📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Tremendous
🔹 Location: Remote (Americas)
🔹 Job Type: Full-Time
🔹 Category: Financial Services, Enterprise Software
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for key customer segments
- Driving and scaling ICP research processes to inform segmentation, positioning, messaging, and campaign strategy
- Leading the development of high-impact ABM and broad-reach campaigns to generate and accelerate pipeline
- Collaborating with cross-functional teams to influence product roadmaps and launch products
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams. A background in B2B SaaS product marketing is highly preferred.
📋 Key Responsibilities
✅ Own go-to-market strategy for 1-2 of Tremendous’ top customer segments and lead execution across teams
✅ Drive and scale ICP research processes to sharpen segmentation, positioning, messaging, and campaign strategy
✅ Lead the development of high-impact ABM and broad-reach campaigns to generate and accelerate pipeline
✅ Partner with Content and Growth to shape our content strategy and expand into new acquisition channels
✅ Build strategic relationships with customers, partners, and influencers to shape thought leadership and elevate our brand
✅ Strengthen campaign and segment reporting to identify what’s working, iterate quickly, and maximize ROI
✅ Collaborate with Product and Sales to influence roadmap decisions and lead full-funnel product launches
✅ Lead competitive strategy and improve the team’s approach to tracking and communicating market movements
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution. The ideal candidate will be comfortable wearing multiple hats and driving initiatives from start to finish.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-8 years of product marketing experience, with a strong preference for B2B SaaS
Required Skills:
- Proven ability to lead go-to-market strategy for a product, vertical, or customer segment
- Deep empathy for customers and a track record of applying insights to shape messaging, campaigns, and product direction
- Strong storytelling and communication skills to influence cross-functional teams and executive stakeholders
- Highly proactive with minimal oversight needed to drive complex projects to completion
- Experience designing and executing both broad-based and ABM-style marketing strategies
- Proficiency in conducting and scaling research, such as win-loss interviews, voice of customer programs, or segmentation studies
- Analytical mindset, comfortable using data to evaluate performance and optimize strategy
- Eye for process improvements, looking for ways to streamline workflows, scale knowledge-sharing, and improve cross-functional alignment
Preferred Skills:
- Experience partnering closely with sales, product, and customer success to drive adoption and revenue
- Ability to lead cross-team initiatives like competitive intelligence, thought leadership, or market expansion
ASSUMPTION: Given the remote nature of the role, strong communication skills and the ability to work independently are crucial for success.
💰 Compensation & Benefits
Salary Range: $155,000 - $185,000 per year (AI-estimated based on role, experience level, and location)
Benefits:
- Competitive pay
- Equity
- Benefits
Working Hours: Full-time, with flexible hours and a focus on results and output
ASSUMPTION: The salary range provided is an AI-estimate based on industry standards for a Senior Product Marketing Manager role. The actual salary may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, focusing on global payouts and rewards solutions
Company Size: 51-200 employees, offering a mid-sized company experience with ample growth opportunities
Founded: 2010, with over a decade of experience in the market
Company Description:
- Tremendous is the simplest way to send rewards and payouts, handling international sending and offering 1,000 different redemption options
- Free to use, with businesses only spending what they send, and best-in-class customer support
- Highly profitable and self-funded, with a fully remote team of 100 people
Company Specialties:
- Technology and enterprise software
- Prepaid cards, customer promotions, and market research incentives
- Health & wellness incentives, payouts, global payments, and bulk payments
Company Website: https://www.tremendous.com
ASSUMPTION: Tremendous' focus on simplicity, flexibility, and global reach sets it apart in the market. Its fully remote work environment offers employees the opportunity to work from anywhere in the Americas.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the Head of Marketing or a similar executive
Reporting Structure: This role may have direct reports or manage projects with cross-functional teams
Work Arrangement: Remote solely, with the flexibility to work from anywhere in the Americas
Growth Opportunities:
- Potential to lead and grow the product marketing team as the company expands
- Chance to work on strategic initiatives that impact the company's growth and direction
- Opportunity to learn and develop skills in a fast-growing, profitable company
ASSUMPTION: This role offers significant growth potential, as Tremendous continues to expand its customer base and enter new markets.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office requirement
Office Location(s): N/A (remote work environment)
Geographic Context:
- Tremendous operates globally, with customers in over 200 countries
- Remote work allows employees to live and work anywhere in the Americas
- Fully remote work environment encourages a strong focus on results and output
Work Schedule: Flexible, with a focus on results and output rather than hours worked
ASSUMPTION: The fully remote work environment at Tremendous offers employees the flexibility to balance their personal and professional lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Head of Marketing or a similar executive
Key Assessment Areas:
- Strategic thinking and go-to-market planning
- Cross-functional collaboration and communication skills
- Customer empathy and understanding of market trends
- Analytical skills and data-driven decision-making
Application Tips:
- Tailor your resume and cover letter to highlight your product marketing experience and achievements
- Prepare examples of your go-to-market strategies, campaign successes, and customer insights
- Demonstrate your understanding of Tremendous' unique value proposition and market position
ATS Keywords: Go-to-market strategy, customer segmentation, ABM, campaign development, product launch, competitive intelligence, market research, cross-functional collaboration, strategic planning
ASSUMPTION: The interview process at Tremendous is designed to assess the candidate's strategic thinking, communication skills, and cultural fit within the company's fully remote work environment.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The tools and technologies required for this role may vary depending on Tremendous' current tech stack and the candidate's specific needs.
👔 Cultural Fit Considerations
Company Values:
- Simplicity: Make work more efficient, flexible, and fulfilling
- Flexibility: Work from anywhere, anytime
- Fulfillment: Focus on results and output, not hours worked
Work Style:
- Highly independent, with minimal oversight needed
- Strategic and data-driven decision-making
- Strong communication and collaboration skills
Self-Assessment Questions:
- Do you thrive in a fully remote, highly independent work environment?
- Are you comfortable driving complex projects to completion with minimal guidance?
- Do you have a strong customer focus and a data-driven approach to marketing?
ASSUMPTION: Tremendous' fully remote work environment requires employees to be highly self-motivated, independent, and results-driven.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, remote work environment
- Balancing strategic planning with hands-on execution and day-to-day tasks
- Adapting to a fully remote work environment, with minimal face-to-face interaction
- Keeping up with market trends and competitive landscape in a rapidly evolving industry
ASSUMPTION: The fully remote work environment and fast-paced nature of the role may present unique challenges for some candidates. Strong communication skills and self-motivation are crucial for success in this role.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position requires a strong focus on ABM and strategic planning
- Tremendous' fully remote work environment offers greater flexibility and independence than many traditional office-based roles
- This role offers significant growth potential, as Tremendous continues to expand its customer base and enter new markets
ASSUMPTION: The unique aspects of this role, such as its focus on ABM and fully remote work environment, set it apart from traditional product marketing positions.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new customer segment, resulting in a 20% increase in pipeline within the first quarter
- Conducting win-loss interviews and using the insights to inform product improvements and messaging, leading to a 15% increase in customer satisfaction scores
- Collaborating with cross-functional teams to launch a new product feature, driving a 30% increase in user engagement within the first month
ASSUMPTION: The sample projects provided are intended to illustrate the types of initiatives a Senior Product Marketing Manager at Tremendous might work on, rather than specific past projects.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for product marketing and how this role fits into that plan?
- How does Tremendous support the professional development and growth of its product marketing team members?
- What are the biggest challenges facing the product marketing team currently, and how can this role help address them?
- How does Tremendous approach cross-functional collaboration and communication in a fully remote work environment?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: The interview questions provided are intended to help candidates better understand the role, the team, and the company's culture and growth prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your product marketing experience and achievements
- Prepare examples of your go-to-market strategies, campaign successes, and customer insights
- Demonstrate your understanding of Tremendous' unique value proposition and market position
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
