(Senior) Product Marketing Manager (m/w/d) - Baustoffe

📌 Core Information

🔹 Job Title: (Senior) Product Marketing Manager (m/w/d) - Baustoffe

🔹 Company: BAUHAUS

🔹 Location: Mannheim, Baden-Württemberg, Germany

🔹 Job Type: On-site

🔹 Category: Retail

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing the product portfolio for flooring materials and construction products in the BAUHAUS online shop
• Improving the conversion rate through effective product presentation
• Developing new marketing strategies for products
• Collaborating with various departments to improve product performance

ASSUMPTION: This role requires a strong understanding of e-commerce, online marketing, and product management. The ideal candidate will have experience in a similar role and be able to work effectively in a team environment.

📋 Key Responsibilities

✅ Manage the product portfolio for flooring materials and construction products in the BAUHAUS online shop

✅ Improve the conversion rate through effective product presentation, such as using emotional images and informative content

✅ Develop new marketing strategies for products, such as product configurators or improving customer navigation

✅ Collaborate with various departments, such as suppliers, the BAUHAUS Content Factory, purchasing, and business intelligence, to improve product performance

✅ Support the category lead in sortiment management, market and competitor analysis, and generating insights

ASSUMPTION: The responsibilities of this role may evolve over time as the company grows and changes. The ideal candidate will be adaptable and able to take on new challenges as they arise.

🎯 Required Qualifications

Education: A relevant degree or equivalent experience

Experience: 5-10 years of experience in e-commerce, online marketing, product management, or purchasing

Required Skills:

• Strong knowledge of e-commerce, online marketing, and product management
• Excellent communication and collaboration skills
• Ability to work effectively in a team environment
• Fluency in German and English

Preferred Skills:

• Experience with product configurators or other marketing tools
• Knowledge of the construction industry

ASSUMPTION: The ideal candidate will have a strong background in e-commerce, online marketing, or product management, as well as experience working in a team environment.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and qualifications)

Benefits:

• Unrestricted employment
• Attractive compensation
• Work-life balance
• Mobile working options
• 30 days vacation
• Free parking
• Company restaurant
• Pension plan
• Additional benefits
• Childcare facility
• Employee discounts

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically in the construction and DIY sector

Company Size: 10,001+ employees, providing a large and diverse work environment

Founded: 1960, with a long history and established reputation in the industry

Company Description:

• BAUHAUS is a leading retailer for construction, DIY, and garden products
• Offers a wide range of products and services, including online shopping
• Committed to providing excellent customer service and high-quality products

Company Specialties:

• Construction materials and tools
• DIY products and equipment
• Garden and outdoor living

Company Website: bauhaus.info

ASSUMPTION: BAUHAUS is a well-established company with a strong presence in the retail industry. The company's success is built on its commitment to providing high-quality products and excellent customer service.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and development

Reporting Structure: Reports to the category lead, with opportunities for collaboration with various departments

Work Arrangement: On-site, with the possibility of mobile working options

Growth Opportunities:

• Advancement to a senior role within the marketing department
• Expansion of responsibilities to include additional product categories
• Opportunities for professional development and training

ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: On-site, with the possibility of mobile working options

Office Location(s): Mannheim, Baden-Württemberg, Germany

Geographic Context:

• Mannheim is located in the southwest of Germany, in the state of Baden-Württemberg
• The city is known for its rich cultural heritage and vibrant arts scene
• Mannheim offers a high quality of life, with a variety of recreational and leisure activities

Work Schedule: Full-time, with the possibility of flexible working hours

ASSUMPTION: The location of this role provides a vibrant and culturally rich work environment, with opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the hiring manager and team members
• Final interview with the category lead

Key Assessment Areas:

• Problem-solving skills
• Communication and collaboration skills
• Knowledge of e-commerce, online marketing, and product management
• Cultural fit with the company and team

Application Tips:

• Highlight relevant experience and skills in your resume and cover letter
• Prepare for behavioral and situational interview questions
• Research the company and the role to demonstrate your interest and enthusiasm

ATS Keywords: E-commerce, online marketing, product management, team collaboration, market analysis, quality awareness, digital products, customer focus, project management, content creation, product presentation, conversion rate optimization, strategic development, interdisciplinary collaboration, communication skills, German language, English language

ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager and the company.

🛠️ Tools & Technologies

• BAUHAUS proprietary systems and platforms
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the needs of the department and the company as a whole.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Quality and innovation
• Collaboration and teamwork

Work Style:

• Structured and organized
• Results-driven and proactive
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you have experience working in a team environment?
• Are you able to work effectively in a structured and organized manner?
• Do you have a strong customer focus and a commitment to quality and innovation?

ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with the company, with a commitment to customer focus, quality, and collaboration.

⚠️ Potential Challenges

• Managing a large and diverse product portfolio
• Balancing the needs of multiple stakeholders, including customers, suppliers, and internal departments
• Keeping up with the latest trends and developments in e-commerce and online marketing
• Working in a fast-paced and dynamic retail environment

ASSUMPTION: The potential challenges of this role may vary depending on the specific needs of the department and the company as a whole.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this role has a strong focus on e-commerce and online marketing
• This role offers opportunities for growth and development within the marketing department and the company as a whole
• This role requires a strong background in e-commerce, online marketing, or product management, as well as experience working in a team environment

ASSUMPTION: The comparison of this role to similar roles in the industry may vary depending on the specific needs of the department and the company as a whole.

📝 Sample Projects

• Developing a new marketing strategy for a product category
• Improving the conversion rate for a specific product or product category
• Collaborating with suppliers to develop new product offerings

ASSUMPTION: The sample projects provided are intended to give an idea of the types of projects that may be undertaken in this role. The actual projects may vary depending on the specific needs of the department and the company as a whole.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the biggest challenges facing the marketing department and the company as a whole?
• What opportunities are there for growth and development within the marketing department and the company as a whole?
• What is the work environment like, and how does the team collaborate and communicate?

ASSUMPTION: The key questions to ask during the interview may vary depending on the specific needs of the candidate and the company as a whole.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.bauhaus.info/jobs/1201801601
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for behavioral and situational interview questions
• Research the company and the role to demonstrate your interest and enthusiasm
• Follow up with the hiring manager one week after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.