📌 Core Information
🔹 Job Title: Senior Product Marketing Manager (Remote in California)
🔹 Company: Rocket Lawyer
🔹 Location: California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-14
🔹 Experience Level: 7+ years
🔹 Remote Status: Remote (California)
🚀 Job Overview
Key aspects of this role include:
- Developing and articulating a compelling product vision, positioning, and messaging for Rocket Lawyer's product portfolio.
- Gaining a deep understanding of customer needs, pain points, and buying behaviors through research, interviews, and data analysis.
- Collaborating with cross-functional teams, including Product, Growth, Design, Data Science, and senior leadership, to influence the product roadmap and marketing strategies.
- Championing the customer perspective throughout product development and marketing efforts.
- Fostering a culture of inclusion and customer empathy within cross-functional teams.
ASSUMPTION: This role requires a strong understanding of AI technologies and market trends, as well as a proven track record of developing and executing successful programs and experiences that drive ongoing engagement and retention.
📋 Key Responsibilities
✅ Develop and articulate a compelling product vision, positioning, and messaging for Rocket Lawyer's product portfolio, establishing differentiation in the market.
✅ Gain a deep understanding of customer needs, pain points, and buying behaviors through research, interviews, and data analysis.
✅ Translate customer insights into effective marketing strategies and resonant messaging for target audiences.
✅ Champion the customer perspective throughout product development and marketing efforts.
✅ Collaborate with Product Management and Engineering to influence the product roadmap, prioritize features, create seamless engagement experiences from first impression to reactivation, and ensure consistent messaging.
✅ Partner with the Integrated Marketing Campaigns team to develop marketing programs and assets that drive awareness, accelerate product adoption, and convert users into loyal Rocket Lawyer members.
✅ Conduct thorough market research and competitive analysis to identify opportunities, inform product development, and refine engagement strategies.
✅ Serve as a key connector between Product, Marketing, and Growth to ensure a cohesive experience across acquisition and lifecycle campaigns.
✅ Foster a culture of inclusion and customer empathy within cross-functional teams.
✅ Present clear insights, updates, and recommendations to senior leadership.
ASSUMPTION: This role requires strong collaboration skills and the ability to manage multiple priorities in a fast-paced environment. The ideal candidate will be both a strategic thinker and a hands-on doer, comfortable with data, design conversations, and driving experiments that lead to measurable impact.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
Experience: 7+ years of experience in product marketing, with a focus on B2B SaaS or consumer-focused digital business, preferably in the AI or related space.
Required Skills:
- Proven track record of driving results through experimentation and data-informed decision making.
- Deep understanding of customer journeys, with a specific focus on engagement and retention.
- Experience leading customer research efforts and synthesizing insights into actionable plans.
- Excellent written and verbal communication skills with a knack for storytelling and stakeholder alignment.
- Self-starter mentality with the ability to manage multiple priorities in a fast-paced environment.
Preferred Skills:
- Familiarity with legal tech or other regulated industries.
- Experience working with tools like Figma, FullStory, Pendo, or similar.
- Experience marketing AI/ML platforms, tools, or solutions to small businesses or consumers.
ASSUMPTION: While not explicitly stated, the company may prefer candidates with experience in the legal tech industry or familiarity with AI/ML platforms to better understand their target audience and market trends.
💰 Compensation & Benefits
Salary Range: $123,741 - $180,000 USD per year, based on location and experience level.
Benefits:
- Comprehensive health plans (including Medical, Dental, and Vision insurance for full-time employees)
- Unlimited PTO
- Life insurance
- Disability benefits
- Supplemental Optional Life Insurance Benefits
- FSA Options Optional
- HSA with Company Match
- 401k program with Company Match
- Fertility Assistance and Planning options
- Wellhub & ClassPass fitness platforms
- Comprehensive Pet Insurance options
- Financial Wellbeing & Student Loan Program access
- Access to additional Mental Health & Wellbeing resources
- Pre-tax Commuter/Transit Benefits
- Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates
Working Hours: Full-time, with flexible hours and remote work arrangement.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the AI and marketing fields. The actual compensation package may vary depending on the candidate's skill set, experience, and performance during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Rocket Lawyer operates in the legal tech industry, focusing on providing affordable and simple legal services through an online platform.
Company Size: Rocket Lawyer has 201-500 employees, which means the company is large enough to offer diverse opportunities and resources but still small enough for employees to have a significant impact on the organization.
Founded: Rocket Lawyer was founded in 2008 and has since helped over 25 million people and organizations obtain the legal help they need at an affordable price.
Company Description:
- Rocket Lawyer believes that everyone deserves affordable and simple legal services.
- The company offers a wide range of legal documents, attorney services, and legal advice through its online platform.
- Rocket Lawyer is committed to making the law simple and accessible to all.
Company Specialties:
- Step-by-step legal documents
- Rocket Lawyer On Call Attorneys
- Discounted attorney fees
- Making the law simple
- Connecting with a lawyer
- Cloud Services
Company Website: Rocket Lawyer
ASSUMPTION: Rocket Lawyer's mission and values are centered around accessibility, simplicity, and affordability in legal services, which should be reflected in the company culture and work environment.
📊 Role Analysis
Career Level: This role is at the senior level, indicating that the candidate will have significant responsibility and influence within the organization.
Reporting Structure: The Senior Product Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including Product, Growth, Design, Data Science, and senior leadership.
Work Arrangement: This role is remote and can be performed solely from California. However, the candidate may be required to attend occasional in-person meetings or events as needed.
Growth Opportunities:
- As Rocket Lawyer continues to expand its platform and capture audiences worldwide, there will be ample opportunities for the Senior Product Marketing Manager to grow within the organization.
- This role offers the chance to work on high-impact projects and collaborate with various teams, allowing the candidate to develop new skills and advance their career.
ASSUMPTION: Given Rocket Lawyer's rapid growth and expansion plans, this role presents an excellent opportunity for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Rocket Lawyer has a hybrid work environment, with employees working both remotely and on-site as needed. However, this role is remote and can be performed solely from California.
Office Location(s): Rocket Lawyer's headquarters are in San Francisco, California, but employees can work from anywhere in the state for this role.
Geographic Context:
- California is the most populous state in the United States, with a diverse economy and a significant tech industry.
- The state is home to many leading tech companies and offers ample opportunities for professional growth and development.
- California's legal industry is well-established, with a strong demand for legal services and a growing need for innovative solutions.
Work Schedule: The work schedule for this role is flexible, with core hours between 10:00 AM and 3:00 PM PST. Employees are expected to be available during these core hours for meetings and collaboration with team members in different time zones.
ASSUMPTION: While this role is remote, the candidate should be prepared to work with team members in different time zones and be available during core hours for meetings and collaboration.
💼 Interview & Application Insights
Typical Process:
- The interview process for this role will likely include a recruiter phone screen, role assessments, a hiring manager interview, panel interviews, and a final interview.
- The process may take several weeks, depending on the company's availability and the candidate's progress through each stage.
Key Assessment Areas:
- Product marketing skills and experience, with a focus on AI technologies and customer engagement.
- Collaboration skills and the ability to work effectively with cross-functional teams.
- Communication skills, both written and verbal, with a strong ability to articulate a compelling product vision and messaging.
- Problem-solving skills and the ability to drive results through experimentation and data-informed decision making.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, AI technologies, and customer engagement.
- Be prepared to discuss your understanding of Rocket Lawyer's mission and values, as well as your ideas for driving customer engagement and retention in the legal tech industry.
- Showcase your ability to work collaboratively and effectively with cross-functional teams by providing examples of successful projects or initiatives you've led in the past.
ATS Keywords: Product Marketing, AI Technologies, Customer Engagement, Collaboration, Messaging, Stakeholder Alignment, Experimentation, Data Analysis, Legal Tech
ASSUMPTION: Given the competitive nature of the job market and the high demand for skilled product marketing professionals, it is essential to tailor your application materials to highlight your relevant experience and demonstrate your fit for the role.
🛠️ Tools & Technologies
- Figma
- FullStory
- Pendo
- AI/ML platforms and tools
- Customer relationship management (CRM) software
- Marketing automation tools
- Data analysis and visualization tools
ASSUMPTION: While not explicitly stated, the candidate should be comfortable working with various marketing, design, and data analysis tools to effectively perform their job functions and collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Accessible: Rocket Lawyer believes that everyone deserves access to affordable and simple legal services.
- Inclusive: The company values diversity and fosters a culture of belonging and respect for all employees.
- Empowering: Rocket Lawyer empowers its customers and employees to take control of their legal needs and careers.
Work Style:
- Collaborative: Rocket Lawyer encourages cross-functional collaboration and teamwork to drive innovation and success.
- Data-driven: The company relies on data and analytics to inform decision-making and improve customer experiences.
- Agile: Rocket Lawyer operates in a fast-paced and dynamic environment, requiring employees to be adaptable and responsive to change.
Self-Assessment Questions:
- Do you share Rocket Lawyer's commitment to making legal services accessible and affordable for all?
- Are you comfortable working in a fast-paced, collaborative environment and adapting to change as needed?
- Do you have experience working with AI technologies and driving customer engagement through data-informed decision making?
ASSUMPTION: Candidates should assess their alignment with Rocket Lawyer's values and work style to ensure a strong cultural fit within the organization.
⚠️ Potential Challenges
- The legal tech industry is competitive, with many established and emerging players offering similar services. The Senior Product Marketing Manager must differentiate Rocket Lawyer's offerings and maintain a strong market position.
- Working remotely requires strong self-motivation, time management, and communication skills to ensure productivity and collaboration with team members in different locations.
- The role may require occasional travel for meetings, events, or on-site collaboration with team members.
- Balancing the needs of various stakeholders, including customers, senior leadership, and cross-functional teams, can be challenging and may require strong negotiation and communication skills.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development within the role and the organization.
📈 Similar Roles Comparison
- Compared to other Senior Product Marketing Manager roles in the legal tech industry, this position offers a unique opportunity to work on a rapidly growing platform with a strong focus on AI technologies and customer engagement.
- The legal tech industry is characterized by a high demand for innovative solutions and a strong emphasis on customer-centric design and user experience.
- Career paths for Senior Product Marketing Managers in the legal tech industry may include progression to Director or Vice President of Marketing, as well as opportunities to transition into other leadership roles within the organization.
ASSUMPTION: Candidates should research the legal tech industry and Rocket Lawyer's competitors to understand the market landscape and identify opportunities for differentiation and growth.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new AI-powered legal document generation tool, including market research, customer segmentation, messaging, and launch planning.
- Conducting a competitive analysis of AI-driven legal services and identifying opportunities for Rocket Lawyer to expand its product offerings and capture market share.
- Designing and implementing a customer engagement and retention program, leveraging data analysis and experimentation to improve customer lifetime value and reduce churn.
ASSUMPTION: These sample projects illustrate the types of initiatives the Senior Product Marketing Manager may undertake to drive customer engagement, retention, and growth for Rocket Lawyer's product portfolio.
❓ Key Questions to Ask During Interview
- Can you describe the current product roadmap and how this role will contribute to its development and execution?
- How does Rocket Lawyer differentiate its offerings from competitors in the legal tech industry, and what opportunities exist for further differentiation?
- What are the key performance indicators (KPIs) for this role, and how will success be measured and evaluated?
- How does Rocket Lawyer support the professional development and growth of its employees, particularly in senior roles like this one?
- What is the company's approach to work-life balance, and how does it support remote employees in maintaining a healthy work environment?
ASSUMPTION: Asking these questions will help candidates better understand the role's expectations, the company's culture, and the opportunities for growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: Apply Now
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, AI technologies, and customer engagement.
- Prepare a portfolio or examples of your work, showcasing your ability to develop and execute successful marketing strategies and drive customer engagement.
- Research Rocket Lawyer's mission, values, and product offerings to demonstrate your understanding of the company and its goals.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
