🔹 Job Title: Senior Product Marketing Manager - Life Sciences
🔹 Company: Truveta
🔹 Location: Seattle, WA
🔹 Job Type: Hybrid (1 week/year on-site)
🔹 Category: Life Sciences
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Seattle area, WA)
🚀 Job Overview
Key aspects of this role include:
1. Developing and executing product launch strategies, including market research, positioning, and messaging.
2. Collaborating closely with product and sales teams to ensure alignment and create compelling sales enablement materials.
3. Maintaining a pulse on buyer personas, market trends, competitive landscape, and providing regular synthesis of competitive insights and customer feedback.
4. Building and maintaining feedback loops with partner teams, product leaders, and life sciences customers to better understand needs and challenges.
5. Informing and supporting content creation, including spokesperson presentations, blogs, whitepapers, case studies, product videos, advertising, and website messaging.
Assumption: This role requires a strong understanding of the life sciences industry, with a preference for experience in Real World Data (RWD) and Real World Evidence (RWE). The ideal candidate will be comfortable operating in a fast-paced, rapidly changing environment and have a proven track record in B2B SaaS product marketing.
📋 Key Responsibilities
🌟 Product Launch Strategy & Execution
- Develop and execute strategies for product launches, including market research, positioning, and messaging.
- Collaborate closely with product and sales teams to ensure alignment and create compelling sales enablement materials, such as pitch decks, FAQs, objection handling, demos, one-pagers, etc.
🌟 Market & Competitive Landscape Analysis
- Maintain a pulse on buyer personas, market trends, competitive landscape, and provide regular synthesis of competitive insights and customer feedback.
- Inform product roadmap and planning based on competitive differentiation and customer needs.
🌟 Customer Feedback & Content Creation
- Build and maintain feedback loops with partner teams, product leaders, and life sciences customers to better understand needs and challenges.
- Inform and support content creation, including spokesperson presentations, blogs, whitepapers, case studies, product videos, advertising, and website messaging.
Assumption: The ideal candidate will have strong analytical skills, be able to distill complex ideas into compelling narratives, and think both strategically and tactically.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field.
Experience:
- 5+ years of experience in B2B SaaS product marketing or marketing within life sciences, with a strong preference for knowledge in Real World Data (RWD) and Real World Evidence (RWE).
Required Skills:
- Proven experience in B2B SaaS product marketing or marketing within life sciences.
- Strong preference for knowledge and experience in RWD/RWE, including EHR data.
- Ability to build and support positioning and messaging frameworks, mapped to business goals.
- Ability to distill technical and often abstract ideas into compelling narratives.
- Strong analytical skills, with deep understanding of market conditions, customer needs, and competitive offerings.
- Ability to communicate effectively and collaborate with stakeholders at various organizational levels.
- Ability to think strategically (big picture) and tactically (get your hands dirty!).
- Strong writer, creative thinker, and nimble executor.
- Able to operate in a fast-paced, rapidly changing, and growing environment and “get things done.”
Preferred Skills:
- Experience with life sciences and healthcare data.
- Familiarity with healthcare data standards and regulations (e.g., HIPAA, 21st Century Cures Act).
Assumption: Candidates should be able to embrace and respect the critical nature of protecting the Truveta brand.
💰 Compensation & Benefits
Salary Range: $165,000 - $180,000 per year (base pay). The pay range reflects the minimum and maximum target and may vary depending on job-related knowledge, skills, and experience. Certain roles are eligible for additional compensation such as incentive pay and stock options.
Benefits:
- Medical, dental, and vision insurance plans
- 401K plan
- Professional development and training opportunities
- Flexible work hours and flexible paid time off
- Generous parental leave
- Regular team activities (virtual and in-person as soon as possible)
Assumption: Truveta offers a comprehensive benefits package with strong medical, dental, and vision insurance plans to support employees' well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Health Technology (HealthTech)
Company Size: Medium (201-500 employees)
Founded: 2020
Headquarters: Seattle area, Washington
Description: Truveta is a collective of US health systems with a mission of Saving Lives with Data, delivering the most complete, timely, and clean regulatory-grade EHR data for scientifically rigorous research. Truveta and its health system members lead the Truveta Genome Project, creating the world’s largest and most diverse genomics database to discover the science of humanity. Truveta is trusted by leading public health, life science, healthcare, and academic organizations to accelerate discovery and adoption of new therapies, improve clinical trials, and enhance patient care.
Specialties: Technology, Artificial Intelligence, Health, Data, Health Equity, RWE, RWD, Healthcare Data, Large Language Model, Images, Clinical notes, SDOH, Claims, and Genomics.
📊 Role Analysis
Career Level: Mid-career to senior-level role, ideal for candidates looking to make a significant impact in a growing organization.
Reporting Structure: This role reports directly to the Director of Product Marketing and works closely with various teams, including product, partner (sales), communications, and marketing.
Work Arrangement: Hybrid role with one week of on-site work required annually for Truveta Planning Week. The rest of the year, employees enjoy a flexible work arrangement optimized for Pacific Time Zone meeting hours.
Growth Opportunities:
- Truveta's rapid growth and expansion present numerous opportunities for career advancement and professional development.
- The ideal candidate will be eager to take on new challenges and contribute to the company's success.
🌍 Location & Work Environment
Office Type: Hybrid (1 week/year on-site)
Office Location(s): Seattle area, Washington
Geographic Context: Seattle is known for its vibrant tech industry, natural beauty, and outdoor recreation opportunities. The cost of living is higher than the national average, but Truveta offers competitive compensation and benefits to attract top talent.
Work Schedule: Truveta optimizes meeting hours in the Pacific Time Zone, avoiding recurring meetings that start after 3pm PT. Ad hoc meetings occur between 8am-6pm Pacific time.
Assumption: Candidates should be comfortable working in a hybrid environment and be willing to travel to the Seattle area for one week per year.
💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screen with the hiring manager
3. In-depth behavioral interview with the hiring team
4. Final interview with the Director of Product Marketing
Key Assessment Areas:
1. Strategic thinking and problem-solving skills
2. Ability to work collaboratively with cross-functional teams
3. Strong communication and presentation skills
4. Understanding of the life sciences industry and healthcare data standards
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
2. Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and industry-specific knowledge.
3. Research Truveta's mission, values, and company culture to demonstrate your fit and enthusiasm for the role.
ATS Keywords: Product Marketing, Life Sciences, B2B SaaS, Real World Data, Market Research, Sales Enablement, Messaging, Competitive Analysis, Collaboration, Strategic Thinking, Analytical Skills, Content Creation, Communication, Creative Thinking, Problem Solving, Commercial Acumen
Assumption: Truveta's hiring process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.
Assumption: The ideal candidate will be comfortable using a variety of tools and technologies to streamline workflows and improve productivity.
👔 Cultural Fit Considerations
Company Values:
1. Patient-centered: Truveta prioritizes the needs and well-being of patients above all else.
2. Collaborative: Truveta fosters a culture of teamwork, open communication, and mutual respect.
3. Innovative: Truveta encourages creativity, continuous learning, and a willingness to challenge the status quo.
4. Accountable: Truveta holds employees responsible for their actions and decisions, promoting a culture of ownership and responsibility.
5. Inclusive: Truveta values diversity, equity, and inclusion, creating an environment where everyone feels respected, valued, and empowered to succeed.
Work Style:
- Truveta's work environment is fast-paced, collaborative, and data-driven, with a strong emphasis on continuous learning and improvement.
- The ideal candidate will be comfortable working in a dynamic, high-growth environment and be able to adapt to change.
Self-Assessment Questions:
1. How do you align with Truveta's patient-centered value, and can you provide an example of a time when you put patients' needs first in a professional setting?
2. Describe your experience working collaboratively with cross-functional teams, and how have you ensured clear communication and effective collaboration in a remote or hybrid work environment?
3. How do you approach continuous learning and staying up-to-date with industry trends and best practices in your current or previous roles?
Assumption: Truveta's company culture is built around its core values, and candidates should be prepared to demonstrate their alignment with these principles during the interview process.
⚠️ Potential Challenges
1. Rapid Growth: Truveta's rapid growth may present challenges in maintaining a consistent work-life balance and adapting to frequent organizational changes.
2. Industry-Specific Regulations: Working with healthcare data requires a strong understanding of industry-specific regulations and standards, such as HIPAA and the 21st Century Cures Act.
3. Remote Work: While Truveta offers a hybrid work arrangement, employees must be comfortable working remotely and managing their time effectively.
Assumption: Candidates should be prepared to navigate these potential challenges and demonstrate their ability to thrive in a dynamic, growing organization.
📈 Similar Roles Comparison
1. Product Marketing Manager - Healthcare Technology: This role is similar to a Product Marketing Manager in the healthcare technology industry, focusing on marketing healthcare software solutions to healthcare providers and organizations.
2. Senior Marketing Manager - Life Sciences: This role is similar to a Senior Marketing Manager in the life sciences industry, responsible for developing and executing marketing strategies for life science products or services.
Assumption: Candidates should be prepared to discuss the similarities and differences between these roles and how their skills and experiences make them a strong fit for the Senior Product Marketing Manager - Life Sciences role at Truveta.
📝 Sample Projects
1. Product Launch Campaign: Develop and execute a product launch campaign for a new life sciences data platform, including market research, positioning, messaging, and sales enablement materials.
2. Competitive Landscape Analysis: Conduct a comprehensive analysis of the competitive landscape for a specific life sciences product or service, and develop strategies to differentiate Truveta's offerings.
3. Customer Feedback Synthesis: Collect and synthesize customer feedback from life sciences customers, and use insights to inform product roadmap and planning.
Assumption: Candidates should be prepared to discuss their experience with similar projects and how they can apply their skills to the specific responsibilities of this role.
❓ Key Questions to Ask During Interview
1. Role Responsibilities: Can you describe the most challenging aspect of this role and how you would approach it?
2. Team Structure: How does the Product Marketing team collaborate with other departments, such as Product and Sales, to ensure alignment and success?
3. Company Culture: How does Truveta's company culture support employee growth and development, both personally and professionally?
4. Growth Opportunities: What opportunities exist for career growth and professional development within the Product Marketing team and Truveta as a whole?
5. Work-Life Balance: How does Truveta support work-life balance for its employees, particularly in a hybrid work environment?
Assumption: Candidates should be prepared to ask thoughtful questions that demonstrate their interest in the role and Truveta as an organization.
📐 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
3. Prepare for a phone or video screen with the hiring manager, focusing on your problem-solving skills, collaboration, and industry-specific knowledge.
4. Research Truveta's mission, values, and company culture to demonstrate your fit and enthusiasm for the role.
5. Follow up with the hiring team one week after your final interview, inquiring about the status of your application and expressing your continued interest in the position.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
