Senior Product Marketing Manager*in (m/w/d)

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager*in (m/w/d)

🔹 Company: HEY HOLY GmbH

🔹 Location: Remote (Germany)

🔹 Job Type: Full-Time

🔹 Category: Pet Services

🔹 Date Posted: 2025-07-16

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: Hybrid (Germany)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing product marketing strategies for HEY HOLY's unique, breed-specific dog food products.
• Collaborating with founders and cross-functional teams to drive product development and launches.
• Conducting market and customer research to inform product positioning and claims.
• Monitoring product performance and optimizing as needed.
• Bringing a passion for dogs, nutrition, and customer-centric marketing to the team.

ASSUMPTION: This role requires a strong understanding of both the pet industry and marketing principles. Previous experience in product marketing, ideally in a D2C or startup environment, is essential for success.

📋 Key Responsibilities

✅ Develop and execute product marketing strategies for HEY HOLY's unique, breed-specific dog food products.

✅ Collaborate with founders and cross-functional teams to drive product development and launches.

✅ Conduct market and customer research to inform product positioning and claims.

✅ Monitor product performance and optimize as needed.

✅ Stay up-to-date with market trends and competitor activities, providing insights and recommendations to the team.

✅ Manage external R&D teams and vendors to ensure projects are delivered on time and to the required quality.

ASSUMPTION: This role requires strong project management skills, as well as the ability to balance multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: At least 3 years of experience in product marketing or management, ideally in a D2C or startup environment.

Required Skills:

• Proven experience in product marketing, with a track record of successful product launches.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent communication and stakeholder management skills.
• Fluency in German (C1 level) and English (B2 level).
• Passion for dogs and understanding of dog owners' needs.
• Ability to work independently and manage multiple projects simultaneously.

Preferred Skills:

• Experience in the pet industry or with pet products.
• Knowledge of agile project management methodologies.
• Experience with customer research and data analysis tools.

ASSUMPTION: Candidates with experience in the pet industry or with pet products may have a better understanding of the target audience and market trends.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and qualifications)

Benefits:

• Responsibility and creative freedom in the role.
• Fast development opportunities and growth potential.
• Open and honest communication culture.
• Flexible work arrangements, with the option to work remotely or in the Frankfurt office.
• Individual training budget for professional development.
• Access to corporate benefits and wellness programs.
• Free HEY HOLY dog food for your pet.

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level product marketing role in Germany. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: HEY HOLY operates in the pet services industry, focusing on dog food and nutrition. The pet industry is a large and growing market, with a strong focus on premium and specialized products.

Company Size: HEY HOLY is a small but rapidly growing company, with a current team of 22 employees. This size offers the opportunity for significant growth and impact on the company's success.

Founded: HEY HOLY was founded in 2022, making it a relatively new player in the pet industry. The company has experienced significant growth since its inception and is looking to expand its team to support this growth.

Company Description:

• HEY HOLY is a direct-to-consumer (D2C) pet food company that specializes in breed-specific, functional dog food.
• The company was founded with the mission of improving the health of dogs through tailored nutrition.
• HEY HOLY focuses on developing products that are not only scientifically sound but also emotionally appealing to dog owners.

Company Specialties:

• Breed-specific dog food.
• Functional dog food with targeted health benefits.
• Direct-to-consumer sales model.

Company Website: heyholy.com

ASSUMPTION: HEY HOLY's focus on breed-specific, functional dog food sets it apart from many other pet food companies. This specialization allows the company to offer unique products that cater to the specific needs of different dog breeds.

📊 Role Analysis

Career Level: This role is at the mid-senior level, with the opportunity for growth and advancement within the company.

Reporting Structure: The Senior Product Marketing Manager will report directly to the founders of HEY HOLY and work closely with cross-functional teams, including R&D, marketing, and sales.

Work Arrangement: This role is offered on a hybrid basis, with the option to work remotely or in the Frankfurt office. The specific work arrangement can be discussed and agreed upon with the hiring manager.

Growth Opportunities:

• As HEY HOLY continues to grow, there will be opportunities for the Senior Product Marketing Manager to take on additional responsibilities and advance within the company.
• The company offers an individual training budget to support professional development and growth.
• The open and honest communication culture at HEY HOLY provides ample opportunities for feedback and career guidance.

ASSUMPTION: The growth opportunities for this role will depend on the company's continued success and expansion. Candidates should be prepared to take on additional responsibilities as the company grows.

🌍 Location & Work Environment

Office Type: HEY HOLY's headquarters are located in Marnheim, Germany, but the company offers flexible work arrangements, including remote work.

Office Location(s): Frankfurt am Main, Germany (with the option to work remotely)

Geographic Context:

• Germany has a large and growing pet market, with a strong focus on premium and specialized products.
• The Frankfurt area is a major business hub in Germany, with a diverse range of industries and companies.
• HEY HOLY's remote work policy allows employees to work from anywhere in Germany, providing flexibility and convenience.

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely.

ASSUMPTION: The work environment at HEY HOLY is dynamic and fast-paced, with a strong focus on growth and innovation. Candidates should be comfortable working in a startup environment and be prepared to take on significant responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call with the hiring manager to discuss the role and qualifications.
• In-depth interview with the founders and other team members to assess cultural fit and skills.
• Case study or project presentation to demonstrate problem-solving skills and strategic thinking.

Key Assessment Areas:

• Product marketing experience and skills.
• Analytical and data-driven decision-making abilities.
• Communication and stakeholder management skills.
• Cultural fit and alignment with HEY HOLY's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your passion for dogs and understanding of the pet industry in your application materials.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and strategic thinking.
• Research HEY HOLY's products, mission, and values to show your enthusiasm for the company and role.

ATS Keywords: Product marketing, breed-specific, functional dog food, customer research, data analysis, stakeholder management, pet industry, D2C, startup

ASSUMPTION: HEY HOLY uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and application materials can help ensure that your application is not overlooked by the system.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer relationship management (CRM) software (e.g., HubSpot, Salesforce)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Customer research and survey tools (e.g., SurveyMonkey, Typeform)

ASSUMPTION: The specific tools and technologies used by HEY HOLY may vary depending on the role and team. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession: HEY HOLY prioritizes the needs and preferences of its customers and their dogs.
• Innovation: The company is committed to developing unique, breed-specific products that meet the specific needs of different dog breeds.
• Collaboration: HEY HOLY values a team-based approach to problem-solving and decision-making.

Work Style:

• HEY HOLY's work environment is dynamic and fast-paced, with a strong focus on growth and innovation.
• The company offers flexible work arrangements, including remote work, to accommodate different work styles and preferences.
• HEY HOLY values a data-driven approach to decision-making, with a strong emphasis on customer research and data analysis.

Self-Assessment Questions:

• Do you have a passion for dogs and a deep understanding of dog owners' needs?
• Are you comfortable working in a dynamic, fast-paced environment and taking on significant responsibilities?
• Do you have strong analytical and data-driven decision-making skills?
• Are you a strong communicator and collaborator, with the ability to work effectively with cross-functional teams?

ASSUMPTION: Candidates who are a strong cultural fit for HEY HOLY will be passionate about dogs and the pet industry, comfortable working in a dynamic and fast-paced environment, and skilled in data-driven decision-making and collaboration.

⚠️ Potential Challenges

• The pet industry is competitive, with many established and new players offering a wide range of products and services.
• HEY HOLY's focus on breed-specific, functional dog food requires a deep understanding of the unique needs and preferences of different dog breeds.
• The company's rapid growth may present challenges in terms of managing multiple projects and priorities.
• The remote work policy may present challenges in terms of communication and collaboration with team members in different locations.

ASSUMPTION: Candidates should be prepared to face these challenges and have a plan for overcoming them in their application materials and interviews.

📈 Similar Roles Comparison

• Product Marketing Manager vs. Brand Manager: Both roles focus on developing and executing marketing strategies for products, but the Product Marketing Manager role is more focused on the product itself, while the Brand Manager role is more focused on the overall brand and its positioning in the market.
• Pet industry vs. other industries: The pet industry is unique in its focus on the health and well-being of animals, as well as the emotional connection between pet owners and their pets. This can present both opportunities and challenges for marketing professionals.
• Startups vs. established companies: Startups like HEY HOLY offer the opportunity for significant growth and impact, but also come with the challenges and uncertainties of a new and rapidly changing environment.

ASSUMPTION: Candidates should research and understand the unique aspects of this role and the pet industry to demonstrate their fit and enthusiasm in their application materials and interviews.

📝 Sample Projects

• Conducting market research to identify gaps in the pet food market and developing a new product line to fill those gaps.
• Analyzing customer data to identify trends and insights, and using those insights to inform product positioning and marketing strategies.
• Managing the launch of a new product, including coordinating with cross-functional teams, developing marketing materials, and executing launch events.

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and challenges that the Senior Product Marketing Manager may face in this role. Candidates should be prepared to discuss their relevant experience and skills in their application materials and interviews.

❓ Key Questions to Ask During Interview

• Can you describe the company's product development process and how the Senior Product Marketing Manager role fits into that process?
• How does HEY HOLY approach customer research and data analysis, and how does that inform product development and marketing strategies?
• What are the biggest challenges facing the pet industry, and how does HEY HOLY differentiate itself from competitors?
• What opportunities are there for growth and advancement within the company, and how does HEY HOLY support the professional development of its employees?
• How does HEY HOLY's remote work policy work in practice, and what tools and technologies does the company use to facilitate communication and collaboration?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the pet industry. Candidates should be prepared to ask thoughtful and insightful questions throughout the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: Apply Now
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and strategic thinking.
• Research HEY HOLY's products, mission, and values to show your enthusiasm for the company and role.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.