Senior Product Marketing Manager – Growth (d/m/w)

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager – Growth (d/m/w)

🔹 Company: LIQID Investments GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing messaging strategies for acquisition
• Creating value propositions based on customer insights
• Orchestrating creative measures for efficient lead generation
• Cross-functional collaboration with performance marketing, CRM, website team, and creative studio

ASSUMPTION: This role requires a strong understanding of target audiences, digital funnels, and data-driven marketing. The ideal candidate will have experience in product marketing or growth marketing in an agile environment with ambitious growth goals.

📋 Key Responsibilities

✅ Developing and implementing messaging strategies for acquisition, from the first ad to conversion

✅ Translating audience insights into differentiated value propositions

✅ Orchestrating creative measures for efficient lead generation, working closely with performance marketing, CRM, website team, and creative studio

✅ Collaborating cross-functionally with various teams to ensure a clear and well-coordinated go-to-market process

ASSUMPTION: The role involves a high degree of cross-functional collaboration and requires strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-7 years of experience in product marketing or growth marketing in an agile environment with ambitious growth goals

Required Skills:

• Strong understanding of target audiences, digital funnels, and data-driven marketing
• Proven track record of developing and testing messaging strategies that improve CAC, CPL, or conversion rates
• Excellent project management skills, from hypothesis to implementation
• Strong analytical skills and comfort working with BI and testing tools
• Fluency in German and English

Preferred Skills:

• Experience with A/B testing and data analysis
• Knowledge of the financial services industry

ASSUMPTION: Candidates with a background in product marketing or growth marketing in a fast-paced, data-driven environment are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience and industry standards for the role and location)

Benefits:

• Flexible working models and mobile working
• 28 days of vacation and additional free days on December 24th and 31st
• €1,500 annual development budget for personal and professional growth
• Monthly lunch subsidy
• Health initiatives and health assistance program

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services (Wealth Management)

Company Size: 51-200 employees (According to LinkedIn)

Founded: 2016

Company Description:

• Europe's leading digital wealth manager for affluent clients
• Offers digital access to investment strategies and opportunities previously available only to high-net-worth and institutional investors
• Named Germany’s best wealth manager by Capital magazine for the last six years
• Manages around €3 billion for its clients
• Certified as a B Corp since February 2023

Company Specialties:

• Investing
• Private Equity
• Venture Capital
• Real Estate
• Wealth Management

Company Website: www.liqid.de

ASSUMPTION: LIQID is a well-established company in the wealth management industry, with a strong focus on digital innovation and growth.

📊 Role Analysis

Career Level: Senior level, with potential for growth and leadership opportunities

Reporting Structure: Reports directly to the Head of Marketing

Work Arrangement: Hybrid (On-site and remote work)

Growth Opportunities:

• Potential for career progression within the marketing department
• Opportunities to work on high-impact projects and drive growth for the company
• possibility to gain experience in a fast-paced, data-driven environment

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Kurfürstendamm 177, Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The office is located in the heart of Berlin's central business district
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities

Work Schedule: Standard working hours, with flexible hours and remote work options

ASSUMPTION: The office environment is collaborative and dynamic, with a strong focus on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Short video interview with the recruiting team
• Video interview with the Head of Marketing
• Case study assignment
• Personal meeting with the team

Key Assessment Areas:

• Cultural fit and alignment with company values
• Problem-solving skills and ability to develop effective messaging strategies
• Communication and presentation skills
• Analytical skills and data-driven mindset

Application Tips:

• Highlight relevant experience in product marketing or growth marketing
• Demonstrate a strong understanding of target audiences, digital funnels, and data-driven marketing
• Showcase your ability to develop and test messaging strategies that improve CAC, CPL, or conversion rates

ATS Keywords: Product Marketing, Growth Marketing, Messaging Strategies, Target Audiences, Digital Funnels, Data-Driven Marketing, A/B Testing, Cross-Functional Collaboration

ASSUMPTION: The application process is designed to assess the candidate's skills, cultural fit, and alignment with the company's values and goals.

🛠️ Tools & Technologies

• BI tools (e.g., Tableau, Power BI)
• Testing tools (e.g., Optimizely, Adobe Target)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Collaboration
• Integrity
• Excellence

Work Style:

• Data-driven and analytical
• Collaborative and cross-functional
• Agile and adaptable
• Results-oriented and proactive

Self-Assessment Questions:

• Do you thrive in a data-driven, collaborative environment?
• Are you comfortable working with cross-functional teams to drive growth and innovation?
• Do you have a proven track record of developing and testing messaging strategies that improve CAC, CPL, or conversion rates?

ASSUMPTION: LIQID values candidates who are data-driven, collaborative, and results-oriented, with a strong focus on innovation and growth.

⚠️ Potential Challenges

• Fast-paced, dynamic work environment that may require adaptability and flexibility
• High degree of cross-functional collaboration, which may require strong communication and project management skills
• Potential for tight deadlines and high pressure to deliver results
• Requires a strong understanding of target audiences, digital funnels, and data-driven marketing

ASSUMPTION: The role may present challenges related to the fast-paced, data-driven nature of the work environment, as well as the high degree of cross-functional collaboration required.

📈 Similar Roles Comparison

• Unlike other product marketing roles, this position has a strong focus on growth and acquisition
• Requires a higher degree of cross-functional collaboration with performance marketing, CRM, website team, and creative studio
• Offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success

ASSUMPTION: This role is unique in its focus on growth and acquisition, with a high degree of cross-functional collaboration and significant growth potential.

📝 Sample Projects

• Developing and testing messaging strategies for a new acquisition campaign
• Collaborating with the creative studio to design and implement a new landing page for a target audience
• Analyzing customer data to identify trends and opportunities for targeted messaging

ASSUMPTION: Sample projects may vary depending on the candidate's role and responsibilities, but will generally involve developing and testing messaging strategies, collaborating with cross-functional teams, and analyzing customer data.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department in the next 6-12 months?
• How does this role fit into the overall marketing strategy and growth plans for the company?
• What are the key priorities for this role in the first 30-60-90 days?
• How does LIQID support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: These questions are designed to provide insight into the company's goals, culture, and approach to professional development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in product marketing or growth marketing
• Prepare for a case study assignment that involves developing and testing messaging strategies
• Be ready to discuss your approach to data-driven marketing and cross-functional collaboration
• Follow up with the recruiting team one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.