📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, New Verticals
🔹 Company: GlossGenius
🔹 Location: New York, NY
🔹 Job Type: Full-Time, Hybrid (2 days in office)
🔹 Category: Software Development
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving customer discovery and go-to-market strategy for new industries beyond salons and spas
- Collaborating with cross-functional teams to ensure product and messaging resonate with evolving audiences
- Acting as a thought leader within the company, championing new customer needs
- Navigating high-growth, fast-paced product-driven environments
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to thrive in ambiguity.
📋 Key Responsibilities
✅ Own customer discovery and go-to-market strategy for brand-new industries beyond salons and spas, with medspas as the first priority
✅ Research and define the size, needs, and nuances of each new vertical to shape GlossGenius’s entry approach
✅ Develop and drive go-to-market strategies that account for early-stage learning loops and rapid experimentation
✅ Shape and refine messaging and positioning to resonate with ideal customers in industries where we are not yet fully established
✅ Partner closely with Sales, Product, and Growth teams to adapt funnel strategies to new customer behaviors and buying motions
ASSUMPTION: This role involves a high degree of collaboration and influencing across multiple teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of Product Marketing experience, ideally in B2B SaaS, fintech, or a related industry
Required Skills:
- Proven track record of developing and executing customer expansion initiatives at a company with a hybrid PLG-sales approach
- Comfort operating with ambiguity and building frameworks for underserved markets
- Data-driven mentality and driven by results that impact the bottom line
- Deep understanding of marketing and sales enablement, and competitive positioning that works
- Excellent communication skills, with the ability to distill complex ideas into clear, compelling messaging
Preferred Skills:
- Experience navigating ambiguous high-growth, fast-paced product-driven environments
- Ability to plan long-term, proactively identify risks, and solve problems before they arise
ASSUMPTION: Candidates with experience in fintech or related industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $160,000 - $180,000 USD per year (base salary) + target equity + benefits
Benefits:
- Flexible PTO
- Competitive health & dental insurance options, with premiums partially or fully covered by GG
- In-person opportunities that are designed to help team members foster collaboration and build community
- Fertility and adoption benefits via Carrot
- Generous, fully-paid parental leave policy
- 401k benefit - employees are eligible to contribute starting day 1 of employment
- Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
- Pre-tax commuter benefits
- Dependent Care FSA
- Home office support
Working Hours: Full-time, with 2 days per week in the office (Tuesdays & Thursdays)
ASSUMPTION: The salary range provided is based on market research and company standards for this role and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically embedded fintech for small business owners
Company Size: 51-200 employees
Founded: 2016
Company Description:
- GlossGenius is one of the quickest growing solutions powering small business owners across the US in the beauty & wellness space
- Offers a complete “business-in-a-box” platform spanning powerful SaaS and fintech solutions
- Empowers tens of thousands of business owners to run their entire set of business operations every day
Company Specialties:
- Software & embedded fintech for small business owners
Company Website: glossgenius.com
ASSUMPTION: GlossGenius is a rapidly growing startup with a strong focus on empowering small business owners.
📊 Role Analysis
Career Level: Senior-level role with significant influence and responsibility
Reporting Structure: Reports to the Senior Director of Product Marketing
Work Arrangement: Hybrid, with 2 days per week in the office (Tuesdays & Thursdays)
Growth Opportunities:
- Potential to shape a critical strategic initiative for GlossGenius in 2025 and beyond
- Opportunity to grow with the company as it continues to expand into new verticals
- Chance to work on a high-impact project with significant potential for growth and success
ASSUMPTION: This role offers significant growth potential for the right candidate.
🌍 Location & Work Environment
Office Type: Hybrid, with 2 days per week in the office
Office Location(s): New York, NY
Geographic Context:
- New York, NY is a major hub for technology and startups
- The city offers a vibrant culture, diverse communities, and numerous networking opportunities
- GlossGenius's headquarters is located in the heart of New York City
Work Schedule: Full-time, with flexible PTO
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Behavioral and situational interview with the product marketing team
- Final interview with senior leadership
Key Assessment Areas:
- Problem-solving skills and ability to navigate ambiguity
- Communication and influencing skills
- Understanding of B2B SaaS and fintech industries
- Alignment with GlossGenius's mission and values
Application Tips:
- Highlight relevant experience in product marketing, customer expansion, and navigating high-growth environments
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: Product Marketing, Customer Discovery, Go-To-Market Strategy, B2B SaaS, Fintech, High-Growth Environments, Strategic Initiative
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit.
🛠️ Tools & Technologies
- Market research and competitive analysis tools (e.g., G2, Capterra, SimilarWeb)
- Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the team's standards.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: GlossGenius is committed to empowering small business owners and fostering a culture of empowerment within the company
- Innovation: The company values innovation and encourages employees to think creatively and challenge the status quo
- Collaboration: GlossGenius fosters a collaborative work environment where employees support and learn from one another
Work Style:
- Fast-paced and dynamic, with a strong focus on growth and innovation
- Collaborative and supportive, with a emphasis on teamwork and cross-functional collaboration
- Data-driven and strategic, with a focus on making informed decisions and driving results
Self-Assessment Questions:
- Do you thrive in fast-paced, high-growth environments?
- Are you comfortable operating with ambiguity and building frameworks for underserved markets?
- Do you have strong communication skills and the ability to influence others?
ASSUMPTION: Candidates who align with GlossGenius's values and work style will be the best fit for this role.
⚠️ Potential Challenges
- Navigating ambiguous high-growth, fast-paced product-driven environments
- Building frameworks for underserved markets with limited existing data
- Adapting to new customer behaviors and buying motions in emerging verticals
- Balancing the need for long-term planning with the requirement for rapid experimentation and learning loops
ASSUMPTION: These challenges are inherent to the role and require a strategic, adaptable, and data-driven approach.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses on driving customer discovery and go-to-market strategy for new verticals rather than established products
- This role requires a strong understanding of both B2B SaaS and fintech industries, as well as the ability to navigate high-growth environments
- Career progression in this role may involve moving into a leadership position or taking on additional responsibilities as GlossGenius continues to expand into new verticals
ASSUMPTION: This role is unique in its focus on new verticals and requires a strategic, adaptable approach.
📝 Sample Projects
- Conducting market research and competitive analysis to identify pain points and emerging trends in a new vertical (e.g., medspas)
- Developing and executing a go-to-market strategy for a new vertical, including messaging, positioning, and funnel adaptation
- Partnering with cross-functional teams to enable the marketing team with effective channel assets and the sales team with compelling collateral
ASSUMPTION: These projects are representative of the types of initiatives the candidate will work on in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the verticals GlossGenius is considering for expansion, and how this role will contribute to that process?
- How does GlossGenius support the professional development and growth of its employees, particularly in roles like this one?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does GlossGenius measure the success of its go-to-market strategies, and how will this role be evaluated against those metrics?
- What is the company's approach to balancing long-term planning with the need for rapid experimentation and learning loops in high-growth environments?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, the company's culture, and the team's approach to growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the GlossGenius job board
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, customer expansion, and navigating high-growth environments
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
- If you are selected for the final interview, be prepared to discuss your thoughts on the company's expansion into new verticals and your strategic approach to driving customer discovery and go-to-market strategy
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
