(Senior) Product Marketing Manager (m/f/x) remote

📌 Core Information

🔹 Job Title: (Senior) Product Marketing Manager (m/f/x) remote

🔹 Company: sevDesk GmbH

🔹 Location: Berlin, Germany (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Germany)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing product marketing strategies
• Translating customer insights into compelling messaging
• Monitoring the competitive landscape and market trends
• Creating and optimizing conversion-driven content
• Owning CRO and experimentation to improve performance
• Leveraging AI tools to scale research, content generation, and personalization

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution, as well as comfort working in cross-functional teams and leveraging AI tools.

📋 Key Responsibilities

✅ Develop and execute product marketing strategies, positioning, messaging, and persona-driven segmentation

✅ Translate deep customer insights into compelling messaging through research, interviews, and behavioral analysis

✅ Monitor the competitive landscape and market trends to sharpen strategic direction

✅ Create and optimize conversion-driven content: landing pages, campaign assets, and in-product messaging

✅ Own CRO and experimentation, running A/B tests to improve performance across the funnel

✅ Leverage AI tools to scale research, content generation, and personalization with speed

ASSUMPTION: The role requires a balance of strategic thinking and hands-on execution, with a focus on driving measurable business impact.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of product marketing experience in B2B SaaS, ideally in the SMB segment

Required Skills:

• Broad digital marketing expertise
• Proven ability to craft clear, benefit-driven messaging
• Experience with conversion rate optimization, experimentation, and funnel optimization
• Comfort working in cross-functional teams, especially close collaboration with product
• Curiosity and a proactive mindset when it comes to leveraging AI tools

Preferred Skills:

• Fluency in additional languages (e.g., French, Spanish)
• Experience working in a remote or hybrid team

ASSUMPTION: Fluency in German (native level) and strong English skills (C1+) are required for this role, as it involves operating confidently across teams and markets.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (AI-estimated, based on experience level and location)

Benefits:

• Company pension
• 30 vacation days
• 3 additional days for social engagement
• 30 workation days
• Flexible work environment
• Bike leasing
• Monthly voucher of choice
• Amazon book flat
• Corporate discounts

Working Hours: Full-time (40 hours/week), with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for a senior product marketing manager role in Germany, considering the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically cloud accounting software for small businesses and self-employed individuals

Company Size: 201-500 employees, offering a mid-sized company environment with opportunities for growth and collaboration

Founded: 2013, with a history of continuous expansion and innovation

Company Description:

• sevDesk aims to automate accounting to give self-employed individuals and small businesses the freedom to focus on what they love
• The company offers an intuitive cloud accounting software that saves time in daily activities
• sevDesk values excellence, continuous expansion, and daily improvement of its product and work life

Company Specialties:

• Cloud accounting software
• SaaS for small businesses and self-employed individuals
• Automation and AI-driven solutions

Company Website: https://www.sevdesk.de/

ASSUMPTION: sevDesk is a growing company that values innovation, collaboration, and continuous improvement.

📊 Role Analysis

Career Level: Senior-level role with opportunities for growth and leadership within the marketing team

Reporting Structure: Reports directly to the Head of Marketing, working closely with cross-functional teams, including product and sales

Work Arrangement: Remote (Germany), with flexible working hours and a hybrid work environment

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities to expand responsibilities and impact across the marketing organization
• Chance to grow with the company as it continues to expand and innovate

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid (remote with occasional in-person collaboration)

Office Location(s): Berlin, Germany (with the option to work remotely from anywhere in Germany)

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
• Berlin has a well-developed public transportation system, making it easy to commute to and from work

Work Schedule: Flexible, with core hours between 10:00 AM and 4:00 PM CET

ASSUMPTION: The hybrid work environment offers a good balance between flexibility and in-person collaboration, fostering trust and strong teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the marketing team
• Final interview with the Head of Marketing

Key Assessment Areas:

• Product marketing expertise and strategic thinking
• Communication and presentation skills
• Cultural fit and alignment with company values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare examples of your past work that demonstrate your ability to develop and execute product marketing strategies
• Research sevDesk's products and competitors to show your understanding of the market landscape

ATS Keywords: Product marketing, B2B SaaS, digital marketing, strategic thinking, conversion rate optimization, AI tools, customer insights, messaging, market trends, content creation, A/B testing

ASSUMPTION: The application process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• AI tools for research, content generation, and personalization (e.g., Frase, Copy.ai)

ASSUMPTION: The required tools and technologies may vary depending on the candidate's specific role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Innovation and continuous improvement
• Collaboration and teamwork
• Transparency and open communication
• Work-life balance

Work Style:

• Flexible and results-driven
• Collaborative and team-oriented
• Adaptable and open to change
• Proactive and self-motivated

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment, and are you comfortable with ambiguity and change?
• Are you able to work independently and manage your time effectively in a remote setting?
• Do you have strong communication skills and the ability to collaborate effectively with cross-functional teams?

ASSUMPTION: sevDesk values candidates who are proactive, adaptable, and able to thrive in a dynamic, remote work environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Balancing strategic thinking with hands-on execution
• Adapting to a remote work environment and maintaining strong team collaboration
• Keeping up with the latest market trends and competitive landscape in the B2B SaaS industry

ASSUMPTION: The role may present challenges related to time management, prioritization, and adaptability in a remote work environment.

📈 Similar Roles Comparison

• Compared to a Product Marketing Manager role in a larger enterprise, this role offers more autonomy and the opportunity to have a significant impact on the company's growth and success
• In contrast to a Product Marketing role in a smaller startup, this role benefits from sevDesk's established market presence and resources
• Career progression may involve moving into a leadership role within the marketing organization or transitioning into a related field, such as product management or sales enablement

ASSUMPTION: This role offers a unique blend of autonomy, impact, and resources, making it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product feature, including positioning, messaging, and launch campaign
• Conducting customer research and analysis to inform product marketing strategies and improve customer segmentation
• Optimizing the conversion funnel for a key customer acquisition channel, using A/B testing and experimentation

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the candidate may be expected to undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does sevDesk support the professional development and growth of its employees?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does sevDesk approach work-life balance, and what resources are available to support employees in maintaining a healthy work-life balance?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: These interview questions are designed to help the candidate assess the fit of the role and company culture, as well as understand the expectations and opportunities for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare examples of your past work that demonstrate your ability to develop and execute product marketing strategies
• Research sevDesk's products and competitors to show your understanding of the market landscape
• Follow up with the hiring manager, Saskia Schwartz, one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.