📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, Global
🔹 Company: Kantar
🔹 Location: London, United Kingdom (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving go-to-market activities, messaging, and positioning of products globally
- Managing competitive intelligence and ensuring the competitive hub on the Source is up-to-date
- Collaborating with regional marketing leads and commercial leads to ensure relevant and timely materials are created to support sales teams
- Acting as a brand guardian and expert, ensuring all creative materials accurately reflect the brand proposition and guidelines
- Staying up-to-date on the latest marketing trends and technologies to drive continuous campaign innovation and improvement
ASSUMPTION: This role requires a strategic, creative, and innovative individual who can balance multiple priorities and manage conflicting demands.
📋 Key Responsibilities
✅ Develop and implement the global product marketing strategy, working closely with product leads to align on global and regional priorities
✅ Define, manage, and implement comprehensive go-to-market strategies for new and existing products/solutions
✅ Develop product messaging that differentiates new products and services from others in the market, ensuring it resonates with target buyer personas
✅ Create and implement innovative product marketing campaigns, in collaboration with agencies and with regional marketing leads where appropriate
✅ With support from the Global Content & Creative Manager, establish and track campaign success metrics and evaluate marketing performance
✅ Refresh and maintain product messaging and sales enablement material for core product offers, ensuring the CVP is embedded across all materials
✅ Develop a deep understanding of client needs and collaborate with regional marketing leads to understand best routes to market and client engagement
✅ Work closely with the market leads or Media & Internal Comms COE to leverage media opportunities for new product innovations/enhancements
✅ Lead and manage the competitive intelligence strategy, working in close collaboration with regional marketing leads and commercial leads
✅ Support local marketing teams by sharing and advising on guidance, processes, frameworks, playbooks, templates, assets, etc.
✅ Own global reporting of product marketing metrics with regular reports to the wider business
ASSUMPTION: This role requires strong analytical skills, excellent communication, and the ability to work well with others.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of experience in a similar B2B marketing role or a transferable marketing field
Required Skills:
- Solid understanding of buyer personas, demand generation, and the B2B marketing funnel
- Excellent knowledge of digital marketing tools and techniques (including paid campaigns, SEO and SEM, etc.) and analytics tools to measure and optimize campaign performance
- Previous marketing automation and CRM management experience, Sitecore/Salesforce/Salesforce Engagement Account/Microsoft Dynamics preferred
- Ability to develop and implement processes to scale product marketing to succeed in a rapidly growing marketing and product org
- Strong analytical skills, comfortable reviewing and analysing business performance metrics, ability to adjust when the data tells you
- Excellent writing skills and ability to edit, proof, and adapt messages and materials for various formats, channels, and audiences
- Excellent communicator, a person who works well with others and is viewed as inspiring, influential, and collaborative
- Fluent in English, other languages beneficial
Preferred Skills:
- Familiarity with marketing automation tools such as Pardot (and Salesforce), Zoho
ASSUMPTION: Candidates with experience in the market research industry or a related field may have an advantage.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Estimated, based on industry standards for a Senior Product Marketing Manager in London)
Benefits:
- 25 days annual leave (excl. bank holidays), plus your birthday off!
- Flexible benefits across health, wealth, and lifestyle
- Extensive training and excellent scope for career development
- A collaborative and supportive work environment!
Working Hours: Full-time, 37.5 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Product Marketing Manager in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Market Research
Company Size: 10,001+ employees (Global)
Founded: 1993 (As WPP's research division, Kantar was founded in 1993 and became a standalone company in 2019)
Company Description:
- Kantar is the world’s leading marketing data and analytics company
- They have a complete, unique, and rounded understanding of how people think, feel, and act; globally and locally in over 90 markets
- By combining the deep expertise of their people, their data resources and benchmarks, and their innovative analytics and technology, they help their clients understand people and inspire growth
Company Specialties:
- Market research
- Consulting
- Insights
- Analytics
- Health research
- Polling
- Surveys
- Brand tracking
- Media effectiveness
- Audience measurement
- Brand strategy
- Customer experience
- Innovation
Company Website: www.kantar.com
ASSUMPTION: Kantar's global presence and extensive resources make it an attractive employer for those seeking to work in the market research industry.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports to the Product Strategy & Transformation Director
Work Arrangement: Hybrid (2-3 days per week in the office)
Growth Opportunities:
- Potential to grow into a global leadership role within the product marketing function
- Opportunities to work on high-impact projects and drive significant business growth
- possibility to gain exposure to various markets and industries due to Kantar's global presence
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the business.
🌍 Location & Work Environment
Office Type: Hybrid (London office with flexible remote work options)
Office Location(s): London, United Kingdom
Geographic Context:
- London is a vibrant, multicultural city with a thriving business scene
- The city offers a wide range of cultural, entertainment, and dining options
- London has a well-established public transportation system, making it easy to commute to and from the office
Work Schedule: Full-time, 37.5 hours per week, with flexible remote work options
ASSUMPTION: London's vibrant culture and extensive public transportation system make it an attractive location for professionals seeking a dynamic work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final round interview with the director or another senior leader
- Background check and offer
Key Assessment Areas:
- Product marketing strategy and execution
- Competitive intelligence and analysis
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Kantar's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of Kantar's business and the specific requirements of the role
- Prepare examples of your product marketing campaigns and their outcomes to discuss during the interview
- Be ready to discuss your approach to competitive intelligence and how you stay up-to-date on market trends
ATS Keywords: Product Marketing, Go-to-Market Strategy, Competitive Intelligence, Marketing Campaigns, A/B Testing, Analytics, B2B Marketing, Brand Messaging, Sales Enablement, Stakeholder Management, Global Marketing
ASSUMPTION: Kantar's hiring process is thorough and designed to assess candidates' skills and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Pardot, Zoho)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with these tools is beneficial, but not all tools may be required for this specific role.
👔 Cultural Fit Considerations
Company Values:
- Curious
- Inclusive
- Bold
- Open
- Responsible
Work Style:
- Collaborative
- Data-driven
- Innovative
- Agile
- Results-oriented
Self-Assessment Questions:
- How do you align with Kantar's values, particularly 'Curious' and 'Bold' in the context of this role?
- How do you ensure your work style is collaborative and data-driven, especially when working remotely?
- How do you approach continuous learning and staying up-to-date with market trends and technologies?
ASSUMPTION: Kantar values a diverse and inclusive work environment, and candidates who can demonstrate alignment with their values and work style will be a strong fit for the organization.
⚠️ Potential Challenges
- Managing multiple priorities and conflicting demands in a fast-paced, growing organization
- Balancing global and regional marketing needs and ensuring consistency across markets
- Keeping up-to-date with market trends and technologies in a rapidly evolving industry
- Working effectively in a hybrid work environment, balancing remote and on-site collaboration
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a dynamic work environment.
📈 Similar Roles Comparison
- This role is more global in scope than regional product marketing roles, requiring a broader understanding of markets and a more strategic approach
- Compared to other senior product marketing roles, this position has a stronger focus on competitive intelligence and managing a competitive intelligence platform
- Career progression in this role may lead to global leadership positions within the product marketing function, rather than moving into a more specialized or technical role
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions in the industry will help candidates tailor their application and prepare for the interview.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, including messaging, positioning, and campaign planning
- Conducting a competitive analysis and creating a competitive intelligence report for a specific product or market
- Refreshing and updating product messaging and sales enablement materials for a core product offer, ensuring the CVP is embedded across all materials
ASSUMPTION: These sample projects provide a sense of the types of tasks and responsibilities the Senior Product Marketing Manager may encounter in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader product marketing strategy for Kantar's global portfolio of products and services?
- What are the key priorities for the first 90 days in this role, and how can I make a significant impact in this timeframe?
- How does Kantar support the professional development and growth of its product marketing team members?
- What are the key challenges facing the product marketing function at Kantar, and how can this role help address them?
- How does Kantar measure the success of its product marketing campaigns, and what metrics are most important for this role?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and shows that you have done your research.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your product marketing campaigns and their outcomes to discuss during the interview
- Be ready to discuss your approach to competitive intelligence and how you stay up-to-date on market trends
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
