📌 Core Information
🔹 Job Title: Senior Product Marketing Manager (Remote in Arizona)
🔹 Company: Rocket Lawyer
🔹 Location: Arizona, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and articulating a compelling product vision and messaging for the product portfolio.
- Collaborating with cross-functional teams to influence product development and ensure consistent messaging across marketing efforts.
- Conducting thorough market research and competitive analysis to identify opportunities and inform product development.
- Serving as a key connector between Product, Marketing, and Growth to ensure a cohesive experience across acquisition and lifecycle campaigns.
- Fostering a culture of inclusion and customer empathy within cross-functional teams.
ASSUMPTION: This role requires a strong understanding of AI technologies, market trends, and customer needs, combined with a proven track record of developing and executing successful programs and experiences that drive ongoing engagement and retention.
📋 Key Responsibilities
✅ Develop and articulate a compelling product vision, positioning, and messaging for our product portfolio, establishing differentiation in the market.
✅ Gain a deep understanding of customer needs, pain points, and buying behaviors through research, interviews, and data analysis.
✅ Translate customer insights into effective marketing strategies and resonant messaging for target audiences.
✅ Champion the customer perspective throughout product development and marketing efforts.
✅ Collaborate with Product Management and Engineering to influence the product roadmap, prioritize features, create seamless engagement experiences from first impression to reactivation, and ensure consistent messaging.
✅ Partner with the Integrated Marketing Campaigns team to develop marketing programs and assets that drive awareness, accelerate product adoption, and convert users into loyal Rocket Lawyer members.
✅ Conduct thorough market research and competitive analysis to identify opportunities, inform product development, and refine engagement strategies.
✅ Serve as a key connector between Product, Marketing, and Growth to ensure a cohesive experience across acquisition and lifecycle campaigns.
✅ Foster a culture of inclusion and customer empathy within cross-functional teams.
✅ Present clear insights, updates, and recommendations to senior leadership.
ASSUMPTION: This role requires strong collaboration skills and experience working across multiple teams, including Product, Design, and Data. A self-starter mentality with the ability to manage multiple priorities in a fast-paced environment is also essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
Experience: 7+ years of experience in product marketing, with a focus on B2B SaaS or consumer-focused digital business, preferably in the AI or related space.
Required Skills:
- Understanding of generative AI and how it can enhance customer experiences.
- Strong collaboration skills and experience working across multiple teams, including Product, Design, and Data.
- Proven track record of driving results through experimentation and data-informed decision making.
- Deep understanding of customer journeys, with a specific focus on engagement and retention.
- Experience leading customer research efforts and synthesizing insights into actionable plans.
- Excellent written and verbal communication skills with a knack for storytelling and stakeholder alignment.
- Self-starter mentality with the ability to manage multiple priorities in a fast-paced environment.
Preferred Skills:
- Familiarity with legal tech or other regulated industries.
- Experience working with tools like Figma, FullStory, Pendo, or similar.
- Experience marketing AI/ML platforms, tools, or solutions to small businesses or consumers.
ASSUMPTION: While not explicitly stated, familiarity with the legal industry or legal tech would be beneficial for this role. Additionally, experience with marketing automation tools and customer relationship management (CRM) systems would be valuable but not required.
💰 Compensation & Benefits
Salary Range: $123,741 - $180,000 USD per year, based on location and experience level.
Benefits:
- Comprehensive health plans (including Medical, Dental, and Vision insurance for full-time employees)
- Unlimited PTO
- Competitive salary packages
- Life insurance
- Disability benefits
- Supplemental Optional Life Insurance Benefits
- FSA Options
- HSA with Company Match
- 401k program with Company Match
- Fertility Assistance and Planning options
- Wellhub & ClassPass fitness platforms
- Comprehensive Pet Insurance options
- Financial Wellbeing & Student Loan Program access
- Access to additional Mental Health & Wellbeing resources
- Pre-tax Commuter/Transit Benefits
- Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates
Working Hours: Full-time, with flexible hours as needed.
ASSUMPTION: The salary range provided is based on the company's compensation transparency statement. However, the actual compensation packages are determined by various factors unique to each candidate, including skill set, depth of experience, certifications, specific work location, and performance during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Rocket Lawyer operates in the legal tech industry, focusing on providing affordable and simple legal services through its online platform.
Company Size: Rocket Lawyer is a mid-sized company with 201-500 employees, providing a collaborative and mission-driven work environment.
Founded: Rocket Lawyer was founded in 2008 and has since helped over 25 million people and organizations obtain the legal help they need at an affordable price.
Company Description:
- Rocket Lawyer believes that the law should be accessible to everyone and aims to make legal services affordable and simple.
- The company offers a wide range of legal documents, attorney services, and legal advice through its online platform.
- Rocket Lawyer is committed to recruiting and retaining a diverse and inclusive workforce, valuing diverse backgrounds and perspectives.
Company Specialties:
- Step-by-step legal documents
- Rocket Lawyer On Call Attorneys
- Discounted attorney fees
- Making the law simple
- Connecting with a lawyer
- Cloud Services
Company Website: https://www.rocketlawyer.com
ASSUMPTION: Rocket Lawyer's mission and values are centered around accessibility, simplicity, and affordability in legal services, making it an attractive employer for candidates who align with these principles.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in product marketing, with a focus on B2B SaaS or consumer-focused digital business, preferably in the AI or related space.
Reporting Structure: The Senior Product Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including Product, Growth, Design, Data Science, and senior leadership.
Work Arrangement: This role is remote solely, with the expectation of being available during core business hours in the Arizona time zone.
Growth Opportunities:
- As Rocket Lawyer continues to expand its platform and capture audiences worldwide, there will be opportunities for the Senior Product Marketing Manager to grow within the marketing team or take on additional responsibilities as the company scales.
- The successful candidate will have the opportunity to shape the narrative for all Rocket Lawyer product offerings and drive ongoing engagement and retention, contributing significantly to the company's growth.
ASSUMPTION: This role offers significant growth potential as Rocket Lawyer continues to expand its platform and capture audiences worldwide. The successful candidate will have the opportunity to shape the narrative for all Rocket Lawyer product offerings and drive ongoing engagement and retention, contributing significantly to the company's growth.
🌍 Location & Work Environment
Office Type: Remote
Office Location(s): Arizona, United States
Geographic Context:
- Arizona is a state in the southwestern region of the United States, known for its desert landscape and warm climate.
- The state is home to several major cities, including Phoenix, Tucson, and Mesa, each offering unique cultural and recreational opportunities.
- Arizona's time zone is Mountain Standard Time (MST), which is one hour behind Eastern Standard Time (EST) and two hours behind Pacific Standard Time (PST).
Work Schedule: Full-time, with flexible hours as needed to accommodate the remote work arrangement.
ASSUMPTION: While the role is remote solely, the successful candidate should be comfortable working independently and managing their time effectively in a remote work environment.
💼 Interview & Application Insights
Typical Process:
- Recruiter Phone Screen
- Role Assessment(s)
- Hiring Manager Interview
- Panel Interviews
- Final Interview
Key Assessment Areas:
- Product marketing expertise and experience
- Understanding of AI technologies and their application in customer experiences
- Collaboration and communication skills
- Data analysis and experimentation skills
- Alignment with Rocket Lawyer's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of AI technologies and their application in customer experiences.
- Prepare for behavioral and situational interview questions that focus on your product marketing experience, collaboration skills, and data-driven decision-making abilities.
- Research Rocket Lawyer's mission, values, and products to demonstrate your enthusiasm for the role and alignment with the company's goals.
ATS Keywords: Product Marketing, AI Technologies, Customer Experience, Collaboration, Data Analysis, Experimentation, Marketing Strategy, Messaging, Customer Research, Customer Journey, Engagement, Retention, Stakeholder Alignment, Strategic Thinking
ASSUMPTION: The interview process for this role will focus on assessing the candidate's product marketing expertise, understanding of AI technologies, collaboration and communication skills, data analysis and experimentation skills, and alignment with Rocket Lawyer's mission and values.
🛠️ Tools & Technologies
- Figma
- FullStory
- Pendo
- Marketo
- Salesforce
- Google Analytics
- Microsoft Office Suite
ASSUMPTION: While not explicitly stated, familiarity with marketing automation tools and customer relationship management (CRM) systems would be valuable for this role. The listed tools are common in the marketing industry and may be used by Rocket Lawyer for various aspects of the Senior Product Marketing Manager's responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Accessible: Rocket Lawyer believes that legal services should be affordable and simple, making them accessible to everyone.
- Inclusive: The company values diversity and fosters a culture of inclusion, welcoming candidates from all backgrounds.
- Collaborative: Rocket Lawyer encourages cross-functional collaboration and teamwork to drive success.
Work Style:
- Remote: This role is remote solely, requiring the successful candidate to be comfortable working independently and managing their time effectively in a remote work environment.
- Data-driven: Rocket Lawyer emphasizes data-informed decision making and experimentation to drive results.
- Customer-focused: The company prioritizes understanding and addressing customer needs and pain points to create resonant marketing strategies and experiences.
Self-Assessment Questions:
- Do you align with Rocket Lawyer's mission to make legal services affordable and simple, and do you share the company's commitment to accessibility and inclusion?
- Are you comfortable working independently and managing your time effectively in a remote work environment?
- Do you have a proven track record of driving results through experimentation and data-informed decision making?
- Are you able to translate customer insights into effective marketing strategies and resonant messaging for target audiences?
ASSUMPTION: Candidates who align with Rocket Lawyer's mission and values, are comfortable working remotely, and have a strong track record of driving results through experimentation and data-informed decision making will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, remote work environment.
- Balancing the need for deep customer understanding with the requirement to drive results and meet business objectives.
- Navigating the complexities of the legal industry and ensuring compliance with relevant regulations.
- Collaborating effectively with cross-functional teams, including Product, Design, and Data, to influence product development and ensure consistent messaging.
ASSUMPTION: The successful candidate will be able to manage multiple priorities and deadlines effectively, balance customer understanding with business objectives, navigate the complexities of the legal industry, and collaborate effectively with cross-functional teams to drive results.
📈 Similar Roles Comparison
- This role is unique in its focus on product marketing for a legal tech company, requiring a strong understanding of AI technologies and their application in customer experiences.
- While there may be similarities with other product marketing roles, the legal tech industry's unique regulations and customer needs set this role apart.
- Career paths for this role may include progression to a Head of Marketing or other senior leadership positions within Rocket Lawyer or similar legal tech companies.
ASSUMPTION: While this role shares similarities with other product marketing roles, its unique focus on the legal tech industry and AI technologies sets it apart. Candidates with relevant experience in the legal tech industry or AI technologies will be well-suited for this role.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new AI-powered legal document generation tool, targeting small businesses and solo practitioners.
- Conducting customer research to identify pain points and opportunities in the legal tech industry, informing product development and marketing strategies.
- Collaborating with the Product and Design teams to create seamless user experiences for Rocket Lawyer's mobile app, driving user engagement and retention.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives the Senior Product Marketing Manager may undertake, requiring a strong understanding of AI technologies, customer research, and collaboration with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role will contribute to its success?
- How does Rocket Lawyer approach collaboration between Product, Marketing, and Growth teams, and how will this role facilitate that process?
- What are the key challenges facing the legal tech industry, and how does Rocket Lawyer plan to address them?
- How does Rocket Lawyer measure and track the success of its marketing campaigns, and how will this role contribute to improving those metrics?
- What opportunities exist for growth and professional development within the marketing team or the company as a whole?
ASSUMPTION: Asking these questions will help the candidate better understand the role's responsibilities, the company's goals, and the opportunities for growth and development within the marketing team or the company as a whole.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of AI technologies and their application in customer experiences.
- Prepare for behavioral and situational interview questions that focus on your product marketing experience, collaboration skills, and data-driven decision-making abilities.
- Research Rocket Lawyer's mission, values, and products to demonstrate your enthusiasm for the role and alignment with the company's goals.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
