, communication skills

ASSUMPTION: Abbott Laboratories uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume and cover letter can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Microsoft Dynamics)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Regulatory compliance software (e.g., Veeva Vault, ArisGlobal)

ASSUMPTION: Familiarity with industry-standard marketing, project management, and regulatory compliance tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Quality
• Performance
• Stewardship

Work Style:

• Abbott Laboratories fosters a collaborative and innovative work environment, encouraging cross-functional teamwork and open communication.
• The company values a strong work-life balance and offers flexible work arrangements where possible.
• Abbott Laboratories promotes a diverse and inclusive workplace, with a strong commitment to employee development and growth.

Self-Assessment Questions:

• Do you thrive in a collaborative, innovative environment, and enjoy working with cross-functional teams?
• Are you comfortable working in a fast-paced, dynamic setting, and able to manage multiple projects simultaneously with tight deadlines?
• Do you possess strong communication and presentation skills, both written and verbal, and enjoy influencing stakeholders?

ASSUMPTION: Candidates who align with Abbott Laboratories' core values and work style will be most successful in this role and enjoy a strong cultural fit within the organization.

⚠️ Potential Challenges

• The role requires a strong understanding of the US medical device market and relevant industry trends, which may necessitate extensive research and learning.
• Candidates may face competition from other experienced medical device marketing professionals seeking similar roles within the industry.
• The role involves up to 25% travel, which may present challenges for candidates with personal or family commitments.
• The fast-paced, dynamic work environment may be overwhelming for candidates who prefer a more structured or predictable work setting.

ASSUMPTION: Candidates should carefully consider their personal and professional priorities when evaluating this role and ensure they are well-suited to the demands and challenges it presents.

📈 Similar Roles Comparison

• Compared to other senior product marketing manager roles in the medical device industry, this role offers a competitive salary range and comprehensive benefits package.
• Abbott Laboratories is a well-established company with a strong reputation in the healthcare industry, providing opportunities for career growth and development.
• This role focuses on the structural heart disease market, which is a specialized niche within the broader medical device industry, offering unique challenges and growth opportunities.

ASSUMPTION: Candidates should research and compare similar roles within the medical device industry to ensure they are making an informed decision about their career prospects and long-term goals.

📝 Sample Projects

• Developing and executing a marketing plan for a new product launch in the US structural heart disease market.
• Conducting market research and analysis to identify customer needs, trends, and competitive landscape for MitraClip and TriClip products.
• Creating and presenting a strategic publication initiative to drive product success and market growth in collaboration with clinical teams.

ASSUMPTION: These sample projects provide a snapshot of the types of initiatives a senior product marketing manager might undertake in this role, focusing on market analysis, strategy development, and execution.

❓ Key Questions to Ask During Interview

• Can you describe the current market landscape for MitraClip and TriClip products in the US, and what are the key growth opportunities for these products?
• How does Abbott Laboratories support the professional development and growth of its marketing team members, and what opportunities exist for career progression within the company?
• Can you provide an example of a successful product launch campaign led by a senior product marketing manager within Abbott Laboratories, and what factors contributed to its success?
• How does Abbott Laboratories foster a collaborative and innovative work environment, and what specific initiatives or programs support this culture?
• What are the most significant challenges facing the structural heart disease market in the US, and how is Abbott Laboratories addressing these challenges to maintain its competitive edge?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture, priorities, and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Abbott Laboratories careers portal.
• Tailor your resume and cover letter to highlight relevant marketing experience, industry knowledge, and transferable skills.
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments, using the STAR method (Situation, Task, Action, Result).
• Research Abbott Laboratories and the Structural Heart business unit to demonstrate your understanding of the company and its products.
• Follow up with the hiring manager or HR representative within one week after your interview to express your continued interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.