📌 Core Information
🔹 Job Title: Senior Product Marketing Manager -- SaaS Platform
🔹 Company: Progress
🔹 Location: Burlington, MA & Raleigh, NC, USA
🔹 Job Type: Full-Time Regular Employee (Hybrid)
🔹 Category: Software Development
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 5-8 years
🔹 Remote Status: Hybrid (2-4 days in office)
🚀 Job Overview
Key aspects of this role include:
- Driving awareness, adoption, and growth of the Nuclia SaaS platform
- Crafting compelling positioning and messaging for the product
- Leading go-to-market strategies and collaborating with cross-functional teams
- Conducting deep research to understand customer needs and pain points
- Creating engaging content and supporting demand generation campaigns
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of B2B SaaS marketing to drive product success.
📋 Key Responsibilities
✅ Conduct deep research to understand customer needs, pain points, and priorities
✅ Gather and synthesize customer and partner feedback to inform product positioning and marketing strategies
✅ Define and articulate Nuclia's unique value proposition tailored to each core customer segment and sales channel
✅ Develop clear, differentiated messaging that highlights Nuclia's data and AI-driven agentic RAG capabilities and marketplace benefits
✅ Lead go-to-market planning and execution for new product features and releases
✅ Collaborate closely with product, sales, partner, and customer success teams to ensure seamless launches and adoption
✅ Develop sales and partner enablement materials including battlecards, case studies, demo scripts, and training content
✅ Train internal and partner teams on product features, use cases, and value propositions
✅ Work closely with Demand Gen to align product messaging with campaign strategy and drive pipeline growth
✅ Produce engaging content including blogs, whitepapers, webinars, and videos that educate and engage target audiences
✅ Track and analyze product adoption, customer engagement, and campaign effectiveness
✅ Use data-driven insights to refine messaging, GTM strategies, and campaign execution for continuous improvement
ASSUMPTION: This role requires a high level of collaboration and communication with various teams to ensure a unified customer experience and successful product growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-8 years of B2B SaaS product marketing experience with a proven track record of launching and scaling new products in competitive markets
Required Skills:
- Solid experience with product-led growth models, including optimizing freemium or trial-to-paid conversion, onboarding flows, in-product messaging, and usage-based pricing
- Deep understanding of customer acquisition funnels, user behavior analytics, and growth loops that drive self-serve adoption and expansion
- Exceptional written and verbal communication skills, with the ability to translate complex technical concepts into compelling business value
- Collaborative mindset with experience working effectively across cross-functional teams
- Data-driven approach to marketing and customer engagement
Preferred Skills:
- Experience with marketplace or transaction-based SaaS products
- Background in AI, data analytics, or agentic RAG technologies
- Familiarity with partner and OEM sales channels
- Proven ability to create impactful sales enablement and demand generation assets
ASSUMPTION: While a Master's degree is not required, it may be beneficial for candidates seeking to advance their careers in product marketing.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for B2B SaaS product marketing roles with 5-8 years of experience)
Benefits:
- Medical, dental, vision, life & disability, and financial benefits
- 401(k) retirement savings plan and tuition reimbursement program
- Flexible paid vacation time, paid day off for your birthday, and company holidays
- Parental leave and employee assistance program
- Employee well-being program focusing on physical, mental, and financial health
Working Hours: Full-time (40 hours per week) with a flexible hybrid work arrangement (2-4 days in office)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's specific experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 1981
Company Description:
- Progress Software empowers organizations to achieve transformational success in the face of disruptive change
- Offers software that enables customers to develop, deploy, and manage responsible AI-powered applications and digital experiences with agility and ease
- Serves over 4 million developers and technologists at hundreds of thousands of enterprises
Company Specialties:
- Application development
- Web development
- Cloud development
- Application modernization
- Digital experience
- Content management
- Data connectivity
- Business rules
- Secure file transfer
- Network monitoring
- Frontend development
- Developer productivity
- UI library
- UI components
- Automated testing
- Web proxy
- Design systems
- DevOps
- DevSecOps
- Cloud deployment
Company Website: www.progress.com
ASSUMPTION: Progress is a well-established company with a strong presence in the software development industry, offering a wide range of specialties to serve its diverse customer base.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the VP of Product Marketing
Work Arrangement: Hybrid (2-4 days in office) with the option to work from either the Burlington, MA or Raleigh, NC office
Growth Opportunities:
- Potential to advance to a leadership role within the product marketing team
- Chance to work on cutting-edge AI and data analytics technologies
- Opportunity to collaborate with cross-functional teams and contribute to the company's overall success
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in product marketing and gain experience working with AI and data analytics technologies.
🌍 Location & Work Environment
Office Type: Hybrid (2-4 days in office)
Office Location(s): Burlington, MA & Raleigh, NC, USA
Geographic Context:
- Burlington, MA: A suburban city near Boston with a mix of urban and rural environments, offering a variety of housing options and a strong job market
- Raleigh, NC: The capital of North Carolina, known for its vibrant tech industry, research institutions, and a high quality of life
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely for 1-3 days per week
ASSUMPTION: Both office locations offer a mix of urban and suburban environments, with access to amenities, cultural attractions, and a strong job market, providing a high quality of life for employees.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a member of the HR team
- Behavioral and technical interview with the hiring manager and/or team members
- Final interview with the VP of Product Marketing
- Background check and reference check (if applicable)
Key Assessment Areas:
- Product marketing experience and expertise
- Communication and presentation skills
- Collaboration and teamwork abilities
- Data-driven approach to marketing and customer engagement
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare examples of your past work, such as successful product launches, marketing campaigns, or customer engagement initiatives
- Research the Nuclia platform and be prepared to discuss its unique value proposition and competitive advantages
- Follow up with the HR team or hiring manager after your interview to express your interest in the role and reiterate your qualifications
ATS Keywords: B2B SaaS product marketing, go-to-market strategy, product-led growth, customer acquisition, user behavior analytics, data-driven marketing, cross-functional collaboration, AI, data analytics, agentic RAG
ASSUMPTION: The interview process for this role is designed to assess the candidate's product marketing expertise, communication skills, and cultural fit with the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Product analytics tools (e.g., Mixpanel, Amplitude)
- AI and data analytics technologies (e.g., Nuclia, Python, R)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: This role requires proficiency in marketing automation, CRM, and product analytics tools, as well as a working knowledge of AI and data analytics technologies.
👔 Cultural Fit Considerations
Company Values:
- People: We value our employees and foster a culture of collaboration, innovation, and growth
- Proven: We deliver results and continuously improve our products and services to meet our customers' needs
- Progress: We embrace change and drive transformation in the face of disruptive challenges
Work Style:
- Collaborative: We work closely with cross-functional teams to ensure a unified customer experience
- Data-driven: We use data and analytics to inform our decision-making and drive continuous improvement
- Agile: We adapt quickly to change and embrace a test-and-learn approach to product development and marketing
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional work environment?
- Are you comfortable working with data and analytics to inform your marketing strategies?
- Do you embrace a test-and-learn approach to product marketing and continuous improvement?
ASSUMPTION: Progress values employees who are collaborative, data-driven, and agile, and who align with the company's core values of people, proven, and progress.
⚠️ Potential Challenges
- Working in a hybrid environment may require additional self-motivation and time management skills
- Collaborating with cross-functional teams may present communication and coordination challenges
- Working with AI and data analytics technologies may require a learning curve for candidates without prior experience
- Balancing multiple priorities and deadlines may be challenging, especially during product launches and campaigns
ASSUMPTION: These challenges can be mitigated by strong communication, time management, and collaboration skills, as well as a willingness to learn and adapt to new technologies and environments.
📈 Similar Roles Comparison
- This role is unique in its focus on agentic RAG-as-a-service SaaS platform, Nuclia
- Compared to other B2B SaaS product marketing roles, this position offers a unique opportunity to work with cutting-edge AI and data analytics technologies
- Career path comparison: This role offers the potential to advance to a leadership position within the product marketing team, with opportunities to work on diverse products and technologies
ASSUMPTION: While this role shares similarities with other B2B SaaS product marketing positions, its focus on agentic RAG-as-a-service SaaS platform, Nuclia, sets it apart and offers unique growth opportunities.
📝 Sample Projects
- Developing a go-to-market strategy for a new feature release on the Nuclia platform
- Creating a customer segmentation and messaging framework for marketing, IT, and application leads
- Launching a demand generation campaign to drive pipeline growth and customer acquisition
- Conducting customer research and usability testing to inform product improvements and roadmap prioritization
ASSUMPTION: These sample projects highlight the diverse responsibilities and opportunities available in this role, from strategic planning and execution to customer engagement and product development.
❓ Key Questions to Ask During Interview
- Can you describe the Nuclia platform and its competitive advantages in more detail?
- How does the product marketing team collaborate with other departments, such as product, sales, and customer success?
- What is the company's approach to professional development and career growth for product marketing team members?
- How does the company support work-life balance for employees working in a hybrid environment?
- What are the most significant challenges facing the Nuclia platform, and how can this role help address them?
ASSUMPTION: These interview questions are designed to provide insight into the Nuclia platform, the company's culture, and the specific challenges and opportunities presented by this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare examples of your past work, such as successful product launches, marketing campaigns, or customer engagement initiatives
- Research the Nuclia platform and be prepared to discuss its unique value proposition and competitive advantages
- Follow up with the HR team or hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
