📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Bright Data
🔹 Location: Israel (Remote)
🔹 Job Type: Full-time
🔹 Category: Product Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Israel)
🚀 Job Overview
Key aspects of this role include:
- Developing clear, compelling messaging for AI-driven eCommerce analytics solutions
- Conducting competitive analysis and market research to identify growth opportunities
- Planning and executing product launches in collaboration with cross-functional teams
- Creating marketing materials and enabling sales teams with effective resources
- Measuring campaign effectiveness and refining strategies using data-driven insights
ASSUMPTION: This role requires a strong understanding of both marketing and data analytics, with a focus on eCommerce and B2B solutions.
📋 Key Responsibilities
✅ Developing clear, compelling product messaging that resonates with target audiences and aligns with the Bright Insights brand
✅ Conducting competitive analysis and market research to identify industry trends, customer pain points, and growth opportunities
✅ Planning and executing product launches, coordinating closely with sales, product, and engineering teams
✅ Crafting marketing materials, including whitepapers, case studies, sales enablement decks, blog posts, and webinars
✅ Working directly with customers to develop impactful case studies and testimonials showcasing Bright Insights’ value
✅ Collaborating with sales and product teams to ensure consistent messaging and effective enablement resources
✅ Measuring marketing campaign effectiveness and refining strategies using data-driven insights
ASSUMPTION: This role requires strong analytical skills and the ability to translate complex data insights into compelling marketing narratives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Approximately 5 years of experience in B2B product marketing, ideally within SaaS, data services, eCommerce, or related technology sectors
Required Skills:
- Proven ability to create compelling product narratives and positioning
- Analytical mindset, with strong familiarity in data analytics and insight-driven products
- Exceptional written and verbal communication skills in English
- Proficiency with marketing and CRM tools like HubSpot or Salesforce
Preferred Skills:
- Background in eCommerce, data analytics, or similar fields
- Experience marketing enterprise-level B2B solutions
ASSUMPTION: Candidates with experience in eCommerce or data analytics will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically $120,000 - $160,000 per year, depending on experience and qualifications. This estimate is based on industry standards for senior product marketing roles in Israel.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and innovative work environment
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The provided salary range is an estimate and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Bright Data operates in the software development industry, focusing on AI-driven eCommerce insights and data services.
Company Size: Bright Data is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.
Founded: Bright Data was founded in 2015 and has since grown to become a leading provider of AI-driven eCommerce insights.
Company Description:
- Bright Insights, the eCommerce analytics division of Bright Data, delivers advanced AI eCommerce insights to brands, retailers, and marketplaces
- The company offers highly actionable, scalable, and precise data offerings that empower strategic decision-making across pricing, sales performance, retail media, and marketplace intelligence
- Bright Insights enables growth in the dynamic e-commerce landscape with personalized support and seamless integration
Company Specialties:
- Business Intelligence
- eCommerce insight
- Big Data
- Competitive analysis
- Shoppers demographic
- Conversion to sale
- Trending product
- Market share
- Shopping journey
- Shopping cart analysis
- Consumer behavior
- eCommerce analytics
- Insight for amazon
- Market intelligence
Company Website: https://brightdata.com/products/insights
ASSUMPTION: Bright Data's focus on AI-driven eCommerce insights makes it an attractive employer for candidates interested in data-driven marketing and analytics.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring significant experience and expertise in product marketing and data analytics.
Reporting Structure: The Senior Product Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including sales, product, and engineering.
Work Arrangement: This role offers remote work options, with a focus on results and collaboration rather than strict hours.
Growth Opportunities:
- Potential to grow within the marketing department or take on broader responsibilities as the company expands
- Opportunities to work on cutting-edge AI-driven eCommerce analytics solutions and shape their go-to-market strategies
- Chance to develop expertise in eCommerce, data analytics, and B2B marketing within a dynamic and innovative company
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in product marketing and data analytics.
🌍 Location & Work Environment
Office Type: Bright Data offers a hybrid work environment, with remote work options available for this role.
Office Location(s): The company's headquarters is located in Netanya, Israel, but employees can work remotely from anywhere in Israel.
Geographic Context:
- Israel has a thriving tech industry and a strong focus on innovation and entrepreneurship
- The country offers a high quality of life, with a diverse culture and rich history
- Netanya, located on the Mediterranean coast, is a vibrant city with a mix of urban and beachside living
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: Candidates should be comfortable working remotely and collaborating with a distributed team.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- Technical interview with the Head of Marketing or another senior marketing team member
- Case study presentation or marketing challenge simulation
- Final interview with the CEO or another senior executive
Key Assessment Areas:
- Product marketing skills and experience
- Data analytics and market research abilities
- Communication and presentation skills
- Cultural fit and alignment with Bright Data's values
Application Tips:
- Highlight your experience in B2B product marketing and data analytics in your resume and cover letter
- Prepare a case study or marketing challenge example that demonstrates your skills and approach to product marketing
- Research Bright Data's products and market position to show your understanding of the company and its offerings
ATS Keywords: Product Marketing, Messaging, Positioning, Go-to-Market Strategy, Competitive Analysis, Market Research, Product Launches, Marketing Materials, Case Studies, Sales Enablement, Data-Driven Insights, Communication Skills, CRM Tools, eCommerce, Data Analytics, B2B Solutions
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing skills, data analytics abilities, and cultural fit within the company.
🛠️ Tools & Technologies
- HubSpot or similar CRM and marketing automation tools
- Data analytics and visualization tools (e.g., Tableau, Power BI)
- Project management and collaboration tools (e.g., Asana, Trello)
- Marketing automation and email marketing tools (e.g., Mailchimp, Marketo)
ASSUMPTION: Candidates should be comfortable using marketing and data analytics tools, as well as collaborating with cross-functional teams using project management and communication platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Bright Data values creativity, experimentation, and continuous learning
- Collaboration: The company fosters a culture of teamwork and cross-functional collaboration
- Customer-centricity: Bright Data prioritizes understanding and addressing customer needs
Work Style:
- Data-driven: Candidates should be comfortable using data to inform marketing strategies and make decisions
- Adaptable: The role requires flexibility and the ability to pivot quickly in response to market changes
- Results-oriented: Candidates should be focused on achieving measurable outcomes and driving business impact
Self-Assessment Questions:
- How do you approach developing messaging and positioning for a new product or feature?
- Can you describe a time when you used data to inform a marketing strategy or campaign?
- How do you handle feedback or criticism on your work, and how do you incorporate it into your approach?
ASSUMPTION: Candidates should assess their fit with Bright Data's values and work style, as well as their ability to thrive in a dynamic and data-driven marketing environment.
⚠️ Potential Challenges
- Keeping up with the fast-paced and ever-evolving eCommerce landscape
- Balancing the need for data-driven insights with the need for quick decision-making and execution
- Collaborating effectively with cross-functional teams, including sales, product, and engineering
- Adapting to a remote work environment and maintaining productivity and engagement
ASSUMPTION: Candidates should be prepared to tackle these challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- Compared to other senior product marketing roles, this position places a stronger emphasis on data analytics and market research
- In the broader context of the eCommerce analytics industry, Bright Data's focus on AI-driven insights sets it apart from competitors
- Career-wise, this role offers opportunities for growth within the marketing department or into broader leadership positions as the company expands
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing a go-to-market strategy for a new AI-driven eCommerce analytics product
- Conducting a competitive analysis and market research project to identify growth opportunities for an existing product
- Creating a suite of marketing materials, including whitepapers, case studies, and sales enablement decks, to support the launch of a new product
ASSUMPTION: These sample projects provide a sense of the types of initiatives the Senior Product Marketing Manager might work on, but the specific projects will vary based on the company's priorities and market needs.
❓ Key Questions to Ask During Interview
- How does Bright Data approach product marketing and messaging for its AI-driven eCommerce analytics solutions?
- Can you describe the team structure and dynamics within the marketing department?
- How does Bright Data support the professional growth and development of its employees?
- What are the most significant challenges facing the eCommerce analytics industry, and how does Bright Data differentiate itself from competitors?
- How does the company foster collaboration and communication among its remote and distributed teams?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the broader industry context, as well as to assess their fit with the team and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://www.comeet.com/jobs/brightdata/88.007/senior-product-marketing-manager/20.E4B
- Tailor your resume and cover letter to highlight your experience in B2B product marketing and data analytics
- Prepare a case study or marketing challenge example that demonstrates your skills and approach to product marketing
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
