Senior Product Marketing Manager (F/M/D)

📌 Core Information 🔹 Job Title: Senior Product Marketing Manager (F/M/D) 🔹 Company: NavVis 🔹 Location: Munich, Germany (Hybrid) 🔹 Job Type: Hybrid (3 days on-site per week) 🔹 Category: Technology, Information and Internet 🔹 Date Posted: May 7, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: Hybrid (3 days remote per week) 🚀 Job Overview Key aspects of this role include: 1. Developing deep customer and market insight by engaging with users, analyzing usage data, and collaborating with Sales and Market Intelligence teams to turn insights into sharp buyer personas and actionable marketing strategies. 2. Owning and evolving product positioning and messaging for NavVis IVION, ensuring it resonates across industries, personas, and buyer stages. 3. Leading go-to-market strategies for new features, integrations, and releases, partnering closely with Product Management, Ecosystem Partners, and the broader Marketing team. 4. Translating competitive intelligence into differentiated positioning and messaging that arms Sales with compelling, value-based narratives to win in the field. 5. Equipping Sales and Customer Success with clear, compelling enablement materials and insights that address real customer pain points and objections. 6. Acting as the strategic hub across Product, Sales, Partnerships, and Marketing, ensuring tight alignment and seamless execution throughout the product lifecycle. *ASSUMPTION:* This role requires a strategic mindset and strong collaboration skills to navigate cross-functional teams and drive alignment. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and have experience in B2B product marketing, ideally in SaaS or platform technologies. 📋 Key Responsibilities ✅ Develop and communicate positioning, messaging, and go-to-market strategies for NavVis IVION, ensuring it resonates across industries, personas, and buyer stages. ✅ Lead go-to-market strategies for new features, integrations, and releases, partnering closely with Product Management, Ecosystem Partners, and the broader Marketing team. ✅ Translate competitive intelligence into differentiated positioning and messaging that arms Sales with compelling, value-based narratives to win in the field. ✅ Equip Sales and Customer Success with clear, compelling enablement materials and insights that address real customer pain points and objections. ✅ Act as the strategic hub across Product, Sales, Partnerships, and Marketing, ensuring tight alignment and seamless execution throughout the product lifecycle. *PLEASE NOTE:* This is not an exhaustive list of responsibilities. The ideal candidate will be comfortable taking on additional tasks and projects as needed. *ASSUMPTION:* The ideal candidate will have experience in B2B product marketing, with a proven track record of driving clear, market-led GTM strategies and positioning. They should be comfortable working in a dynamic, fast-paced environment and have strong collaboration skills. 🎯 Required Qualifications Education: * Bachelor's degree in Marketing, Business, or a related field Experience: * 5+ years of B2B product marketing experience, ideally in SaaS or platform technologies * Proven track record of driving clear, market-led GTM strategies and positioning Required Skills: * Proven ability to turn complex ideas into clear, benefit-led messaging that resonates across different audiences * Strong business storytelling ability * Excellent communication skills in English (written, verbal, and visual) * Strong analytical and strategic thinking skills * Ability to navigate ambiguity, prioritize impact, and execute fast * Experience with marketing subscriptions, ecosystems, or workflow-based software solutions (nice to have) Preferred Skills: * Experience in the construction, manufacturing, or surveying industries * Familiarity with digital factory solutions or reality capture technology *ASSUMPTION:* The ideal candidate will have a strong background in B2B product marketing, with a proven track record of driving clear, market-led GTM strategies and positioning. They should be comfortable working in a dynamic, fast-paced environment and have strong collaboration skills. 💰 Compensation & Benefits Salary Range: €70,000 - €90,000 per year (based on experience and industry standards for a Senior Product Marketing Manager in Munich) Benefits: * 30 days of paid time off per year * Fitness and wellness subsidy through EGYM Wellpass * Public transport subsidy (Deutschlandticket) to support sustainable travel * Flexible working hours and a hybrid work setup (3 days on-site, 2 days remote per week) * Attractive bike leasing model through JobRad, in line with NavVis' commitment towards sustainable mobility * Competitive compensation package that values the skills and experience you bring * Up to €4,000 employee referral bonus * Financial support for local language classes to help you integrate into the culture *Assumption:* The salary range is based on industry standards for a Senior Product Marketing Manager in Munich, considering the experience level and required qualifications. The benefits package is designed to support work-life balance and employee well-being. 📌 Applicant Insights 🔍 Company Context Industry: NavVis operates in the technology, information, and internet industry, focusing on reality capture and digital factory solutions. The company serves global customers across the surveying, AEC, and manufacturing industries. Company Size: NavVis has 201-500 employees, providing a mid-sized company environment with the innovation of startups and the stability of large enterprises. Founded: 2013, in Munich, Germany Company Description: * NavVis is a technologically-focused, global leader in reality capture and digital factory solutions. * The company captures and shares the built environment as photorealistic digital twins, providing the digital foundation for the world users want to live in. * NavVis supplies fast, reliable spatial data to service providers and enterprises seeking to capture photorealistic digital twins of the built environment. * The company's digital factory solutions enable greater organizational operability, productivity, agility, and profitability. * NavVis has offices in Munich, Germany; Culver City, California, USA; Shanghai, China; New York, USA; and Birmingham, UK. Company Specialties: * Digital Factory * Reality Capture * Mobile Laser Scanning * Digital Twin * SLAM * LiDAR * Vision-based Navigation * Artificial Intelligence * Cloud SaaS * Factory Planning * Laser Scanning * Mobile Mapping * Construction Monitoring * Construction * Digitalization * Engineering * As-built * Renovation * Heritage * Warehouse Company Website: www.navvis.com *ASSUMPTION:* NavVis' unwavering commitment to fostering an inclusive and diverse workplace has laid the foundation for its incredible growth. The company thrives on the collective strength of its people who come from diverse backgrounds. NavVis respects and values every experience associated with race, gender identity, sexual orientation, nationality, religion, and disability. The company does not discriminate on the basis of any of these, or other identities, and strongly encourages everyone to apply. 📊 Role Analysis Career Level: Senior (5-10 years of experience) Reporting Structure: This role reports directly to the Head of Marketing and collaborates closely with cross-functional teams, including Product, Sales, Partnerships, and Marketing. Work Arrangement: Hybrid (3 days on-site, 2 days remote per week) Growth Opportunities: * As NavVis continues to grow, there will be opportunities for the Senior Product Marketing Manager to take on additional responsibilities and advance their career within the marketing organization. * The ideal candidate will have the ambition and drive to grow with the company and make a significant impact on its success. *ASSUMPTION:* The ideal candidate will have a strong background in B2B product marketing, with a proven track record of driving clear, market-led GTM strategies and positioning. They should be comfortable working in a dynamic, fast-paced environment and have strong collaboration skills. 🌍 Location & Work Environment Office Type: Hybrid (3 days on-site, 2 days remote per week) Office Location(s): * Blutenburgstrasse 18, München, Deutschland 80636 * 10000 Washington Blvd, Culver City, California 90232, US * Tongren Road, Unit 1803B, Donghai Soho, No.299, Jingan District, Shanghai, Shanghai 200041, CN * 433 Broadway, Suite 410, New York, New York 10013, US * 170 Edmund Street, Birmingham, England B3 2HB Geographic Context: * Munich, Germany: NavVis' global headquarters, offering a vibrant city life with a strong tech industry and a high quality of life. * Culver City, California, USA: NavVis' US headquarters, located in the heart of Silicon Beach, providing easy access to the tech industry and beach lifestyle. * Shanghai, China: NavVis' Asia-Pacific headquarters, situated in one of the world's most populous cities, offering a unique blend of traditional culture and modern technology. * New York, USA: NavVis' East Coast office, located in the heart of Manhattan, providing access to the global finance and tech industries. * Birmingham, UK: NavVis' European office, situated in the UK's second-largest city, offering a rich cultural heritage and a thriving tech industry. Work Schedule: * Core hours: 9:00 AM - 5:00 PM CET (Central European Time) * Flexible working hours to accommodate different time zones and work arrangements *ASSUMPTION:* The ideal candidate will be comfortable working in a hybrid environment and have strong time management skills to balance on-site and remote work effectively. 💼 Interview & Application Insights Typical Process: 1. Screening call with the hiring manager 2. Up to 4 rounds of interviews, including: * Behavioral interviews to assess cultural fit and problem-solving skills * Technical interviews to evaluate marketing skills and strategic thinking * Case studies or presentations to demonstrate go-to-market strategy and messaging development 3. Final round with senior leadership to discuss career growth and company culture Key Assessment Areas: * Strategic thinking and problem-solving skills * Ability to develop clear, benefit-led messaging that resonates across different audiences * Strong business storytelling ability * Excellent communication skills in English (written, verbal, and visual) * Ability to navigate ambiguity, prioritize impact, and execute fast * Experience with marketing subscriptions, ecosystems, or workflow-based software solutions (nice to have) Application Tips: * Tailor your resume and cover letter to highlight relevant skills and experiences for this role. * Showcase your ability to turn complex ideas into clear, benefit-led messaging in your application materials. * Prepare for behavioral interviews by reflecting on your past experiences and how they demonstrate the required skills and qualifications. * Practice your presentation or case study skills to showcase your ability to develop go-to-market strategies and messaging. * Research NavVis' company culture and values to ensure a strong fit and alignment with your personal goals. *ASSUMPTION:* The ideal candidate will have a strong background in B2B product marketing, with a proven track record of driving clear, market-led GTM strategies and positioning. They should be comfortable working in a dynamic, fast-paced environment and have strong collaboration skills. 🛠️ Tools & Technologies * Marketing automation tools (e.g., HubSpot, Marketo, or Pardot) * CRM software (e.g., Salesforce or HubSpot CRM) * Project management tools (e.g., Asana, Trello, or JIRA) * Collaboration tools (e.g., Microsoft Teams, Slack, or Google Workspace) * Data visualization tools (e.g., Tableau, Power BI, or Looker) * Analytics tools (e.g., Google Analytics, Mixpanel, or Amplitude) * Design tools (e.g., Sketch, Figma, or Adobe Creative Suite) *ASSUMPTION:* The ideal candidate will have experience with marketing automation, CRM, project management, collaboration, data visualization, analytics, and design tools relevant to B2B product marketing. 👔 Cultural Fit Considerations Company Values: * Innovative * Collaborative * Customer-focused * Data-driven * Agile Work Style: * Dynamic and fast-paced * Cross-functional and collaborative * Data-driven and analytical * Customer-focused and results-oriented * Agile and adaptable Self-Assessment Questions: 1. How do you align with NavVis' company values, and how have you demonstrated these values in your past roles? 2. Describe a time when you had to navigate ambiguity, prioritize impact, and execute fast in a dynamic, fast-paced environment. How did you approach this situation, and what was the outcome? 3. How have you used data to inform your marketing strategies and drive results in your past roles? 4. How do you ensure that your messaging resonates with different audiences, and can you provide an example of a successful campaign that demonstrates this skill? 5. How do you collaborate effectively with cross-functional teams, and can you share an example of a successful project that required strong collaboration and communication skills? *ASSUMPTION:* The ideal candidate will have a strong background in B2B product marketing, with a proven track record of driving clear, market-led GTM strategies and positioning. They should be comfortable working in a dynamic, fast-paced environment and have strong collaboration skills. ⚠️ Potential Challenges 1. Navigating a fast-paced, dynamic work environment with multiple stakeholders and competing priorities. 2. Balancing on-site and remote work effectively in a hybrid work arrangement. 3. Managing a high volume of data and information to inform marketing strategies and drive results. 4. Collaborating with cross-functional teams, including technical stakeholders, to develop and execute go-to-market strategies. 5. Keeping up-to-date with industry trends and competitor activities to inform positioning and messaging. *ASSUMPTION:* The ideal candidate will have a strong background in B2B product marketing, with a proven track record of driving clear, market-led GTM strategies and positioning. They should be comfortable working in a dynamic, fast-paced environment and have strong collaboration skills. 📈 Similar Roles Comparison 1. Product Marketing Manager (B2B SaaS) vs. Senior Product Marketing Manager (B2B SaaS): The main difference between these roles is the level of experience and the scope of responsibilities. A Senior Product Marketing Manager is expected to have more experience, oversee a team, and drive strategic initiatives, while a Product Marketing Manager focuses on tactical execution and individual contributor tasks. 2. Product Marketing Manager (B2B SaaS) vs. Product Marketing Manager (B2C Consumer Goods): The primary difference lies in the target audience and market dynamics. B2B SaaS marketing requires a deep understanding of enterprise customers, competitive landscapes, and complex buying processes, whereas B2C consumer goods marketing focuses on consumer behavior, retail channels, and mass market trends. 3. Product Marketing Manager (B2B SaaS) vs. Product Marketing Manager (B2B Enterprise Software): Although both roles involve B2B marketing, enterprise software marketing often requires a more technical understanding of the product and a deeper focus on integration and compatibility with existing systems. Additionally, enterprise software marketing may involve longer sales cycles and higher deal sizes. *ASSUMPTION:* The ideal candidate will have a strong background in B2B product marketing, with a proven track record of driving clear, market-led GTM strategies and positioning. They should be comfortable working in a dynamic, fast-paced environment and have strong collaboration skills. 📝 Sample Projects 1. Developing a go-to-market strategy for a new feature release: * Conduct market research to understand customer needs and pain points * Analyze competitor offerings and positioning * Create a positioning and messaging framework that differentiates the new feature * Develop a launch plan, including marketing collateral, sales enablement materials, and customer communication * Execute the launch and measure its success 2. Refreshing product positioning and messaging for an established product line: * Conduct a competitive analysis to identify gaps in the market and opportunities for differentiation * Gather customer feedback to understand their evolving needs and preferences * Develop a new positioning and messaging framework that resonates with target audiences * Update marketing collateral, sales enablement materials, and customer communication to reflect the refreshed positioning * Launch the updated product line and measure its impact on market share and customer satisfaction 3. Developing a customer reference program to drive adoption and expansion: * Identify satisfied customers willing to share their success stories and experiences with the product * Create a structured process for collecting and curating customer references * Develop marketing collateral, case studies, and sales enablement materials featuring customer references * Launch the customer reference program and track its impact on customer acquisition, retention, and expansion *ASSUMPTION:* The ideal candidate will have a strong background in B2B product marketing, with a proven track record of driving clear, market-led GTM strategies and positioning. They should be comfortable working in a dynamic, fast-paced environment and have strong collaboration skills. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: * Can you describe the most challenging product launch you've managed, and how you approached it? * How do you prioritize marketing initiatives when faced with multiple stakeholders and competing priorities? * Can you provide an example of a time when you had to pivot your marketing strategy due to changing market conditions or customer feedback? 2. Company Culture: * How would you describe the company culture, and how does this role fit into that culture? * Can you share an example of a time when you drove cultural change or influenced the company's values in a past role? * How do you foster collaboration and alignment across different teams and departments? 3. Growth Opportunities: * What opportunities do you see for growth and development in this role, and how do you plan to capitalize on them? * How do you approach mentoring and developing junior team members to support their career growth? * Can you provide an example of a time when you took on a new challenge or responsibility to drive your career forward? *ASSUMPTION:* The ideal candidate will have a strong background in B2B product marketing, with a proven track record of driving clear, market-led GTM strategies and positioning. They should be comfortable working in a dynamic, fast-paced environment and have strong collaboration skills. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: NavVis Careers 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for behavioral interviews by reflecting on your past experiences and how they demonstrate the required skills and qualifications. 4. Practice your presentation or case study skills to showcase your ability to develop go-to-market strategies and messaging. 5. Research NavVis' company culture and values to ensure a strong fit and alignment with your personal goals. 6. Follow up with the hiring manager, Madhulika, one week after submitting your application to inquire about the status of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📜 Disclaimer This job description is for informational purposes only and is not intended to be a complete or comprehensive representation of the job or the company. The information provided is based on the job listing and may not reflect the most up-to-date or accurate details about the role or the company. Always verify the information directly with the employer before making any decisions related to the job or the company.