📌 Core Information
🔹 Job Title: Senior Product Marketing Manager (Remote in Utah)
🔹 Company: Rocket Lawyer
🔹 Location: Utah, United States
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Utah)
🚀 Job Overview
Key aspects of this role include:
- Developing and articulating a compelling product vision, positioning, and messaging for Rocket Lawyer's product portfolio.
- Gaining a deep understanding of customer needs, pain points, and buying behaviors through research, interviews, and data analysis.
- Collaborating with cross-functional teams, including Product, Growth, Design, Data Science, and senior leadership, to influence product development and marketing strategies.
- Championing the customer perspective throughout product development and marketing efforts.
- Fostering a culture of inclusion and customer empathy within cross-functional teams.
ASSUMPTION: This role requires a strong understanding of AI technologies and market trends, as well as a proven track record of developing and executing successful programs and experiences that drive ongoing engagement and retention.
📋 Key Responsibilities
✅ Developing and articulating a compelling product vision, positioning, and messaging for Rocket Lawyer's product portfolio.
✅ Gaining a deep understanding of customer needs, pain points, and buying behaviors through research, interviews, and data analysis.
✅ Translating customer insights into effective marketing strategies and resonant messaging for target audiences.
✅ Collaborating with Product Management and Engineering to influence the product roadmap, prioritize features, create seamless engagement experiences from first impression to reactivation, and ensure consistent messaging.
✅ Partnering with the Integrated Marketing Campaigns team to develop marketing programs and assets that drive awareness, accelerate product adoption, and convert users into loyal Rocket Lawyer members.
✅ Conducting thorough market research and competitive analysis to identify opportunities, inform product development, and refine engagement strategies.
✅ Serving as a key connector between Product, Marketing, and Growth to ensure a cohesive experience across acquisition and lifecycle campaigns.
✅ Presenting clear insights, updates, and recommendations to senior leadership.
ASSUMPTION: This role may involve occasional travel for team meetings or industry events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
Experience: 7+ years of experience in product marketing, with a focus on B2B SaaS or consumer-focused digital business, preferably in the AI or related space.
Required Skills:
- Proven track record of driving results through experimentation and data-informed decision making.
- Deep understanding of customer journeys, with a specific focus on engagement and retention.
- Excellent written and verbal communication skills with a knack for storytelling and stakeholder alignment.
- Self-starter mentality with the ability to manage multiple priorities in a fast-paced environment.
Preferred Skills:
- Familiarity with legal tech or other regulated industries.
- Experience working with tools like Figma, FullStory, Pendo, or similar.
- Experience marketing AI/ML platforms, tools, or solutions to small businesses or consumers.
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $123,741 - $180,000 USD per year, based on location and experience level.
Benefits:
- Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees)
- Unlimited PTO
- Life insurance
- Disability benefits
- Supplemental Optional Life Insurance Benefits
- FSA Options Optional
- HSA with Company Match
- 401k program with Company Match
- Fertility Assistance and Planning options
- Wellhub & ClassPass fitness platforms
- Comprehensive Pet Insurance options
- Financial Wellbeing & Student Loan Program access
- Access to additional Mental Health & Wellbeing resources
- Pre-tax Commuter/Transit Benefits
- Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation packages are determined by various factors unique to each candidate, including skill set, depth of experience, certifications, specific work location, and performance during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Rocket Lawyer operates in the Law Practice industry, focusing on providing affordable and simple legal services to a wide range of customers.
Company Size: Rocket Lawyer is a mid-sized company with 201-500 employees, providing a collaborative and mission-driven work environment.
Founded: Rocket Lawyer was founded in 2008 and has since helped over 25 million people and organizations obtain the legal help they need at an affordable price.
Company Description:
- Rocket Lawyer believes that the law should be accessible to everyone and aims to make legal services simple, affordable, and easy to understand.
- The company offers a wide range of legal documents, attorney services, and legal advice through its online platform.
- Rocket Lawyer is committed to recruiting and retaining a diverse and inclusive workforce, valuing diverse backgrounds and perspectives.
Company Specialties:
- Step-by-step legal documents
- Rocket Lawyer On Call Attorneys
- Discounted attorney fees
- Making the law simple
- Connecting with a lawyer
- Cloud Services
Company Website: Rocket Lawyer
ASSUMPTION: Rocket Lawyer's mission and values are likely centered around accessibility, simplicity, and customer-centricity in the legal services industry.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in product marketing, with a focus on B2B SaaS or consumer-focused digital business, preferably in the AI or related space.
Reporting Structure: The Senior Product Marketing Manager will report directly to the Head of Marketing or a similar senior leadership role within the organization.
Work Arrangement: This role is remote, with the expectation of working from Utah, United States. However, occasional travel may be required for team meetings or industry events.
Growth Opportunities:
- As Rocket Lawyer continues to expand its platform and capture audiences worldwide, there may be opportunities for growth within the marketing team or the organization as a whole.
- This role offers the chance to work closely with senior leadership, potentially leading to increased visibility and career advancement opportunities.
- With a strong track record of driving results, the Senior Product Marketing Manager may have the opportunity to take on additional responsibilities or lead their own team in the future.
ASSUMPTION: Given Rocket Lawyer's growth and expansion plans, there is potential for this role to evolve and grow alongside the company's success.
🌍 Location & Work Environment
Office Type: Remote, with the expectation of working from Utah, United States.
Office Location(s): Utah, United States
Geographic Context:
- Utah is located in the western United States, with a time zone of Mountain Standard Time (MST) or Mountain Daylight Time (MDT) during daylight saving time.
- The state is known for its natural beauty, with five national parks and numerous outdoor recreation opportunities.
- Utah has a semi-arid climate, with hot summers and cold winters, and is home to several major cities, including Salt Lake City and Provo.
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work. The work schedule may vary depending on the specific needs of the role and the team.
ASSUMPTION: While the role is remote, the Senior Product Marketing Manager should be prepared to work within the time zone of the Utah office and be available for meetings and collaboration during standard business hours.
💼 Interview & Application Insights
Typical Process:
- Recruiter Phone Screen: A brief phone call with a recruiter to discuss the role, qualifications, and initial fit.
- Role Assessment(s): One or more assessments or tests to evaluate the candidate's skills and knowledge in product marketing, customer research, and data analysis.
- Hiring Manager Interview: An interview with the hiring manager or a senior member of the marketing team to discuss the role, team dynamics, and cultural fit.
- Panel Interviews: Interviews with a panel of stakeholders, including representatives from Product, Design, Data Science, and other relevant departments.
- Final Interview: A final interview with senior leadership to discuss the role, company culture, and next steps.
Key Assessment Areas:
- Product marketing expertise, including market research, customer insights, and messaging development.
- Customer research and data analysis skills, with a focus on engagement and retention strategies.
- Collaboration and communication skills, with the ability to work effectively with cross-functional teams.
- Strategic thinking and problem-solving abilities, with a focus on driving results through experimentation and data-informed decision making.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills in product marketing, customer research, and data analysis.
- Be prepared to discuss your understanding of AI technologies, market trends, and customer needs in the legal services industry.
- Demonstrate your ability to think strategically and develop data-driven marketing strategies and resonant messaging for target audiences.
- Showcase your experience working with cross-functional teams and driving results through collaboration and effective communication.
- Follow up with the recruiter or hiring manager after your interview to express your interest in the role and reiterate your qualifications.
ATS Keywords: Product Marketing, B2B SaaS, Customer Research, Data Analysis, Collaboration, Market Research, AI Technologies, Engagement Strategies, Communication Skills, Storytelling, Customer Journey, Experimentation, Product Development, Marketing Campaigns, Customer Empathy, Strategic Thinking, Legal Services Industry
ASSUMPTION: Rocket Lawyer's application process may involve an Applicant Tracking System (ATS) to screen and track candidates. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Figma (for design conversations and collaboration)
- FullStory (for user experience analytics and insights)
- Pendo (for product analytics and user feedback)
- AI/ML platforms, tools, or solutions (for enhancing customer experiences and driving engagement)
ASSUMPTION: While not explicitly stated, the Senior Product Marketing Manager should be comfortable working with various marketing, analytics, and collaboration tools to drive results and improve customer experiences.
👔 Cultural Fit Considerations
Company Values:
- Accessibility: Rocket Lawyer is committed to making legal services affordable and simple for everyone.
- Customer-centricity: The company prioritizes understanding and meeting the needs of its customers, with a focus on engagement and retention.
- Innovation: Rocket Lawyer is dedicated to staying at the forefront of legal technology and trends to enhance customer experiences.
- Collaboration: The company values working together across teams and departments to drive results and improve customer outcomes.
Work Style:
- Strategic: The Senior Product Marketing Manager should be able to think critically and develop data-driven marketing strategies to drive engagement and retention.
- Customer-focused: This role requires a deep understanding of customer needs, pain points, and buying behaviors, with a commitment to delivering resonant messaging and experiences.
- Collaborative: The Senior Product Marketing Manager should be comfortable working with cross-functional teams and stakeholders to influence product development and marketing strategies.
- Adaptable: As Rocket Lawyer continues to grow and evolve, the Senior Product Marketing Manager should be able to adapt to new challenges and opportunities.
Self-Assessment Questions:
- How do you align with Rocket Lawyer's commitment to accessibility and making legal services affordable and simple for everyone?
- How comfortable are you working with cross-functional teams and stakeholders to drive results and improve customer outcomes?
- How do you approach understanding and meeting the needs of customers, with a focus on engagement and retention?
- How do you stay up-to-date with market trends and AI technologies in the legal services industry?
ASSUMPTION: Rocket Lawyer values candidates who are passionate about its mission, committed to its values, and excited about the opportunity to make a difference in the legal services industry.
⚠️ Potential Challenges
- The Senior Product Marketing Manager may face challenges in keeping up with the latest AI technologies and market trends in the legal services industry.
- This role may require occasional travel for team meetings or industry events, which could be challenging for candidates who prefer a fully remote work arrangement.
- The Senior Product Marketing Manager may need to balance multiple priorities and manage competing demands from various teams and stakeholders.
- As Rocket Lawyer continues to grow and expand, the Senior Product Marketing Manager may face challenges in maintaining a consistent and cohesive customer experience across acquisition and lifecycle campaigns.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development in the role.
📈 Similar Roles Comparison
- Compared to other product marketing roles in the legal services industry, this position may offer more focus on AI technologies and engagement strategies.
- Rocket Lawyer's commitment to accessibility and affordability sets it apart from traditional law firms and other legal service providers.
- This role may offer more opportunities for career growth and advancement within the marketing team or the organization as a whole, given Rocket Lawyer's expansion plans.
ASSUMPTION: While this role shares similarities with other product marketing positions, its focus on AI technologies, engagement strategies, and Rocket Lawyer's unique mission and values make it a distinct opportunity in the legal services industry.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new AI-powered legal document generation tool, targeting small businesses and solo practitioners.
- Conducting market research and competitive analysis to identify opportunities for improving customer engagement and retention in Rocket Lawyer's legal advice platform.
- Collaborating with Product and Design teams to create seamless user experiences and engagement flows for Rocket Lawyer's mobile app, with a focus on driving user activation and reactivation.
ASSUMPTION: These sample projects demonstrate the Senior Product Marketing Manager's responsibility for driving results and improving customer experiences through strategic marketing initiatives and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- How does Rocket Lawyer plan to leverage AI technologies to enhance customer experiences and drive engagement in the coming years?
- What are the key priorities for the marketing team in the next 12-24 months, and how does this role fit into those plans?
- How does Rocket Lawyer approach collaboration and communication across teams and departments to drive results and improve customer outcomes?
- What opportunities are there for growth and development within the marketing team or the organization as a whole, given Rocket Lawyer's expansion plans?
- How does Rocket Lawyer measure and track customer engagement and retention, and how can this role contribute to improving those metrics?
ASSUMPTION: Asking these questions can help the Senior Product Marketing Manager better understand the role's expectations, the company's growth plans, and the opportunities for career advancement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in product marketing, customer research, and data analysis.
- Prepare for interviews by researching Rocket Lawyer's mission, values, and industry trends in AI technologies and legal services.
- Follow up with the recruiter or hiring manager after your interview to express your interest in the role and reiterate your qualifications.
- If selected for a final interview, be prepared to discuss your strategic approach to product marketing, customer engagement, and data-driven decision making.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
