- Job Title: Senior Product Marketing Manager, PLG
- Company: Amperity
- Location: Seattle, WA or New York, NY
- Job Type: Full-time, Hybrid (3 days in office per week)
- Category: Software Development
- Date Posted: June 17, 2025
- Experience Level: 8+ years in Product Marketing with PLG experience
- Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Building PLG positioning and messaging
- Launching and scaling self-service features
- Guiding product-led acquisition
- Leading onboarding and education experiences
- Measuring and optimizing PLG funnel metrics
ASSUMPTION: This role requires a strong understanding of PLG products and a proven track record in product marketing. Experience in digital and traditional content-driven lead generation is a plus.
📋 Key Responsibilities
- Product Positioning & Messaging: Develop and maintain PLG product positioning and messaging, ensuring it resonates with technical buyers and aligns with Amperity's overall brand.
- Launch & Scale Self-Service Features: Collaborate with the product management team to launch new self-service capabilities, creating launch strategies, onboarding flows, and feature adoption campaigns.
- Product-Led Acquisition: Define the PLG customer journey and work with the Growth marketing team to deliver email nurtures and other touchpoints to support adoption and upsell to the paid tier.
- Onboarding & Education Experiences: Develop main content such as demos, videos, sales content, data sheets, white papers, and other content to ensure freemium and new user journeys deliver time-to-value.
- Funnel Metrics & Optimization: Track main PLG funnel metrics—signups, activation, engagement, and conversion—to identify growth opportunities and improve GTM tactics.
ASSUMPTION: This role involves a mix of strategic thinking, content creation, and data analysis. Strong communication and collaboration skills are essential to succeed in this role.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- Experience: 8+ years in product marketing, with a focus on PLG products
- Required Skills:
- Proven experience driving critical outcomes across the customer journey
- Strong storytelling abilities, with the ability to extract value from technical products
- Experience analyzing products, competitors, and market dynamics
- Comfortable presenting projects and recommendations at larger meetings
- Copywriting experience
- Preferred Skills:
- Experience in digital and traditional content-driven lead generation
- Familiarity with AI and machine learning technologies
ASSUMPTION: Candidates with a strong understanding of PLG products and a proven track record in product marketing are most likely to succeed in this role.
💰 Compensation & Benefits
- Salary Range: $150,000 - $200,000 (USD) per year, within the company's pay range and determined by various factors including business considerations, local market conditions, internal equity, and candidate qualifications.
- Cash Incentives: Available, details to be discussed during the interview process.
- Stock Options: The opportunity for ownership is an exciting part of Amperity’s total compensation package. Every employee at Amperity receives a new-hire equity grant, commensurate with the scope of their position.
- Benefits:
- 100% employee healthcare coverage
- Transportation subsidies
- Self-managed PTO
- Flexible work environment with plenty of snacks and other employee experience perks
- Equal opportunity employer with a focus on diversity, equity, and inclusion
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The final offer will depend on various factors, including the candidate's qualifications and business considerations.
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development, specifically focused on AI-powered Customer Data Cloud solutions.
- Company Size: 201-500 employees
- Founded: 2016
- Company Description: Amperity's Customer Data Cloud empowers brands to transform raw customer data into strategic business assets with unprecedented speed and accuracy. Through AI-powered identity resolution, customizable data models, and intelligent automation, Amperity helps technologists eliminate data bottlenecks and accelerate business impact. More than 400 leading brands worldwide rely on Amperity to drive customer insights and revenue growth.
- Company Specialties: Marketing Technology, Machine Learning, Customer360, Customer Data Management, Customer Data Platform, Identity Resolution, AI, AdTech, Lakehouse, Paid Media, Compliance, and Agentic AI.
📊 Role Analysis
- Career Level: Senior-level role reporting directly to the VP, Product Marketing.
- Reporting Structure: This role will collaborate closely with the product management team, growth marketing team, and other cross-functional stakeholders.
- Work Arrangement: Hybrid, with three days in the office per week, providing a mix of in-person collaboration and remote flexibility.
- Growth Opportunities:
- Potential to shape Amperity's PLG strategy and make a significant impact on the company's growth.
- Opportunities to learn and grow within the marketing organization and the broader company.
ASSUMPTION: This role offers a unique opportunity to drive PLG strategy and make a significant impact on Amperity's growth. Candidates with a strong understanding of PLG products and a proven track record in product marketing are most likely to succeed in this role.
🌍 Location & Work Environment
- Office Type: Hybrid, with offices in Seattle, WA, and New York, NY.
- Office Location(s): 701 5th Ave, 26th Floor, Seattle, WA 98104, US; 44 West 18th St, Suite 300, New York, NY 10011, US
- Geographic Context: Both Seattle and New York offer vibrant tech scenes, with Amperity's offices located in the heart of each city's tech hub.
- Work Schedule: Full-time, with a flexible work environment that caters to individual work styles and preferences.
ASSUMPTION: The hybrid work arrangement provides a mix of in-person collaboration and remote flexibility, allowing employees to balance work-life integration while maintaining productivity and engagement.
💼 Interview & Application Insights
- Typical Process: 1. Phone/Video Screen; 2. Product Marketing Challenge; 3. Final Interview with Hiring Manager and Stakeholders
- Key Assessment Areas: Product marketing skills, PLG product understanding, storytelling abilities, data analysis, and strategic thinking.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the product marketing challenge by demonstrating your ability to analyze products, competitors, and market dynamics.
- Research Amperity's products, competitors, and market position to showcase your understanding of the company and its PLG strategy.
ASSUMPTION: Amperity's hiring process is designed to assess candidates' skills and cultural fit, with a focus on product marketing expertise and PLG product understanding.
🛠️ Tools & Technologies
- Product: Amperity's AI-powered Customer Data Cloud
- Marketing Tools: CRM, marketing automation platforms, and other tools used for content creation, distribution, and analytics.
- Collaboration Tools: Slack, Google Workspace, and other collaboration tools used for internal communication and project management.
ASSUMPTION: Candidates should be comfortable using marketing and collaboration tools to streamline workflows and improve productivity.
👔 Cultural Fit Considerations
- Company Values: Turn customer data into customer clarity, eliminate data bottlenecks, accelerate business impact, and foster a culture of curiosity, collaboration, and transparency.
- Work Style: Amperity values curiosity, collaboration, and transparency, fostering a culture where everyone can contribute and grow. Employees are encouraged to take ownership of their work and drive outcomes.
- Self-Assessment Questions:
- How do you align with Amperity's company values, and how have you demonstrated these values in previous roles?
- How comfortable are you working in a hybrid environment, balancing in-person collaboration and remote flexibility?
- How does your personal work style fit with Amperity's collaborative and transparent culture?
ASSUMPTION: Candidates who align with Amperity's company values and thrive in a collaborative, transparent work environment are most likely to succeed in this role.
⚠️ Potential Challenges
- Role-Specific Challenges: Balancing strategic thinking with content creation and data analysis, while also collaborating with cross-functional teams.
- Company/Industry Challenges: Keeping up with the fast-paced nature of AI and machine learning technologies, as well as the competitive landscape in the software development industry.
- Work Arrangement Challenges: Adapting to a hybrid work environment, balancing in-person collaboration and remote flexibility.
- Location Challenges: Navigating the unique aspects of living and working in either Seattle or New York, such as cost of living, commuting, and local culture.
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- How this role differs from related positions: This role focuses specifically on PLG products and strategies, requiring a deep understanding of PLG products and their unique value propositions.
- Industry-specific context: Amperity's focus on AI-powered Customer Data Cloud solutions sets it apart from other software development companies, requiring candidates to have a strong understanding of AI and machine learning technologies.
- Career path comparison: This role offers a unique opportunity to drive PLG strategy and make a significant impact on Amperity's growth, with potential for career advancement within the marketing organization and the broader company.
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from related positions within the software development industry.
📝 Sample Projects
- Role-Specific Projects: Developing PLG product positioning and messaging, creating launch strategies for self-service features, and optimizing PLG funnel metrics.
- Industry-Specific Projects: Analyzing competitors' PLG products and strategies, identifying gaps and opportunities in the market, and developing go-to-market strategies for new PLG features.
- Reporting Responsibilities: Creating and maintaining PLG product roadmaps, tracking PLG funnel metrics, and reporting on PLG product performance to stakeholders.
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they have driven outcomes in previous roles.
❓ Key Questions to Ask During Interview
- Role-Specific Questions:
- How does Amperity's PLG strategy differ from competitors in the market?
- What are the key challenges in launching and scaling self-service features for PLG products?
- How does Amperity measure and optimize PLG funnel metrics to drive growth?
- Team Structure Questions:
- How does the product marketing team collaborate with other cross-functional teams, such as product management and growth marketing?
- What is the typical career path for a Senior Product Marketing Manager at Amperity?
- Company Culture Questions:
- How does Amperity's culture of curiosity, collaboration, and transparency manifest in day-to-day work?
- What are some examples of how Amperity eliminates data bottlenecks and accelerates business impact for its clients?
- Growth Opportunities Questions:
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Amperity support the professional development and growth of its employees?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their understanding of the role, the company, and the industry, showcasing their curiosity and interest in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://amperity.com/careers/6992354?gh_jid=6992354&gh_src=053ff1fc1us&gh_jid=6992354).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the product marketing challenge by demonstrating your ability to analyze products, competitors, and market dynamics.
- Research Amperity's products, competitors, and market position to showcase your understanding of the company and its PLG strategy.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
