📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, Loom
🔹 Company: Atlassian
🔹 Location: Austin, San Francisco, New York
🔹 Job Type: Remote (Telecommute)
🔹 Category: Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (Any Country)
🚀 Job Overview
Key aspects of this role include:
- Driving and collaborating on Loom’s enterprise marketing programs
- Developing compelling narratives and assets for enterprise audiences
- Partnering with Product, Sales, and Customer Success to ensure Loom’s value is clearly articulated and adopted by enterprise customers
- Conducting market, customer, and competitive research to inform product and marketing strategies
- Representing Loom at industry events, analyst briefings, and with strategic customers
ASSUMPTION: This role requires a strong background in B2B SaaS product marketing, with a focus on enterprise customers. Experience with video, storage, or system of record launches would be particularly valuable.
📋 Key Responsibilities
✅ Drive and collaborate on Loom’s enterprise marketing programs, including supporting bringing new features from zero to one in close partnership with our Product team.
✅ Develop compelling narratives and assets for enterprise audiences, including pitch decks, whitepapers, customer stories, and sales enablement materials for the IT and security buyer personas.
✅ Partner with Product, Sales, and Customer Success to ensure Loom’s value is clearly articulated and adopted by enterprise customers.
✅ Lead cross-functional go-to-market initiatives for new features and platform integrations.
✅ Conduct market, customer, and competitive research to inform product and marketing strategies.
✅ Build and optimize the enterprise buyer’s journey, from web entrance to deal close.
✅ Represent Loom at industry events, analyst briefings, and with strategic customers.
✅ Establish feedback loops with customers and internal teams to influence product development and GTM strategy
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong meeting facilitation skills. A customer-centric mindset is essential for transforming customer challenges into engaging content, training, and programs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of product marketing experience, with a focus on B2B SaaS with Enterprise customers
Required Skills:
- Proven success with clear KPIs from feature launches, campaigns, and sales plays/motions
- Experience developing sales enablement materials and supporting adoption in enterprise segments
- Strong cross-functional collaboration and meeting facilitation skills
- Customer-centric mindset with the ability to transform customer challenges into engaging content, training, and programs
- Ability to thrive in a fast-paced, startup energy environment and deliver measurable results
- Background in working with executive-level buyers and non-technical personas
Preferred Skills:
- Familiarity with Atlassian products and ecosystem
ASSUMPTION: While not explicitly stated, familiarity with Atlassian products and ecosystem would be beneficial but not required for this role.
💰 Compensation & Benefits
Salary Range: $125,000 - $200,900 USD per year (Zone-based, see disclaimer below)
Benefits:
- Health and wellbeing resources
- Paid volunteer days
- Bonuses, commissions, and equity
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is zone-based and may vary depending on the candidate's location. Please confirm the zone for your specific location with your recruiter.
📌 Applicant Insights
🔍 Company Context
Industry: Atlassian operates in the software development industry, focusing on team collaboration and productivity tools.
Company Size: Atlassian is a large enterprise with over 10,000 employees globally. This size offers opportunities for growth and collaboration with diverse teams.
Founded: Atlassian was founded in 2002 and has since grown to become a publicly-traded company with a strong global presence.
Company Description:
- Atlassian powers the collaboration that helps teams accomplish what would otherwise be impossible alone.
- Over 300,000 global companies and 80% of the Fortune 500 rely on Atlassian’s software, like Jira, Confluence, Loom, and Trello, to help their teams work better together and deliver quality results on time.
- With its 300,000+ customers and team of 10,000+ Atlassians, Atlassian is building the next generation of team collaboration and productivity software.
Company Specialties:
- B2B enterprise software
- Bug tracker and issue tracker
- Enterprise wiki and corporate wiki
- Business wiki
- Team collaboration and project management
- Downtime communication and work management
- Teamwork and personal productivity
Company Website: atlassian.com
ASSUMPTION: Atlassian's focus on team collaboration and productivity makes it an attractive employer for candidates seeking to work on impactful products and contribute to a global mission.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in product marketing.
Reporting Structure: The Senior Product Marketing Manager reports directly to the Head of Product Marketing and works closely with cross-functional teams, including Product, Sales, and Customer Success.
Work Arrangement: This role is remote-friendly, with the option to work from any country where Atlassian has a legal entity.
Growth Opportunities:
- Potential to grow within the marketing organization or explore other functions within Atlassian
- Opportunity to work on high-impact projects and contribute to Loom's growth within Atlassian
- Chance to develop skills in enterprise marketing, cross-functional collaboration, and customer-centric mindset
ASSUMPTION: Atlassian's large size and diverse product portfolio offer numerous growth opportunities for motivated individuals.
🌍 Location & Work Environment
Office Type: Atlassian has multiple offices worldwide, with this role supporting remote work from any country where Atlassian has a legal entity.
Office Location(s): Austin, San Francisco, New York
Geographic Context:
- Austin, TX: Known for its vibrant tech industry, live music, and outdoor activities
- San Francisco, CA: A global tech hub with a diverse culture and numerous attractions
- New York, NY: A major global city with a fast-paced business environment and cultural attractions
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: Atlassian's remote-friendly work environment allows for a high degree of flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter
- Technical assessment or case study
- Interview with the hiring manager or team members
- Final interview or presentation
Key Assessment Areas:
- Product marketing expertise and experience
- Cross-functional collaboration skills
- Customer-centric mindset and approach
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your experience with enterprise marketing, cross-functional collaboration, and customer-centric initiatives
- Research Atlassian's products, company culture, and recent news to demonstrate your interest and preparation
ATS Keywords: Product Marketing, Enterprise Customers, B2B SaaS, Sales Enablement, Cross-Functional Collaboration, Customer-Centric Mindset, Market Research, Go-To-Market Strategy, Narrative Development, Feature Launches, Competitive Analysis, Stakeholder Engagement, Training Development, Event Representation, Feedback Loop Establishment
ASSUMPTION: Atlassian's application process is designed to assess candidates' skills and cultural fit, with a focus on their ability to thrive in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- Atlassian's suite of collaboration and productivity tools, including Jira, Confluence, and Trello
- Marketing automation and analytics tools, such as Marketo, Salesforce, and Google Analytics
- Project management and collaboration tools, such as Asana, Slack, or Microsoft Teams
ASSUMPTION: Atlassian's suite of tools enables effective collaboration and productivity, with a focus on streamlining workflows and enhancing communication.
👔 Cultural Fit Considerations
Company Values:
- Don't #@!% the customer
- Play, as a team
- Be the change that you seek
Work Style:
- Collaborative and team-oriented
- Customer-centric and focused on delivering value
- Adaptable and open to change
Self-Assessment Questions:
- Do you have experience working with executive-level buyers and non-technical personas?
- Are you comfortable working in a fast-paced, startup energy environment and delivering measurable results?
- Do you have a customer-centric mindset and the ability to transform customer challenges into engaging content, training, and programs?
ASSUMPTION: Atlassian's company values and work style emphasize collaboration, customer focus, and adaptability, making it an attractive employer for candidates seeking a dynamic, team-oriented environment.
⚠️ Potential Challenges
- Working with multiple time zones and remote teams
- Balancing the needs of various stakeholders, including Product, Sales, and Customer Success
- Keeping up with the fast-paced nature of the tech industry and Atlassian's growth
- Managing the expectations and priorities of enterprise customers
ASSUMPTION: Atlassian's remote-friendly work environment and global customer base present unique challenges that require strong communication, collaboration, and time management skills.
📈 Similar Roles Comparison
- This role focuses on enterprise marketing and requires a strong background in B2B SaaS product marketing, whereas related roles may focus on consumer marketing, product management, or other aspects of the marketing mix
- Atlassian's large size and global presence offer unique opportunities for growth and collaboration, compared to smaller or more niche organizations
- Career paths within Atlassian may vary depending on the individual's interests, skills, and performance, with opportunities to explore different functions or specializations
ASSUMPTION: Atlassian's size, global presence, and diverse product portfolio make it an attractive employer for candidates seeking growth opportunities and exposure to various aspects of the tech industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new enterprise-focused feature launch
- Conducting market research and customer interviews to inform product development and marketing strategies
- Creating sales enablement materials and training sessions to support enterprise adoption of Loom within Atlassian
ASSUMPTION: Atlassian's focus on customer-centric marketing and cross-functional collaboration offers numerous opportunities for impactful projects and initiatives.
❓ Key Questions to Ask During Interview
- How does this role support Loom's growth within Atlassian, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics, and how does this role fit within the broader organization?
- How does Atlassian foster a customer-centric mindset and culture, and what resources are available to support this?
- What opportunities are there for growth and development within this role and the broader organization?
- How does Atlassian support work-life balance and employee well-being, particularly for remote workers?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to Atlassian's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your experience with enterprise marketing, cross-functional collaboration, and customer-centric initiatives
- Research Atlassian's products, company culture, and recent news to demonstrate your interest and preparation
- Follow up with your recruiter after submitting your application to confirm receipt and discuss next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
