Senior Product Marketing Manager - Platform

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager - Platform

🔹 Company: Snowflake

🔹 Location: Menlo Park, CA, Dublin, CA, or Bellevue, WA

🔹 Job Type: Full-Time (Hybrid)

🔹 Category: Software Development

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days per week in office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for Snowflake's platform
• Creating compelling messaging and content to drive awareness and adoption
• Collaborating cross-functionally with sales, product, marketing, and partner teams
• Executing go-to-market campaigns and being accountable for their success
• Communicating customer requirements and providing input to product management

ASSUMPTION: This role requires a strong understanding of data management or analytics, as well as the ability to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Build and execute go-to-market strategy and innovative programs that position Snowflake as the leading data and AI platform

✅ Create crisp and compelling messaging, content assets, sales enablement, and more for marketing and sales teams, as well as partner teams

✅ Collaborate cross-functionally with demand generation, content marketing, sales, product management, and other teams to build alignment around go-to-market plans

✅ Partner with the Community team to help drive hands-on usage

✅ Execute and be accountable for the success of go-to-market campaigns

✅ Communicate customer requirements and provide input to product management on product enhancements and future product direction

✅ Develop market/competitive intelligence, acting as our thought leader and expert

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, as well as collaborate effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree (BS/BA) or equivalent experience, MBA preferred

Experience: 6+ years of proven product marketing experience, ideally related to data management or analytics. Experience with databases preferred.

Required Skills:

• Cross-functional team management and organizational skills, influence without authority, including senior management
• Excellent communication skills, engaging internal leaders/teams across functions and external stakeholders
• Strong written communication skills and ability to synthesize complex information into clear and concise presentations and plans
• Demonstrated track record of building and executing successful go-to-market programs and campaigns
• Analytical mindset, interpreting and summarizing data with actionable insights
• Technical- and business-benefit understanding of prevailing and emerging data technologies, on-premises and in the cloud
• Willingness to travel up to 25% of time

Preferred Skills:

• Experience with Snowflake or similar data platforms
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, having experience with data platforms and familiarity with the data industry would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $155,000 - $216,300 USD per year

Benefits:

• Medical, dental, vision, life, and disability insurance
• 401(k) retirement plan
• Flexible spending account and health savings account
• At least 12 paid holidays
• Paid time off and parental leave
• Employee assistance program
• Other company benefits

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior product marketing role in the software development sector. The actual salary may vary based on factors such as skills, experience, and geographic location.

📌 Applicant Insights

🔍 Company Context

Industry: Snowflake is a software development company specializing in data warehousing, cloud, analytics, data lake, marketing analytics, data applications, data engineering, data science, and data exchange.

Company Size: Snowflake has 5,001-10,000 employees, making it a large enterprise with significant resources and opportunities for growth.

Founded: Snowflake was founded in 2012 and is headquartered in the cloud, with offices worldwide.

Company Description:

• Snowflake delivers the AI Data Cloud, a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance
• Inside the AI Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads
• Snowflake's platform is the engine that powers and provides access to the AI Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing

Company Specialties:

• Data Warehousing
• Cloud
• Analytics
• Data Lake
• Marketing Analytics
• Data Applications
• Data Engineering
• Data Science
• Data Exchange

Company Website: http://www.snowflake.com

ASSUMPTION: Snowflake's focus on data management and analytics makes it an attractive option for candidates interested in these fields.

📊 Role Analysis

Career Level: This role is at the senior level, requiring significant experience and expertise in product marketing.

Reporting Structure: The Senior Product Marketing Manager reports directly to the Vice President of Product Marketing.

Work Arrangement: This is a hybrid role, requiring 3 days per week in the office and 2 days per week working remotely.

Growth Opportunities:

• Potential to advance to a leadership role within the product marketing team
• Opportunities to work on high-impact projects and drive significant business results
• Exposure to various teams and stakeholders, providing a well-rounded understanding of the business

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the business.

🌍 Location & Work Environment

Office Type: Snowflake's offices are modern and collaborative workspaces, designed to foster innovation and creativity.

Office Location(s): Menlo Park, CA, Dublin, CA, or Bellevue, WA

Geographic Context:

• Menlo Park, CA: Located in the heart of Silicon Valley, this office is close to many tech companies and offers easy access to public transportation
• Dublin, CA: Situated in the East Bay, this office is convenient for commuters and offers a mix of urban and suburban amenities
• Bellevue, WA: Located near Seattle, this office is close to many tech companies and offers a mix of urban and natural surroundings

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: Snowflake's offices provide a dynamic and engaging work environment, with opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team
• Technical assessment or case study
• On-site or virtual interview with the hiring manager and other team members
• Final decision and offer

Key Assessment Areas:

• Product marketing experience and expertise
• Communication and presentation skills
• Analytical and problem-solving skills
• Cultural fit and alignment with Snowflake's values

Application Tips:

• Highlight relevant product marketing experience and achievements in your resume
• Tailor your cover letter to emphasize your fit for the role and enthusiasm for Snowflake's mission
• Prepare for the technical assessment or case study by brushing up on your data management and analytics knowledge

ATS Keywords: Product Marketing, Go-to-market, Messaging, Sales Enablement, Cross-functional Collaboration, Market Intelligence, Analytics, Data Management, Cloud, AI, Software Development

ASSUMPTION: Snowflake's interview process is designed to assess candidates' skills and cultural fit, with a focus on product marketing experience and expertise.

🛠️ Tools & Technologies

• Snowflake's platform
• Data management and analytics tools
• Project management software (e.g., Asana, JIRA)
• Collaboration tools (e.g., Slack, Microsoft Teams)
• Presentation software (e.g., PowerPoint, Google Slides)

ASSUMPTION: Familiarity with Snowflake's platform and relevant data management and analytics tools is beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Integrity Always
• One Snowflake
• Innovate and Simplify
• Win Together

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and forward-thinking
• Adaptable and resilient

Self-Assessment Questions:

• Do you have a proven track record of building and executing successful go-to-market programs and campaigns?
• Are you comfortable working in a fast-paced, dynamic environment with a high degree of autonomy?
• Do you thrive in a collaborative, team-oriented work culture?

ASSUMPTION: Snowflake values candidates who are customer-focused, integrity-driven, and committed to working collaboratively to achieve success.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Keeping up with the fast-paced, ever-evolving data and AI landscape
• Balancing the need for innovation with the need for operational efficiency
• Navigating a large, matrixed organization

ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Compared to other senior product marketing roles, this position offers a unique focus on data management and analytics, as well as the opportunity to work on a cutting-edge data platform
• Snowflake's large size and global presence provide significant opportunities for growth and career development
• This role offers a competitive salary and benefits package, as well as the chance to work on high-impact projects

ASSUMPTION: This role offers a unique combination of challenges, opportunities, and benefits, making it an attractive option for the right candidate.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new data management feature
• Creating compelling messaging and content assets to drive adoption of an AI-driven analytics tool
• Partnering with the Community team to drive hands-on usage of Snowflake's platform

ASSUMPTION: These sample projects illustrate the diverse and impactful nature of the work required for this role.

❓ Key Questions to Ask During Interview

• What are the most pressing challenges facing the product marketing team, and how can this role help address them?
• How does this role collaborate with other teams, such as sales, product, and marketing?
• What opportunities are there for professional growth and development within the product marketing team?
• How does Snowflake support work-life balance for its employees?
• What is the company's long-term vision for the product marketing team, and how does this role fit into that vision?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant product marketing experience and achievements
• Write a cover letter emphasizing your fit for the role and enthusiasm for Snowflake's mission
• Prepare for the technical assessment or case study by brushing up on your data management and analytics knowledge
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.