📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, Fire Tablets
🔹 Company: Amazon
🔹 Location: Seattle, WA, USA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing offsite marketing plans for Fire Tablets
- Analyzing campaign performance and optimizing budgets
- Collaborating cross-functionally with sales, GTM, product management, and other teams
- Presenting marketing plans and performance recaps to senior leadership
ASSUMPTION: This role requires a high level of creativity, analytical skills, and strong executive presence to drive awareness and optimize marketing strategies.
📋 Key Responsibilities
✅ Develop, execute, and analyze offsite marketing plans including OTT, experiential, social, and display
✅ Own the marketing budget globally, ensuring appropriate allocation to funds WW
✅ Own relationship with agencies developing creatives and executing marketing plans
✅ Provide feedback to internal teams that support offsite campaigns, as well as connect with internal partner teams who also actively leverage our devices in offsite campaigns such as Alexa and Kids
✅ Own documents to senior leaders to outline marketing plans and strategies, as well as quarterly performance recaps in quarterly business reviews
✅ Deep dive into category performance and present action plan in weekly/monthly business reviews
✅ Define success metrics and build measurement frameworks to track performance
ASSUMPTION: This role requires a strong understanding of marketing KPIs, data analysis, and the ability to pivot strategies based on performance insights.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of professional non-internship marketing experience
Required Skills:
- Proven experience using data and metrics to drive improvements
- Proficient in Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience building, executing, and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
Preferred Skills:
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on data-driven decision making and cross-functional collaboration.
💰 Compensation & Benefits
Salary Range: $128,600 - $212,600 per year (based on location)
Benefits:
- Medical, financial, and other employee benefits
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: Salary range is based on Amazon's compensation structure, which varies by location.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail. Amazon is the world's largest online marketplace, offering a vast array of products and services.
Company Size: 10,001+ employees. Amazon is a large corporation with a global presence, offering numerous opportunities for growth and advancement.
Founded: 1994. Amazon was founded by Jeff Bezos and has since grown into a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon embraces new ways of doing things, makes decisions quickly, and is not afraid to fail.
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse offerings provide numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid to Senior-level role, requiring significant experience and expertise in product marketing.
Reporting Structure: This role reports directly to the Fire Tablets Marketing team and works cross-functionally with various teams within Amazon.
Work Arrangement: On-site, with regular interactions and presentations to senior leadership.
Growth Opportunities:
- Potential to grow within the marketing team or explore other roles within Amazon
- Opportunity to work on high-impact projects and drive significant business results
- Chance to gain experience working with a diverse range of teams and stakeholders
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Amazon's Fire Tablets business.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and innovation.
Office Location(s): Seattle, WA, USA
Geographic Context:
- Seattle is a major tech hub with a thriving job market and numerous opportunities for professional growth
- The city offers a high cost of living but also high salaries and numerous benefits
- Seattle has a diverse and multicultural population, with a strong focus on sustainability and environmental responsibility
Work Schedule: Full-time, with regular business hours and potential flexibility for remote work.
ASSUMPTION: Seattle's vibrant tech industry and high cost of living make it an attractive but potentially expensive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with a recruiter or HR representative
- Behavioral and situational interviews with hiring managers and team members
- Final round interviews with senior leadership
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Cross-functional collaboration and communication
- Presentation skills and executive presence
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Prepare examples of successful marketing campaigns and their impact on business results
- Demonstrate your ability to analyze data and make data-driven decisions
- Showcase your creativity and innovative thinking in marketing strategies
ATS Keywords: Product Marketing, Offsite Marketing, Campaign Performance, Budget Optimization, Cross-Functional Collaboration, Data Analysis, Marketing Strategy, Executive Presence
ASSUMPTION: Amazon's interview process is thorough and competitive, focusing on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Excel or Tableau for data manipulation and analysis
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management tools (e.g., Asana, JIRA)
ASSUMPTION: This role requires proficiency in marketing tools and data analysis software, as well as the ability to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic, with a focus on innovation and continuous improvement
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication
- Data-driven and analytical, with a focus on making informed decisions based on performance metrics
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for driving customer-centric innovation?
- Are you comfortable working in a fast-paced, dynamic environment with a high degree of collaboration and cross-functional communication?
- Do you have a strong analytical mindset and the ability to make data-driven decisions?
ASSUMPTION: Amazon's culture is highly collaborative, data-driven, and focused on customer obsession, requiring candidates who are comfortable working in a fast-paced, dynamic environment and who possess strong analytical skills.
⚠️ Potential Challenges
- Highly competitive job market and rigorous interview process
- High cost of living in Seattle, particularly for housing
- Potential for long hours and tight deadlines during peak periods
- Need to manage multiple stakeholders and competing priorities in a large organization
ASSUMPTION: While Amazon offers numerous opportunities and benefits, candidates should be prepared to face a competitive job market, high cost of living, and the demands of working in a large, fast-paced organization.
📈 Similar Roles Comparison
- Similar roles in other companies may have different reporting structures, team sizes, or product portfolios
- Amazon's large size and resources may offer more opportunities for growth and advancement than smaller companies
- Career paths in product marketing may vary depending on the company's size, industry, and specific business needs
ASSUMPTION: Candidates should research Amazon's unique culture, size, and resources to understand how this role may differ from similar positions in other companies.
📝 Sample Projects
- Developing and executing a successful offsite marketing campaign for a new Fire Tablet product launch
- Analyzing campaign performance data to optimize marketing spend and improve ROI
- Collaborating cross-functionally with other teams to integrate marketing strategies and drive overall business success
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, focusing on marketing strategy, data analysis, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Fire Tablets Marketing team?
- How does this role collaborate with other teams within Amazon, such as Alexa or Kids?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Amazon support the growth and development of its employees in this role?
- What are the biggest challenges facing the Fire Tablets business, and how can this role help address them?
ASSUMPTION: These interview questions help candidates better understand the role's expectations, team dynamics, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns and their impact on business results
- Demonstrate your ability to analyze data and make data-driven decisions in your cover letter
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
