Senior Product Marketing Manager, FANHub

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager, FANHub

🔹 Company: Genius Sports

🔹 Location: Los Angeles, California, United States

🔹 Job Type: Hybrid

🔹 Category: Product Marketing

🔹 Date Posted: 2025-05-27

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (4 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Leading product marketing initiatives for FANHub, Genius Sports' sports activation platform
• Defining go-to-market strategies to drive adoption and customer growth
• Crafting compelling narratives and positioning Genius Sports as a thought leader in ad tech
• Collaborating with cross-functional teams to deliver coordinated marketing and product experiences
• Working in a dynamic, growing organization with a diverse team of experts

ASSUMPTION: This role requires a strategic mindset, exceptional communication skills, and a proven track record in ad tech product marketing. The ideal candidate will be comfortable working in a fast-paced, collaborative environment and driving results through cross-functional teamwork.

📋 Key Responsibilities

✅ Thought Leadership & Narrative Development:

• Create thought-provoking ad tech content, including articles, blogs, white papers, presentations, and social media engagement, to establish expertise and drive brand awareness for FANHub
• Represent the company and FANHub at industry events, conferences, and webinars, delivering compelling presentations and engaging in meaningful discussions
• Collaborate with internal experts and external influencers to develop and amplify thought leadership content and messaging related to FANHub and the future of sports advertising
• Monitor industry trends and competitor activities to identify opportunities for thought leadership initiatives and refine the narrative for Genius Sports and FANHub

ASSUMPTION: Success in this role will require a deep understanding of the ad tech landscape, strong industry connections, and the ability to translate complex technical concepts into clear, engaging content.

✅ Product Messaging & Storytelling:

• Develop and articulate a cohesive FANHub product narrative that highlights the value of our solution(s)
• Define a clear FANHub value proposition and key messaging pillars and proof points that resonate with target audiences and drive engagement
• Craft compelling FANHub and sports advertising storylines, including keynote narratives that resonate with key customer segments (sportsbooks, brands, agencies) and drive market adoption
• Develop and execute a comprehensive content strategy that supports the FANHub product narrative and thought leadership goals
• Oversee the creation and management of sports advertising content for the company blog, ensuring regular updates and alignment with messaging priorities
• Drive the development and organization of a robust FANHub resource library on the web, featuring valuable content such as white papers, case studies, and product documentation
• Analyze content performance metrics to optimize content strategy and identify areas for improvement

ASSUMPTION: Success in this role will require exceptional communication skills, a strong understanding of customer needs, and the ability to work effectively with cross-functional teams to deliver high-quality content that drives results.

✅ Strategic Leadership & Collaboration:

• Serve as a key strategic partner to sales and marketing leadership, contributing to overall marketing and GTM strategy, thought leadership, and planning
• Build and maintain strong relationships with cross-functional stakeholders across sales, marketing, communications, and product management, fostering a collaborative and results-oriented environment
• Work closely with product management and development teams to ensure alignment on GTM timeline, product roadmap, and messaging

ASSUMPTION: Success in this role will require strong leadership skills, the ability to influence and persuade stakeholders, and a deep understanding of Genius Sports' products, market position, and competitive landscape.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or a related field (Master's degree preferred)

Experience: 5-7 years of product marketing experience, with a strong background in messaging and GTM strategies, and a proven track record in ad tech product marketing

Required Skills:

• Proven experience in all aspects of ad tech product marketing
• Strong collaboration skills, with experience working in cross-functional teams to deliver coordinated marketing and product experiences
• Exceptional communication and storytelling skills, with the ability to craft compelling messaging that drives feature adoption and customer engagement
• Proven track record of developing and executing successful cross-product marketing initiatives
• Strong understanding of GTM strategies and launch methodologies
• Demonstrated ability to lead and influence cross-functional teams
• Strong analytical and problem-solving skills, with a focus on action and results
• Technical savvy with ability to understand and communicate complex technical concepts

Preferred Skills:

• Experience working with sportsbooks, brands, or agencies
• Familiarity with sports advertising or related industries

ASSUMPTION: Success in this role will require a combination of deep ad tech expertise, strong leadership skills, and a passion for driving results through cross-functional teamwork.

💰 Compensation & Benefits

Salary Range: $140,000 - $200,000 USD per year

Benefits:

• Health Insurance
• Skills Training
• Social Events (summer and winter holiday parties, monthly team building events, sports tournaments, charity days, and wellbeing activities)

Working Hours: Full-time, 40 hours per week, with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The final salary offer may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: 2001

Company Description:

• Genius Sports is a global leader in sports technology, providing real-time data and innovative digital solutions that connect sports, brands, and fans worldwide
• The company's solutions are underpinned by its next-generation big data and artificial intelligence platform, GeniusIQ, which powers a wide range of functions and applications across sports performance and officiation, fan engagement, advertising, and sports betting
• Genius Sports works with major sports leagues, federations, and media outlets, including the NFL, NBA, EPL, FIBA, ESPN, Sky Sports, Flutter, and DraftKings
• The company is headquartered in London and New York, with offices in Los Angeles, Medellin, Tallinn, Sofia, Singapore, Lausanne, Manchester, and Melbourne

Company Specialties:

• Sports technology
• Data analytics
• Ad tech
• Fan engagement
• Sports betting

Company Website: Genius Sports

ASSUMPTION: Genius Sports is a dynamic, growing organization with a diverse team of experts. The company fosters a collaborative, results-oriented environment and offers numerous opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-career to senior-level role, offering significant growth opportunities for the right candidate

Reporting Structure: Reporting directly to the Director of Product Marketing, with potential for cross-functional collaboration and influence

Work Arrangement: Hybrid work arrangement with 4 office days per week, offering flexibility and work-life balance

Growth Opportunities:

• Potential to lead and grow the FANHub marketing team as the product gains traction and market share
• Opportunities to work on high-impact, cross-functional initiatives and drive strategic change
• Career progression opportunities within the growing ad tech and sports technology sectors

ASSUMPTION: This role offers a unique opportunity to shape the marketing strategy for a cutting-edge sports technology product and make a significant impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities

Office Location(s): Los Angeles, California, United States

Geographic Context:

• Los Angeles offers a vibrant, multicultural urban environment with numerous entertainment, cultural, and recreational opportunities
• The city's tech industry is thriving, with numerous startups and established companies contributing to its growth and innovation
• Los Angeles is home to several major sports leagues and events, providing ample opportunities for networking and industry engagement

Work Schedule: Monday to Thursday, with flexible work arrangements to accommodate individual needs and promote work-life balance

ASSUMPTION: Los Angeles offers a dynamic, diverse work environment with numerous opportunities for professional growth and development. The city's thriving tech industry and strong sports culture make it an ideal location for a role focused on sports technology and marketing.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the hiring manager or HR representative
• In-depth phone or video interview with the Director of Product Marketing and other relevant stakeholders
• Final round interview with senior leadership, focusing on cultural fit and long-term potential

Key Assessment Areas:

• Understanding of the ad tech landscape and relevant industry trends
• Strategic thinking and problem-solving skills
• Communication and presentation skills, with a focus on storytelling and narrative development
• Leadership and teamwork skills, with an emphasis on cross-functional collaboration and influence
• Technical acumen and ability to understand and communicate complex technical concepts

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experiences, and ability to work effectively in a cross-functional team
• Familiarize yourself with Genius Sports' products, market position, and competitive landscape to demonstrate your understanding of the company and its offerings
• Practice presenting your thoughts on the FANHub product narrative and value proposition to showcase your storytelling and strategic thinking skills

ATS Keywords: Product Marketing, Ad Tech, Sports Technology, FANHub, Go-to-Market Strategy, Thought Leadership, Collaboration, Storytelling, Leadership, Technical Acumen

ASSUMPTION: The interview process for this role will focus on assessing your strategic thinking, communication skills, and cultural fit. Be prepared to discuss your relevant experiences, achievements, and long-term career goals in detail.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Jira)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Presentation software (e.g., PowerPoint, Google Slides)
• Collaboration tools (e.g., Microsoft Teams, Google Workspace)

ASSUMPTION: Familiarity with relevant marketing, project management, and data analysis tools will be beneficial for success in this role. However, the ideal candidate will also possess strong leadership skills and the ability to work effectively in a cross-functional team environment.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Excellence
• Diversity

Work Style:

• Agile and adaptable
• Data-driven
• Collaborative
• Results-oriented
• Continuously learning and improving

Self-Assessment Questions:

• How do you align with Genius Sports' core values, and can you provide an example of a time when you demonstrated each value?
• How do you approach working in a cross-functional team, and can you describe a successful collaboration experience that showcases your ability to work effectively with diverse stakeholders?
• How do you stay up-to-date with industry trends and adapt your strategies to capitalize on emerging opportunities?

ASSUMPTION: Genius Sports values candidates who embody their core values and can demonstrate a strong commitment to collaboration, innovation, and continuous learning. The ideal candidate will be passionate about driving results through cross-functional teamwork and embracing a data-driven, agile work environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities in a fast-paced, growing organization
• Keeping up with the latest ad tech trends and technologies in a rapidly evolving industry
• Balancing strategic thinking and execution with day-to-day marketing tasks and responsibilities
• Working effectively in a hybrid work environment, with a focus on collaboration and communication

ASSUMPTION: Success in this role will require strong time management skills, the ability to prioritize and delegate tasks effectively, and a deep understanding of the ad tech landscape and relevant industry trends.

📈 Similar Roles Comparison

• Compared to similar roles in other industries, this role offers unique opportunities to work at the intersection of sports, technology, and advertising, with a focus on driving innovation and growth in the ad tech sector
• The role requires a strong understanding of the sports industry and its unique dynamics, as well as the ability to translate complex technical concepts into engaging, customer-centric value propositions
• Career progression opportunities in this role may include moving into senior leadership positions within the ad tech or sports technology sectors, or exploring new business ventures and strategic initiatives

ASSUMPTION: This role offers a unique blend of strategic, creative, and operational responsibilities, making it an attractive opportunity for candidates seeking to make a significant impact in the growing ad tech and sports technology sectors.

📝 Sample Projects

• Developing and executing a comprehensive go-to-market strategy for FANHub, including market research, segmentation, positioning, and messaging
• Creating and delivering compelling keynote presentations at industry events, conferences, and webinars, showcasing FANHub's unique value proposition and driving market adoption
• Collaborating with cross-functional teams to develop and launch innovative marketing campaigns, content initiatives, and product features that drive customer engagement and growth

ASSUMPTION: Success in this role will require a strong understanding of the FANHub product, its target audience, and the competitive landscape, as well as the ability to work effectively with cross-functional teams to deliver high-quality marketing initiatives that drive results.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the company's overall marketing and GTM strategy, and what are the key objectives for FANHub in the next 12-24 months?
• What are the most important qualities and skills you're looking for in a candidate for this role?
• How does Genius Sports support the professional development and growth of its employees, particularly in marketing and leadership roles?
• What are the biggest challenges facing the FANHub product, and how can this role help address them?

ASSUMPTION: Asking thoughtful, strategic questions during the interview process will demonstrate your interest in the role and your commitment to driving results for the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link: Genius Sports Job Application
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experiences, and ability to work effectively in a cross-functional team
• Familiarize yourself with Genius Sports' products, market position, and competitive landscape to demonstrate your understanding of the company and its offerings
• Practice presenting your thoughts on the FANHub product narrative and value proposition to showcase your storytelling and strategic thinking skills
• Follow up with the hiring manager or HR representative one week after your initial application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.