📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, Migrations
🔹 Company: Atlassian
🔹 Location: San Francisco, California, United States (Remote OK)
🔹 Job Type: Other
🔹 Category: Software Development
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing comprehensive go-to-market strategies for migrations
- Managing multiple complex programs concurrently
- Creating high-quality assets for demand gen, sales, and partners
- Building strong relationships with product counterparts
ASSUMPTION: This role requires a strong customer-centric focus and the ability to thrive in a fast-paced environment.
📋 Key Responsibilities
✅ Set comprehensive GTM strategies that distill complex processes and sets of information into clear written communications
✅ Able to pivot quickly and manage multiple complex programs concurrently
✅ Apply your strong customer-centric focus to all content and programs
✅ Partner with sales leadership and enablement to craft enablement programs
✅ Create high-quality assets for use by demand gen, sales, and partners
✅ Strong stakeholder management and ability to navigate complex conversations
✅ Build strong relationships with your Product counterparts and engage in strategic roadmap discussions
✅ Spot opportunities to improve and translate customer needs and market demand into messaging, content, and campaigns
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of B2B PMM experience, ideally with a DevOps and cloud infrastructure or Service Management background
Required Skills:
- Proven track record in creating, driving, and managing go-to-market plans
- Excellent written and verbal communication skills
- Strong stakeholder management skills
- Ability to thrive in a fast-paced and often changing environment
Preferred Skills:
- Experience with migration-specific products or services
- Familiarity with Atlassian's product suite
ASSUMPTION: Candidates with experience in migration-specific roles or products may have an advantage in this position.
💰 Compensation & Benefits
Salary Range: $125,000 - $200,900 USD per year (based on location and experience)
Benefits:
- Health and wellbeing resources
- Paid volunteer days
- Bonuses, commissions, and equity
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: Atlassian's compensation and benefits are competitive and designed to support employees' overall wellbeing.
📌 Applicant Insights
🔍 Company Context
Industry: Atlassian operates in the software development industry, focusing on team collaboration and productivity tools.
Company Size: Atlassian has 10,001+ employees, providing ample opportunities for growth and collaboration.
Founded: Atlassian was founded in 2002 and has since grown to become a global leader in its industry.
Company Description:
- Atlassian powers the collaboration that helps teams accomplish what would otherwise be impossible alone.
- Over 300,000 global companies and 80% of the Fortune 500 rely on Atlassian’s software, like Jira, Confluence, Loom, and Trello.
- Atlassian believes the power of teams has the potential to change the world.
Company Specialties:
- B2B enterprise software
- Bug tracker and issue tracker
- Enterprise wiki and corporate wiki
- Business wiki and team collaboration
- Project management and work management
- Teamwork and personal productivity
Company Website: atlassian.com
ASSUMPTION: Atlassian's focus on team collaboration and productivity makes it an attractive employer for candidates seeking to make an impact in a global organization.
📊 Role Analysis
Career Level: This role is a senior-level position, offering significant responsibility and the opportunity to drive strategic initiatives.
Reporting Structure: The Senior Product Marketing Manager, Migrations, will report directly to the Head of Product Marketing, Migrations.
Work Arrangement: This role is remote-friendly, allowing for flexible work arrangements and the opportunity to work from anywhere in the world.
Growth Opportunities:
- Potential to grow into a leadership role within the product marketing team
- Opportunities to work on high-impact projects and initiatives
- Chance to develop expertise in migration-specific products and services
ASSUMPTION: Atlassian's fast-paced environment and global presence provide numerous opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Atlassian offers a distributed-first work environment, with offices in various locations worldwide.
Office Location(s): Atlassian has offices in San Francisco, CA; Amsterdam, NL; and other global locations.
Geographic Context:
- San Francisco, CA, is a major tech hub with a vibrant startup scene and numerous networking opportunities.
- Atlassian's global presence allows for collaboration with team members worldwide.
- The company's distributed-first approach fosters a diverse and inclusive work environment.
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: Atlassian's global presence and distributed-first approach provide a unique and dynamic work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the product marketing team
- Final interview with the head of product marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and stakeholder management abilities
- Cultural fit and alignment with Atlassian's values
- Domain expertise in product marketing and migration-specific products
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and strategic thinking
- Demonstrate your understanding of Atlassian's products and the migration market
ATS Keywords: Product Marketing, Go-To-Market Strategies, Customer Segmentation, Messaging, Stakeholder Management, Sales Enablement, Content Creation, DevOps, Cloud Infrastructure, Service Management, Analyst Reports, Community Engagement, Pitch Decks, Customer-Centric Focus, Strategic Roadmap Discussions, Fast-Paced Environment
ASSUMPTION: Atlassian's interview process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit.
🛠️ Tools & Technologies
- Atlassian's product suite (Jira, Confluence, Loom, Trello)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Atlassian's tools and technologies are designed to support collaboration, productivity, and data-driven decision-making.
👔 Cultural Fit Considerations
Company Values:
- Don't #@!% the customer
- Play, as a team
- Be the change that you seek
- Don't #@!% the customer
- Be an open team with open hearts
Work Style:
- Atlassian values a distributed-first approach, fostering a global and inclusive work environment
- The company encourages autonomy, innovation, and continuous learning
- Atlassian's fast-paced environment requires adaptability and the ability to thrive in change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working remotely and collaborating with global teams?
- Do you align with Atlassian's company values and work style?
ASSUMPTION: Atlassian's company culture is built on a foundation of open communication, collaboration, and a customer-centric focus.
⚠️ Potential Challenges
- Managing multiple complex programs concurrently may require strong time management and prioritization skills
- Working in a fast-paced environment may be challenging for candidates who prefer a more structured or predictable work environment
- The remote-friendly work arrangement may require self-motivation and strong communication skills to maintain productivity and engagement
- Atlassian's global presence may present time zone challenges when collaborating with international teams
ASSUMPTION: Atlassian's fast-paced environment and global presence may present unique challenges for candidates, but also offers numerous opportunities for professional growth and development.
📈 Similar Roles Comparison
- This role is unique in its focus on migration-specific products and services within Atlassian's broader product suite
- Atlassian's global presence and distributed-first approach differentiate it from other companies in the software development industry
- Candidates with experience in migration-specific roles or products may have an advantage in this position
ASSUMPTION: Atlassian's focus on migration-specific products and services sets this role apart from similar positions in the industry.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for a new migration product or service
- Creating a series of blog posts, webinars, and other content assets to educate customers on the benefits of migration-specific products
- Partnering with sales leadership and enablement to craft enablement programs that drive adoption and revenue growth
ASSUMPTION: These sample projects illustrate the strategic and creative nature of the Senior Product Marketing Manager, Migrations, role.
❓ Key Questions to Ask During Interview
- Can you describe the migration product roadmap and how this role will contribute to its success?
- How does the product marketing team collaborate with other departments, such as sales and product management?
- What are the key challenges facing the migration product line, and how can this role help address them?
- How does Atlassian support the professional growth and development of its employees?
- What is the company's approach to work-life balance, and how is it supported in this role?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and strategic thinking
- Demonstrate your understanding of Atlassian's products and the migration market
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
