📌 Core Information
🔹 Job Title: Senior Product Marketing Manager - Remote
🔹 Company: PayNearMe
🔹 Location: New York, NY, USA (Remote)
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: June 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Developing and maintaining product positioning and messaging
- Understanding the buyer's journey and creating supporting content
- Collaborating with cross-functional teams to define and shape go-to-market strategies
- Driving product launches and tracking market performance
- Championing internal knowledge-sharing and feedback loops
ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong communication and collaboration skills to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Lead product marketing efforts for a new vertical, working closely with cross-functional stakeholders to define and shape the go-to-market approach
✅ Serve as a strategic thought partner to business leaders in defining value propositions, market positioning, and launch plans tailored to the needs of a new target market
✅ Bring a “build from scratch” mindset, crafting messaging, enablement, and content strategies for products that are early in their lifecycle or entering new markets
✅ Champion internal knowledge-sharing and feedback loops to help refine product strategy as the vertical evolves
✅ Understand customer personas and position products to meet their specific needs
✅ Build and maintain user and buyer personas and persona-based messaging
✅ Produce high-impact, client-facing content including presentations, website content, blogs, and more
✅ Track, report, and message against the competition
✅ Lead and coordinate with cross-functional teams to drive product marketing strategy, track, measure, and report against objectives
✅ Drive product and feature launches based on market research, user feedback, and cross-functional collaboration
✅ Lead the development and execution of product marketing plans and go-to-market strategies
✅ Demonstrate an in-depth understanding of the payments industry, market trends, and evolving customer demands
✅ Have comprehensive knowledge of the company’s payment software products and their competitive advantages
ASSUMPTION: This role requires a strong understanding of the payments industry and the ability to quickly learn and adapt to new products and markets.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in product marketing at a technology company, with a proven track record of enabling sales success
Required Skills:
- Proven track record of crafting compelling messaging and positioning for emerging products/markets
- Ability to define and drive project execution amidst multiple priorities and goals
- Hands-on ability to build a range of marketing and sales enablement assets, including pitch decks and product positioning
- Excellent communication, presentation, and writing skills; creative problem solver
- Highly independent worker who loves being part of a team but doesn't require excessive oversight
Preferred Skills:
- Experience in high-growth SaaS companies and/or fintech companies
ASSUMPTION: Candidates with experience in high-growth SaaS or fintech companies may have an advantage in understanding the unique challenges and opportunities of these environments.
💰 Compensation & Benefits
Salary Range: $145,000 - $175,000 per year
Benefits:
- Base salary per year (paid semi-monthly)
- Fast-paced and professional work culture
- Stock options with standard startup vesting - 1 year cliff; 4 years total
- $50 monthly communication expense stipend to go towards your phone/internet bill
- $250 stipend to enhance your WFH setup
- Reimbursement for peripheral equipment: monitor (up to $400), keyboard and mouse (up to $200)
- Premium medical benefits including vision and dental (100% coverage for employees)
- Company-sponsored life and disability insurance
- Paid parental bonding leave
- Paid sick leave, jury duty, bereavement
- 401k plan
- Flexible Time Off (our team members typically take off ~3-4 weeks per year)
- Volunteer Time Off
- 13 scheduled holidays
- 4-6x / year in-person team meet-ups
Working Hours: Full-time (40 hours/week) with flexible hours and remote work arrangement
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on facilitating the end-to-end customer payment experience
Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: 2009, with over 15 years of experience in the payments industry
Company Description:
- PayNearMe develops technology to facilitate the end-to-end customer payment experience, making it easy for businesses to accept, disburse, and manage payments
- The company offers a modern and reliable platform that lowers the total cost of payments by increasing acceptance rates, driving self-service, and simplifying exceptions
- PayNearMe's innovations, such as its award-winning cash-at-retail network and Smart Link technology, help businesses move from being a step behind to miles ahead
Company Specialties:
- Financial services innovation
- Financially underserved
- Alternative financial services
- ACH, Credit, Debit, Cash, Fintech, Payments, Mobile, Desktop, and Mobile Wallets
Company Website: https://home.paynearme.com
ASSUMPTION: PayNearMe is a well-established company in the financial services industry, with a strong focus on innovation and customer-centric solutions.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and impact on the company's growth and success
Reporting Structure: Reports directly to the Senior Director of Product Marketing, with close collaboration with cross-functional teams, including sales, product, and engineering
Work Arrangement: Remote (US only), with flexible hours and the opportunity for in-person team meet-ups
Growth Opportunities:
- Potential to grow within the product marketing team or explore other opportunities within the company as it continues to expand
- Chance to make a significant impact on the company's success in a new and fast-growing vertical
- Opportunity to develop and refine product strategy based on market research, user feedback, and cross-functional collaboration
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's success in a new vertical.
🌍 Location & Work Environment
Office Type: Remote-first company with a physical headquarters in Santa Clara, California
Office Location(s): 5201 Great America Pkwy, Suite 510, Santa Clara, California 95054, US
Geographic Context:
- New York, NY, USA is a major financial hub with a diverse and dynamic business environment
- The remote work arrangement allows for flexibility and work-life balance
- The company's headquarters in Santa Clara, California, provides a central location for in-person team meet-ups
Work Schedule: Full-time (40 hours/week) with flexible hours and the opportunity for in-person team meet-ups
ASSUMPTION: The remote work arrangement provides flexibility and work-life balance, while the company's headquarters in Santa Clara, California, offers an opportunity for in-person collaboration and team-building.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional team members
- Final interview with the senior leadership team
Key Assessment Areas:
- Product marketing skills and experience
- Communication and presentation skills
- Problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant product marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and the company's mission
- Prepare examples of your product positioning, messaging, and content strategies for the interview
ATS Keywords: Product Marketing, Go-to-Market Strategy, Market Positioning, Messaging, Sales Enablement, Customer Personas, Content Development, Market Research, Cross-Functional Collaboration, Communication Skills, Presentation Skills, Writing Skills, Problem Solving, SaaS Experience, Fintech Experience, Project Execution
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on product marketing skills and experience, as well as cultural fit and alignment with company values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used by PayNearMe may vary, but the role is likely to require proficiency in marketing automation, CRM, project management, and collaboration software.
👔 Cultural Fit Considerations
Company Values:
- Do the right thing
- Real results
- Respectful
- Transparent
- Flexible
Work Style:
- Collaborative and cross-functional
- Fast-paced and professional
- Flexible and adaptable
- Data-driven and results-oriented
Self-Assessment Questions:
- Do you have a proven track record of crafting compelling messaging and positioning for emerging products/markets?
- Are you comfortable working independently and driving project execution amidst multiple priorities and goals?
- Do you have excellent communication, presentation, and writing skills, with a creative problem-solving approach?
ASSUMPTION: PayNearMe values candidates who are highly independent, self-motivated, and able to work effectively in a fast-paced, collaborative environment with a strong focus on results and customer-centric solutions.
⚠️ Potential Challenges
- Working remotely may present challenges in terms of communication and collaboration with cross-functional teams
- Balancing multiple priorities and projects may require strong time management and organizational skills
- Keeping up with industry trends and market demands may require continuous learning and adaptation
- Working in a fast-growing vertical may present unique challenges and opportunities for growth and impact
ASSUMPTION: The remote work arrangement and fast-growing vertical may present unique challenges, but also offer significant opportunities for growth and impact.
📈 Similar Roles Comparison
- This role is unique in its focus on a new and fast-growing vertical within the payments industry
- Compared to other product marketing roles, this position offers a high level of independence and responsibility, as well as significant growth potential
- Career paths in product marketing may vary depending on the company's size, industry, and growth stage
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's success in a new vertical, with potential for growth and career advancement.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product or vertical
- Crafting compelling messaging and positioning for emerging products/markets
- Creating and maintaining user and buyer personas, as well as persona-based messaging
- Producing high-impact, client-facing content including presentations, website content, blogs, and more
- Tracking, reporting, and messaging against the competition
ASSUMPTION: These sample projects are representative of the types of initiatives the Senior Product Marketing Manager may be responsible for, but the specific projects may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the vertical and the market opportunities for growth?
- How does the company support the professional development and growth of its product marketing team members?
- What is the company's approach to cross-functional collaboration and knowledge-sharing?
- How does the company measure the success of its product marketing efforts, and how is this role expected to contribute to those metrics?
- What is the company's long-term vision for the vertical, and how does this role fit into that strategy?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and the company, as well as your understanding of the industry and market trends.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
- Prepare examples of your product positioning, messaging, and content strategies for the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
- If selected for an interview, be prepared to discuss your approach to product marketing, as well as your understanding of the company and the industry
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
