📌 Core Information
🔹 Job Title: Senior Product Marketing Manager (Remote in Colorado)
🔹 Company: Rocket Lawyer
🔹 Location: Colorado, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Colorado)
🚀 Job Overview
Key aspects of this role include:
- Developing and articulating a compelling product vision, positioning, and messaging for Rocket Lawyer's product portfolio.
- Collaborating with cross-functional teams, including Product, Growth, Design, Data Science, and senior leadership, to influence product development and ensure consistent messaging.
- Conducting thorough market research and competitive analysis to identify opportunities, inform product development, and refine engagement strategies.
- Serving as a key connector between Product, Marketing, and Growth to ensure a cohesive experience across acquisition and lifecycle campaigns.
- Fostering a culture of inclusion and customer empathy within cross-functional teams.
ASSUMPTION: This role requires a strong understanding of AI technologies, market trends, and customer needs, combined with a proven track record of developing and executing successful programs and experiences that drive ongoing engagement and retention.
📋 Key Responsibilities
✅ Develop and articulate a compelling product vision, positioning, and messaging for Rocket Lawyer's product portfolio, establishing differentiation in the market.
✅ Gain a deep understanding of customer needs, pain points, and buying behaviors through research, interviews, and data analysis.
✅ Translate customer insights into effective marketing strategies and resonant messaging for target audiences.
✅ Champion the customer perspective throughout product development and marketing efforts.
✅ Collaborate with Product Management and Engineering to influence the product roadmap, prioritize features, create seamless engagement experiences from first impression to reactivation, and ensure consistent messaging.
✅ Partner with the Integrated Marketing Campaigns team to develop marketing programs and assets that drive awareness, accelerate product adoption, and convert users into loyal Rocket Lawyer members.
✅ Conduct thorough market research and competitive analysis to identify opportunities, inform product development, and refine engagement strategies.
✅ Serve as a key connector between Product, Marketing, and Growth to ensure a cohesive experience across acquisition and lifecycle campaigns.
✅ Foster a culture of inclusion and customer empathy within cross-functional teams.
✅ Present clear insights, updates, and recommendations to senior leadership.
ASSUMPTION: This role requires strong collaboration skills and the ability to manage multiple priorities in a fast-paced environment. A self-starter mentality and excellent written and verbal communication skills are essential for success in this role.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
Experience: 7+ years of experience in product marketing, with a focus on B2B SaaS or consumer-focused digital business, preferably in the AI or related space.
Required Skills:
- Proven track record of driving results through experimentation and data-informed decision making.
- Deep understanding of customer journeys, with a specific focus on engagement and retention.
- Experience leading customer research efforts and synthesizing insights into actionable plans.
- Excellent written and verbal communication skills with a knack for storytelling and stakeholder alignment.
- Self-starter mentality with the ability to manage multiple priorities in a fast-paced environment.
Preferred Skills:
- Familiarity with legal tech or other regulated industries.
- Experience working with tools like Figma, FullStory, Pendo, or similar.
- Experience marketing AI/ML platforms, tools, or solutions to small businesses or consumers.
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of AI technologies and how they can enhance customer experiences to be successful in this role.
💰 Compensation & Benefits
Salary Range: $131,475 - $158,115 USD per year (Colorado, United States)
Benefits:
- Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees)
- Unlimited PTO
- Life insurance
- Disability benefits
- Supplemental Optional Life Insurance Benefits
- FSA Options
- HSA with Company Match
- 401k program with Company Match
- Fertility Assistance and Planning options
- Wellhub & ClassPass fitness platforms
- Comprehensive Pet Insurance options
- Financial Wellbeing & Student Loan Program access
- Access to additional Mental Health & Wellbeing resources
- Pre-tax Commuter/Transit Benefits
- Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on the location specified in the job listing. However, it is assumed that the salary range may vary depending on the candidate's skills, experience, and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Rocket Lawyer operates in the legal tech industry, providing affordable and simple legal services to a wide range of customers.
Company Size: Rocket Lawyer is a mid-sized company with 201-500 employees, providing ample opportunities for collaboration and growth.
Founded: Rocket Lawyer was founded in 2008, with a mission to make the law simple and accessible to everyone.
Company Description:
- Rocket Lawyer believes that the law should protect and empower people, but for too many, it is out of reach due to high costs and complexity.
- The company aims to change this by providing affordable and simple legal services to over 25 million people and organizations since its inception.
- Rocket Lawyer offers a range of services, including step-by-step legal documents, access to on-call attorneys, discounted attorney fees, and cloud services.
Company Specialties:
- Step-by-step legal documents
- Rocket Lawyer On Call Attorneys
- Discounted attorney fees
- Making the law simple
- Connecting with a lawyer
- Cloud Services
Company Website: https://www.rocketlawyer.com
ASSUMPTION: Rocket Lawyer's mission and values are centered around accessibility, simplicity, and empowerment, which should be reflected in the company culture and the way employees interact with customers.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in product marketing, with a focus on AI technologies and customer engagement.
Reporting Structure: The Senior Product Marketing Manager will report directly to the Head of Product Marketing and work closely with cross-functional teams, including Product, Growth, Design, Data Science, and senior leadership.
Work Arrangement: This role is remote and based in Colorado, with the flexibility to work from anywhere within the state.
Growth Opportunities:
- As Rocket Lawyer continues to expand its team and platform, there will be ample opportunities for growth and advancement within the marketing department and the company as a whole.
- With a strong performance in this role, there may be opportunities to take on additional responsibilities or move into a leadership position.
ASSUMPTION: Given the company's growth trajectory and the strategic importance of this role, there is significant potential for career growth and development within Rocket Lawyer.
🌍 Location & Work Environment
Office Type: Rocket Lawyer has a hybrid work environment, with offices in North America, South America, and Europe. However, this role is remote and based in Colorado.
Office Location(s): The main office locations for Rocket Lawyer are in San Francisco, CA, and Denver, CO. However, this role can be performed remotely from anywhere within Colorado.
Geographic Context:
- Colorado is known for its natural beauty, with a diverse landscape ranging from mountains and forests to deserts and plains.
- The state is home to a thriving tech industry, with many companies offering remote work opportunities.
- Colorado has a high cost of living, with housing and other expenses being higher than the national average.
Work Schedule: The work schedule for this role is Monday through Friday, with the flexibility to work from anywhere within Colorado.
ASSUMPTION: While this role is remote, it is assumed that the successful candidate will have a dedicated workspace at home or access to a co-working space to ensure productivity and focus.
💼 Interview & Application Insights
Typical Process:
- Recruiter Phone Screen: A brief call to discuss the role, qualifications, and expectations.
- Role Assessment(s): One or more assessments to evaluate the candidate's skills and fit for the role.
- Hiring Manager Interview: A conversation with the hiring manager to discuss the role, team dynamics, and cultural fit.
- Panel Interviews: Interviews with a panel of stakeholders to assess the candidate's skills, experience, and cultural fit.
- Final Interview: A final conversation with senior leadership to discuss the role, company vision, and next steps.
Key Assessment Areas:
- Product marketing expertise and experience with AI technologies.
- Customer research and data analysis skills.
- Collaboration and communication skills, with a focus on stakeholder alignment and storytelling.
- Strategic thinking and problem-solving abilities.
- Cultural fit and alignment with Rocket Lawyer's mission and values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your understanding of AI technologies and how they can enhance customer experiences.
- Showcase your customer research and data analysis skills, with examples of how you've used these skills to drive engagement and retention in previous roles.
- Demonstrate your ability to work collaboratively with cross-functional teams and influence product development.
- Prepare thoughtful questions to ask during the interview process to show your interest in the role and the company.
ATS Keywords: Product Marketing, AI Technologies, Customer Research, Data Analysis, Collaboration, Marketing Campaigns, Customer Engagement, Strategic Thinking, Stakeholder Alignment, Storytelling
ASSUMPTION: Given the competitive nature of the job market and the high volume of applications Rocket Lawyer may receive, it is assumed that applicants should tailor their application materials and be prepared to discuss their relevant skills and experiences in detail during the interview process.
🛠️ Tools & Technologies
- Figma
- FullStory
- Pendo
- AI/ML platforms and tools
- Customer research and data analysis tools
- Marketing automation and CRM platforms
ASSUMPTION: While not explicitly stated, it is assumed that the successful candidate will have experience working with relevant marketing and customer research tools, as well as a strong understanding of AI technologies and how they can enhance customer experiences.
👔 Cultural Fit Considerations
Company Values:
- Accessible: Rocket Lawyer strives to make legal services accessible to everyone, regardless of their background or circumstances.
- Simple: The company aims to simplify the legal process and make it easy for customers to understand and navigate.
- Empowering: Rocket Lawyer empowers customers to take control of their legal needs and make informed decisions.
Work Style:
- Collaborative: Rocket Lawyer values a collaborative work environment, with a focus on cross-functional teamwork and open communication.
- Data-driven: The company uses data to inform decision-making and drive continuous improvement.
- Customer-centric: Rocket Lawyer prioritizes the needs and preferences of its customers, with a focus on delivering exceptional customer experiences.
Self-Assessment Questions:
- How do you align with Rocket Lawyer's value of accessibility, and how have you demonstrated this in your previous roles?
- How comfortable are you working in a remote, collaborative environment, and how do you ensure effective communication and collaboration with team members?
- How do you approach customer research and data analysis, and how have you used these skills to drive engagement and retention in previous roles?
ASSUMPTION: Given Rocket Lawyer's mission and values, it is assumed that the successful candidate will be passionate about accessibility, simplicity, and empowerment, with a strong commitment to customer-centricity and collaboration.
⚠️ Potential Challenges
- The high volume of applications Rocket Lawyer may receive could lead to a competitive and lengthy interview process.
- The remote nature of this role may present challenges in terms of communication and collaboration, requiring the successful candidate to be proactive and self-motivated.
- The fast-paced and dynamic nature of the marketing department may require the successful candidate to be adaptable and able to manage multiple priorities effectively.
- The need to balance customer research and data analysis with strategic thinking and execution may present challenges in terms of time management and prioritization.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development, as the successful candidate will be well-positioned to take on new responsibilities and advance their career within Rocket Lawyer.
📈 Similar Roles Comparison
- This role is similar to other Senior Product Marketing Manager positions, but with a specific focus on AI technologies and customer engagement.
- Unlike other roles in the legal tech industry, this position requires a strong understanding of AI technologies and how they can enhance customer experiences.
- Career paths for this role may include advancement to a Director or Vice President of Product Marketing, or transitioning to a leadership role within the company.
ASSUMPTION: Given the unique focus of this role, it is assumed that the successful candidate will have a strong background in product marketing, with a specific focus on AI technologies and customer engagement.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new AI-powered legal service, with a focus on driving customer awareness, adoption, and retention.
- Conducting customer research and data analysis to identify opportunities for improving the customer experience and driving engagement.
- Collaborating with cross-functional teams to influence the product roadmap and ensure consistent messaging across marketing efforts.
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the successful candidate may be expected to undertake in this role, with a focus on driving customer engagement and retention through strategic marketing and customer research.
❓ Key Questions to Ask During Interview
- How does Rocket Lawyer plan to leverage AI technologies to enhance customer experiences and drive engagement?
- What are the key priorities for this role in the first 90 days, and how can I contribute to driving success in these areas?
- How does Rocket Lawyer support the professional development and growth of its marketing team members?
- What are the key challenges facing the marketing department, and how can this role help address these issues?
- How does Rocket Lawyer measure the success of its marketing campaigns, and what are the key metrics and KPIs for this role?
ASSUMPTION: These questions are intended to help the candidate better understand the role, the company's priorities, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/rocketlawyer/jobs/4679998008
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your expertise in product marketing, AI technologies, and customer engagement.
- Prepare for the interview process by researching Rocket Lawyer's mission, values, and company culture, as well as the specific requirements and responsibilities of this role.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and inquire about next steps in the interview process.
- If you are invited to an interview, be prepared to discuss your relevant experience and skills in detail, as well as your alignment with Rocket Lawyer's mission and values.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
