📌 Core Information
🔹 Job Title: Senior Product Marketing Manager - Federal Sector
🔹 Company: CoreStack
🔹 Location: Seattle, WA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing growth marketing strategies for the Federal sector
- Creating compelling messaging and positioning for federal personas
- Driving demand generation campaigns and customer acquisition strategies
- Establishing thought leadership and advocacy in the Federal space
ASSUMPTION: This role requires a strategic thinker with a strong background in product marketing and a deep understanding of the Federal sector.
📋 Key Responsibilities
✅ Lead the Federal marketing strategy, driving growth and pipeline creation
✅ Define strategic marketing plans aligned to agency priorities and procurement windows
✅ Collaborate with cross-functional teams to align product capabilities with federal missions
✅ Create compelling value propositions, narratives, and positioning tailored to federal personas
✅ Develop and deliver expert-level content and enablement for sales and GTM teams
✅ Drive campaigns and demand, including customer acquisition strategies
✅ Establish thought leadership and advocacy through customer stories, executive roundtables, and content
ASSUMPTION: This role requires strong collaboration skills and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of product marketing or go-to-market experience in B2B enterprise tech, with 3+ years focused on the Federal sector
Required Skills:
- Proven success in owning and executing end-to-end product marketing strategies in complex or regulated markets
- Exceptional storytelling skills
- U.S. Citizenship required; Security clearance (active or eligible) is a strong plus
Preferred Skills:
- Experience with Federal procurement processes
- Knowledge of federal IT and cybersecurity priorities
ASSUMPTION: Candidates with experience in the Federal sector and a strong understanding of federal IT priorities will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Product Marketing Manager with Federal sector experience in the Seattle area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO and flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically cloud governance solutions
Company Size: 51-200 employees (mid-size company, offering opportunities for growth and impact)
Founded: 2015 (with a history of innovation and success in the cloud governance space)
Company Description:
- CoreStack is an AI-powered multi-cloud governance solution that empowers enterprises to achieve continuous and autonomous cloud governance at scale
- The company helps enterprises realize outcomes such as cost savings and operational efficiency gains through FinOps, SecOps, and CloudOps
- CoreStack assures 100% compliance with various standards, including ISO, FedRAMP, NIST, HIPAA, PCI-DSS, AWS CIS, and Well Architected Framework
Company Specialties:
- Private, public, and hybrid cloud services and system integration
- Cloud tools and cloud enabling data center
- Cloud prototype/POC and openstack
- Cloud governance and multi-cloud
Company Website: www.corestack.io
ASSUMPTION: CoreStack's focus on cloud governance and compliance makes it an attractive option for candidates interested in working with enterprise-level clients and helping them navigate complex cloud environments.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and leadership within the Federal marketing team
Reporting Structure: Reports directly to the CMO, with close collaboration with cross-functional teams, including Product, Sales, and Government Affairs
Work Arrangement: On-site, with some flexibility for remote work
Growth Opportunities:
- Potential to grow into a leadership role within the Federal marketing team
- Opportunities to work on high-impact projects and initiatives
- Chance to develop expertise in the Federal sector and cloud governance
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's Federal marketing strategy.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): Bellevue, WA (with flexibility for remote work)
Geographic Context:
- Seattle, WA, is a vibrant and growing tech hub with a strong focus on cloud and enterprise software
- The region offers a high quality of life, with access to outdoor recreation, cultural attractions, and a diverse community
- The company's headquarters in Bellevue is centrally located and easily accessible by public transportation
Work Schedule: Full-time, with flexible work arrangements and unlimited PTO
ASSUMPTION: The on-site work arrangement and central location of the office make it an attractive option for candidates who prefer a collaborative work environment and easy access to amenities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager (CMO) to discuss the role, responsibilities, and expectations
- Presentation or case study to demonstrate problem-solving skills and strategic thinking
- Final interview with key stakeholders to assess fit and make a hiring decision
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Storytelling and communication abilities
- Understanding of the Federal sector and federal IT priorities
- Collaboration and teamwork skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the Federal sector and federal IT priorities in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills and strategic thinking
ATS Keywords: Federal marketing, product marketing, growth marketing, federal sector, strategic marketing, messaging development, sales enablement, campaign management, demand generation, thought leadership, customer acquisition, storytelling, collaboration, training, analyst relations, public sector success stories, cybersecurity
ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, problem-solving skills, and understanding of the Federal sector in their application materials and interviews.
🛠️ Tools & Technologies
- Marketo or similar marketing automation platforms
- Salesforce or similar CRM systems
- Google Analytics and other web analytics tools
- Microsoft Office Suite
ASSUMPTION: Familiarity with marketing automation platforms, CRM systems, and web analytics tools will be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous learning
- Collaboration and teamwork
- Integrity and accountability
Work Style:
- Fast-paced and dynamic, with a focus on results and execution
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment and enjoy working on high-impact projects?
- Are you a strong collaborator who enjoys working with cross-functional teams to achieve common goals?
- Do you have a data-driven mindset and a focus on continuous improvement?
ASSUMPTION: Candidates who are a strong cultural fit for CoreStack will be highly motivated, results-driven, and collaborative team players with a focus on continuous learning and improvement.
⚠️ Potential Challenges
- The Federal sector is a complex and highly regulated market, requiring a deep understanding of federal IT priorities and procurement processes
- The role may require frequent travel to federal agencies and events
- The pace of work can be fast and demanding, with tight deadlines and high expectations
- The role may require working with sensitive and classified information, requiring a high level of discretion and security clearance
ASSUMPTION: Candidates should be prepared to navigate the complexities of the Federal sector and manage the demands of a fast-paced, high-impact role.
📈 Similar Roles Comparison
- This role is unique in its focus on the Federal sector and requires a deep understanding of federal IT priorities and procurement processes
- Compared to other product marketing roles, this position offers a higher degree of strategic influence and impact on the company's growth in the Federal sector
- Career progression in this role may include opportunities to lead the Federal marketing team or take on other leadership roles within the company
ASSUMPTION: Candidates should be prepared to bring their unique expertise in the Federal sector and leverage it to drive strategic growth for the company.
📝 Sample Projects
- Developing a comprehensive marketing strategy for a new cloud governance solution targeted at federal agencies
- Creating a series of customer success stories and case studies highlighting the company's work with federal clients
- Designing and executing a high-impact campaign to drive demand and customer acquisition in the Federal sector
ASSUMPTION: Candidates should be prepared to work on high-impact projects that drive strategic growth and innovation in the Federal sector.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Federal marketing strategy and how this role will contribute to its evolution?
- How does the company support the professional development and growth of its employees, particularly in the Federal marketing team?
- What are the key priorities for the Federal marketing team in the first 90 days, and how will this role contribute to achieving them?
- How does the company approach collaboration and cross-functional teamwork, particularly with the Federal marketing team?
- What are the key challenges facing the Federal marketing team, and how can this role help address them?
ASSUMPTION: Candidates should use the interview process to assess the company's strategic vision, culture, and opportunities for growth and development in the Federal marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and strategic thinking
- Research the Federal sector and federal IT priorities to demonstrate your understanding and expertise in your application materials and interviews
- Follow up with the hiring manager (CMO) one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
