📌 Core Information
🔹 Job Title: Senior Product Marketing Manager (Maternity Cover)
🔹 Company: Walnut
🔹 Location: Israel
🔹 Job Type: On-site
🔹 Category: Software Development
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for B2B solutions
- Collaborating with cross-functional teams for effective product positioning
- Conducting market research and customer analysis
- Creating sales enablement resources and marketing content
ASSUMPTION: This role requires a strategic mindset and strong collaboration skills to succeed in a dynamic, growing startup environment.
📋 Key Responsibilities
✅ Develop and execute go-to-market strategies for new product features and releases
✅ Conduct market research and customer analysis to understand market needs and pain points
✅ Create and maintain sales enablement resources, such as sales collateral, training, and tools
✅ Develop customer stories, case studies, and testimonials to showcase product benefits
✅ Craft value-driven messaging and positioning for products and features
✅ Collaborate with marketing to create compelling content, such as blog posts, whitepapers, and webinars
✅ Partner with product managers to align on product strategy and communicate new developments
✅ Oversee and update product content within the product, on the website, and in customer-facing materials
✅ Measure and report on the effectiveness of product marketing initiatives, adjusting strategies as needed based on data-driven insights
✅ Serve as an evangelist for products through thought leadership and speaking engagements
✅ Demonstrate a strong sense of ownership, drive, and urgency, with the ability to work independently to deliver results
ASSUMPTION: This role requires a high level of autonomy and the ability to thrive in a fast-paced, ever-changing environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in product marketing, preferably in enterprise B2B settings
Required Skills:
- Proven success in positioning and launching products that meet and exceed business objectives
- Excellent written and verbal communication skills
- Proven ability to work cross-functionally, aligning multiple stakeholders and teams
- Strong sense of ownership and drive
- Experience in market analysis and strategic planning
- Deep understanding of target customer personas and their pain points
- Proficiency in content creation tools and sales enablement software
- Solid analytical skills and the ability to use data to drive decision-making
Preferred Skills:
- Experience in market analysis and strategic planning
- Fluency in Hebrew
ASSUMPTION: Candidates with experience in B2B enterprise marketing and a strong entrepreneurial mindset will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a senior product marketing role in Israel)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible PTO
- Professional development opportunities
Working Hours: Full-time, 40 hours per week
ASSUMPTION: Salary range is estimated based on industry standards for similar roles in Israel. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 51-200 employees
Founded: 2020
Company Description:
- Walnut helps SaaS companies simplify the sales process for their buyers by showcasing the value of their products in engaging, personalized, and interactive product demos.
- The company offers a platform that enables businesses to customize demos, increase consistency, collect valuable insights, and sync the entire process with leading CRM's.
- Walnut serves leading tech companies such as Adobe, Dell, and NetApp, and has raised significant funding from top-notch investors.
Company Specialties:
- Interactive product demos
- Sales enablement
- Customer success
Company Website: http://walnut.io
ASSUMPTION: Walnut is a fast-growing startup with a strong focus on innovation and customer success. They value culture, grit, transparency, and excellence in their team members.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the VP of Marketing and works closely with cross-functional teams, including sales, customer success, marketing, and product.
Work Arrangement: On-site, with the possibility of hybrid or remote work in the future.
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to work on strategic projects and influence the company's direction
- Chance to gain experience in a fast-growing startup and learn from industry experts
ASSUMPTION: This role offers significant growth potential for the right candidate, as Walnut continues to expand and solidify its position in the market.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): New York, USA; Tel Aviv, Israel
Geographic Context:
- Israel has a thriving tech industry and is home to many successful startups and multinational corporations.
- Tel Aviv, in particular, is known for its vibrant startup scene, with a strong focus on innovation and entrepreneurship.
- The cost of living in Israel is generally higher than in other countries in the region, but salaries tend to reflect this as well.
Work Schedule: Standard business hours, with flexibility for remote work as needed
ASSUMPTION: The work environment at Walnut is dynamic, collaborative, and fast-paced, with a strong emphasis on innovation and customer success.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the VP of Marketing
Key Assessment Areas:
- Product marketing experience and achievements
- Communication and collaboration skills
- Strategic thinking and problem-solving abilities
- Alignment with Walnut's company values and culture
Application Tips:
- Highlight your experience with go-to-market strategies and sales enablement in your resume
- Prepare examples of successful product launches and the impact you've made on business objectives
- Showcase your ability to work cross-functionally and collaborate with diverse teams in your cover letter
- Be prepared to discuss your understanding of Walnut's products and market position during the interview
ATS Keywords: Go-to-market strategy, product marketing, sales enablement, market research, customer success, messaging, content creation, cross-functional collaboration, data-driven decision-making, thought leadership
ASSUMPTION: The interview process at Walnut is designed to assess your strategic thinking, communication skills, and cultural fit, as well as your relevant experience and achievements in product marketing.
🛠️ Tools & Technologies
- Sales enablement software (e.g., Showpad, Seismic)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
- CRM software (e.g., Salesforce, HubSpot)
- Market research tools (e.g., Google Trends, SEMrush)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as they enable efficient collaboration and effective execution of product marketing initiatives.
👔 Cultural Fit Considerations
Company Values:
- Culture: Walnut values a strong company culture that fosters collaboration, innovation, and excellence
- Grit: The team is driven and persistent, with a strong work ethic and a commitment to success
- Transparency: Walnut encourages open communication and collaboration across all levels of the organization
- Excellence: The company strives for the highest standards in all aspects of its business
Work Style:
- Proactive and self-driven: Walnut team members take initiative and drive results
- Collaborative: The company values cross-functional collaboration and teamwork
- Adaptable: Walnut team members are comfortable working in a dynamic, fast-changing environment
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment, and are you comfortable working with a high degree of autonomy?
- Are you passionate about building a market category and driving strategic growth for a product?
- Do you have a strong sense of ownership and a commitment to delivering results?
ASSUMPTION: Candidates who align with Walnut's company values and work style will be most successful in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Working in a fast-paced, ever-changing startup environment may require adaptability and flexibility
- Collaborating with cross-functional teams may present communication and coordination challenges
- Measuring and reporting on the effectiveness of product marketing initiatives may require strong analytical skills and data-driven decision-making
- Competing in a dynamic market may necessitate continuous learning and adaptation
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability, as well as a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from other product marketing positions in its focus on go-to-market strategies and sales enablement for B2B solutions
- Walnut's market is highly competitive, with established and emerging players vying for market share
- Career progression in this role may involve moving into a leadership position or taking on additional responsibilities as the company grows
ASSUMPTION: This role offers unique opportunities and challenges compared to other product marketing positions, and candidates should consider their fit with the company's mission, values, and work environment.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product feature, resulting in a 20% increase in sales within the first quarter of launch
- Creating and maintaining sales enablement resources, such as sales collateral and training materials, that contribute to a 15% increase in sales productivity
- Conducting market research and customer analysis to identify pain points and inform product development, leading to a 10% increase in customer satisfaction scores
ASSUMPTION: These sample projects demonstrate the impact that a successful Senior Product Marketing Manager can have on Walnut's business objectives and customer success.
❓ Key Questions to Ask During Interview
- Can you describe the company's go-to-market strategy and how this role fits into it?
- How does Walnut measure the success of its product marketing initiatives, and how can I contribute to improving these metrics?
- What are the biggest challenges facing the product marketing team currently, and how can I help address them?
- How does Walnut support the professional development and growth of its employees?
- What is the company's long-term vision for this role, and how can I contribute to its success?
ASSUMPTION: These questions can help candidates better understand the role, the company's priorities, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience with go-to-market strategies, sales enablement, and market research
- Write a cover letter that demonstrates your understanding of Walnut's products and market position, and explains how your skills and experience make you a strong fit for the role
- Prepare examples of successful product launches and the impact you've made on business objectives to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
