Senior Product Marketing Manager, Portworx

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager, Portworx

🔹 Company: Pure Storage

🔹 Location: Santa Clara, California

🔹 Job Type: On-site

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leadership in developing and executing go-to-market plans for Pure’s cloud native platform
• Collaboration with cross-functional teams to increase awareness and adoption of Portworx
• Evangelism of Portworx through industry conferences, community events, and customer engagement
• Translation of technical product features into compelling content for customers and sales teams
• Gathering and incorporating customer insights to inform product roadmaps and marketing strategies

ASSUMPTION: This role requires a strong understanding of the cloud native stack, including Kubernetes, and the ability to translate complex technical concepts into relatable content.

📋 Key Responsibilities

✅ Lead the development and execution of go-to-market plans and content for Pure’s cloud native platform

✅ Increase awareness and adoption of Portworx through speaking engagements, community events, and customer interactions

✅ Channel the voice of the customer to inform product and engineering teams, helping shape the product roadmap

✅ Create compelling content, such as blog posts, social media posts, solution briefs, and white papers, that aligns persona/pain points with specific product or solution values and larger industry trends

✅ Work closely with product management and technical marketing teams to translate the technical vision into marketing communications as new products are introduced

✅ Collaborate with demand generation, events, and field marketing teams to ensure marketing collateral is consistent with product messaging and tailored where needed

ASSUMPTION: This role requires a high degree of collaboration and cross-functional teamwork, as well as the ability to balance strategic direction with hands-on project work.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent in a STEM field

Experience: 5+ years of experience in a product marketing, solution marketing, or content marketing role for Cloud or SaaS products. Product management candidates with relevant experience are also encouraged to apply.

Required Skills:

• Proven success in positioning and launching differentiated products
• Recognized professional communicator and speaker, with a strong aptitude for translating technical differentiators into simple stories
• Strong product marketing or product management experience within the Kubernetes ecosystem
• Knowledge of key target audience: Platform Engineers, DevOps, Kubernetes, Cloud Architects, SREs, IT infrastructure managers, and IT Decision Makers

Preferred Skills:

• Experience in the data storage industry
• Familiarity with open-source data services and data protection
• Knowledge of modern virtualization

ASSUMPTION: While not explicitly stated, experience with developer experience practices and the modern cloud native stack would be highly beneficial for this role.

💰 Compensation & Benefits

Salary Range: $176,000 - $265,000 USD per year

Benefits:

• Flexible Time Off
• Wellness Resources
• Company-Sponsored Team Events

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is based on the job listing and is reflective of the labor market across the applicable locations. This role may also be eligible for incentive pay and/or equity.

📌 Applicant Insights

🔍 Company Context

Industry: Pure Storage operates in the IT Services and IT Consulting industry, focusing on enterprise storage, data center, and cloud computing solutions.

Company Size: Pure Storage has 5,001-10,000 employees, making it a mid-sized to large organization. This size offers opportunities for growth and collaboration while providing the resources and stability of a larger company.

Founded: 2009, with a mission to uncomplicate data storage and provide a cloud experience that empowers organizations to get the most from their data while reducing complexity and expense.

Company Description:

• Pure Storage delivers a cloud experience that empowers every organization to get the most from their data while reducing the complexity and expense of managing the infrastructure behind it.
• The company is committed to providing true storage as-a-service, giving customers the agility to meet changing data needs at speed and scale.
• Pure Storage is also dedicated to reducing data center emissions worldwide through its environmental sustainability efforts.

Company Specialties:

• Enterprise Storage
• Data Center
• Server virtualization
• Desktop virtualization
• Oracle database
• Cloud computing
• Solid State Disk
• Flash memory
• Data Storage
• Cybersecurity
• Ransomware
• Kubernetes
• Data Analytics
• AI
• Cloud Storage
• Artificial Intelligence
• Data Recovery
• SQL Servers
• SAP HANA
• Data Backup
• IT Operations
• IT Management
• Storage As A Service
• Private Cloud
• Public Cloud
• Multi Cloud

Company Website: http://www.purestorage.com

ASSUMPTION: Pure Storage is a well-established company with a strong focus on innovation and sustainability, providing ample opportunities for growth and learning.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in product marketing or a related field.

Reporting Structure: The Senior Product Marketing Manager for Portworx will likely report to the Director or VP of Product Marketing within the Cloud Native Business Unit of Pure Storage.

Work Arrangement: This is an on-site position, requiring the candidate to work from the Santa Clara, CA office in compliance with Pure’s policies, unless they are on PTO, work travel, or other approved leave.

Growth Opportunities:

• Potential to grow within the product marketing team or explore other roles within Pure Storage as the company continues to expand and innovate
• Opportunities to work on cutting-edge technology and collaborate with industry experts
• Chance to make a significant impact on the company’s success and shape the future of data storage

ASSUMPTION: Given Pure Storage’s commitment to growth and innovation, there are likely numerous opportunities for professional development and career advancement within the company.

🌍 Location & Work Environment

Office Type: Pure Storage has a primarily in-office environment, with the expectation that employees work from the Santa Clara, CA office.

Office Location(s): 2555 Augustine Drive, Santa Clara, CA 95054, US

Geographic Context:

• The Santa Clara office is located in the heart of Silicon Valley, providing ample opportunities for networking and collaboration with other tech companies and professionals.
• The area offers a diverse range of housing options, cultural attractions, and recreational activities.
• The cost of living in the Bay Area is high, so applicants should be prepared for higher expenses compared to other regions.

Work Schedule: Full-time, typically 40 hours per week, with the possibility of flexible work arrangements for approved leave or work travel.

ASSUMPTION: While the role is primarily on-site, there may be opportunities for flexible work arrangements, such as working from home occasionally, depending on the company’s policies and the employee’s performance.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• On-site or virtual interview with the hiring manager and/or team members to discuss the role, responsibilities, and qualifications
• Final round interview with senior leadership to make a hiring decision

Key Assessment Areas:

• Product marketing expertise and understanding of the Portworx products and target audience
• Ability to translate technical concepts into relatable content for customers and sales teams
• Strategic thinking and go-to-market planning skills
• Strong communication and presentation skills, both written and verbal
• Cultural fit and alignment with Pure Storage’s values and mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role, such as product marketing, cloud or SaaS products, and Kubernetes ecosystem experience
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams
• Research Pure Storage and the Portworx product to demonstrate your enthusiasm and understanding of the company and its offerings

ATS Keywords: Product Marketing, Cloud, SaaS, Kubernetes, Technical Communication, Content Creation, Market Positioning, Customer Insights, Cross-Functional Collaboration, Thought Leadership, Developer Experience, Data Protection, Virtualization, Sales Enablement, Event Speaking, Community Engagement

ASSUMPTION: The interview process for this role may include assessments of both hard and soft skills, as well as a strong focus on cultural fit and alignment with Pure Storage’s values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
• Content creation and design tools (e.g., Adobe Creative Suite, Canva)
• Project management tools (e.g., Asana, Jira)
• Portworx and Pure Storage product suites

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team’s preferences and the company’s standards, but strong proficiency in marketing automation and CRM platforms is likely to be essential.

👔 Cultural Fit Considerations

Company Values:

• Pure Innovation: We celebrate those who think critically, like a challenge, and aspire to be trailblazers.
• Pure Growth: We give you the space and support to grow along with us and to contribute to something meaningful. We have been Named Fortune’s Best Large Workplaces in the Bay Area™, Fortune’s Best Workplaces for Millennials™ and certified as a Great Place to Work®!
• Pure Team: We build each other up and set aside ego for the greater good.

Work Style:

• Collaborative and cross-functional, with a high degree of teamwork and communication
• Fast-paced and dynamic, with a focus on innovation and continuous improvement
• Data-driven and analytical, with a strong emphasis on customer insights and market research

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment where you can make a significant impact on the company’s success?
• Are you comfortable working with complex technical concepts and translating them into relatable content for customers and sales teams?
• Do you enjoy working with cross-functional teams and contributing to the greater good of the organization?

ASSUMPTION: Pure Storage values a strong cultural fit and seeks candidates who are passionate about innovation, growth, and collaboration. Applicants should be prepared to demonstrate their alignment with the company’s values and work style during the interview process.

⚠️ Potential Challenges

• The high cost of living in the Bay Area may present financial challenges for some candidates
• The fast-paced and dynamic work environment may be overwhelming for candidates who prefer a more structured or slower-paced work environment
• The need to balance strategic direction with hands-on project work may be challenging for candidates who prefer to focus on one aspect or the other
• The on-site work arrangement may not be suitable for candidates who prefer a remote or hybrid work arrangement

ASSUMPTION: While Pure Storage offers numerous benefits and opportunities for growth, candidates should be aware of the potential challenges and ensure that the role and work environment align with their personal and professional goals.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position requires a deeper understanding of the cloud native stack and Kubernetes ecosystem
• Unlike some product marketing roles, this position focuses on a specific product (Portworx) within a larger company (Pure Storage) and requires a strong understanding of the company’s overall product suite
• Career path comparison: This role offers opportunities for growth within the product marketing team or exploration of other roles within Pure Storage, with potential advancement to director or vice president levels

ASSUMPTION: While this role shares similarities with other product marketing roles, its focus on the cloud native stack and Kubernetes ecosystem, as well as its specific product focus, sets it apart from other opportunities in the field.

📝 Sample Projects

• Developing and executing a go-to-market plan for a new Portworx feature or product release, including customer segmentation, messaging, and content creation
• Creating a series of blog posts or white papers that showcase the benefits of Portworx for specific customer personas, such as Platform Engineers, DevOps, or Kubernetes administrators
• Hosting a webinar or industry conference session that demonstrates the value of Portworx for modern application development and deployment

ASSUMPTION: The specific projects for this role may vary depending on the company’s product roadmap and market needs, but they are likely to involve a combination of strategic planning, content creation, and customer engagement.

❓ Key Questions to Ask During Interview

• Can you describe the current product roadmap for Portworx and how this role will contribute to its success?
• How does the Portworx team collaborate with other product marketing teams within Pure Storage, and what opportunities are there for cross-pollination of ideas and best practices?
• What are the most significant challenges facing the Portworx team, and how can this role help address them?
• How does Pure Storage support the professional development and growth of its employees, particularly in the product marketing team?
• What is the company’s long-term vision for Portworx, and how does this role fit into that strategy?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company’s goals and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills, such as product marketing, cloud or SaaS products, and Kubernetes ecosystem experience
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams
• Research Pure Storage and the Portworx product to demonstrate your enthusiasm and understanding of the company and its offerings
• Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.