📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Braze
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing go-to-market strategies for Braze's flagship product, Canvas
- Crafting differentiated positioning and messaging for Canvas
- Conducting market, competitive, and customer research
- Leading product launches and releases
- Driving product adoption through impactful programs
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work collaboratively with various teams.
📋 Key Responsibilities
✅ Developing a deep understanding of buyer personas and end users
✅ Proactively identifying opportunity areas and recommending growth and retention strategies
✅ Conducting market, competitive, and customer research
✅ Creating clear and differentiated positioning based on customer use cases and platform capabilities
✅ Preparing highly compelling content and collateral for various channels
✅ Independently leading product launches and releases
✅ Serving as a subject matter expert for internal and external audiences
✅ Driving continued product adoption through impactful programs
✅ Partnering with enablement teams to ensure GTM function has appropriate training and tools
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of product or solutions marketing experience, preferably at high-growth B2B SaaS companies
Required Skills:
- Proven ability to think strategically and develop comprehensive go-to-market plans
- Strong technical literacy with the ability to understand and simplify complex concepts
- Excellent written and verbal communication skills
- Proven track record of working collaboratively to take new products and features to market
- Ability to work on multiple projects simultaneously while focusing the right level of effort on each
- Demonstrated critical thinking and decision-making skills to navigate obstacles and resolve issues
- Metrics-driven and focused on driving incremental results
- Natural curiosity and empathy for customers and their challenges
Preferred Skills:
- Experience in B2B marketing, with exposure to both enterprise and SMB businesses
- Experience with MarTech/CDP/iPaaS software
ASSUMPTION: Candidates with a strong background in product marketing and a proven track record of driving product success are ideal for this role.
💰 Compensation & Benefits
Salary Range: $150,200 - $166,900/year with an expected On Target Earnings (OTE) between $166,900 - $185,400/year (including bonus or commission)
Benefits:
- Competitive compensation that may include equity
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off
- Comprehensive benefit plans covering medical, dental, vision, life, and disability
- Family services that include fertility benefits and equal paid parental leave
- Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
- A curated in-office employee experience, designed to foster community, team connections, and innovation
- Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
- Employee Resource Groups that provide supportive communities within Braze
- Collaborative, transparent, and fun culture recognized as a Great Place to Work®
Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: Braze offers a competitive compensation package and comprehensive benefits to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 2011
Company Description:
- Braze is a leading customer engagement platform that empowers brands to be absolutely engaging
- Offers cross-channel messaging, journey orchestration, AI-powered experimentation, and optimization
- Recognized as a Great Place to Work® in multiple regions and a Leader by Gartner® and Forrester
Company Specialties:
- Mobile engagement
- Mobile marketing
- Marketing automation for apps
- Software
- Digital marketing
- Customer engagement
- Marketing technology
- Email marketing
- Cross-channel marketing
- Customer experience
- Marketing automation
Company Website: https://www.braze.com
ASSUMPTION: Braze is a well-established company in the customer engagement platform space, with a strong focus on employee satisfaction and growth.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Senior Director of Product Marketing
Work Arrangement: Remote OK, with the option to work from various Braze offices worldwide
Growth Opportunities:
- Potential to grow into a leadership role within the product marketing team
- Opportunities to work on different products and features as the company continues to innovate
- Chance to gain experience in a high-growth, dynamic environment
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance within the organization.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site options available)
Office Location(s): Chicago, New York, Austin, Berlin, Bucharest, London, Paris, San Francisco, Singapore, São Paulo, Seoul, Sydney, Tokyo
Geographic Context:
- Chicago, Illinois, United States
- Central time zone (America/Chicago)
- 41.8375° N, 87.6866° W
Work Schedule: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The Chicago office offers a collaborative work environment with opportunities for in-person team building and networking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the product marketing team
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Technical literacy and understanding of Braze's products
- Cultural fit and alignment with Braze's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic mindset
- Research Braze's products and industry trends to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager after your interview to express your interest in the position
ATS Keywords: Product Marketing, Go-To-Market Strategy, Market Research, Competitive Analysis, Customer Engagement, Storytelling, Problem-Solving, Communication Skills, Collaboration, Critical Thinking, Metrics-Driven, Technical Literacy, B2B Marketing, SaaS Experience, Product Launches, Customer Education
ASSUMPTION: Braze's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit for the organization.
🛠️ Tools & Technologies
- Asana
- Slack
- Google Workspace
- Salesforce
- Marketo
- Braze's own customer engagement platform
ASSUMPTION: Braze uses a variety of tools and technologies to streamline workflows and facilitate collaboration among teams.
👔 Cultural Fit Considerations
Company Values:
- Act with autonomy
- Have accountability
- Be open to new perspectives
- Foster a one-of-a-kind vibrancy
- Be curious and empathetic
Work Style:
- Collaborative and transparent
- Focused on driving results and continuous improvement
- Encourages work-life harmony and flexibility
- Promotes a fun and engaging work environment
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with complex concepts and simplifying them for different audiences?
- Do you enjoy collaborating with cross-functional teams to drive product success?
- Are you passionate about customer engagement and creating meaningful connections?
ASSUMPTION: Braze values candidates who are strategic thinkers, strong communicators, and comfortable working in a dynamic, collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects simultaneously may require strong time management and prioritization skills
- Working with complex products and features may necessitate a steep learning curve
- Collaborating with cross-functional teams may require navigating different perspectives and priorities
- Working in a fast-paced, high-growth environment may present unique challenges and opportunities
ASSUMPTION: These challenges can be overcome with strong problem-solving skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position focuses more on go-to-market strategy and positioning for a specific product
- Braze's industry focus on customer engagement platforms differentiates it from companies specializing in other marketing technologies
- Career growth opportunities may vary depending on the company's size and growth trajectory
ASSUMPTION: This role offers a unique blend of strategic planning, creative content development, and cross-functional collaboration within the customer engagement platform industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new Canvas feature
- Conducting market research to identify trends and opportunities in the customer engagement space
- Creating a customer success story highlighting a brand's journey with Canvas
ASSUMPTION: These sample projects illustrate the strategic, creative, and collaborative aspects of the role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Canvas product team in the next 6-12 months, and how can this role help address them?
- How does the product marketing team collaborate with other departments, such as product and sales, to ensure successful product launches?
- What opportunities exist for professional development and growth within the product marketing team?
- How does Braze support work-life balance and employee well-being?
- What are the most important qualities Braze looks for in a successful product marketer?
ASSUMPTION: Asking these questions demonstrates your interest in the role and helps you better understand the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic mindset
- Research Braze's products and industry trends to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager after your interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
